TREND Fashion & Lifestyle Magazine June 2012 by Leandra Breen

JUNE 2012

The great Gatsby ChitChat

Oh my Goth! INTERVIEW WITH MAMI JEWELL OF AZUL

GERMAN STYLES SING A SONG AMINIUS

W E N IGN DES

http://issuu.com/trend.magazine

TREND Magazine is an authority in Second Life inworld magazines. Each issue delivers the latest in beauty, style, celebrities, lifestyle in SL, trends, tips & tricks and interesting interviews. More than a fashion magazine, TREND Magazine is a premium lifestyle magazin, that reports every two months on the latest happenings in the fascinating world of Second Life. With exclusive photos, empathetic stories, honest interviews and brilliant photo spreads, TREND Magazine creates an intimate, but always respectful closeness to the scene. It sets editorial standards for sophisticated, glamorous journalism.

The rates for advertising are given below. If you wish to advertise in one or more issues of the magazine, please contact Leandra Breen or Florentine Rau. You may send us a ready-for-print texture or picture or let us know what you want printed, and we will assist you with the layout.

TREND Magazine is unique and sets the style.

TREND Magazine Advertising Director: Leandra Breen Florentine Rau

TREND Magazine is in a class of its own – a claim that the premium magazine reaffirms, time and again. In the Style section, on many elegant pages, all of the important news and trends from the worlds of fashion and beauty are presented. Fashion and beauty in their purest perfection. Striking photo spreads, an opulent visual language, a certainty of style and modernity: the service-oriented, opulent trend pages inform the reader about the latest fashion and beauty developments found in the world of Second Life. The elegantly-produced Life & Style section is a unique platform for luxury fashion and skin lines. TREND Magazine readers are a premium target group. With a successful mixture of people and trends and of publishing opulence, TREND Magazine has become solidly established with a premium target group that not only likes to read about luxury, but is able to personally experience it as well. The readers are cosmopolitan, dedicated consumers, brandname oriented, and enjoy a high income. Major brandnames and major stars – a perfect combination for your advertising. TREND Magazine is the freshest magazine and is offering an unrivalled opportunity to get your message out there to SL residents and fashionistas like never before. With its celebrity exclusives, informative articles, distinctive design and direct distribution, TREND Magazine is the SL most talked about, freshest magazine, so why pay to advertise anywhere else? TREND Magazine is a quality magazine. Our goal is to be the advertisers’ standard. That is, we are the magazine where readers will find the latest ads and the newest products. We work hard to deliver a magazine with the most new advertising, but also balanced with stories that hold the reader’s interest. It is not just a fashion or lifestyle catalog, it is a magazine that will keep readers exploring and turning the pages. Our mixture is a reader’s favorite and the current “state-of-the-art.” Advertising is a key weapon in maintaining profitability; you must decide what you want to say, how you want to say it, and more importantly where you want to say it. TREND Magazine places a world of advertising at your fingertips both in print and online on ISSUE. We can help you develop modern advertising campaigns and strategies to suit all budgets.

Please read below for information on advertising opportunities on TREND Magazine. For more details regarding advertising on TREND Magazine please contact:

email: trend.magazine.sl@googlemail.com.

AD PLACEMENT Before Editors Notes: Premium Placement (pages 1 - 10) = 8000 L (Double page ads only - Check Availability) After Editors Notes: DOUBLE PAGE ADS Front Placement (pages 11 - 30) = 7000 L Center Placement (pages 31 - end) = 5000 L SINGLE PAGE ADS: Front Placement (pages 11 - 30) = 4000 L Center Placement (pages 31 - end) = 3000 L TREND Fashion Spread: Up to 8 pages = 12.000 L 10-14 pages = 15.000 L All purchases include: LM or URL insert For additional inserts (notecards or objects) please contact us for pricing. Packages can be created individually with savings! SIZES: Double page (w x h) 3150x2100 Single page (w x h) 1050 x 1400 SUBMISSION: All materials & pictures should be mailed to: trend.magazine.sl@googlemail.com. ISSUE DUE DATES FOR AD RESERVATIONS: August | July 20, 2012 October | September 20, 2012 PAYMENT: The payment has to be made to Leandra Breen. Thank you! Yours sincerely, Leandra Breen & Florentine Rau (Editors in Chief)

Editor’s Note Summer is on the door, the flowers are blooming and the birds are singing... So the summer is here, and we’re not even in the middle of June yet! With it we welcome new fashion, say good bye to old, and indulge in new statement pieces and fashion trends.

Further another era is making a return, and its influences are here to stay for spring 2012. Born of a perfect storm of cultural references the new take on flapper fashion is roaring twenties with a modern twist shown in “The great Gatsby”

This TREND issue is focused on different happenings in and around Second Life.

And, as we do with each magazine, TREND is here to take you through all of it. We’re always keen on hearing from you and involving you in the articles and projects that the TREND Magazine has evolved into over the time, so feel more than welcome to drop us a line in-world or send us pictures, if you think what we do is exciting and if you’d like to get involved !

The new June issue includes feature articles on... - About the timeless versus the trendy, Interview with Mami Jewell from AZUL - German Styles, Mimikri, Deetalez and Angel Dessous - Newest gothic Styles “Oh my Goth” - The great Gatsby - Interview with SL Livesinger Aminius Writer and much more We are pleased that Mami Jewell has given us an interview for this June issue and told us her thoughts about the „ timeless versus the trendy“. Spring is a wonderful time to visit romantic places in Second Life. After a long winter, SL sheds its layers and welcomes the beginning of the warm season with celebrations and spring partys. Get to know the TREND Bachelor and take your chance for a date with him.

Peace and enjoy the oncoming spring & summer ! Leandra Breen & Florentine Rau-Offcourse

Cover: Miss Mami Jewell, Picture by Kynne Llewellyn

102 82

106

14 24 40

INTERVIEW WITH MAMI JEWELL OF AZUL by Florentine Rau

GERMAN STYLE Elegant urban styles

PARISIEN CHIC

WHAT’S IN THE BAG

presented by

by Caoimhe Lionheart &

Passion Fashion Agency

TRENDYMEN by Clyde Saunders

70 82

Draakje Dailey

OH MY GOTH!

