Trisha Dizon: Rice King Brand Refresh

BRAND STYLE GUIDE

Introduction

Welcome to the refreshed identity of Rice King 8 – a celebration of tradition and a fusion of flavors that transcend boundaries. In this style guide, we embark on a journey to unveil the essence of our beloved Chinese restaurant, capturing the spirit that has made us a staple in the hearts of our patrons.

Established in 2016, Rice King 8 has become a beacon for those seeking an authentic and delightful dining experience. Our roots run deep in the culinary traditions of China, and we take pride in sharing our love for exceptional food with the vibrant community of Knoxville.

Indulge your taste buds in our signature dishes, such as our classic Chop Suey or our mouthwatering Sweet & Sour Chicken. These creations are a testament to our commitment to pushing the boundaries of flavor and offering a unique dining experience. Step into Rice King 8 and be embraced by an inviting ambiance that seamlessly blends traditional Chinese aesthetics with a modern touch. Whether you’re here for an intimate dinner, a family celebration, or a casual lunch, our restaurant provides the perfect backdrop for every occasion.

ORIGINAL LOGO

NEW LOGO

Logo Variations

VERTICAL LOGOS

HORIZONTAL LOGOS

THUMBNAIL LOGOS

Logo Color Palette

This is the primary guide to the color palette that defines our brand, establishing the foundation for a strong and consistent brand identity. These carefully chosen colors here reflect the core characteristics and values of our brand.

Crusta

HEX: #F07E4C

RGB: 240, 126, 76

CMYK: 0, 48, 68, 6

Neon Carrot

HEX: #F89932

RGB: 248, 153, 50

CMYK: 0, 38, 80, 3

Sunglow

HEX: #FAC641

RGB: 250, 198, 65

CMYK: 0, 21, 74, 2

Brand Typography

In the context of Rice King, typography guidelines establish consistent use of typefaces, font styles, font sizes, and text alayouts. This ensures the brand’s message is conveyed professionally through appropriate design and optimal readability. OPEN

1234567890

1234567890

Correct Logo Applications

This refers to the precise and consistent application of the brand’s logo across various materials and platforms. This ensures the logo’s integrity in terms of size, placement, and color, reinforcing brand recognition and maintaining a polished brand image.

Incorrect Logo Applications

This refers to situations where the brand’s logo is used improperly or inconsistently. This guideline helps avoid common mistakes, ensuring that the logo is always correctly sized, positioned, and colored to maintain the brand’s identity and professionalism.

Instagram Mockup

Facebook Mockup

Business Stationery

Business Card

Collateral Items

Citations

Photo by Israel Albornoz on Unsplash: https://unsplash.com/photos/cooked-food-on-black-bowl-Rvh_rG3ithI

Photo by Hanxiao on Unsplash: https://unsplash.com/photos/white-pasta-dish-on-white-ceramic-bowl-xy2lPkPfv3w

Photo by jcomp on Freepik:

https://www.freepik.com/free-photo/american-shrimp-fried-rice-served-with-chili-fish-sauce-thai-food_10401237.htm#query=savoury&position=0&from_view=keyword&track=sph&uuid=8b833652-aa0f-45a8-9896-4f8683a33eb8

Photo by pikisuperstar on Freepik:

https://www.freepik.com/free-vector/hand-drawn-engraved-restaurant-doodles_17803656.htm#fromView=search&page=1&position=4&uuid=2c5a863b-eaa8-42a5-936c-ed85bf05add0

Photos by Freepik:

https://www.freepik.com/free-photo/close-up-rice-with-vegetables-soy-sauce-chopsticks_6211260.htm#fromView=search&page=1&position=3&u uid=792cb911-30c9-4e8d-a743-67436dca98c5

https://www.freepik.com/free-photo/couple-eating-salmon-dish-bowl-restaurant_44121949.htm#fromView=search&page=1&position=48&uuid= 6f5f7886-0b48-4671-81c3-668bfc5b5e1c

https://www.freepik.com/free-photo/rice-noodles-with-chicken-vegetables_4701027.htm#fromView=search&page=1&position=38&uuid=6f5f788 6-0b48-4671-81c3-668bfc5b5e1c

https://www.freepik.com/free-photo/asian-people-having-dinner-party_29793318.htm#fromView=search&page=3&position=8&uuid=6f5f7886-0b 48-4671-81c3-668bfc5b5e1c

https://www.freepik.com/free-photo/asian-people-having-dinner-party_29793376.htm#fromView=search&page=3&position=22&uuid=6f5f7886-0 b48-4671-81c3-668bfc5b5e1c

https://www.freepik.com/free-photo/beautiful-delicious-asian-food_23987448.htm#fromView=search&page=3&position=23&uuid=6f5f7886-0b48 -4671-81c3-668bfc5b5e1c

https://www.freepik.com/free-photo/top-view-chinese-hot-pot_29670876.htm

Mockup template by Pixpine Mockups on Behance: https://www.behance.net/gallery/144197587/Free-Chinese-Food-Packaging-Box-Mockup

Mockup template by asylab on Freepik: https://www.freepik.com/free-psd/3d-logo-mockup-modern-facade-chrome-sign_9550645.htm#from_view=detail_alsolike

Mockup templates by CosmoStudio on Freepik: https://www.freepik.com/free-psd/business-card-mock-up_1153541.htm#fromView=search&page=1&position=36&uuid=d1954d4f-9f50-464d-b4 83-2c1bf66f64f0

https://www.freepik.com/free-psd/business-stationery-mock-up_1153894.htm#fromView=search&page=1&position=15&uuid=9c7161ac-e26c-45 a3-8e1d-1ba78b982bd7

Photo by Jay Abrantes on Pexels:

https://www.pexels.com/photo/selective-focus-photography-of-fried-rice-in-bowl-343871/

Photo by denamorado on Freepik:

https://www.freepik.com/free-psd/modern-green-professional-business-stationery_6717332.htm#fromView=search&page=1&position=32&uuid=9c7161ac-e26c-45a3-8e1d-1ba78b982bd7

Mockup template by Sacha Nati on Behance: https://www.behance.net/gallery/160606277/Free-Instagram-Profile-on-iPhone-14-Mockup-PSD?tracking_source=search_projects|free+instagram+mockup&l=2

F635C701-AF5F46D8-A4475021-0BE43CCE

Photo by stocking on Freepik: https://www.freepik.com/free-photo/fried-chicken-vegetables-sauce-with-sesame_6203928.htm#fromView=search&page=3&position=29&uuid=6 f5f7886-0b48-4671-81c3-668bfc5b5e1c

Mockup template on Unblast:

https://unblast.com/facebook-mobile-post-mockup-psd/