UNDER DOWN
“Safety, security, appealing climate and strong value for money”: Australia looks for more growth from Canadian market
BY KATHRYN FOLLIOTT
TORONTO — For clients in search of a value-for-dollar destination, Australia is almost certainly not the first country that comes to mind.
There’s no getting around the airfare that comes with very long-haul flights. On the flip side, Canada’s exchange rate with the Australian dollar stacks up very well in Canada’s favour. Currently Cdn$1 is worth about AUD$1.10.
Tourism Australia knows all too well what Canadians find daunting about vacationing Down Under. “Time, cost and distance will always be our main barriers for Canadians,” says the tourism board. “There is a common misconception that it takes days to arrive. [But] especially for those on the West Coast, Canadians will find a handful of direct flights into Australia’s major entry ports including Sydney, Brisbane, and Melbourne.”
All the truisms about shoulder season travel – flights are cheaper, hotels are cheaper, and everything is less crowded – hold true in Australia, and Canadians may find they can stretch their dollar by travelling in spring and fall.
In a trade-friendly touch, Tourism Australia also recommends Canadians “work with qualified Aussie Specialists who are experts in planning the holiday that works best.”
Of course, booking bundled flights, tours, and experiences can also unlock savings.
As of July 2025, monthly visitation from Canada to Australia reached 9,433 travellers, up 10% on July 2024.
LUXURY TRAVELLERS LEADING THE WAY
What sort of travellers are booking Australia from Canada?
“Luxury travellers continue to lead the interest from Canada, with 61% considered high-yield travellers,” says the tourism board. “Ontario accounts for the largest share of travellers (41%), followed by Quebec (22%). Across the board, Canadians are motivated by safety, security, appealing climate and strong value for money.”
Tourism Australia tells Travelweek that travel advisors “are at the heart of how Canadians book travel
to Australia.” The tourism board supports the trade with its Aussie Specialist Program, currently with 898 qualified advisors in Canada, including 887 Aussie Specialists and 11 Premier Aussie Specialists. In addition to the course itself, the program has fam opportunities, namely G’day Australia, plus there’s the Travel Trade Hub, and representation in Canada with VoX International.
LOOKING FOR MORE MAINSTREAM GROWTH
Goway’s Anthony Saba, VP South Paciifc, tells Travelweek that the Canadian market to Australia “has stabilized after a rocky few months earlier in the year, due to economic uncertainty and loss of asset value driven by some U.S. policies.”
Australia and New Zealand were Goway’s bread-and-butter for years before the tour operator, celebrating its 55th anniversary in 2025,
branched out to Africa, Asia and the Middle East, and then the Americas and Europe. These days Goway offers 115 countries on all seven continents. While the company’s Australia bookings have not grown significantly in the past couple of years, says Saba, Down Under “is still a solid contributor and on an upward trend.”
With interest rates inching down and the economic outlook for many Canadians looking up, Saba adds that Goway is looking for more growth to Australia from the Canadian market, especially among mainstream travellers.
“Canadians seem more price conscious than ever, seeking good value, and are focusing on spending a little less on hotels and putting money into experiences in destination,” says Saba. While interest in self-drive vacations has dipped a bit, small group touring “is growing with many more options,” he adds.
ONCE IN A LIFETIME? NOT NECESSARILY
While long international flights take time and a lot of money, so many long-haul destinations, like Japan, are nevertheless seeing big numbers from Canada. Travelweek asked Saba for his take.
“Australia is not yet reaping that benefit, but will be interesting to see how it plays out,” he says. “It is a frustration but Goway and Australia will keep the message going. For
some reason it is still seen as ‘far away,’ yet Asia is viewed as much closer. Hard to fathom. It is seen as a ‘big ticket’ destination, as is Africa, and so we notice the effects of economic slowdowns.”
Saba adds: “There is also the time factor. People think they need more time for an Australian visit than they do, seeing it as once in a lifetime. It is not. People always want to return.”
Canada’s snowbirds may be flocking less and less to traditional U.S. favourites like Florida and Arizona for the winter months ahead. Says Saba: “What may be an emerging trend is people using Australia as an alternate long-stay winter escape. It is well worth it for Canadians to consider that, and [to take advantage of] the opportunity to live like a local in Australia.”
VALUE TIPS FROM A DESTINATION SPECIALIST
As more Canadian travellers venture further afield in the world – while making every effort to get the most value out of their vacation – travel advisors can be ready with reasons why Australia might be just the ticket. Even if it’s for high-end travellers, who focus on value for dollar like everyone else.
Vincent Tong, one of Goway’s Destination Specialists, offers his money-saving tips for Down Under …
. “In Canada we’re all suffering from tip burnout – getting constantly
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prompted for gratuities. One of the best things about traveling to Australia (and the South Pacific as a whole) is that tipping is not ingrained in their culture. It’s just not an expectation. This can go a long way in terms of value when you don’t have to worry about tipping left, right and centre for hotel porters, housekeeping, bartenders, restaurant servers, tour guides/drivers, coffee baristas, etc. Also, when you’re looking at prices in Australia, the taxes are always included. That’s unlike in Canada, when it is only the base price with tax and tip on top.”
. “Pre-download offline Google maps to your phone for the areas you’ll be visiting. That way you can access Google Maps without WiFi or data connections and still get GPS locations so you know where you are, or how far you are from other landmarks. And some mobile network providers offer a ‘roam like home’ package where you can use your regular device in international countries for a nominal fee of $12$15/day. It doesn’t seem like much but it adds up over time.”
. And looking at the flight time to Australia, “it can be helpful to contrast the total time it would take to fly direct to Australia vs. a connecting flight,” says Tong. “For example, Vancouver to Cancun, with a connection, could be a total of 10-12 hours. Vancouver to Brisbane is only 14.75 hours in comparison.”
BOGO deals, booking hold options and more: ACV’s 2025 Dream Makers tour has agents cheering
TORONTO — The future of travel is looking bright indeed for the travel community, especially as the Canadian market pivots to more and more international destinations and seek the sound advice of travel agents.
No wonder there was a real sense of optimism on ACV’s cross-country 2025 Dream Makers tour, as travel advisors across Canada – in Halifax, Vancouver, Edmonton, Montreal and Toronto – cheered on ACV’s Sun Collection for winter 2025-26, as well
as new Europe routes, a BOGO deal, cruise news and more.
At the Toronto show, the last stop on the tour, ACV’s VP Nino Montagnese gave a shout-out to all of the 2025 Dream Makers tour’s supplier partners, more than 100 in all, including Elite sponsors Bahia Principe Hotels & Resorts, and Sandals and Beaches Resorts.
“All of our supplier partners have followed us from city to city carrying all their banners and booths. We know we tire them out and we thank them so much for being our partners,” said Montagnese to applause. “I want to thank every single one of our supplier partners because without them we wouldn’t be here, and neither would you.”
With the BOGO deal, clients who book an ACV package get up to 50% off the second traveller. The deal applies to Groups too. The deal is good for Mexico, Caribbean, Central America, Cartagena, California and Hawaii. Plus, clients who book a Flight & Cruise package get 50% off the second traveller’s flight. The promotion must be booked by Sept. 28, 2025 for departures Jan. 1 - April 30, 2026.
