Vibram® Finished Goods Brand Guidelines

Vibram® FiveFingers® Brand Guidelines Implementing the Vibram® FiveFingers® Brand in Communications

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Vibram® is proud to offer Vibram® FiveFingers® to add performance and value to your products. This guide outlines how to use the Vibram® FiveFingers® brand for maximum impact in your communications.

In addition to this document, please contact the Vibram® Marketing Department at vibram@vibram.com to request brand assets.

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Table of Contents VIBR AM® FIVEFINGERS® GUIDELINES

Vibram® FiveFingers® Logo .................................................................................................. 2 Vibram® FiveFingers® Logo + Payoff ............................................................................... 10 Vibram® FiveFingers® Brand Campaign Messaging ..................................................... 11 Vibram® FiveFingers® Brand Photography ..................................................................... 12 Vibram® FiveFingers® Logo Partner Lockup .................................................................. 17 Vibram® FiveFingers® Brand Colors ................................................................................. 19 Vibram® FiveFingers® Brand Typography ...................................................................... 20 Vibram® FiveFingers® Web Typography ......................................................................... 22 Vibram® FiveFingers® 2015 Brand Campaign ................................................................ 23 Vibram® FiveFingers® 2015 Brand Campaign Messaging ........................................... 24 Vibram® FiveFingers® 2015 Brand Campaign Colors ................................................... 30 Vibram® FiveFingers® 2015 Brand Campaign Graphics .............................................. 40 Vibram® FiveFingers® 2015 Brand Campaign Print Examples .................................. 42 Vibram® FiveFingers® 2015 Brand Campaign Web Examples ................................... 43 Vibram® FiveFingers® 2015 Brand Campaign Typography ........................................ 44

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Vibram® FiveFingers® Logo W H AT T O U S E

The Vibram® FiveFingers® logo is the most immediate representation of the FiveFingers® brand, our people, and communications to the world. It is a valuable corporate asset that must be used consistently in the proper, approved forms.

Primary Vibram® FiveFingers® Logo The 2 color “photo” logo is the primary and only Vibram® FiveFingers® logo and should always be used as such unless notified otherwise by the Vibram® Marketing Department.

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Vibram® FiveFingers® Logo H OW T O U S E I T – S A F E S PAC E A R E A

To ensure the best brand presentation, a safe space around the perimeter of the Vibram® FiveFingers® logo has been established. The minimum safe space around the Vibram® FiveFingers® logo is equal to the x height of the Vibram® word mark.

The safe space is the area around the logo that must be left free of any photos, typography, or other graphic elements to enter the minimum safe space area. To create the greatest impact, allow even more safe space around the logo.

The “X” in the logo below is used as a reference point to define the minimum safe space area.

X

X

X

X

X

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Vibram® FiveFingers® Logo HOW TO USE IT – MINIM U M SIZE

To ensure the best brand presentation, a minimum size of the Vibram® FiveFingers® logo has been established. The minimum size of the Vibram® FiveFingers® logo protects the brand integrity and allows ample branding size to ensure that the brand logo is being represented at its best. The minimum size of the Vibram® FiveFingers® logo should be used only when layout space is extremely limited. To create the greatest impact, use the Vibram® FiveFingers® logo at a larger size whenever possible.

The minimum size of the Vibram® FiveFingers® logo in print is .5 inches, measuring the height of the Vibram® FiveFingers® logo from the top of the Registered mark to the bottom of the octagon as shown. Allow minimum safe space as illustrated on page 34.

In Print

.5 inches

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Vibram® FiveFingers® Logo HOW TO USE IT – MINIM U M SIZE

To ensure the best brand presentation, a minimum size of the Vibram® FiveFingers® logo has been established. The minimum size of the Vibram® FiveFingers® logo protects the brand integrity and allows ample branding size to ensure that the brand logo is being represented at its best. The minimum size of the Vibram® FiveFingers® logo should be used only when layout space is extremely limited. To create the greatest impact, use the Vibram® FiveFingers® logo at a larger size whenever possible.

The minimum size of the Vibram® FiveFingers® logo on screen is 50 pixels, measuring the height of the Vibram® FiveFingers® logo from the top of the Registered mark to the bottom of the octagon as shown. Allow minimum safe space as illustrated on page 34.

