Vibe Black Experiences in the U.S. typically hosts professionals who are not only well-educated but also appreciate a refined culinary and beverage experience. Our target audience includes individuals who hold advanced degrees, business owners, and tech professionals that seeking more than just an ordinary getaway. We expect this demographic to journey to Playa Del Carmen, enticed by the chance to indulge in a weekend surrounded by peers who share their values—those who understand that hard work deserves exceptional and memorable experiences. This is a group with disposable incomes, and they may be receptive to investing in property in Mexico.
A LITTLE BIT
ABOUT US
Vibe Black Vodka, proudly crafted in the United States, is a bold and innovative premium vodka that stands out not only for its smooth quality but also for its striking black hue. This black-owned and operated brand reflects a commitment to excellence, offering a unique spirit that’s both visually intriguing and tastefully refined. Its distinct color and flavor profile make it a conversation starter, perfect for upscale events or venues looking to offer something special to their guests. Featuring Vibe Black Vodka at your venue could elevate your selection, appealing to customers seeking premium, local, and innovative products that celebrate diversity and craftsmanship.
EVENT OVERVIEW
OUR EVENT
30
OCTOBER 2025
Join us for curated experiences, from tasting events and mixology classes to cultural explorations that highlight the beauty of AfroMexican heritage. Let loose at our themed parties and exclusive gatherings, all designed to create unforgettable memories. Set against the backdrop of the stunning new Aloft hotel near 5th Avenida, guests will enjoy luxury accommodations in a location perfect for exploring Playa del Carmen’s bustling nightlife, lively markets, and beautiful beaches.
80+
ATTENDEES
This exclusive 3-day event will bring together a vibrant mix of sophisticated, fun-loving professional—primarily African American U.S. citizens aged 30 and up, African Americans now calling Mexico home, and local Mexican residents to honor the unique character of Vibe Black Vodka while embracing the festive spirit of Dia De Los Muertos. The Vibe Black Experience is a celebration of culture, community, and connection—all with the bold, unforgettable flair of Vibe Black Vodka.
Prepare to be immersed into a gathering curated for those that enjoy elevated social experiences. We will be in one of the most desirable locations in Riviera Maya, bringing together a community of sophisticated guests to honor the unique character of Vibe Black Vodka while also experiencing the flavor of Dia De Los Muertos.
VENUE
Aloft Playa del Carmen is open in space and spirit, it is a reflection of the promise of our brand by offering purposeful environments and vibrant spaces within a destination that has become one of the most important in the Caribbean, thanks to being an ideal place to rest, go shopping, eat and live unforgettable adventures. It is a lively and bustling place, at any time of the day or night. As our destination, we are the next generation of hotel, using technology and design to enhance experiences and move at the fast pace of our guests.
GUEST PACKAGES
Aloft Playa del Carmen is open in space and spirit, it is a reflection of the promise of our brand by offering purposeful environments and vibrant spaces within a destination that has become one of the most important in the Caribbean, thanks to being an ideal place to rest, go shopping, eat and live unforgettable adventures. It is a lively and bustling place, at any time of the day or night. As a destination, we are the next generation of hotels, using technology and design to enhance experiences and move at the fast pace of our guests.
01
EBONY
Price: $1,250 per person (Price is Based On Double Occupancy and a 3 Night Stay)
Includes: Round Trip Transportation from Cancun International Airport
King or two-queen room
Vibe Immersion Experience
Daily Breakfast/Brunch
Rooftop Pool Party
Sailing Experience with lunch
Single Occupancy Supplement: $225
ONYX 02
Suite Upgrade (Limit Of 5)
Price: $1,360 per person (Price is Based On Double Occupancy and a 3 Night Stay)
Includes: All benefits of the Standard Package with an upgrade to a Savvy Suite two-queen
Single Occupancy Supplement: $300
SABLE 03
(Limit Of 5)
Price: $1,500 per person (Price is Based On Double Occupancy and a 3 Night Stay)
Includes: All benefits of the Standard Package, plus upgraded accommodations to a Splash Pool Level King, enhanced gift package, and priority event seating.
Single Occupancy Supplement: $400
OBSIDIAN 04
(limit of 4)
Price: $1,650 per person (Price is Based On Double Occupancy and a 3 Night Stay)
Includes: All benefits of the Standard Package, upgraded accommodations to a Splash Pool Level King with balcony, enhanced gift package, priority event seating, and exclusive access to a cabana at the pool party.
Single Occupancy Supplement: $400
EVENT SCHEDULE
THUR. OCTOBER 30 ARRIVAL
Travel is effortless with the Vibe Black Vodka Experience, as round-trip airport transfers are included in your package. From your arrival in Playa del Carmen, enjoy Private transportation for Vibe Black Guests to and from the Aloft hotel, ensuring a luxurious, stress-free celebration. Relax and soak in the vibrant atmosphere while we handle the logistics!
THUR. OCTOBER 30 MEET & GREET
Join us for the Vibe Black Experience Meet and Greet at the chic WXYZ Bar in the Aloft Hotel. Enjoy signature cocktails, handcrafted drinks with Vibe Black Vodka, and light bites while mingling with guests. With live music setting the mood, it’s the perfect kickoff to an unforgettable Dia de los Muertos-inspired weekend!
FRI. OCTOBER 31 FESTIVE BRUNCH
Join us for a decadent **Boozy Brunch** in the elegant Aloft Ballroom, where sophistication meets celebration. Enjoy a lavish spread of international and local favorites, paired with craft cocktails featuring Vibe Black Vodka. Toast to new connections with mimosas and bold flavors, all while soaking in the lively atmosphere of vibrant music and chic décor. More than just brunch, it’s a unique blend of style, culture, and indulgence for an extraordinary weekend.