114

102 106 114

STYLED FOR 1000 L$ by Carolina Sautereau

THE GREAT GATSBY

SING A SONG, AMINIUS! by Leandra Breen

Florentine Rau

INTERVIEW WITH

MAMI JEWELL... ABOUT THE TIMELESS VERSUS THE TRENDY

PHOTOGRAPHER JULIE HASTINGS MODEL: MAMI JEWELL IN AZUL LANNA GARNET

ALL HAIR ON THE PICS BY TABATA JEWELL OF VANITY

Florentine Rau

“MAMI CREATES THE

PERFECT FANTASY OF BEAUTIFUL COUTURE.”

We are pleased that Mami Jewell has given us an interview for this TREND issue. Mami Jewell is a well recognised name in the world of fashion in Second Life along

with her brand AZUL. AZUL is undoubtedly a favourite fashion brand in formal evening wear. Wearing an Azul creation means to be well-dressed and elegant.

Florentine Rau

PHOTOGRAPHER JULIE HASTINGS LEFT SIDE LEANDRA BREEN IN AZUL MICHELA CITRIN RIGHT SIDE FLORENTINE RAU IN AZUL MICHELA AQUA

It would be very difficult not to look amazing in one of Mami’s fashionable gowns. Mami’s offerings at Azul range from the drop dead sexy to elegant to dramatic. She has mastered the prim, using sculpties and flexis with ease, allowing her design to dictate the prims rather than the reverse. Her texturing is unparalleled with shadows running over the prims and into the system pieces seamlessly. Mami has an elegantly beautiful avatar, as you would expect from her designs. She is frank and authentic in her approach and unbelievably

sweet. It’s always fun to talk with her. No matter how much stress she has, she is always friendly and patient. Despite her success Mami stayed down to earth. She started her Second Life in March 2007 after she heard of it from a friend in Brazil. She found it challenging to create something in a virtual world. In November 2007 she opened the very first Azul shop. For a while Mami was a designer in Styles of Edo, and closed Azul from summer to November of 2008, reopening it in December 2008. Now Mami has opened a new flagship AZUL store.

Florentine Rau The new store has open spaces that make shopping more fun. Mami is very committed to “Help Japan” after the earthquake, the ensuing tsunami and problems with the power plant that happened on March 11th, 2011. For this project she has created exclusive designs that she sells in her shop. She also is committed to the Cancer Society. Mami has generously contributed to Fashion for Life in the past with her designs and has continued her generosity with a VIP Sponsorship for RFL. Further more Mami is renowned for the gowns she has designed for a number of the finalists of the Miss Virtual World contest run by The BOSL group , such as Miss Virtual World 2009 Mimmi Boa , three of the finalists for Miss Virtual World 2010 including 1st Runner-up Sora Tatham. Most recently she designed the formal gowns for Miss Virtual World 2011 winner Serene Faith, 1st Runner-up Louise McWinnie, 4th Runner-up Tania Tebaldi and a top 12 finalist Blossoms Sweetwater. Accolades that have come Mami’s way: at the beginning of 2010 she won the VAIN INC.’s readers’ choice for Best Female Formal Wear of 2010 and more recently she was selected in April 2011 as the BEST FEMALE FASHION DESIGNER in the BOSL AWARDS 2011, plus “-AZUL- Sora” was selected as one of the 20 most beautiful dresses ever designed in Second Life.

We sincerely thank Mami for taking the time to be interviewed. Florentine Rau-Offcourse

PHOTOGRAPHER JULIE HASTINGS LEFT SIDE FLORENTINE RAU IN AZUL PAULINHA JADE RIGHT SIDE LEANDRA BREEN IN AZUL IMANI AMETHYST

Florentine Rau

Florentine Rau INTERVIEW: 1. What is your secret to blending timeless and trendy styles? First of all, thank you so much for having me to Trend magazine and give me a chance to speak about myself ! About my design, I had never been struggle to find my idea. Always something is in my head and i just keep it until I have a chance to make it in Second life. Maybe although it may be shameful as a designer/ creator, but I don’t follow or read fashion magazines in real life. I don’t try hard to create something, I just put my idea into my creation and I’m sure all my idea come to me through my eyes what I see, listen in my ordinary life, and I blend them with my taste.

2. Who or what has influenced your style the most? A beautiful photograph, a scene of a movie, something very simple yet impressive images gives me influence. I even can not remember what was that, but I still have some ‘picture’ in my mind.

3. What is the best fashion advice you’ve ever heard and who gave it to you? It was a long time ago, when AZUL was small brand, I received message from customer. She said she used to enjoy my creation and she was proposed when she was dating with her boyfriend. And she is going to pick bridal gown for her wedding. She told me how my creations are always around her special moment in Second Life. I had been making what I like that moment when I was new designer, honestly I didn’t think ‘what customers wants to wear’ so much.

PHOTOGRAPHER JULIE HASTINGS LEFT SIDE LEANDRA BREEN IN AZUL CALYPSO TOPAZ RIGHT SIDE FLORENTINE RAU IN AZUL ESTELA JADE

Florentine Rau

Florentine Rau However my idea was changed completely by that message. Since then, I search and take the result from sales or by blog/Flickr how people enjoy my creation, which item, which color...:) Customer’s opinion and compliments are the best advice for me. 4. What one item should be in every woman’s closet? An elegant dress that can express you the best. 5. What is your favourite accessory for a woman to wear? To wear with formal dress in Second life? Then ‘Virtual Impressions’ ! It is the best formal look for formal wear, especially for AZUL gowns :) You will see how elegant and detailed they are. 6. What do you find eternally stylish? For me, the eternally stylish is the style that woman can feel her elegance and gorgeousness inside of her, and the style which she can have confidence. 7. If you could pick one fashion icon to be for one day, who it would be? And why? I had never thought to be someone else... :( 8. What are the most important elements for being red carpet ready? The highest and the things you love the most for the confidence to yourself, and you who complete it :)