On Screen

50 pixels

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Vibram® FiveFingers® Logo HOW TO USE IT

Correctly On advertising pages, the web, outdoor and product catalogues, the Vibram® FiveFingers® logo can only be used in the following ways.

WITH ® MARKS

VIBR AM PHOTO LOGO

W I T H O C TAG ON SH A PE D BL AC K BAC KGROU N D

WITH CUSTOM FIVEFINGERS TYPE

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Vibram® FiveFingers® Logo HOW TO USE IT

Incorrectly On advertising pages, the web, outdoor and product catalogues, the Vibram® FiveFingers® logo can never be used in the following ways and on any color background besides black.

WITHOUT ® MARKS

ANY OTHER COLOR

W I T HOU T O C TAG ON SH A PE D

FiveFingers

ANY COLOR OTHER T H A N BL AC K

WITHOUT CUSTOM FIVEFINGERS TYPE

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Vibram® FiveFingers® Logo + Payoff W H AT T O U S E

The Vibram® FiveFingers® logo is the most immediate representation of the FiveFingers® brand, our people, and communications to the world. It is a valuable corporate asset that must be used consistently in the proper, approved forms.

Primary Vibram® FiveFingers® Logo + Payoff The 2 color “photo” logo + payoff is the primary Vibram® FiveFingers® logo + payoff logo and should always be used as such unless notified otherwise by the Vibram® Marketing Department. The logo payoff should always be in the Conga Brava Std Vibram® FiveFingers® brand font unless notified otherwise by the Vibram® Marketing Department.

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Vibram® FiveFingers® Brand Communication Messaging W H AT T O U S E – PRODUC T

The Vibram® FiveFingers® Brand communication messaging is based around a declaration which applies to the Vibram® FiveFingers® as a whole. The approved Vibram® FiveFingers® Brand communication messaging is displayed below.

We are the natural training tool.

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Vibram® FiveFingers® Brand Photography W H AT T O U S E

The Vibram® FiveFingers® brand photography is the most immediate representation of the FiveFingers® brand, our people, and communications to the world. It is a valuable corporate asset that must be used consistently in the proper, approved forms. The following photography selects should only be used with the Vibram® FiveFingers® brand.

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Vibram速 FiveFingers速 Brand Photography

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Vibram速 FiveFingers速 Brand Photography

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Vibram速 FiveFingers速 Brand Photography

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Vibram速 FiveFingers速 Brand Photography

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Vibram® FiveFingers® Logo Partner Lockup HOW TO USE

To ensure the best brand presentation when displaying the Vibram® FiveFingers® logo with a partner logo, a safe space around the perimeter of the Vibram® FiveFingers® logo has been established as represented on page 34. Both the Vibram® FiveFingers® logo and the partner logo must always be presented horizontally unless notified otherwise by the Vibram® Marketing Department.

Vibram® FiveFingers® Logo + Girls on the Run

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Vibram® FiveFingers® Logo Partner Lockup HOW TO USE

To ensure the best brand presentation when displaying the Vibram® FiveFingers® logo with a partner logo, a safe space around the perimeter of the Vibram® FiveFingers® logo has been established as represented on page 34. Both the Vibram® FiveFingers® logo and the partner logo must always be presented horizontally unless notified otherwise by the Vibram® Marketing Department.

Vibram® FiveFingers® Logo + Warrior Dash

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Vibram® FiveFingers® Brand Colors W H AT T O U S E

The Vibram® FiveFingers® brand color system reflects a rich, grounded, heritage based brand. To ensure the best brand presentation, a unified and consistent color palette should always be used. The Vibram® FiveFingers® brand colors are a valuable corporate asset that must be used consistently in the proper, approved forms. The Vibram® FiveFingers® yellow is the primary brand color and the brand should always be accented with black unless notified otherwise by the Vibram® Marketing Department.