One of the biggest announcements of the night was the soon-to-arrive new booking option, allowing travel advisors to hold bookings for 24 hours (and for Europe and beyond,
for 48 hours). It’s something the industry hasn’t seen in decades.
ACV&ME GAME IN THE WORKS
This is the fourth consecutive year for ACV’s Digital Sun Brochure, first launched last month. This latest edition features 620+ hotels, including 42 brand new Sun properties and 32 new U.S. additions.
ACV’s Sun program has expanded to 64 destinations, with five newcomers: Cartagena, Miches in the D.R., Palm Springs & Napa Valley, CA and San Juan. ACV’s expanded Play Collection includes 92+ resorts and 24 Play hotels across the U.S.
For cruise clients, ACV’s already robust cruise portfolio now also includes new Virgin Voyages itineraries and the addition of CroisiEurope.
Long stay packages are available in Spain, Portugal, Thailand and Indonesia, plus of course clients can opt for a World Cruise.
New and diverse products include new routes: Budapest, Catania, Palma de Mallorca, Shanghai, Rio de Janeiro, Santiago (Chile), Guadalajara, Guatemala City, Naples, Tepic, Puerto Escondido, Lima, Belize, Porto, Prague, China, plus year-round service to Bangkok, and new experiences like campervan adventures and rail journeys.
Celebrity Cruises’ Allan Brooks
Nino Montagnese, VP, Air Canada Vacations
Special experiences on offer with ACV include: Chill Out Event; Fitness Retreat; Wellness at Sea; and Judy’s Kitchen Party.
For Groups, ACV is promoting an updated GQT platform, plus a new groups loyalty program is launching soon. And dedicated Groups workshops and FAM trips are in the works.
Coming in November, ACV will debut revamped CareFlex & CareFree programs plus new options.
Also coming soon, travel advisors will have a chance to try their luck at the new ACV&ME game, with a booking incentive offering a chance to win 50,000 prizes.
ENHANCED BOOKING TOOLS, TOP TRAVEL PICKS & MORE
ACV’s 2025-2026 Digital Sun Brochure comes with enhanced self-serve tools via Manage Your Booking (seat selection, payments, traveller info, Aeroplan numbers and
special requests). New cruise booking tools include airfare price drops, loyalty number updates and special requests.
As ACV notes, “all digital initiatives are designed around the evolving needs of travel advisors.”
More highlights from the Winter 2025-2026 Collection include …
• Enhanced ePackages: Flexible flight + hotel combinations across Air Canada’s network, checked bag + carry-on included. Available for Asia, South Pacific, Canada, Europe, U.S. (including San Juan)
• Car Rentals: Exclusive 16% commission launch promo and competitive pricing
• Vacation Promise, Cruise Promise, programs: Built-in peace of mind
• Expanded product lineup: Europe,
Asia, South Pacific, U.S., Canada
• ACV&ME Loyalty Program: Currently offering the ability to earn and redeem for Aeroplan points, travel vouchers, Visa gift cards, and more, “with a full program revamp coming soon to deliver even greater rewards, flexibility, and value for ACV’s travel partners”
• ACV@HOME initiatives supporting advisors remotely
• Travel Agent Advisory Board continues to guide ACV strategy and initiatives Earn Aeroplan points on all flight-inclusive packages
ACV’S TRAVELLERS’ TOP PICKS AWARDS
Travel advisors also heard about ACV’s very first Travellers’ Top Picks Awards, a celebration of Canadian wanderlust that drew 100,000+ entries. Travellers voted across 10 categories curated by ACV experts.
Bali emerged as the ultimate dream destination with over 21,500 votes, winning the Wellness category and topping the overall list. Santorini followed closely in second place by dominating the Bucket List category. Rome came in third.
Here’s a look at the top 10 winners by category …
• Beach Vacation: Grace Bay, Turks and Caicos
• Bucket List: Santorini
• Foodie Favourite: Naples, Italy
• Adventure Travel: Kauai
• Arts & Culture: Rome
• Wellness: Bali
• Romance: Paris
• City Break: New York City
• Hidden Gem: Singapore
• Family: Honolulu
Check out ACV’s 2025/2026 Digital Sun brochure here.
ACV's 50th anniversary was in the spotlight on the tour operator's cross-country Dream Makers tour
Playa Hotels & Resorts' Amanda Morris, Andi Bacho and Rose Cosentino
Jennifer Gaskell with Pink Palm Travel, and BTMI's Darrio Prescod
AIRLINES
Community spirit was on full display recently at Edmonton International Airport, as 100+ participants took part in the second annual Haul for Hope, hosted by WestJet and Hope Air. Eight teams gathered to haul a 67,000-pound WestJet Q400 aircraft across the tarmac, raising $30,000 to support Canadians who need to travel far from home for essential medical care. Since 2007, WestJet and Hope Air have partnered to provide 24,000 flights for Canadian families in need of medical care. Beyond flights, WestJet has also helped to fundraise thousands of dollars for Hope Air through the gift of flight.
Air Canada is boosting capacity in select transborder markets for summer 2026. Air Canada is launching services to San Antonio from YYZ, and linking Columbus and Cleveland to Montreal to support travel between these destinations and points across Air Canada’s global network. Air Canada’s boost to transborder capacity, by 15% in summer 2026 compared to summer 2025, is in line with its summer 2024 transborder capacity level. However the planned 2026 increase is aimed at increasing choices for travellers connecting between Air Canada’s international network and these markets.
ACQUISITIONS
Direct Travel, Inc. has expanded its global footprint with the acquisition of ATPI, its long-time strategic partner. The move positions the combined company as one of the largest travel management providers in the world, driving more than US$6 billion in annual travel volume across corporate, leisure, events and specialized sectors. The acquisition builds on years of collaboration between the two companies to serve international corporate clients. Together, they will accelerate the rollout of Direct Travel’s Avenir Travel Edition, a next-generation platform designed to enhance the traveller experience.
HOTELS & RESORTS
RIU Hotels & Resorts has marked a milestone in its international expansion with the opening of its first hotel in Canada, the Riu Plaza Toronto. The newly built fourstar property, with 352 rooms, is steps from some of Toronto’s top attractions, including the Princess of Wales Theatre, Rogers Centre and the CN Tower. The debut of Riu Plaza marks the 12th hotel in the brand’s urban collection, joining properties in cities such as Panama, Madrid, Miami, Chicago, San Francisco, New York, Berlin, London and Dublin. RIU continues to grow its city portfolio, with a third property underway in New York.
Riu Plaza Toronto
San Antonio, TX
The second annual Haul for Hope event at YEG
“Your success is our success”: Air Canada fêtes Circle of Excellence
Platinum Tier
TORONTO — True partners stick together no matter what.
“This year has had its share of challenges. And through every challenge you’ve shown resilience and unwavering loyalty,” Vincent Gauthier-Doré, Air Canada’s Managing Director, Canada & USA Sales, told Air Canada’s top partners at the Circle of Excellence Platinum Tier reception.
Gauthier-Doré led the applause for Air Canada’s highest-producing travel agency partners at this week’s event, held at Fairmont Royal York Toronto.