PHOTOGRAPHER JULIE HASTINGS LEFT SIDE FLORENTINE RAU IN AZUL GG 1202 RIGHT SIDE LEANDRA BREEN IN AZUL TYAKO ONYX

Florentine Rau

SPRING STYLES PRESENTED BY

THE PASSION FASHION AGENCY MODELS IRINA STRAZYTSKI SKIN: GLAM AFFAIR- LAYLA LIGHT - TROPICANA D MAKE UP: GLAM AFFAIR- LAYLA LIPSTICK PLUMERIA & MIAMAI - LESMAKEUPS_BIRTHMARK 03 EYES: FASHISM - ‘SUNRISE’ EYES - PALE ABSINTHE (S) EYELASHES: MIAMAI - CATWALK LASHES_ EVERGREEN 01 FEMME HAIR: ::EXILE:: - VENUS:VANILLA HAIRBASE: [LELUTKA] - HAIRBASE BLONDEFUN OUTFIT: COLDLOGIC JUMPER - JOSLIN.SNOW (XS CUFF1) BELT: G-FIELD - *GF* WRAP MINI SKIRT -PINK- // MODDED// JEWELRY: ::JE SUIS:: ASYMETRIQUE::GREENS::NECKLACE & BANGLES BAG: LAGYO - THE DESPERADO BAG - SANGRIA CROCO (NO POSE) SHOES: N-CORE - COQUETTE PLATFORM “PINK”

Florentine Rau

“Ooh la la! Paris, like any major world city, is a stylish city. It always helps to dress up a bit in order to get better treatment...”

LEFT SIDE MOZART LOORDES HAIR: HOWIE HAT N HAIR BY AMACCI (RECOLOURED) JACKET: MIRAGE BY >>GOTHICATZ<< PANTS: HERRINGBONE IN CREME BY *REDGRAVE* SHOES: LO-TOPS BY UBU PORNSTAR (RECOLOURED VIA HUD) GLASSES: LONG HOT SUMMER BY GLAMDAMMIT JEWELRY: DOVES BRACELET BY GLAMDAMMIT OWL LAPEL BROOCH BY GLAMDAMMIT PARTNERSHIP RING BY DESIGNS BY SEBASTIAN

Right side Honoria Paine Dress: Ala Folie - Elisabeth Scarf: Mimikri - Kay Scarf Plain - Modified by Honoria Paine Shoes: *G Field* - “Alex” - Strap Shoes in Coral Jewelry: Donnan Flora - Giordana Jade Set Skin: Al Vulo - Eliza - Natural Simplicity Claveage Fairy Makeup : *FTL* Eyelashes - CO1 Natural [mock] Basically Alma [makeover] [mock] Microsunberry Pink Lip Jelle Eyes: Poetic Colors - Autumn Tarn Hair: Tukinowaguma - Faith Brown Nails: R.icielli - French nails

Florentine Rau “As one of the most beautiful cities in the world, Parisian style radiates an air of selfassuredness, that indefinable je ne sais quoi that initially seems so elusive, and yet at the same time almost appears simple, uncontrived, perhaps effortless. This style is greatly admired by many for being simple yet stylish and sexy.”

LEFT SIDE ELYNA CARVER COAT & SHOES: GIZZA TOPCOAT OUTFIT - LEMON HAIR: LELUTKA - YIPPIE RIGHT SIDE VIVIENNE COPPOLA SKIN: BELLEZA CHLOE SK 0 LIPSTICK: BAIASTICE DIVA LIPSTICK LIGHT RED EYESHADOW: MOCK BLACKEST NIGHT HAIR: SOFIA RED BANGS HAIRBASE: AMACCI WARM RED EYELASHES: MIAMAI CATWALK EVERGREEN 01 FEMME NAILS: CANDY NAIL LONG PRIM RED HAT: COCO ASYMMETRIC FELT HAT IN BLUE TOP: COCO PUFF SLEEVES TOP IN BLUE BELT: GISACI FRANCIA WOVEN COAT PERSIAN RED SKIRT: MON TISSU OXFORD PENCIL SKIRT - CREAM WATCH: JPB OYSTER LADY WATCH PINK AND DIAMOND EARINGS: MANDALA PEARL RAIN SILVER SHOES: GF STRAP SHOES ALEX PATENT RED

Florentine Rau

“It’s officially spring, which means tights one day, bare legs the next, busting out the sunglasses, the birds are singing and the flowers bloom... During this in-between season, we need all the wardrobe inspiration we can get!”

PAYTON HERON SKIN: GLAM AFFAIR- LINN LIGHT - D 06 EYES: EYES BY LL - BRIGHT - ICE CRYSTAL (L) NAILS: AWESOME DESIGNS PINK COTTON CANDY FRENCH TIP MANICURE HAIR: (PAPER COUTURE) PARTED HAIR UPDO - BLACK DRESS: EVOLVE - CUSTOM MADE DRESS ELLIE JEWELRY: ALIENBEAR - BUBBLE DREAM EARRINGS & NECKLACE SHOES: STILETTO MOODY - D’ORSAY - BLUSH PATENT

Florentine Rau “TREND Magazine brings you the secrets behind Parisian chic. Embrace some European sophistication and give over to your glamorous side to bring the joie de vivre into your wardrobe.”

SAZZY OH MAKE-UP: MIAMAI -LESMAKEUPS LASHES, MOCK: MORADO OTORO - SHADOW AND LIPS FACE: LOVELY MI - CIRQUE’AU DOLL SKIN: LARA HURLEY - ODETTE EYES: POETIC - FALLING ANGEL HAIRBASE: AMACCI - WHITE HAT: ESHI OTAWARA - POPI (RECOLORED) HEAD PIECE: L+N - HABERGEON NAILS: MANDALA BODICE: BB SNOW QUEEN COLLAR: BB SNOW QUEEN (RECOLORED) COLLAR BB FERRARI PANTS: BB FERRARI SLEEVES: BB FERRAI SKIRT AND PANTS: BB FERRAI GLOVES: ANGEL DESSOUS - RIKES SHOES: STILETTO MOODY - MARY JANE EARRINGS: DONNA FLORA - ANGELS