VIBR A M® Y EL LOW

V I BR A M® BL AC K

PA N T O N E 10 9 C CMYK

0

15

RGB

255

PA N T O N E B L AC K C 94

213

HEX #FFD520

0

CMYK

0

0

0

32

RGB

0

0

0

10 0

HEX #000000

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Vibram® FiveFingers® 2015 Brand Campaign Typography W H AT T O U S E – PR I M A RY

The primary display Vibram® FiveFingers® 2015 campaign typeface is Conga Brava Std. Conga Brava Std should be used only in headline, sub-head, tag line and important call-out treatments. All Vibram® FiveFingers® typography use must be approved by the Vibram® Marketing Department. If you do not have the below typeface, please contact the Vibram® Marketing Department to request Vibram® brand typography assets.

Conga Brava Std Conga Brava Std Black

Conga Brava Std Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789

Conga Brava Std Bold

Conga Brava Std Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789

Conga Brava Std Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789

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Vibram® FiveFingers® 2015 Brand Campaign Typography W H AT T O U S E – S E C ON DA RY

The secondary Vibram® FiveFingers® brand typeface is Bell MT Std. Bell MT Std should be used for all body type, website urls, and product descriptions.

All Vibram® FiveFingers® typography use must be approved by the Vibram® Marketing Department. If you do not have the below typeface, please contact the Vibram® Marketing Department to request Vibram® brand typography assets.

Bell MT Std Bell MT Std

Bell MT Std Semibold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789

Bell MT Std Italic

Bell MT Std Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789

Bell MT Std Semibold

Bell MT Std Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789

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Vibram® FiveFingers® Brand Web Typography W H AT T O U S E – PR I M A RY

The primary Vibram® FiveFingers® web typeface is DIN. DIN should be used in all headlines, sub-heads, buttons, sub text, descriptors and legal lines. All Vibram® FiveFingers® typography use must be approved by the Vibram® Marketing Department. If you do not have the below typeface, please contact the Vibram® Marketing Department to request Vibram® brand typography assets.

DIN DIN Black

DIN Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789

DIN Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789 DIN Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789

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The Vibram® FiveFingers® 2015 Brand Campaign offers a simple and fresh approach to reigniting the vibrant and established touch points of the Vibram® FiveFingers® brand and media deliverables. This guide outlines how to use the Vibram® FiveFingers® 2015 Brand Campaign for maximum impact in your communications.

In addition to this document, please contact the Vibram® Marketing Department at vibram@vibram.com to request brand assets.

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Vibram® FiveFingers® 2015 Brand Campaign Messaging W H AT T O U S E – BR A N D

The Vibram® FiveFingers® 2015 Brand Campaign messaging is based around various directions which apply to certain events, specific campaign initiatives and brand reinforcement. To ensure the best brand presentation, unified and consistent messaging should always be used. The Vibram® FiveFingers® 2015 Brand Campaign messages are a valuable corporate asset that must be used consistently in the proper, approved forms. The approved Vibram® FiveFingers® 2015 Brand Campaign brand messaging is displayed below.

Undefeeted.

Believe in your natural ability.

Spread your toes.

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Vibram® FiveFingers® 2015 Brand Campaign Messaging W H AT T O U S E – PRODUC T

The Vibram® FiveFingers® 2015 Brand Campaign messaging is based around various directions which apply to certain events, specific campaign initiatives and brand reinforcement. To ensure the best brand presentation, unified and consistent messaging should always be used. The Vibram® FiveFingers® 2015 Brand Campaign messages are a valuable corporate asset that must be used consistently in the proper, approved forms. The approved Vibram® FiveFingers® 2015 Brand Campaign product messaging is displayed below.

Shoes are mittens. These are gloves.

The ultimate proof of our technology happens when your feet touch the earth.

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Vibram® FiveFingers® 2015 Brand Campaign Messaging W H AT T O U S E – T R A I N I NG A N D F I T N E S S

The Vibram® FiveFingers® 2015 Brand Campaign messaging is based around various directions which apply to certain events, specific campaign initiatives and brand reinforcement. To ensure the best brand presentation, unified and consistent messaging should always be used. The Vibram® FiveFingers® 2015 Brand Campaign messages are a valuable corporate asset that must be used consistently in the proper, approved forms. The approved Vibram® FiveFingers® 2015 Brand Campaign training and fitness messaging is displayed below.

