Travis White Newport Beach - Prospecting For Clients in Commercial Real Estate

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Travis White Newport Beach - Prospecting For Clients in Commercial Real Estate In commercial real estate it is essential that you know and prospect the right people and lots of them. These people will be landlords, tenants, property investors, sellers, and buyers. The most successful real estate agents and brokers will consistently contact and know several hundred of these people. They will contact every person in their database at least once every 90 days, and commonly much more frequently so that the 'bridge of trust and relevance' is established. To do this you should be very organised at record keeping and collation; take personal ownership of the prospecting task. At the fundamental level, the commercial and investment property industry is just about people with property challenges and problems. You should be the solution that they seek, and your solution should be better than your competition agents and brokers. So what solutions do you bring to the prospect? Do not say that: You know your market You have done the deals You are the best around You have the best team You are the best communicator You are the best agent You drive the best car! You have been in the market for 100 years! All of this generic 'rubbish' is frequently 'dumped' on a prospect by ordinary agents in just about every property sales or leasing presentation. Be better than this by bringing real evidence, strategy, and knowledge to the table. Stand tall on what you know and what you can do. Show it! Be part of your own solution for the client so that no other agent can 'fill the gap' for the client. Do not offer tempting and standard low level solutions to your prospects such as discounted commissions, and free advertising, as this will do little to give you quality clients. Quality clients know that a good property promotion and solution for a commercial property, costs money and takes considerable strategy. Demand the commitment from your prospects to be part of the property solution that you have designed.


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