It was a stylish venue for fêting Air Canada’s best of the best. “Toronto is one of Air Canada’s top global hubs … there’s no better place to celebrate excellence in travel,” said Gauthier-Doré.
No fewer than 47 outstanding travel partners were honoured at the 2025 Circle of Excellence Platinum gathering, hosted by the Air Canada
sales team and organized by Jamie Fox, Sr. Manager, Regional Sales.
“It’s not just about numbers and status. It’s about your performance,” said Gauthier-Doré. “You’ve continued to believe in us and that means everything.”
He added: “You’re not just travel agency partners, you’re part of the Air Canada family. Your success is our success. Thank you for your excellence, your partnership and your belief in Air Canada. We are your proud partners.”
Travelweek caught up with Brian Robertson, President, Canada for Direct Travel, at the event. Direct Travel has been part of the Circle of Excellence Platinum Tier consistently, for decades, said Robertson.
What does Robertson himself appreciate most about Canada’s flag carrier? “Air Canada’s inflight service is excellent, and as an Aeroplan Elite Member, so are the recognition and benefits,” he told Travelweek.
Lufthansa Group launches redesigned eXperts site for agents
NEW YORK — Lufthansa Group has rolled out a redesigned version of its eXperts website, aimed at simplifying day-to-day work for travel agents and tour operators.
The updated platform consolidates resources for all Lufthansa Group airlines in one central location under Lufthansa Group for Business, the company’s B2B portal for corporate customers and sales partners.
The new website has a practical search function, making it easier for agents to locate the information they need.
Lufthansa Group has placed particular emphasis on enhancing support tools for service and customer consultation, allowing advisors to access the most relevant content for sales discussions quickly.
All relevant product information from Austrian Airlines, Brussels Airlines, Eurowings, Lufthansa, SWISS, Air Dolomiti, Discover Airlines and Edelweiss, as well as an overview of all news, is now available in an openly accessible area of the website.
The eXperts Member Area offers registered program participants exclusive deals such as PEP fares and competitions. It also provides info on reservations and ticketing, as well as self-service forms and webinars.
Travel advisors can register for the eXperts member area for free at business.lufthansagroup.com.
Air Canada's 2025 Circle of Excellence Platinum Tier honourees
A vibrant Cuban escape
Gran Muthu Rainbow offers an exclusive adults-only escape where solo travelers, couples and friends can dive into vibrant Cuban hospitality. This lively resort features swim-up junior suites and is just steps from pristine Playa Pilar beach. On offer: diverse dining options, LGBTQ+ events, drag shows and themed entertainment, plus water sports on the world’s second-largest coral reef. With elegant ocean-view suites, live Cuban music, dance nights, karaoke and sports activities, this all-inclusive paradise on Playa Playuelas delivers unforgettable experiences. The festive atmosphere and stunning location create the perfect fun-filled getaway for adventurous spirits.
Gran Muthu Rainbow Hotel offers festive and inclusive escapes in Cuba
Canadian travellers looking for an upbeat and inclusive getaway in Cuba have a new option with the Gran Muthu Rainbow Hotel. Situated on Playa Playuelas in Cayo Guillermo, the five-star property is designed for adult guests (18+) and is recognized as Cuba’s first LGBTQ+ hotel.
The resort combines a welcoming atmosphere with lively programming, making it a destination for solo travellers, couples and groups of friends. Themed entertainment includes drag shows, live Cuban music, dance, karaoke and games, all designed to foster a safe and joyful setting.
Accommodations at the Gran Muthu Rainbow are colourful and contemporary, with rooms featuring pool or ocean views. Some suites include direct pool access for a more private experience. The hotel is located near Playa Pilar, one of Cuba’s most wellknown beaches, which is framed by the world’s second-largest coral reef. Snorkelling and scuba diving are available for those looking to explore marine life.
As part of the all-inclusive program, guests can choose from a variety of dining options ranging from Indian cuisine to tapas, gourmet meals and buffet. Drinks and snacks are available throughout the property with poolside, beach and snack bars.
Facilities extend beyond dining with a gym, tennis court, games room and water sports, offering travellers both active and leisure options. The combination of amenities, activities and entertainment ensures a dynamic vacation tailored to different interests.
The Gran Muthu Rainbow Hotel positions itself as more than just a beach escape, highlighting a festive spirit and inclusive ethos that sets it apart in the Cuban market.
To book and for more information, go to transat.com.
More lift & new gateways as Jamaica heads into the winter season
TORONTO — With more lift from Canada this winter and potentially beyond, plus more hotel rooms on the way, the sky’s the limit for Jamaica out of the Canadian market.
“Jamaica and Canada’s tourism partnership is reaching new heights, and we have exciting developments on the horizon,” said Angella Bennett, Regional Director for Canada at the Jamaican Tourist Board.
The JTB’s Director of Tourism, Donovan White, along with the executive JTB team, recently hosted airline partners, tour operators and media at W Toronto, to highlight all the latest updates about Jamaica.
Jamaica’s August numbers were up 8% from Canada, and the strike action last month did not affect the islands performance from this market, said White.
“To be even more specific, during August, we maintained over 90% load factors on all flights from Canada to Jamaica,” he added.
Looking ahead to the upcoming winter season, flight capacity to Jamaica will increase 22%, with a total of 365,000 seats available, eclipsing last winter’s total of 293,000.
White expressed gratitude for the support from partners including Air Canada, WestJet, Sunwing, Air Transat and Caribbean Airlines.
NEW GATEWAYS, NEW LIFT
What else is on the radar for Jamaica
New service from Quebec City to Jamaica will launch for the first time on Dec. 6 and will run through April 12 with Sunwing and WestJet – a negotiation over two years in the making.
Moreover, Edmonton will resume weekly WestJet service to Jamaica starting Nov. 2, running until April 12. Air Canada is also set to commence routes from Ottawa and Halifax this December.
In the bigger picture, White highlighted that Toronto will offer an impressive 10 flights to Jamaica each week.
“There is absolutely no reason not to sell Jamaica and fill those planes,” said White.
To that end, White also announced a new airline partner, Flair Airlines, which will provide daily, year-round service from Toronto to Montego Bay beginning Dec. 14.
White also hinted at a potential partnership with Porter Airlines in 2026.
HOTEL UPDATES
Jamaica has more good news regarding accommodation developments and refurbishments planned for this winter and next.
Currently, there are 35,000 hotel rooms in stock, with a goal to reach 50,000 in seven years.
Unico will open its first hotel in the English-speaking Caribbean in
Montego Bay in March 2026. The allinclusive luxury property will offer 435 rooms with full amenities.
Additionally, Hard Rock Hotel will break ground for a development that includes 1,100 rooms.
Last month marked the groundbreaking of the Moon Palace, located next to the Unico and Hard Rock Hotels. Once completed, this all-inclusive resort will be the tallest building in the Caribbean, standing at 34 stories and 1,100 rooms.
Bahia Principe will undergo a significant renovation of the family side of the resort in 2026, and plans are in place to add another hotel on the same property.
Other builds will include a new Secret in St. Anne and a 948-room addition to the Grand Palladium Hotel in Montego Bay.