If the guy on the next treadmill laughs, run him into the ground.

If you're worried about how you look, you're not trying hard enough.

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Vibram® FiveFingers® 2015 Brand Campaign Messaging W H AT T O U S E – SPE C I A L E V E N T S

The Vibram® FiveFingers® 2015 Brand Campaign messaging is based around various directions which apply to certain events, specific campaign initiatives and brand reinforcement. To ensure the best brand presentation, unified and consistent messaging should always be used. The Vibram® FiveFingers® 2015 Brand Campaign messages are a valuable corporate asset that must be used consistently in the proper, approved forms. The approved Vibram® FiveFingers® 2015 Brand Campaign special events messaging is displayed below.

Designed to get you noticed at the finish line.

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Vibram® FiveFingers® 2015 Brand Campaign Messaging W H AT T O U S E – E A R T H DAY

The Vibram® FiveFingers® 2015 Brand Campaign messaging is based around various directions which apply to certain events, specific campaign initiatives and brand reinforcement. To ensure the best brand presentation, unified and consistent messaging should always be used. The Vibram® FiveFingers® 2015 Brand Campaign messages are a valuable corporate asset that must be used consistently in the proper, approved forms. The approved Vibram® FiveFingers® 2015 Brand Campaign earth day messaging is displayed below.

The perfect time to leave your Fiveprint.

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Vibram® FiveFingers® 2015 Brand Campaign Messaging W H AT T O U S E – H O L I DAY

The Vibram® FiveFingers® 2015 Brand Campaign messaging is based around various directions which apply to certain events, specific campaign initiatives and brand reinforcement. To ensure the best brand presentation, unified and consistent messaging should always be used. The Vibram® FiveFingers® 2015 Brand Campaign messages are a valuable corporate asset that must be used consistently in the proper, approved forms. The approved Vibram® FiveFingers® 2015 Brand Campaign Holiday messaging is displayed below.

The gift that keeps on training.

Put some toes in your stockings.

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Vibram® FiveFingers® 2015 Brand Campaign Colors W H AT T O U S E – BR A N D

The Vibram® FiveFingers® 2015 Brand Campaign color system originated from the FiveFingers® products which highlight the various models and product uses. To ensure the best brand presentation, a unified and consistent color palette should always be used. The Vibram® FiveFingers® 2015 Brand Campaign colors are a valuable corporate asset that must be used consistently in the proper, approved forms. When the Vibram® FiveFingers® 2015 Brand Campaign is displayed with brand specific messaging as outlined on page 46, Vibram® yellow and Vibram® black must only be used for the headline treatment. The Vibram® FiveFingers® logo must always be displayed in Vibram® yellow and Vibram® black as shown on page 37.

VIBR A M® Y EL LOW

V I BR A M® BL AC K

PA N T O N E 10 9 C CMYK

0

15

RGB

255

PA N T O N E B L AC K C 94

213

HEX #FFD520

0

CMYK

0

0

0

32

RGB

0

0

0

10 0

HEX #000000

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Vibram® FiveFingers® 2015 Brand Campaign Colors W H AT T O U S E – PRODUC T

When the Vibram® FiveFingers® 2015 Brand Campaign is displayed with product specific messaging as outlined on page 47, Vibram® black, lime green and bright purple must only be used for the headline treatment. The Vibram® FiveFingers® logo must always be displayed in Vibram® yellow and Vibram® black as shown on page 37.

V I BR A M® BL AC K

LIME GREEN

PA N T O N E B L AC K C

CMYK

20

CMYK

0

0

0

RGB

215

RGB

0

0

0

10 0

BRIGHT PURPLE 0

10 0 223

H EX #D7DF23

0 35

CMYK

50

RGB

14 6

10 0 39

0

0

14 3

HEX #92278F

HEX #000000

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Vibram® FiveFingers® 2015 Brand Campaign Colors W H AT T O U S E – T R A I N I NG A N D F I T N E S S

When the Vibram® FiveFingers® 2015 Brand Campaign is displayed with training and fitness specific messaging as outlined on page 48, Vibram® black, lime green and bright purple must only be used for the headline treatment. The Vibram® FiveFingers® logo must always be displayed in Vibram® yellow and Vibram® black as shown on page 37.