Florentine Rau

“Mrs. Antoinette Jordan alias Jess was turning her lens on the chic models of the PASSION Fashion Agency in the City of Light. The PASSION Fashion Agency models were asked to style in their favourite french spring styles and they found the most covetable outfits and accessories just for you...” Florentine Rau Offcourse

LEFT SIDE VERONIKA KRASNER SKIN: -GLAM AFFAIR- LAYLA LIGHT - TROPICANA D EYES: FASHISM ‘SUNRISE’ EYES - LIGHT ABSINTHE (M) LASHES: ::JE::SUIS::APPARENCE::LASHES:: NO.004 HAIR: .:EMO-TIONS:. * SYMPHONIA * /BROWN NAILS: FINESMITH METALIC NAILS (TINTED TO COPPER) TATTOO: AMACCI HAIRBASE TATTOO - BROWN SUGAR DRESS: GIZZA - MAI DRESS FLORAL CITRON SHOES: [LELUTKA]-SAFFRON PUMPS(NEUTRAL GREEN) JEWELS: FINESMITH ORGANIC COPPER (NECKLACE, EARRINGS AND RING) RIGHT SIDE AI HIENRICHS LIPSTICK: *FISHY STRAWBERRY* MAKEUP - ALLURE FADED LIPSTICK WINE HAIR: ::EXILE:: PAIGE:DRIFT DRESS: BAIASTICE_GYGI MESH DRESS LEGGINGS & SHOES: MAITREYA COUTURE LEGGINGS PHLOX-DISCO JACKET: LEEZU NADJA JACKET CREAM NECKLACE 1: LAGYO_PADLOCK NECKLACE NECKLACE 2: TRAM LEATHER FRILLED NECKLACE(W*W) RING: LAGYO_POPILLIA RING BRONZE AGATE R CLUTCH: LAGYO_LORA PURSE LUPINE

Clyde Saunders

“TRENDYMEN”

Hair: MADESIGNS - Aesop [Dark Brown] Skin: NIVARO - Vasean [Spring Tone] Sweater: HOORENBEEK - Sweater [Black] Pants: HOORENBEEK - Pants [Blue] Shoes: HOORENBEEK - Devon Shoes [Black] Pose: STAKEY - Walk The Walk [04]

Clyde Saunders

Hair: EXILE - Sid [Dark Brown] Skin: NIVARO - Vasean [Spring Tone] Shirt: HOORENBEEK - Dressing Shirt With Tie [Light Blue] Belt: HOORENBEEK - Leather Belt [Brown/Gold] Jeans: HOORENBEEK - Classic Jeans [Washed Blue] Shoes: HOORENBEEK - Desert Boots [Brown] Pose: STAKEY - Walk The Walk [01]

Clyde Saunders

Hair: DURA - Boy 16 [Dark Brown] Skin: NIVARO - Vasean [Spring Tone] Shirt: HOORENBEEK - Vest [Brown] Pants: HOORENBEEK - Pants [Habano] Shoes: HOORENBEEK - Allen Shoes [Brown] Pose: STAKEY - Troubled [01]

Clyde Saunders

Hair: ATRO PATENA - Ronald [Brown] Skin: NIVARO - Vasean [Spring Tone] Suit: HOORENBEEK - Suit [Grey] Shirt: HOORENBEEK - Dressing Shirt With Tie [Purple] Shoes: HOORENBEEK - Regal Shoes [Black] Pose: STAKEY - Homme [03]

Clyde Saunders

Annough Lykin

GERMAN STYLE

ANGEL DESSOUS left side AntoinetteJordan in Angel Dessous Primadonna black right side Leandra Breen in Angel Dessous Sofia blue

Annough Lykin

ANGEL DESSOUS left side Falbala Fairey in Angel Dessous Sofia black

right side Annough Lykin in Zandy mesh Asia red

Annough Lykin

ANGEL DESSOUS left side Florentine Rau in Angel Dessous Masala nature right side Nala Kurka in Angel Dessous Masala mauve

Annough Lykin

DEETALEZ left side Leandra Breen in Deetalez tops babydoll plaid + high raise tuck jeans black right side Falbala Fairey in d.Select high raise hotpants black + d. Select Mini Corsage Top black

Annough Lykin

DEETALEZ left side Falbala Fairey in Mimikri Romy Pencil Skirt + Cardigan Espresso, Romy Bra peony

right side Annough Lykin in d.Select Linen Top Bavaria Girl Jacket brown, Deetalez shorts boyfriend houndstooth

Annough Lykin

DEETALEZ left side Nala Kurka in d.Select Skirt high raise white flowers with top

right side Florentine Rau in d.Select Linen Lace tunic rose, pants bootcut flowers

Annough Lykin

MIMIKRI left side AntoinetteJordan in Deetalez sheer top open back blue, skirt torn high raise leather black

right side Annough Lykin in Mimikri Suza Leather Leggins blush + Suza Lace Dress black

Annough Lykin

MIMIKRI left side Nala Kurka in Mimikri Billie Oestrich Feather Top + Croc Pants fuchsia

right side Leandra Breen in Mimikri Jada Suede Tank + Pants oyster (mesh)

Annough Lykin

MIMIKRI left side Florentine Rau in Mimikri Zazie Dress + Shrug glacier

right side AntoinetteJordan in Mimikri Felice Pants camouflage + Felice Tunic poison

Annough Lykin

Caoimhe Lionheart

WHAT’S IN THE BAG Pics by Caoimhe Lionheart & Draakje Dailey

Draakje Dailey

Caoimhe Lionheart â&#x20AC;&#x153;Merriam Webster describes an accessory as an object or device not essential in itself but adding to the beauty, convenience, or effectiveness of something else. But, in the modeling world, an accessory can make or break an outfit. For this article, my dragon, Draakje and I decided to take a two prong approach to accessories. I traveled in a more cursory course, mainly showing some of the items I found whilst out window shopping, and Draakje is going to show some accessories in use.â&#x20AC;?