The first casino on the island is set to open this December at the Princess Hotel in Negril, attracting a new demographic to the brand.
Additionally, Footprints, an original boutique hotel, has completed a total renovation, setting a new standard for boutique hotels in Jamaica. TORONTO
The JTB’s Dan Hamilton, District Sales Manager; Angella Bennett; Regional Director Canada and Donovan White, Director of Tourism
LOOKING AHEAD
The JTB has made a strategic move to invest in the luxury market, reestablishing its partnership with Virtuoso and plans to enhance its overall luxury offerings. Inclusion in Virtuoso presents new sales and marketing opportunities for the destination.
Jamaica is seeing a notable rise in luxury hotel bookings, up 30% this fall and 35% for the winter. The growth is aligning well in attracting travellers to this market segment.
“We are delighted with the organic growth in the luxury segment, and we will continue to make it even more accessible for discerning travellers,” said White.
Meanwhile, the island also has plans for growth in Canada, with a particular focus on Western Canada.
“There’s no secret that Western Canada holds significant strategic potential for us in the next five years. Those conversations are already underway,” said White.
Wth robust bookings in August and double-digit growth for the fall-winter season, White is grateful for the support. “We compete with everyone – Caribbean, Europe, Africa and Asia. And that doesn’t make what we do any easier.”
White also emphasized that the relationship with the Canadian travellers has never been stronger, citing the substantial growth in August, increased flight capacity for winter, and robust bookings across the marketplace.
“We are humbled by this show of support and confidence in the Jamaican tourism product, and we want to thank each of you for your continued support.”
Sunwing Vacations, WestJet Vacations combine trade sales teams
TORONTO — A recent team-building workshop celebrated the official integration of WestJet Vacations trade sales team members with the existing Sunwing Vacations team under the leadership of Deana Murphy, VP Sales & Business Development at Sunwing Vacations Group.
Travel advisors will continue working with their established contacts at both brands, which will maintain their distinct identities and product offerings, say the companies.
Shannon Cunningham, Director of Sales for WestJet Vacations, Graeme Franklin, Director of Sales for Western Canada, David Wright, Director of Sales for Ontario and Atlantic Canada and Gustavo Moor, Business Development Manager for Quebec, now all report to Murphy, with their respective teams continuing to report to each director.
“It was wonderful having the whole team from across Canada come together for the first time,” said Murphy. “Everyone thoroughly enjoyed getting to know each other during the events. I’m confident the travel advisors will continue to enjoy working with all of their favourite WestJet Vacations and Sunwing Vacations team members as we continue to differentiate and uniquely promote the two brands.”
The two-day workshop kicked off with a hands-on culinary experience at Chef Upstairs in Vaughan, where teams prepped and cooked a sixcourse meal together. This was followed by a full day of strategic planning meetings at the Sunwing head office, concluding with an evening with the Blue Jays at the Rogers Centre.
The companies say the integration marks a major milestone in the WestJet Group’s tour operations strategy, “creating a unified sales force that positions the combined entity as Canada’s leading tour operator while preserving the unique strengths of both vacation brands.”
IT WAS WONDERFUL HAVING THE WHOLE TEAM TOGETHER FOR THE FIRST TIME
Team building events for the combined Sunwing Vacations and WestJet Vacations sales teams included a Blue Jays game at Rogers Centre
AVA Resort: A Cancún escape
Introduce your clients to AVA Resort Cancún – a brand-new oceanfront gem just 8km from the airport! This modern all-inclusive features 27+ dining venues, the innovative AVA Bay saltwater lagoon, and true oceanfront suites with spa tubs and private terraces.
Perfect for families and couples alike with a 66,000 sq.ft. spa, waterpark, and endless activities. Sweeten the deal with $200 USD resort credits per room/night* or unlimited golf packages*. Quick transfers mean more vacation time. Book now for prime summer/fall dates at this exciting new property!
AVA Resort Cancun introduces all-inclusive luxury for all ages
New to Cancun’s Hotel Zone is AVA Resort Cancun, located just 10 minutes from Cancun International Airport. Designed as a luxury all-inclusive property, the newly built resort welcomes families, couples and solo travellers with a wide range of experiences blending relaxation, dining and entertainment.
A WATER PLAYGROUND
At the centre of the resort is AVA Bay, a 2.8-acre man-made saltwater lagoon powered by Crystal Lagoons technology. The eco-friendly lagoon uses significantly less energy and chemicals than traditional pools and invites guests to swim, kayak, sail, paddleboard or simply float. A full-service network of snack and drink stations surrounds the bay for convenience.
AVA Bay also features an aquapark with inflatable obstacle courses and water-based challenges for both kids and adults. Younger guests have their own dedicated space at Sunny’s Water Park, complete with splash pads, small slides and shallow pools designed for toddlers and small children. Additional pools include Dez Pool, an adults-only infinity pool overlooking the ocean, and exclusive areas such as the LVC Pool and two quiet pools within AVA Bay.
CUISINE & NIGHTLIFE
The resort offers more than 17 restaurants and bars curated by HKB Design, delivering global culinary experiences. Highlights include Black Iron for woodfire-grilled steak and seafood, Copal for modern Mexican, Veranda for Italian, Livo for Mediterranean,
Chez Moi for French fine dining, and Bao for Asian fusion. Casual outlets such as Aroma Café & Bakery, Plaza MX, Konos Ice Creams, and The Food District ensure plenty of options throughout the day.
For nightlife, venues include DEZ Nightclub with celebrity DJs, Digit Bar with an NFT theme,
CJ Cantina for Mexican drinks, and The Cocktail Bar featuring master mixologists.
WELLNESS & RECREATION
Wellness seekers will find a 66,000-square-foot spa offering hydrotherapy, massage cabins and salon services. The 11,000-square-foot fitness centre features yoga, pilates and spin classes, while sports facilities include five pickleball courts and one paddleball court.
FAMILY AMENITIES
Families are well catered to with a Kids Club offering nature-based activities, arts and crafts and a movie theatre. Teens can enjoy a lounge with AR gaming, foosball and snacks. Additional entertainment includes a bowling alley, escape room, arcade, playground and children’s pools.
With its combination of luxury, family-friendly attractions and diverse dining, AVA Resort Cancun aims to position itself as a standout option for Canadian travellers seeking an all-inclusive Caribbean escape.
For more information, go to transat.com.
Create lasting memories in vibrant tropical escapes, where each day invites new adventures. With Sun-Kissed Savings at Hyatt Ziva’s all-inclusive resorts, guests of all ages delight in thrilling activities, splash zones, and locally inspired cuisine. Surrounded by pristine beaches, turquoise waters, and emerald-green landscapes, every moment becomes unforgettable.
HYATT ZIVA LOS CABOS
Hilton surpasses 200 hotels in Canada as expansion gains momentum
MCLEAN, VA — Hilton has hit a major milestone in Canada, announcing that more than 200 of its hotels are now open across the country.
The milestone comes on the heels of the recent openings of Hôtel Vallea Bromont, Tapestry Collection by Hilton, Home2 Suites by Hilton Woodstock ON, and Spark by Hilton Toronto Mississauga.