LIME GREEN CMYK

20

RGB

215

DEEP BLUE 0

10 0 223

H EX #D7DF23

0 35

CMYK

70

15

RGB

39

17 0

0

0 225

H E X #27A A E1

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Vibram® FiveFingers® 2015 Brand Campaign Colors W H AT T O U S E – T R A I N I NG A N D F I T N E S S

When the Vibram® FiveFingers® 2015 Brand Campaign is displayed with training and fitness specific messaging as outlined on page 48, Vibram® black, lime green and bright purple must only be used for the headline treatment. The Vibram® FiveFingers® logo must always be displayed in Vibram® yellow and Vibram® black as shown on page 37.

L IGH T C YA N CMYK

50

RGB

109

L IG H T G R AY 0

0

0

207

HEX #6DCFF6

246

CMYK

0

RGB

209

0

0

20

211

212

H E X #D1D3D 4

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Vibram® FiveFingers® 2015 Brand Campaign Colors W H AT T O U S E – SPE C I A L E V E N T S

When the Vibram® FiveFingers® 2015 Brand Campaign is displayed with special events specific messaging as outlined on page 49, Vibram® black, lime green and bright purple must only be used for the headline treatment. The Vibram® FiveFingers® logo must always be displayed in Vibram® yellow and Vibram® black as shown on page 37.

M AGE N TA

L IG H T G R AY

CMYK

0

RGB

236

10 0 0

0

0

14 0

HEX #EC008C

CMYK

0

RGB

209

0

0

20

211

212

H E X #D1D3D 4

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Vibram® FiveFingers® 2015 Brand Campaign Colors W H AT T O U S E – SPE C I A L E V E N T S

When the Vibram® FiveFingers® 2015 Brand Campaign is displayed with special events specific messaging as outlined on page 49, Vibram® black, lime green and bright purple must only be used for the headline treatment. The Vibram® FiveFingers® logo must always be displayed in Vibram® yellow and Vibram® black as shown on page 37.

BRIGHT RED

V I BR A M® BL AC K

CMYK

0

RGB

237

10 0 28

10 0 36

H E X #E D1C 24

0

PA N T O N E B L AC K C CMYK

0

0

0

RGB

0

0

0

10 0

HEX #000000

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Vibram® FiveFingers® 2015 Brand Campaign Colors W H AT T O U S E – E A R T H DAY

When the Vibram® FiveFingers® 2015 Brand Campaign is displayed with Earth Day specific messaging as outlined on page 50, Vibram® black, lime green and bright purple must only be used for the headline treatment. The Vibram® FiveFingers® logo must always be displayed in Vibram® yellow and Vibram® black as shown on page 37.

LIGHT BROW N CMYK

25

RGB

196

DA R K BROW N 40

65

15 4

HEX #C49A6C

0 108

CMYK

50

RGB

209

50

60

211

25 212

H E X #D1D3D 4

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Vibram® FiveFingers® 2015 Brand Campaign Colors W H AT T O U S E – E A R T H DAY

When the Vibram® FiveFingers® 2015 Brand Campaign is displayed with Earth Day specific messaging as outlined on page 50, Vibram® black, lime green and bright purple must only be used for the headline treatment. The Vibram® FiveFingers® logo must always be displayed in Vibram® yellow and Vibram® black as shown on page 37.

SAND

VIBR A M® Y EL LOW

CMYK

25

RGB

194

25

40

181

HEX #C2B59B

0 155

PA N T O N E 10 9 C CMYK

0

RGB

255

15

94 213

0 32

HEX #FFD520

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Vibram® FiveFingers® 2015 Brand Campaign Colors W H AT T O U S E – H O L I DAY

When the Vibram® FiveFingers® 2015 Brand Campaign is displayed with Holiday specific messaging as outlined on page 51, Vibram® black, lime green and bright purple must only be used for the headline treatment. The Vibram® FiveFingers® logo must always be displayed in Vibram® yellow and Vibram® black as shown on page 37.