Draakje Dailey

Caoimhe Lionheart

Draakje Dailey “Rather than a long winded list of the items I have on, I labeled the pictures, and the point is, Merriam Webster isn’t necessarily correct. Sometimes with a very good accessory, the clothes take second place and the accessory can be the focal point. It is just a way to play with fashion and to create your own style. We as models are at a very exciting time in Second Life, with the introduction of mesh, the products available have become even more robust and realistic. “

Caoimhe Lionheart “In Draakje’s first picture she is wearing a gorgeous necklace from Finesmith. The necklace, is called “Organic” and is shown in Black Leather. Like most jewelry from Finesmith the product is substantial so it stands well on its own and needs no further accessories. Draakje’s only concession to the look, is to add the matching ring. Wanting to keep this style simple and earthy, Draakje has donned the N-Core “Euphoria” boots in an Automne shade. Showing her keen eye for style, she wears her hair down, stating to the world that she is an Earth Mother.”

Draakje Dailey

Caoimhe Lionheart

Draakje Dailey “Draakje’s second fave accessory she wanted to share is a jewelry set from Kungler’s. The necklace and earring set, called “Nightingale” is simply divine with its riche golden chain and dripping floral accenting. As is usual of Kungler’s every attention was paid to the details of this item and I can see why Draakje would choose it, the quality shows. “

Caoimhe Lionheart Draakje’s third “must have” accessory is a hat. She simply loves the hats from !*Bliss Couture*! And currently is wearing the “Mezzo.” The hat is light, scrumptiously feathered and ultra-feminine, creating a nice fan about the wearer’s face. Hats are such an incredible accessory because they add just the right touch of mystery to a person’s face.

And Finally, the one accessory any up and coming Diva couldn’t possibly be seen without? Their very own Chihuahua! I hope you have enjoyed this light hearted look at accessories, because we enjoyed bringing it to you!

Draakje Dailey

Leandra Breen

OH MYGOTH! In the absence of tranquility Bewitch me in nights embrace Grace thy beauty by candlelight By Silence of sentimental night Dreary shadows cast upon thee Possessing my souls captivity Gentle lady speak not of thoughts Nor of the flame you hold so dear Gothic beauty of the night Bewitch thy soul by candlelight

Falbala Fairey

“MIX OF BLISS COUTURE, MYSTIQUEHOPE & SASCHA’S DESIGN”

Leandra Breen

Falbala Fairey

“AD-ALIZA KARU”

Leandra Breen

Falbala Fairey

“EMOTIONS”

Leandra Breen

“THE WHITE ARMORY”

Falbala Fairey

Leandra Breen

“EMOTIONS”

Falbala Fairey

Leandra Breen

Falbala Fairey

“EMOTIONS”

Leandra Breen

Falbala Fairey

“AVID”

Leandra Breen

Falbala Fairey

“AVID”

Leandra Breen

“RFYRE”

Falbala Fairey

Leandra Breen

Falbala Fairey

“EMOTIONS, MALE & FEMALE VERSION”

Styled for 1.000 $l

FIRST LOOK Skin: Aura - Briar - c88 - Azure - Milk 88 L$ Hair: Clawtooth: Mademoiselle (Enchanting Brunettes Pack) 88 L$ Nails: R.icielli - French nails 15 L$ Ring: JCNY - LOTUS Mood Ring, with Hyper-Gems (SPECIAL) 10 L$ Glasses: (Yummy) Karina Glasses - Black 88 L$ Bag: *COCO*_ClutchBag_Black 50 L$ Blouse: *COCO*_BowShirt_White 100 L$ Suspender: Armidi Limited - Basic Suspenders [Black] 100 L$ Pants: NYU - Debut, Hi-Waist Pants, Black 350 L$ Shoes: - CHANDELLE - Shoe Zoe. black 80 L$

Carolina Sautereau Styled by Carolina Sautereau Trendy for only 1000 Linden Dollars More and more women and men need help finding clothes and putting looks together. Looking good has become more challenging nowadays. The components of style arenâ&#x20AC;&#x2122;t easy to find. In todayâ&#x20AC;&#x2122;s Second Life, stylists and fashion bloggers have become almost important as the SL designers. Fashion bloggers are privy to fashion news and trends weeks before the rest of SL residents. They give us an idea how to style and they can be our inspiration. There are many fashion blogs in Second Life. Some are simply outstanding and worthy to be introduced. So our idea was to invite the best Second Life bloggers and asked them to put an outfit for only 1000 Linden Dollars together. In this issue we would like to introduce one of the best SL Fashion Bloggers: Carolina Sautereau.

Styled for 1.000 $l Fashion is in Carolina’s blood. She started to play Second Life in 2007 and always enjoyed putting clothes together. In 2009 she was invited to work with the „SL-a-porter“ team and discovered her passion for the virtual fashion world. In january 2010 she decided to create her own blog called „Carol’s Style“ (http://carolstyle.wordpress.com). We first saw her blog a several months ago and were impressed. She always creates sensous, stylish, sexy and alluring looks. Look carefully at her photographs. Imagine you would take the clothes of her outfits piece by piece and put them back. See how important each piece is in her outfits and how together they deliver an authentic message of style. Learning to create looks is difficult. Part of it is instinct. But quite a bit is learned. That’s the beauty of this columne. With this, Carolina is the first who takes the place of a styling teacher. Carolina is our style guru, who always looks insanely groovy. Now she will show us how to dress to the nines with little money. She will teach us that style doesn’t have a price tag. The key is learning how to work what you have – how to put it all together – and not to be afraid to stand out as an individual. We gave Carolina a little challenge with putting an outfit together for only 1000 Linden Dollars. See the awesome result below. Florentine Rau-Offcourse

Carolina Sautereau

SECOND LOOK Skin: Aura - Briar - c88 - Azure - Milk 88 L$ Hair: !lamb. Bonjour Operator - Kit Kat 300 L$ Glasses: (Yummy) Karina Glasses - White 88 L$ Nails: R.icielli - French nails 15 L$ Ring: JCNY - LOTUS Mood Ring, with Hyper-Gems (SPECIAL) 10 L$ Cigarette: ER Cigarette Holder - White (right hand) 75 L$ Bag: *COCO*_SatinClutch_Black 50 L$ Dress: *COCO*_SwingDress_ArtPrintBlue 175 L$ Tights: Mstyle Ears Tights - Black 149 L$ Shoes: Armidi Gisaci - Dalia Pump - Majestia 100 L$

Florentine Rau

“THE GLAMOROUS

FASHION OF THE ROARING TWENTIES THE RETURN OF THE FLAPPER GIRL”

When you look back at the bygone decades, you either remember the political liberation, the historical restructure or the fashion.