Matt Wehling, SVP, Development, U.S. and Canada, Hilton, says the company’s success and growing momentum in the market has been fuelled by strong relationships with owners.
“With a strategic brand mix of existing hotels and a robust pipeline of more than 100 properties across multiple brands, we’re excited to continue expanding across Canada’s most sought-after and emerging destinations – delivering exceptional value for our partners and meeting the evolving needs of our guests from coast to coast,” he said.
A DECADE OF GROWTH
Over the past decade, Hilton has nearly doubled its portfolio in Canada, driven by the rapid expansion of its focused service brands, which represent approximately half of its overall growth in the country.
In the last 10 years, Hilton added nearly 50 properties across Hampton by Hilton, Hilton Garden Inn, Tru by Hilton and the newly introduced Spark by Hilton, which debuted in Canada last year with Spark by Hilton Toronto Markham.
Extended stay has also emerged as one of the company’s strongestperforming categories in Canada, having doubled in size over the past decade with Homewood Suites by Hilton and Home2 Suites by Hilton.
In the lifestyle space, new hotels have debuted in key Canadian markets from Montreal to Niagara Falls. These include this year’s opening of several Tapestry Collection by Hilton properties: Hôtel Vallea Bromton, Hotel Railwayparc Montreal, and The Brock Niagara Falls Fallsview. These join Revery Toronto Downtown, a Curio Collection by Hilton property that debuted last year, along with Canada’s first Canopy by Hilton in Toronto, which opened in 2023.
IN THE PIPELINE
There are more than 100 hotels currently in Hilton’s development pipeline across several growth markets and categories. These include the first Motto by Hilton in Canada, slated to open in Montreal in 2028, and the country’s inaugural Tempo by Hilton, planned for Toronto in 2029.
In addition, more than 20 new hotels across multiple brands are expected to join the Hilton portfolio over the next year, including DoubleTree by Hilton North Vancouver, Hampton Inn by Hilton Calgary Downtown, Homewood Suites by Hilton Surrey, Home2 Suites by Hilton Vaughan Toronto, Tru by Hilton Milton and several Spark by Hilton hotels spanning the country from Calgary to Toronto to Montreal.
Register now for popular Run Barbados fam
TORONTO — The 2025 edition of the annual Run Barbados fam is set to take place Dec. 4 - 8 and travel advisors are invited to take part.
Co-hosted by BTMI and Travelweek, the popular fam includes roundtrip air from Toronto with Air Canada and four nights’ luxurious accommodation at the all-inclusive Wyndham Grand Barbados, Sam Lord’s Castle Resort. Air Canada connections are available. Fam cost is $449, taxes inclusive.
The Run Barbados fam offers an unforgettable adventure in this Caribbean paradise, showcasing the island’s charms – powdery beaches, rich Bajan culture and captivating history, just to name a few. The fam is geared to travel professionals who sell the Caribbean and want to enhance their Barbados product knowledge.
Fam trip highlights include on-island excursions; local dining experiences featuring Bajan island flavours; Run/ Walk Barbados Race weekend (a fun community event promoting health and wellness; customized Canada team t-shirt will be provided); charity opportunity with a rewarding on-site visit; and exclusive resort visits.
Selected travel advisors will be notified by Oct. 14. Priority will be given to advisors who have completed the Barbados Elite Club Travel Agents Training & Rewards program. Complete this registration form for your chance to participate in the 2025 Run Barbados fam.
Quark Expeditions launches Groups & Charters training module
SEATTLE — Quark Expeditions has introduced a new Groups and Charters specialization module to its advisor learning platform, PolarPRO.
The new module is designed to help travel advisors unlock new revenue opportunities, with indepth knowledge on how to sell and customize group and charter experiences in the polar regions.
“The Groups & Charters module gives travel advisors the tools to deliver extraordinary polar experiences for their clients—whether they’re planning a family reunion, corporate retreat, or fully customized private voyage,” said David Marathakis, Senior Director of the Americas, Groups and Charters at Quark Expeditions.
He added: “By combining expert knowledge, flexible booking terms, and personalized support, we’re making it easier than ever for advisors to grow their business and create unforgettable journeys in the polar regions.”
Within the Groups & Charters module, advisors will learn about flexible booking terms, payment options, and real-life use cases for maximizing group benefits and commissions. It also offers AI-driven support and training tools.
Quark’s group bookings are available for parties as small as six passengers (select voyages) and offer benefits such as: exclusive discounts starting at 5%; complimentary berths for larger groups; and a dedicated group
specialist to guide bookings and customization
Meanwhile the Charters segment of the module showcases how travel advisors can help clients create fully bespoke expeditions, with everything from curated itineraries and themed onboard programming, to customized cuisine (including Indian, vegan and gluten-free options).
The Groups & Charters module is available now through the Quark Expeditions Partner Portal.
THE NEW MODULE GIVES TRAVEL ADVISORS THE TOOLS TO DELIVER EXTRAORDINARY POLAR EXPERIENCES
Photo credit: Michelle Sole
Quark Expeditions' Ultramarine
ME London: A prime Location
Located on The Strand, ME London places guests at the heart of the action with Covent Garden, Soho, and the River Thames just steps away. Clients seeking cultural immersion will appreciate immediate access to top theatres and landmarks.
Radio Rooftop stands out as one of London’s most celebrated rooftop bars, offering panoramic views of iconic sights including the Shard, London Eye, and Big Ben. The property pulses with creative energy through curated art installations, fashion events, and music experiences that capture London’s vibrant spirit. Perfect for travellers who want both luxury and location.
The transformative power of Nicaragua’s nature
Slow travel. Wellness. Self-discovery. Meaningful, immersive experiences.
These transformative travel musthave’s are on more and more vacation wish lists, and they can all be found in Nicaragua, Central America’s best-kept secret. For so many clients, Nicaragua will be the hidden gem they didn’t know they needed.
Known as the ‘Land of Lakes and Volcanoes,’ Nicaragua delivers a rare combination of natural wonder, cultural depth, and warm hospitality. Its unspoiled landscapes, dramatic volcanic vistas, lush rainforests, white-sand beaches, and charming colonial cities offer something for every type of traveller.
Nature isn’t just a backdrop in Nicaragua – it’s a transformative force. Clients can hike a volcano at sunrise, discover hidden rainforest trails, or unwind on the beach. For anyone craving authentic, soulful, and inspiring travel, this Central American destination is ready.
Nicaragua has a way of revitalizing the body, clearing the mind, and restoring the spirit. And since it’s off the beaten path – and the antithesis of overtourism – its star will only continue to rise.
Every experienced and successful travel advisor knows the importance of matching clients with just the right destination and travel experience.
This remarkable country is the perfect place for …
• Slow Travel & Quietcations –Immersive journeys that allow travellers to connect deeply with the land, culture, and themselves.
• Wellness & Soft Travel – Naturebased experiences that promote balance, reflection, and overall wellbeing.
• Hyper-Local & Cultural Encounters – Rich traditions, local storytelling, and heritage that stay with travellers long after their trip ends.
• Regenerative Travel –Opportunities to support sustainable tourism and help preserve Nicaragua’s natural beauty and authentic communities.