H O L I DAY G R A DI E N T

BRIGHT GREEN

PURPLE BLUE

R EFER ENCE PROV IDED

CMYK

75

0

G R A D I E N T S WAT C H

RGB

57

181

10 0 74

HEX #39B54A

0

CMYK

10 0

RGB

38

10 0 34

25

25

98

HEX #262262

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Vibram® FiveFingers® 2015 Brand Campaign Colors W H AT T O U S E – H O L I DAY

When the Vibram® FiveFingers® 2015 Brand Campaign is displayed with Holiday specific messaging as outlined on page 51, Vibram® black, lime green and bright purple must only be used for the headline treatment. The Vibram® FiveFingers® logo must always be displayed in Vibram® yellow and Vibram® black as shown on page 37.

BRIGHT PINK CMYK

15

RGB

208

WHITE 75 99

0

0 165

HEX #D063A5

CMYK

0

RGB

255

0

0

0

255

255

HEX #FFFFFF

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Vibram® FiveFingers® 2015 Brand Campaign Graphics W H AT T O U S E

The Vibram® FiveFingers® 2015 campaign includes the use of Vibram® FiveFingers® feet graphics. The feet graphics must always be displayed in two colors unless there is a need to fill the negative space in the graphics with black or white for correct readability of the feet graphic. The color palette for the feet graphics must always match the applicable campaign typography displayed on deliverables unless notified otherwise by the Vibram® Marketing Department.

Using only one set of feet graphics is encouraged but you should not use more than three feet graphics on one graphic, plane, or surface. You must always use the same feet graphics and you should not mix and match graphics.

PRIM A RY CROPPED FEET GR APHIC

SECONDA RY FU L L FEET GR A PHIC

SPECIFIC TOE GR APHICS

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Vibram® FiveFingers® 2015 Brand Campaign Graphics HOW TO USE

When using the Vibram® FiveFingers® 2015 campaign feet graphics, the feet graphics must only be used as represented below. The primary feet graphic presentation should always be cropped unless notified otherwise by the Vibram® Marketing Department. It should be used as the primary campaign graphic. The cropped feet can be moved along the edge of the document page. The secondary full feet graphic presentation can be used on additional supportive campaign materials such as t-shirts, brochures or any other campaign materials that allow the secondary full feet graphics to have efficient breathing room. The specific toe graphic must only be used when the headline mentions toes. When the headline does so the word toes can be replaced by the specific toe graphic. All Vibram® FiveFingers® 2015 Brand Campaign feet graphics must be approved by the Vibram® Marketing Department.

PRIM A RY CROPPED FEET GR APHIC

SECONDA RY FU L L FEET GR A PHIC

SPECIFIC TOE GR APHICS

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Vibram® FiveFingers® 2015 Brand Campaign Print Examples HOW TO USE – PR IN T

When the Vibram® FiveFingers® 2015 Brand Campaign is displayed in print executions, use the below layout examples for reference. All Vibram® FiveFingers® 2015 Brand Campaign print executions must be approved by the Vibram® Marketing Department.

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Vibram® FiveFingers® 2015 Brand Campaign Web Examples HOW TO USE – DIGITA L

When the Vibram® FiveFingers® 2015 Brand Campaign is displayed in web executions, use the below layout examples for reference. All Vibram® FiveFingers® 2015 Brand Campaign web executions must be approved by the Vibram® Marketing Department.

Undefeeted.

You Are the Technology.

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Vibram® FiveFingers® 2015 Brand Campaign Typography W H AT T O U S E – H E A DL I N E S

The primary display Vibram® FiveFingers® 2015 Brand Campaign typeface is Conga Brava Std. In all cases the headlines should always be displayed with an offset outline unless notified otherwise by the Vibram® Marketing Department.

The outline weight stroke should always start with 2pt and be increased as needed by headline type size. The stroke weight should never exceed 6pt unless the type size is extremely large and the outlined headline needs to be heavier to support the headline size. The headline size will be case by and will be determined by the final size of the design piece. The outlined headline should always be on top of the filled headline. All Vibram® FiveFingers® 2015 Brand Campaign typography use must be approved by the Vibram® Marketing Department.

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You Are the Technology

www.vibram.com Per info: vibram@vibram.com ©V I B R A M ® S PA

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