Wade College - June 2012 / Sept. 2013

MARKETING - MERCHANDISING - DESIGN

VIRTUAL ORGANIZATIONAL CHART

BUSINESS PLAN

DEVELOPED FOR A MARKETING AND DESIGN COMPANY.

TRAVIS DORSEY OWNER / CREATIVE DIRECTOR MARKETING / DESIGN

LEGAL

FINANCIAL

INTELLECTUAL PROPERTY RIGHTS GENERAL COUNSEL COPY RIGHTS

FINANCIAL PLANNING FINANCIAL RESOURCES

PRODUCTION + DISTRIBUTION

ACCOUNTING ACCOUNTS PAYABLE ACCOUNTS RECEIVABLE PAYROLL / TAXES

MANUFACTURING

SALES MARKETING

FINANCIAL OVERVIEW

BUSINESS PLAN

START UP COSTS & SALES FORECAST DEVELOPED A MARKETING AND DESIGN COMPANY.

CAPITAL EQUIPMENT & SUPPLY CHART APPROXIMATE TOTAL OF CAPITAL EQUIPMENT & SUPPLY COSTS - $60,000.00

$20,000

$15,000

$10,000

$5,000

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$0

13 MONTH SALES FORECAST FROM JANUARY 1, 2013 - JANUARY 1, 2014

$10,000

$5,000 5 YEAR ANNUAL SALES FORECAST

$150,000

$100,000

2018

2017

2016

2015

$0

2014

$50,000

JAN

DEC

NOV

OCT

$200,000

SEPT

AUG

JULY

JUNE

MAY

APRIL

MAR

FEB

FROM JANUARY 1, 2013 - JANUARY 1, 2017

JAN

$0

DIRECT MARKETING

POSTCARDS - VERSACE

A THREE-PIECE DIRECT MARKETING CAMPAIGN CREATED FOR VERSACE’S FALL LAUNCH.

CUSTOM CREATED VERSACE STAMP

DIRECT MARKETING

POSTCARDS - VERSACE

A THREE-PIECE DIRECT MARKETING CAMPAIGN CREATED FOR VERSACE’S FALL LAUNCH.

MARKETING

**CURRENT PRODUCT ADVERTISEMENT.

PRODUCT DEVELOPMENT PRODUCT CAMPAIGN CREATED FOR AN ALL NATURAL BODY LOTION.

DISPLAY & PLAN-O-GRAM

MARKETING

DISPLAY UNIT CREATED FOR NEW PRODUCT LINE OF BODY LOTION.

DISPLAY

**FRONT VIEW / DISPLAY SHELF.

STORAGE

**BACK VIEW / STORAGE UNIT.

DISPLAY QUANTITY

STORAGE QUANTITY

MSRP

TOTAL

• BANANA CREAM BODY LOTION

3

9

$13.99

$167.88

• KIWI STRAWBERRY BODY LOTION

3

9

$13.99

$167.88

• FRUIT PUNCH BODY LOTION

3

9

$13.99

$167.88

• MANGO MADNESS BODY LOTION

3

9

$13.99

$167.88

• RASPBERRY PEACH BODY LOTION

3

9

$13.99

$167.88

• ORANGE BODY LOTION

3

9

$13.99

$167.88

• APPLE BODY LOTION

3

9

$13.99

$167.88

• GREEN TEA BODY LOTION

3

9

$13.99

$167.88

• CHERRY POMEGRANATE BODY LOTION

3

9

$13.99

$167.88

TOTAL DISPLAY

TOTAL QUANTITY

TOTAL COST

TOTAL RETAIL

27

81

$125.91

$2,014.56

PRODUCT

MERCHANDISING

DIRECT TO GARMENT PRINTING RESEARCHED THE PROS / CONS OF DIRECT TO GARMENT PRINTING.

DIRECT TO GARMENT PROS / CONS PROS FOR DIRECT TO GARMENT PRINTING: • Specializes in low run orders. • Can print one at a time.

Prints full color prints that have intricate details. • Designs are not felt on the garment.

Garments are easily customized and little tweaks may be made.

CONS OF DIRECT TO GARMENT PRINTING: • Many direct to garment printers do not print white ink therefore your garment will need to be printed on a light colored shirt. • They take longer to print than screen printing. • Ink is a little more expensive than inks used for screen printing.

**KORNIT BREEZE DTG PRINTER.

CONSUMER BEHAVIOR

FOCUS GROUP

CONDUCTED A FOCUS GROUP TO OBTAIN THE UNDERSTANDING OF THE CONSUMER THROUGH A SERIES QUESTIONS.