Coastal town San Juan del Sur
Isletas de Granada with a view of Mombacho volcano
Playa Maderas, San Juan del Sur
NICARAGUA: SHAPED BY NATURE
Nicaragua’s breathtaking beauty is undeniable. Towering volcanoes, vast lakes, and tropical forests dominate the landscape, offering endless opportunities for exploration. One of the highlights is Lake Nicaragua, the largest freshwater lake in Central America and home to Ometepe Island, a Biosphere Reserve formed by two volcanoes. It’s a haven for hiking, wildlife, and peaceful nature escapes.
BEACHES, WAVES & ISLAND VIBES
Along the Pacific Coast, visitors will find laid-back surf towns like San Juan del Sur, Maderas and Popoyo beach - where consistent waves and golden sunsets attract surfers and beach lovers from around the world. Meanwhile, the Caribbean coast offers an entirely different vibe — think turquoise waters, reggae rhythms, and the colourful Afro-Caribbean culture of Big and Little Corn Islands. Ideal for snorkelling, diving, or blissfully doing nothing at all.
STEP BACK IN TIME IN COLONIAL CITIES
History buffs and architecture lovers will feel right at home in Nicaragua’s colonial cities. Granada, often called La Gran Sultana, enchants with its colonial architecture, palm-lined streets, and vibrant markets. It’s also a gateway to exploring the islets of Lake Cocibolca and sampling local dishes like vigorón and fresco de grama.
León, the country’s cultural and intellectual capital, boasts grand cathedrals, edgy murals, and a deep artistic legacy as the hometown of poet Rubén Darío. Whether visitors are exploring its museums or soaking in the city’s bohemian atmosphere, León offers a rich, immersive experience.
ADVENTURE AROUND EVERY CORNER
Nicaragua is a playground for outdoor enthusiasts and thrill-seekers. Travellers can try sandboarding down the slopes of the active Cerro Negro volcano, zip-lining through the Mombacho cloud forest, or hiking in areas like Indio Maíz and Bosawás,
two of the most important biological reserves in Central America.
Up in the cooler highlands of Matagalpa, Jinotega, and Estelí, travellers can trek through misty mountain trails, tour sprawling coffee plantations, or visit traditional tobacco farms. These regions offer a peaceful alternative to more touristy destinations.
EASY TO GET TO, HARD TO LEAVE
Nicaragua is easier to get to than many Canadians might realize, thanks to direct, affordable flights from Toronto and Montreal. Nicaragua also offers incredible value and a tropical climate year-round. Plus, the country’s beautiful boutique eco-lodges have a way of turning first-time travellers into return visitors in no time.
Whether clients are looking to reconnect with nature, discover new cultures, or simply slow down and recharge, Nicaragua offers something extraordinary.
For more information see www.visitanicaragua.com
The city of Granada and the landmark Cathedral of Granada in Nicaragua with Lake Nicaragua in the background
Volcano sandboarding
Choice & flexibility: How TTC Tour Brands strengthens advisor partnerships
TTC Tour Brands is reinforcing its position as a trusted partner for travel advisors, continuing to streamline tools and expand offerings while ensuring confidence in bookings for 2026.
Since launching its unified portfolio, TTC Tour Brands has simplified the advisor experience through its #ONE Ultimate Partner model. This consolidation provides one portfolio of brands, one booking platform, one rewards program, one sales and marketing team and a 24/7 contact centre across its six award-winning brands. In total, the company offers more than 750 tours in over 80 countries, staying true to its purpose to MAKE TRAVEL MATTER.
EARNINGS & CERTAINTY
Advisors are also seeing the financial benefits of selling TTC Tour Brands. With an average trip value of $5,000 per traveller and competitive commission levels, booking one couple per week can generate as much as $75,000 annually. Certainty is equally important, with more than 3,000 definite departures already confirmed for 2026, giving advisors and their clients confidence that tours will operate as planned.
NEW FOR 2026
The company has identified emerging travel trends and adapted new itineraries to meet demand. Sixteen tours are being added for 2026, highlighting slower, more immersive travel experiences. Among the launches is Insight Vacations’ ‘Soul of the Deep South,’ a women-only tour from Nashville to New
Orleans, and Trafalgar’s ‘Best of South Korea,’ a nine-day journey that includes a visit to the Korean Demilitarized Zone.
RIVER CRUISES
In addition to land-based offerings, advisors now have access to Trafalgar’s new river cruises debuting in 2026. Sailings along the Danube and Rhine are designed to appeal to Trafalgar’s existing guest base, culturally curious couples and those new to cruising. With immersive MAKE TRAVEL MATTER and Be My Guest experiences, as well as a 3:1 guest-tostaff ratio, these cruises broaden advisors’ selling opportunities.
GUIDED VACATIONS
Brendan Vacations’ newest addition to its portfolio – Small Group Tours – combine the ease of guided travel with an intimate setting capped at just 18-24 guests. For those seeking more flexibility, Brendan’s collection offers three tailored options: Private Driver and Self-Drive trips that showcase inspiring alternatives and expert recommendations, and Rail Vacations that allow clients to choose accommodations, experiences and the length of stay in each city. Each trip is supported by Celtic experts, giving advisors confidence in both quality and authenticity.
For more details, go to agents.ttc.com.
WestJet Vacations adds
new resorts in Mexico, Jamaica
CALGARY — WestJet Vacations has broadened its all-inclusive offerings with the addition of three properties in two popular destinations for Canadian travellers: Mexico’s Riviera Maya and Jamaica’s Montego Bay.
Travel advisors can now book package vacations to the newly opened Bahia Principe Grand Tequila, the rebranded Hyatt Vivid Playa del Carmen and Dreams Rose Hall.
Bahia Principe Grand Tequila is a new adults-only resort in the Riviera Maya designed with a blend of modern style and Mexican tradition. The resort includes two pools, seven bars and restaurants, evening entertainment and access to discounted golf at the nearby PGA Riviera Maya course. Guests can also use a complimentary shuttle service to visit Bahia Principe Grand Tulum and Bahia Principe Grand Coba.
Hyatt Vivid Playa del Carmen, another adults-only addition, offers a balance of privacy and casual elegance. Located steps from Playa del Carmen’s Fifth Avenue, the allsuite property provides direct beach access, 13 restaurants and bars and a full schedule of daily activities.
Dreams Rose Hall in Montego Bay rounds out the trio of new offerings. Set on the grounds of an 18th-century sugar plantation, the beachfront property appeals to families and couples alike. The resort features a private beach, five pools, 11 restaurants and bars, one of the Caribbean’s largest water parks and a championship golf course.
VIVA Cruises contest offers chance to win a European river cruise
TORONTO — A brand new contest with VIVA Cruises offers the chance to win a cruise for two.
Running through Oct. 12, 2025, the VIVA Cruises contest invites travel advisors to enter to win a sevennight European river cruise (choice of Danube, Rhine or Mozelle for 2026), with guaranteed French balcony accommodation onboard the ship.
All taxes and fees are covered in the prize package, plus a shore excursion in every port, WiFi and all beverages and gratuities. Not included is transportation (air or ground) to the vessel.