FRI. OCTOBER 31 ROOFTOP PARTY
Experience the ultimate afternoon escape at our Rooftop Pool Party at the Aloft Hotel in Playa del Carmen. Enjoy stunning views and vibrant energy while sipping a refreshing Vibe Black Vodka cocktail by the pool or taking a dip in the crystal-clear water. With a live DJ spinning upbeat tracks and luxurious cabanas available, this exclusive event blends relaxation and celebration. Soak in the beauty of the Riviera Maya and mingle with a sophisticated crowd of partygoers.
SAT. NOVEMBER 1 SAILAWAY BRUNCH
The Hours Long Sailing Experience offers a luxurious escape aboard a premium Sailing Vessel, where attendees can bask in the beauty of the Caribbean Sea. This exclusive adventure includes breathtaking coastal views, stops for swimming and snorkeling in crystal-clear waters, and an exquisite onboard lunch featuring fresh, locally-inspired cuisine. With impeccable service and An Open Bar. this unforgettable journey promises relaxation, indulgence, and a touch of adventure, all perfectly tailored for the discerning guest.
HIGHLIGHT EVENT
The signature event of the Vibe Black Experience will be the **Sail Away Yacht Party** — an unforgettable celebration on the water, featuring an **all-minorityowned product open bar**. This exclusive event not only brings guests together for a luxurious and lively experience but also shines a spotlight on minority-owned brands, celebrating their innovation, resilience, and success. It’s more than just a party — it’s a statement of support, community, and excellence.
A LOOK AT WHAT WE HAVE INSTORE
We are excited to present an opportunity for The Coca-Cola Company to serve as a corporate sponsor for the 1st Annual Vibe Black Experience, a premier 3-day cultural celebration taking place in Playa del Carmen, Mexico. This signature event, hosted by Vibe Black Vodka, will highlight music, art, culture, and entrepreneurship, with a special focus on celebrating Dia De Los Muertos.
Our guest list will include a dynamic mix of African American travelers, U.S. expats living in Mexico, and local residents — all fun-loving, sophisticated consumers who appreciate premium experiences.
Coca-Cola’s products are already a valued part of our bar program, featured in several of our most popular cocktails. We proudly serve Coca-Cola, Sprite, & Topo Chico in many Vibe Black Vodka mixed drinks, & would love the opportunity to formalize a partnership.
As a corporate sponsor, Coca-Cola would receive brand visibility throughout the event via product placement, on-site signage, co-branded marketing, and VIP access opportunities.
We would be thrilled to collaborate with such a globally respected brand to help amplify this vibrant cultural experience. Thank you for considering our proposal, and we look forward to the possibility of partnering with you.
Our Dirty Shirley Cocktail Vodka: Vibe Black Vodka to be specific Grenadine: Premade grenadine bottles, like the brand Rose’s, are widely available, but you also can make your own.
Sprite:
Coca-Cola has a strong and deeply rooted presence in Mexico, one of its largest and most important markets outside the United States. The brand is widely popular throughout the country, with Coca-Cola products found in nearly every store, restaurant, and household. One of the most beloved versions is “Mexican Coke,” which is made with cane sugar instead of high-fructose corn syrup, giving it a slightly different taste that many fans describe as smoother and more natural. Often sold in glass bottles, Mexican Coke has developed a loyal following both within Mexico and abroad, especially in the U.S., where it’s considered a nostalgic and premium version of the classic soda.
Citrus juice: (optional): A little fresh lime or lemon juice makes the cocktail extrarefreshing and helps to balance the sweetness of the grenadine and soda.
Maraschino cherry: It wouldn’t be a dirty Shirley without that quintessential bright-red cherry on top.
OBJECTIVE OVERALL EXPERIENCE
With your company’s existing presence and operations in the region, becoming a sponsor of the Vibe Black Experience presents a unique opportunity to further solidify your brand’s local impact. This partnership will not only enhance your visibility among key demographics but also strengthen relationships within the African American and Latin American communities, reinforcing your commitment to cultural celebration, inclusivity, and community engagement.
01
Cultural Celebration and Fusion
Showcase the rich cultural heritage of both African American and Latin American communities, blending traditions, music, art, and cuisine in an immersive and vibrant experience.
02
Brand Awareness and Engagement
Elevate the presence of Vibe Black Vodka by creating unique brand activations, tastings, and experiences that resonate with sophisticated, culturally connected attendees.
03 Community Connection
04
Sponsor Visibility and Partnership
Foster a sense of community among African American travelers, expats, and local Mexican residents, promoting cross-cultural dialogue and collaboration.
Provide corporate sponsors with strategic opportunities to amplify their brand, engage with target demographics, and build lasting relationships within diverse markets.
05 Networking and Influencer
Collaboration
Create a space for networking among business leaders, influencers, and creatives, encouraging new partnerships and collaborations.
SPONSORSHIP PACKAGE
OBSIDIAN SPONSOR
$25K
$5K $12K SABLE SPONSOR ONYX SPONSOR
All Sable benefits, plus:
Exclusive co-branding opportunities in key event areas
Logo placement on the event website and select marketing materials
Social media mention pre- and post-event
On-site signage recognition
Featured in an email blast to attendees and event partners
Premium logo placement in event promotions and press releases
Opportunity to host a branded experience or activation
Strategic partnership with a leading nonprofit, creating an additional impact-driven marketing opportunity
2+ million impressions via Connected TV (CTV) streaming ads
VIP access to media interviews and an exclusive PR collaboration package
All Onyx benefits, plus:
Featured logo placement on all event materials and digital platforms
Dedicated social media spotlight
Opportunity to include promotional items in guest gift bags
Collaboration for PR and social proof, including a press mention and media feature
1 million+ impressions via Connected TV (CTV) streaming ads, reaching a targeted audience