FOCUS GROUP PRIMARY FINDINGS • 100% of the participants were familiar with the product.

• 67% of the participants were most impressed with was overall taste of the product and the quality of the ingredients.

Leaving the other 23% of the participants were most impressed by the product packaging and the presentation boards.

• 78% of the participants answered either “None” or “N/A” when asked what they were least impressed with about the product and the other 12% of the participants being not impressed with the peanuts and the caramel.

• When given the opportunity to suggest how we could make our product more appealing to the consumer 45% of the participants stated that there was nothing needed. While another 45% of the participants requested different variances of ingredients such as, less peanuts, more layers of caramel and the possibility of having a white chocolate version of our snack bar created. The remaining 10% of the participants stated that the packaging could use updating.

HELD A BLIND RAFFLE TO INCREASE PARTICIPATION.

**PARTICIPATION INCENTIVE WAS PRINTED DIRECT TO GARMENT SPECIALLY FOR THIS PROGRAM.

SALES & PROMOTION

CONCERT TOUR PROMOTIONS

MANAGED THE PROMOTIONS FOR A CONCERT HELD IN DALLAS, TX.

POSTER

90TH ANNIVERSARY OF THE AMERICAN HEART ASSOCIATION BEING FOUNDED IN DALLAS, TX IN 1924.

HANDBILL

SALES & PROMOTION

CONCERT TOUR PROMOTIONS

MANAGED THE PROMOTIONS FOR A CONCERT HELD IN DALLAS, TX.

SOUVENIR CONCERT T-SHIRT

FORECASTED SALES FOR THE SOUVENIR CONCERT T-SHIRTS, WILL PRODUCE A REVENUE OF $4,000.00.

PROMO ITEM • POSTERS • HANDBILLS • NEWSPAPER ADVERTISEMENT • SOUVENIR T-SHIRTS • RADIO ADVERTISEMENT • SOCIAL MEDIA

ITEM SPECS

ITEM QUANTITIES

COST

TOTAL

11” x 17”

500

$2.50

$200.00

4” x 6”

2,500

$0.06

$150.00

FULL PAGE

4 WEEKS

$150.00

$600.00

VARIOUS

200

$4.25

$850.00

30 SEC

4 WEEKS

$275.00

$1,100.00

FB / TWITTER

N/A

FREE

$0.00

TOTAL COST OF PROMOTIONS

$2,900.00

STORE PLANNING

STORE FRONT / SIGN / LOGO

EXTERIOR LOGOS AND SINAGE DESIGNED FOR DAGGERS SKATESHOP.

EXTERIOR STORE FRONT WITH LOGO & SIGNAGE

STORE PLANNING

FLOOR PLAN & PLAN-O-GRAM

DESIGNED EXTERIOR LOGOS AND SINAGE FOR DAGGERS SKATESHOP.

CUSTOMER WAITING AREA

SKATE BOARD DISPLAY WALL

FIELD WORK - BRANDING

BRAND CONCEPT / DEVELOPMENT LOGO AND LABELS CREATED FOR A SACRAMENTO BASED BREWING COMPANY.

FIELD WORK - BRANDING

BRAND CONCEPT / DEVELOPMENT PACKAGE DESIGN CREATED FOR A SACRAMENTO BASED BREWING COMPANY.

FIELD WORK - MARKETING

**PUBLISHED IN DALLAS MODERN LUXURY - MAY 2013 - PAGE 55.

MAGAZINE ADVERTISEMENT MAGAZINE LAYOUT CREATED FOR AN ANNUAL EVENT.

LOGO CREATED FOR PAIGE ANDERSON MAKE UP & HAIR ARTIST.

FIELD WORK - MARKETING

MAGAZINE ADVERTISEMENT MAGAZINE LAYOUT CREATED FOR INDUSTRY EXPOSURE.

LOGO CREATED FOR STUDIO 1100.

**PUBLISHED IN DAPPER MAGAZINE - ISSUE II - 2012 - PAGE 62.

STUDIO ART

PERSONAL INTEREST PIECE

TEARING AWAY - ACRYLIC - 10”x10”.

STUDIO ART

INTERIOR WALL MODEL

WORKS OF ART - MIXED MEDIA - 10”x10”.

MARKETING - MERCHANDISING - DESIGN www.travisdorsey.com travis@travisdorsey.com www.linkedin/in/travisdorsey 304.539.0491