Says VIVA Cruises: “Set sail on Europe’s most beautiful rivers and discover a world where history, culture, and natural beauty flow together.
From the terraced vineyards of Portugal’s Douro Valley to the fairytale towns along the Rhine, Main, and Moselle, and the grand capitals of the Danube, every day brings a new adventure.”
All cabins onboard VIVA’s ships are outside-facing with large panoramic windows or French balconies, and feature stylish interiors, high-quality mattresses, spa bathrobes, and daily restocked minibars. Suites offer extra perks like priority boarding, a welcome aperitif, and even laundry credit.
“With VIVA All-Inclusive, enjoy gourmet dining, fine wines, high tea, and exceptional service. Whether you’re drawn to cozy northern Europe, sunny southern routes, or the iconic Danube, every journey promises relaxation, discovery, and unforgettable memories,” says VIVA.
To enter the contest, click here.
CABINS ONBOARD VIVA SHIPS HAVE LARGE PANORAMIC WINDOWS OR FRENCH BALCONIES
Sailing Europe's rivers with VIVA Cruises
Fort Worth: A Travel Agent’s Guide
Fort Worth, famously known as ‘Where the West Begins,’ blends classic Western charm with modern luxury, making it ideal for curated client itineraries.
Visitors can witness authentic cowboy culture as colourfully dressed cowhands drive Longhorns through the historic Stockyards Historic District. On weekends, clients can enjoy rodeos, concerts, and events at Cowtown Coliseum or explore Mule Alley, featuring boutique dining and specialty shopping, including King Ranch, Lucchese Boots, and Double D Ranch.
The upscale Hotel Drover and century-old M.L. Leddy’s add to the city’s Western authenticity.
Fort Worth’s Cultural District is a must for art and museum enthusiasts.
The Amon Carter Museum of American Art highlights classic and contemporary American works, while the Kimbell Art Museum houses European and Asian collections.
The Modern Art Museum of Fort Worth displays over 3,000 post1940s pieces, and the Sid Richardson Museum offers iconic Western art by Frederic Remington and Charles M. Russell.
Downtown Fort Worth is alive with activity in Sundance Square, a 37-block pedestrian-friendly district of shopping, dining and entertainment. Highlights include Broadway and symphony performances at Bass Performance Hall.
Dining options range from James Beard semi-finalist Goldee’s Barbecue to Del Frisco’s Double Eagle Steakhouse, Lonesome Dove Western Bistro, and the historic TexMex staple Joe T. Garcia’s. Guests can cap the evening with rooftop cocktails at The Rooftop Bar at Hotel Sinclair or experience live music and two-stepping at Billy Bob’s Texas, complete with a pro-bull riding arena.
Fort Worth also caters to families and leisure travellers alike. From Western heritage and arts to luxury shopping, fine dining, and unique
entertainment, the city offers experiences that appeal to all interests and ages.
TRAVEL AGENT TIP
Fort Worth is perfect for clients seeking a blend of history, culture, and authentic Texan experiences. Its combination of Western heritage, world-class museums, lively downtown, and iconic dining ensures memorable, multi-day itineraries that keep travellers coming back.
For more information visit TravelTexas.com.
The perfect pick for families
Discover the impressive Dreams® Cozumel Cape Resort & Spa. The ideal place for a family vacation in the sun, this resort offers the most ocean view and oceanfront suites, as well as family suites with connecting rooms to accommodate up to six people. Guests can enjoy the longest stretch of beach on the island or indulge in decadent spa treatments at the island’s largest spa. Just minutes away from the main reefs, it is also the perfect place for incredible aquatic excursions and snorkeling.
Victory Cruise Lines plans push for Canadian market in 2026
ONBOARD VICTORY I — A new travel advisor portal is in the works with Victory Cruise Lines and slated for launch in 2026.
What else is coming for 2026, or maybe even earlier? “We’re looking at hiring a BDM for the Canadian market,” Victory Cruise Lines founder and chairman John Waggoner told Travelweek during a recent interview and ship tour.
Waggoner is well-known in the industry as the founder of American Queen Voyages (AQV), with its historic fleet of paddlewheelers. AQV acquired Victory Cruise Lines, in its original incarnation, back in 2019. After Hornblower Group bought AQV and Victory – and then announced AQV’s bankruptcy and its own acquisition in February 2024 – the Victory I and Victory II went up for sale. In something like a full circle moment, Waggoner bought Victory I and Victory II that spring.
Waggoner then had just three months before the company launched. The team’s hard paid off. Reservations opened in summer 2024 and Victory I was christened in Toronto this past spring. This inaugural 2025 season features 33 departures, many visiting all five Great Lakes. The cruise line is also the only company to dock at Chicago’s downtown Navy Pier, where Victory II was christened this past May. Both ships are operating 10-15 night voyages from Chicago, Toronto, Milwaukee and Montreal through October.
Waggoner had a strong product, especially for U.S. and Canadian travellers. Then came the U.S.
election, the tariffs, the trade war and the sudden and drastic drop in Canada-to-U.S. travel.
He acknowledges that the number of Canadian passengers this year has been “lower than we would like it to be.”
Undaunted by the fact that many vacationers here are currently avoiding the U.S., Waggoner is pressing ahead with plans to court Canadians. “When we started, we had to focus on the market we know, the U.S. But for 2026 we’ll be focusing on both the U.S. and Canada,” he said.
“People do want to travel,” he added. “We’re a great alternative for Canadian travellers. Many can sail from their own city. And we’re the only ones out here. In Europe, river cruises are stacked boat after boat.”
Waggoner said this inaugural season started off with 50% occupancy rates in April and May, and then gained momentum with 85% occupancy in the second half of the season. The last six cruises for 2025 are sold out.
Victory I and Victory II were both purpose-built for the Great Lakes, and Victory Cruise Lines’ mandate is allinclusive, small ship, coastal cruising.
The most popular itinerary is a 10-night sailing between Toronto and Chicago including a pre-cruise hotel stay, with ports of call including Port Colborne (Niagara Falls), Cleveland,
Detroit, Sault Ste. Marie, Mackinac Island and Escanaba, MI.
Both Victory I and Victory II carry 190 passengers. Waggoner said that while the ships don’t necessarily cater to kids, families are welcome, and many multi-gen groups have sailed with Victory this season. “We’ve also seen a lot of mother-daughter duos,” he added.
Waggoner is proud of the ships’ culinary offering, bolstered by The Grill, a new space with stunning views. The Coastal Dining Room is the main dining venue; renovations have delivered a first-class space that’s intimate but with enough capacity to seat all passengers. The Tavern is modelled after an English-style pub, while the Compass Lounge is the heart of the ship, for entertainment, dancing, conversation and more.
Accommodation ranges from Outside Staterooms, to Club Level Deluxe Outside Staterooms with Veranda, to an Owner’s Suite with Semi-Private Veranda.
For 2026, Victory Cruise Lines will offer 43 sailings on its two ships, including 26 turnarounds in Toronto.
According to Waggoner, some 50% of Victory’s bookings come through travel advisors. “We always count on travel advisors,” he said.