The way society’s men and women dressed, the shoes they wore, the parties they attended and the wine they drank.

Florentine Rau

PICTURES: ANNOUGH LYKIN MODELS: ANNOUGH LYKIN ZACHARY ZUFREUR FLORENTINE RAU

The 1920s is particularly a time of great changes in the fashion world of woman with the introduction of new styles, designers, and perspectives. This is mainly due to the independence that the woman had gained. As such, the TREND Magazine is looking at a revival of the „modern-flapper“ and also for the potential for the influence of 1920s fashion to dominate part of 2012′s fashion trends. As the focus shifted from the war to social life, fashion became a main focus of the majority of woman during the 20s, which is evident in

the novel „The Great Gatsby“. In the not too distant future a new interpretation of „The Great Gatsby“ will grace our cinema screens in real life and with it will come a renewed interest in 1920s fashion. The much awaited film adaptation of F. Scott Fitzgerald’s „The Great Gatsby“ promises to relive the 1920s magic. Director Baz Luhrmann is helming a lavish remake of the classic. First published in 1925, the novel cleverly encapsulates the opulence behind every character.

Florentine Rau Fitzgerald used colours and styles of outfits to describe the glamourous lifestyle of the roaring Twenties. Much of the novel „The Great Gatsby“ was devoted to describing the glamorous styles of the party guests and their great concern for their appearance. Nick says at New York after Myrtle’s outfit change that, “with the influence of the dress her personality had also undergone a change“, which shows the significance of the fashion of each character. The color and style of their outfits were used to express characteristics of different characters. The growing independence is also evident throughout the novel. Nick describes women at Gatsby’s party, “...dancing individualistically.” The 1920s brought with it a ring of independence, sexual emancipation and life. People realised they want to live life to the fullest. The decade is remembered, perhaps even romanticised, for being all about sex, alcohol and jazz. After the horror of the First World War, people intended to make up for all the time lost. This overwhelming desire to bounce back brought about transformations that awestruck the world. Architecture became more aerodynamic, modern technology took over households and the female wardrobe underwent a momentous alteration. Even though books may argue that „youth culture“ gained popularity in the 1960s, Hollywood movies and TV shows set in the 1920s seem to argue otherwise. People lived a fast paced lifestyle, secretly consumed excessive amount of alcohol and danced the night away to live jazz at the bar. But the real excitement was the birth of a flapper girl. And we are now looking for her return. Let me tell you something about a flapper girl. The dictionary defines a flapper as - “A young woman, especially one in the 1920s, who showed disdain for conventional dress and behavior.”

Florentine Rau

Florentine Rau That is, conventional in the 1920s. Flapper styles were different or odd for that time. Being a flapper was a trend in the 1920’s where some women rebelled against some of society’s strict expectations of females. Flappers were women who liked to be “in the now styles and fads”, and their public behavior was often considered inappropriate or too “out there”. The style came around after the first world war, and women were tired of trying to conform to society’s idea of normal women were gaining more independence. On August 18, 1920, women obtained the right to vote in America. With this new feeling of power, hemlines became shorter and waistlines became looser. The women were changing! Flappers were most commonly known for their dancing, drinking, smoking, wearing a lot of makeup, and a love of films. Almost all flappers had bobbed hair, dated frequently, and stopped wearing their corsets, which were social norms in the 1910s. It was in the Twenties when the female sex was induced with an injection of selfconfidence. She didn’t just free herself from the constriction of crinolines and corsets, but adapted a frivolous lifestyle. She was a bobbed-cut, career-minded woman, who took pride in wearing boyish clothes. The world saw the rise of a modern and new woman, who now had rights to vote and smoke a cigarette in public. Breasts and butts, which were once accentuated, were now flattened with stretch girdles. Even though hemlines didn’t brush the ground anymore, the loose silhouette gained popularity.

But it was actually Coco Chanel – yes, my fashion icon again – who really brought out the „glamour“ aspect in a woman’s wardrobe. With the release of the infamous „Chanel No 5“ perfume in 1921, Coco spelled out the true meaning of elegance and poise. She heightened the idea of dressing down by pioneering practical clothing for her sisterhood. She rebelled against what other costume designers were embarking. She started her own legacy, which still echoes in every fashionista’s wardrobe with a „little black dress“. A Chanel woman knew how to stand out from the crowd in her LBD – which was theoretically a „uniform“ for women back in the day. The flapper girl eventually got lost over the years, but designers brought her back in several collections. All of this is something of a perfect storm. Society’s fortunes are currently moving in much the same way that they did through that first part of the 20th century. Society’s tastes are moving the same way. The real life cinema and TV is rekindling our interest in the period. Fashion is currently in love with the romanticised revival. The list of similarities goes on, which makes us wonder what aspects of 20s fashion will we see incorporated in the 21st century? For 2012 it is clear to see what „obvious“ elements are trends: colour blocking, square-cut silhouettes and an inundation of fur are already popular. Incorporate into that the fact that maxi dresses have gained momentum, as have hats, and that we’re currently living through a reincarnation.

Florentine Rau

You see, it is not hard for men’s and women’s fashion to go the way of the Roaring Twenties in 2012. The trend that still spurs, almost every season, is a well-structured tailored suit. We’ve seen it reform itself in almost every shape, form, colour and fabric; but it is yet to reach its potential. Call it dress of success, an androgynous look or a close call towards the women’s homosexuality that Fitzgerald alluded to when he penned the character of Jordan Baker in Gatsby; this suited female is here to stay. With the new “The Great Gatsby” movie in real life being the talk of the town, it’s noteworthy to see how the fashion in the film prevents itself from looking too ‘costumey’. The clothes must be easy to adapt into a modern wardrobe, without being too verbatim of the bygone era. They must satisfy the appetite for luxury as well as correlate with the mass market without saturating its existence. It will be a very close call between resuscitating the fashion of the 1920s as a trend to completely dwindling its trace. We expect there’s a good chance of the former outcome; though the real question will be, how the trend takes hold and to what degree. Florentine Rau-Offcourse

Florentine Rau

Leandra Breen

Julie Hastings & Daniele Eberhardt

Interview with

AMINUS WRITER

Leandra Breen

* When did you start your singer career in Secondlife and why? I start 2009/10 just for fun, singing for an old SL friend. after that i meet Mats Milev (Guy Noel) on his SL gig and we decide that i have to sing at his venue â&#x20AC;&#x153;the acoustic loungeâ&#x20AC;? for the first time. after that i sing 2 days in a month in SL. At the beginning of 2011 i start to use also the world wide web (facebook) and it grows more and more.... * What are your favorite genres of music? britpop (oasis, the verve (richard ashcroft) ,...) indie rock (elbow) Singer/Songwriter, Folk (Daminen Rice) AND ....Ryan Adams as Indie/Rock/Pop/Alternativ Country/Folksinger-songwriter

* Do you have an Idol in SL or/and RL? RL: Bryan Adams SL: there is not an Idol but there are many musicians I admire, like... Mats Milev (Guy Noel), Twinghost Ronas, Blindboy Gumbo, Amforte, [engrama], * Does music have a big impact to your RL? Oh yes, music helps me in all moods. beeing sad, happy, make a decision or only to relax. its not that i need funny music when im sad to feel happy again. is more like a mood booster when i feel sad why not i live it for a moment with some sad songs. it helps me to get my thoughts clear and to understand whats wrong. * You are always seen with a cigarette in SL, do you smoke in RL too? cough *hust (sound of a lighter) ...no comment

Julie Hastings & Daniele Eberhardt * Please tell us your favorite song and why?

* Last but not least, share a bit about Aminius Writer with us. Who is the man with the guitar and the wonderful voice?

its “wonderwall “ but in ther acoustic cover version of ryan adams.

really like the idea of their work. After the last concert Brique and I talked about my doing a bi-monthly gig. and i can tell you, today we find dates till august.

i tell u why: i think its not only the combination of a melody, an instrument, a voice or the lyric makes a song to a favorite. often its the situation of somthing happens when we listen first time to a song or the memories we have in our minds

I talked to her a lot and I respect her work and commitment. It’s an organisation with a lot of people helping as volunteers. They go to kenia themselves every year to see to it that all is working and the donations go where they belong.

one day i worked for my studies and listen to MTV. there was a song i liked and i think mhhh interesting. not known what this artist also sings i order the CD this night “love is hell pt.1 and 2 - of Ryan Adams).

You can have a look on their website “llk-selb.de” or “feed-a-smile. blogspot.de” It is important to know that this is not only a SL organisation. They also do benefit concerts and much more in real life.

some days later it was in my post box. on the way upstairs i open the box, go to my CD player take my headphone and start listen. i liked yes ...slow and lovely piano and guitar tracks. after 4 tracks there was a song start with a guitar intro similar to “wonderwall” and all i thought was mmmh sounds like but slower and in another pitch, couldnt be. than he start singing the lyric and it was wonderwall but he sings in his own way. i fall in love with this version becaus....

About its importance I can say: Any ways of helping are important and - sure ... we cannot do everything, but if there is a chance that I can do something, I will. It’s important for the children to get our help .....

...this was one of theses moments i except nothing and than there was this wonderfull version ... goose pimples. afterwards i can say i heard this song the whole day, sitting in front of my player on the floor calm down more and more :)

* You have some songs on Youtube with a lot of views, can we expect more in future?

thats why i prefer to sing both versions in my cover ...oasis original and ryan adams version.

http://www.youtube.com/user/ aminiuswriter https://www.facebook.com/AminiusWriterMusic * Do you have further plans and http://fandalism.com/aminiuswriter do you share them with us?

blushes ... mmmh how to explain i think Aminius isnt an imaginary/invented character. He looks similar to me RL (ok ok, thx a lot to the virtual world) ... he looks a little better than me (laughing a lot) but he acts like me, i dont hide behind him... he is a transmitter for me. i

So I’d like to say thanks to all the people who help this organisation, ecspecally Brique, all the second life musicians playing at “the Lavender Field” AND thanks to all their fans for the helping with their donations.

yes there is a cover version of creep (radiohead) and also a song of mats milev (RL name Guy Noel) i cover one day. i think these ones will not be my last but depends on time http://www.youtube.com/user/ aminiuswriter

* You sing every 2 weeks for “Feed a Smile”, the charity organization of Brique ... , where all tips go directly to the Charity can we delete this question plz? or fund. Is Feed a Smile important no... i think its all like it is ... and i for you? like it. if there will be a change i will tell you all :) oh, I’ve performed for “Feed a Smile” three times in the past. I

love to sing and play my guitar so why not share this moments with other people. thank you very much for the nice interview

ChitChat

Introducing the Trend Bachelor! The concept is simple, Trend columnists Honoria Paine and Vivienne Coppola, met and interviewed an eligible sl bachelor and asked him 10 questions, you can read his answers to these questions below. He is looking for someone who is rl age 35+ and if what he has written tickles your tastebuds and even makes you stop and think that this is someone you could go on a date with then its simple, all you have to do is fill out a notecard with your name and

your answers to the same 10 questions and send them to Vivienne Coppola and Honoria Paine, we will then show our bachelor your answers and he will select 3 women that he would like to take on a date, we will find a suitable date/time for you both at the end of the 3 dates we would like the 3 ladies and our bachelor to relay how things went so we can publish the results in the next issue of Trend and you never know this might just spark the beginning of a beautiful .................. to be continued.

The Questions: 1. If you were an animal, which one would you be and why? 2. What’s your favourite book? 3. Whats your favourite sporting activity? 4. What’s your favourite possession SL and RL? 5. Do you have family in sl? 6. If you could have a conversation with one person, dead or alive, who would it be and why? 7. What kind of music do you like? 8. Dogs or Cats? 9. If you could wake up tomorrow with a super hero ability what would it be? 10. What would be your ideal date location in sl?

ChitChat

crowded as Phat Cat’s but Junkyard Blues is a close 2nd.

Trend Bachelors Answers: 1. a dolphin, they seem to have a lot of fun 2. one book, I guess The Prophet by Kahlil Gibran 3. to do - swimming, to watch- hockey 4. in RL, I have a 2010 Ford Mustang, I’ve wanted a mustang all my life SL - my trophies from GOHA 5. no 6. I’d like to understand the truth and reality of what Jesus was doing, instead of being told other people’s opinions 7. jazz, rock, pop, country, classical, new age, pretty much NOT opera or disco 8. Dogs 9. Trend Bachelor: does mind reading count? Vivy (vivienne.coppola): sure it does although you will never be able to read a womans mind, super hero or not Honoria (honoria.paine): LIke Professor X? hehehe Trend Bachelor: well if i can’t read a woman’s mind then it would have to be x-ray vision Trend Bachelor: :P 10. Smooth, it’s a lot of fun and mixes live music with DJ music, very classy but not as

Snapped! Did you attend the Trend Magazine opening celebration party? Then YOU might have been snapped by our Trend roving reporters! Each issue we will feature a new Snapped! celebrity. And if you identify yourself as the Snapped! person of the month to either Vivienne Coppola or Honoria Paine, you will the cash or gift card prize!

ChitChat

venue for you. Items will be available through the end of the month or until sold out. This month saw the opening of two exclusive October’s Trending Fashion Chamber http://maps.secondlife.com/secondlife/ new shopping experiences! October%20Enterprises/103/182/27 October Bettencourt of October Studios has The Couturier’s Docks opened an inclusive shopping experience of http://maps.secondlife.com/secondlife/ the latest clothing, accessories and poses. SaliMar/61/194/23 Designed for both male and female, the At the Salimar Art SIM, The Couturier’s Docks chamber offers on two levels a wonderful range of fashion and design that is not is bring us designers with a “passion for limited to just one genre. fashion”. Do not miss the wonderful prices and the Every fifteen days they will offer items from exclusive items that she and her Chamber these talented designers with a limit of 35 Team will bring to the Chamber each month! total items to be sold at 50% off normal At the Chamber, you will find prices. Featured designers clothing, jewelry and beauty enhancements noted are: [AD Creations Dollhouse], Baoba <3, Chantkare, Finesmith Jewelry, H.M.A.E.M., reasonably priced from following participating designers this month: Chop Zuey, Vero [KOOQLA], *LpD*, [[Loovus Dzevavor]], Modero, Blacklace, Azoury, Zibiska, M.O.C.K., MONS, *No WoW* poses, White Amory, Madrid Solo, Evolve, Lillou, Miss NyuNyu, Reve, *SoliDea FoliEs*, [sYs], and C, Town, Egoisme, Leri Miles, BeautyCode, White Widow. If you like having something The Muse Poses, Simply Malbeline, Ruxy, Livtruly unique and original, this is the perfect

Trending Now!

ChitChat Glam, Pull,InMonster, Ben’s Beauty, Relia Skins, KR Designs Loordes of London, Envy Me, Nous Vons, and Moineau. Siria’s Fashion Room http://maps.secondlife.com/secondlife/ YSL/46/79/1337 Siria’s Fashion Room is opening with the idea of presenting fashion with very low prices. In their room you will find beautiful creations with a maximum price of 100 lindens. Here you will be able to find dresses, shoes, jewelry, skin and shapes, poses, tattoos and much more. Every fifteen days will bring a new round of collections and new brands.

Upcoming Events Chic2 - ongoing until June 24th http://maps.secondlife.com/secondlife/ CHIC/132/131/2504 Old Europe Summer Fest - ongoing until June 22nd http://maps.secondlife.com/secondlife/ Old%20Europe/9/207/23 Summer Fashion Festival - ongoing until June 24th http://maps.secondlife.com/secondlife/ ArisAris/119/139/27 Zombie Popcorn Carnival - June 15th - June 30th http://maps.secondlife.com/secondlife/ Little%20Songbird/67/206/31 Fairy Tales in 2012 - June 22nd - July 8th

Ongoing Events .::Designer Circle::. - http://maps.secondlife. com/secondlife/Roxbury/205/94/23 Collabor88 - http://maps.secondlife.com/ secondlife/Tails/88/212/2225 Grunge Soul Project - http://maps.secondlife. com/secondlife/Galaxy%20Isle/39/15/4008 Stumblebum Perfect Wardrobe - http://maps.secondlife. com/secondlife/Escapes/116/46/22 -Private Room- http://maps.secondlife.com/

secondlife/Turtle/70/41/1998 The Men’s Department - http://maps. secondlife.com/secondlife/Mitta/66/67/2483 Zombie Popcorn Brand - http://maps. secondlife.com/secondlife/Dark%20 Tranquility/19/225/1201 The Dressing Room - http://slurl.com/ secondlife/Imogen/208/147/30 The Dressing Room Blue

Summer Calendar Events and Birthdays June, 2012 June 5 - Queen’s Diamond Jubilee (UK) June 9, 2010 - Tyra Eiren June 12, 2008 - Steele Sirnah June 17 - Father’s Day (USA and UK) June 20 - First Day of Summer June 23 - Secondnights Ultra Lounge Opening June 28, 2008 - Ellendiah Greenberg July, 2012 July 4 - American 4th of July July 4, 2009 - Amita Yorcliffe July 4, 2007 - Dicone Boa July 14 - Bastille Day July 14, 2010 - Ramsa Luv Jly 26, 2007 - Rhonda Elaine Pennell July 27 - Opening Ceremonies for Summer Olympics July 28, 2010 - Tracy Lyric July 29, 2007 - BlackLiquid Nansen Tokyoska August, 2012 August August August August August August

2, 2008 - Damatjo Magic 6, 2007 - Vivienne Darcy 8, 2007 - Lorelei Maggs 9, 2008 - Blossoms Sweetwaters 13, 2005 - Jade Spectre 16, 2009 - Shena Neox

August 21, 2010 - Natzuka Miliandrovic August 27, 2008 - Liam Netizen August 28, 2009 - Tae Nansen Tokyoska

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