John Waggoner, founder and chairman, Victory Cruise Lines onboard Victory I in Toronto
FAMILIES BELONG AT
100 km of Fun for Everyone
With endless sunny beaches, more than 2,000 restaurants, hundreds of attractions, and live music playing day and night, there’s no place quite like Myrtle Beach, South Carolina. Canadians can always expect a warm welcome here at The Beach – 100 km of bringing people together.
Globus now has Choice Excursions across most Europe, North America trips
TORONTO — Globus has announced that it will be introducing Choice Excursions across nearly 80% of its Europe and North America itineraries, an industry-first at this scale.
Designed to make selling tours easier and more profitable for travel advisors, Choice Excursions include everything from a Porto wine tasting to a gelato-making workshop and a Limoncello garden visit – all of which allow travellers to explore their way without the stress of planning.
“Globus Choice Excursions flip the script on guided touring. They not only erase any ‘too rigid’ objections –they empower advisors to sell a tour that flexes, delivers and converts,” said Camille Olivere, Chief Sales Officer for the Globus family of brands.
Globus offers multiple touring styles, from fully guided Classics to flexible Independent and Small Group Discovery vacations. There are more than 500 itineraries across 80plus countries and six continents to choose from.
“You don’t have to build it to book it,” added Olivere. “No piecing together, transfers, hotels and DMCs – just a curated, high-commission, low-stress way to deliver wow-worthy travel.”
Transat initiating legal proceedings in BonBon fight
MONTREAL — Transat is taking legal action as it works to resolve ongoing issues with its BonBon rewards program.
The company suspended its popular travel advisor booking incentive program earlier this year, due to factors beyond the company’s control, said Transat in August 2025. Those factors included the termination of the contract between the program’s banking services provider and the program manager, as well as ongoing technical issues.
“Transat confirms that it has reached a decisive milestone in the complex matter of the BonBon rewards program by initiating legal proceedings against the external provider responsible for managing the program,” said Bernard Côté, Transat’s Senior Director, Brand Communications.
Côté said the decision was made “following the discovery of serious irregularities, a breach of the contractual agreement, and a breakdown in cooperation from this long-standing partner. Transat has taken this step in order to fully clarify the situation.”
Côté added that Transat is “fully committed to this matter, with the support of our legal experts. Further communications will be shared as the legal context permits. To preserve the integrity of the ongoing proceedings, no additional comments will be made at this time.”
After meeting with Transat, the Association of Travel Agents of Quebec (AAVQ) said last month it believes Transat understands the concerns and frustrations of advisors and is actively pursuing a fair solution. According to AAVQ, Transat’s representatives consider the current situation “deplorable, horrible and unacceptable.”
During that meeting, AAVQ said it learned from Transat’s leadership that the company “did send the program funds for agents to their provider” and that “it was not their actions or inactions that caused the issue.”
TRANSAT CONFIRMS IT HAS REACHED A DECISIVE MILESTONE IN THE COMPLEX MATTER OF THE BONBON PROGRAM
Riviera goes all-solo on MS George Eliot starting June 2027
FORT LAUDERDALE — Riviera Travel has unveiled plans for the first-ever cruise ship dedicated entirely to solo travellers.
Starting in June 2027, MS George Eliot will exclusively sail solo departures on the Danube, Rhine and Moselle rivers.
Stuart Milan, President, North America for Riviera Travel, says the first-of-its-kind program “is a prime example of the way we’ve continued adapting our business to meet the changing needs of travellers.”
Milan went on to say: “Our solo river cruises are among our most popular itineraries. With growing demand for even more solo departures, we knew it was time to dedicate an entire ship to this thriving segment of the market.”
Riviera Travel introduced solo land tours in 2017 and followed with a limited selection of dedicated solo river cruises in 2018. Since then, demand for solo sailings has grown significantly and Riviera has invested heavily in the solo market.
Riviera Travel currently offers more than 20 dedicated solo departures each year, the majority taking place during the spring and fall, with every traveller sailing in a private cabin with no additional single supplement.
Beginning in June 2027, MS George Eliot will sail four seven-night itineraries: The Blue Danube for Solo Travelers; Rhine Cruise to Switzerland for Solo Travelers; Rhine & Moselle for Solo Travelers; and Rhine, Strasbourg & Heidelberg for Solo Travelers.
Onboard MS George Eliot each passenger (capacity 68 solo travellers) will sail in their own double cabin, 83% of which feature a French balcony. Originally designed to carry 140 guests, the ship will sail with a crew-to-guest ratio of one crew member for every two guests. Reservations are now open.
Register Antigua & Barbuda bookings for Black Pineapple Awards
ST. JOHN’S, ANTIGUA — The Antigua and Barbuda Tourism Authority (ABTA) is inviting Canadian travel advisors to register their bookings for the second annual Black Pineapple Awards, the destination’s signature travel trade recognition event.
Advisors can qualify by registering all Antigua and Barbuda bookings made between Oct. 1, 2024, and Sept. 30, 2025, on the Antigua and Barbuda Travel Agent website at AntiguaBarbudaTA.com. Each registered booking counts as an entry into the program.
Advisors will be recognized across several categories, including highest sales, most room nights, and most individual bookings.
Top sellers will be celebrated during a five-day event in Antigua from Dec. 3-7, which will combine recognition with cultural immersion and island experiences.
The December celebration will culminate with an awards gala but will also include curated island activities.
“Canadian travel advisors are instrumental in sharing the beauty and diversity of Antigua and Barbuda with travellers. The Black Pineapple Awards not only recognizes top sellers but also rewards the creativity and passion that Canadian agents bring to promoting our destination,” said Tameka Wharton, Director of Tourism Canada.
ABTA is encouraging advisors to register their bookings as soon as possible to maximize entries before the Sept. 30 deadline. Full participation details are available through ABTA’s Canadian office and trade communication channels. To register bookings see AntiguaBarbudaTA.com.
Riviera Travel's George Eliot
Major cabin upgrades for Air Canadaʻs
Dash 8-400
fleet
MONTREAL — Air Canada is set to enhance its regional flying experience with a comprehensive upgrade program for its fleet of De Havilland Dash 8-400 aircraft.
The initiative will see 25 aircraft operated under the Air Canada Express banner by Jazz Aviation receive new interiors, redesigned seating and – in an industry first for this aircraft type – onboard WiFi.
The program aims to bring the look and feel of Air Canada’s larger jets to regional operations, while also responding to passenger demand for more comfort and connectivity on shorter flights.
“Air Canada Express is at the heart of how we serve Canadian communities. It brings people together, whether connecting families across the country, or linking businesses to the world through our global network.
This innovative project is an industryfirst, and it reflects the pride we take in serving customers with care and class. By bringing many of the design details and comforts of our largest jets to the Canadian-made Dash 8-400, even our shortest flights can feel special,” said Mark Nasr, EVP and COO, Air Canada.
Starting in October, Air Canada will become the first airline to introduce fast, free WiFi to Billy Bishop Toronto City Airport (YTZ) travellers, who will enjoy gate-to-gate connectivity while travelling between the airport and Montreal or Ottawa. This marks the first time Wi-Fi will be made available on a De Havilland Dash 8-400 aircraft type anywhere in the world.
The installation of Wi-Fi on the balance of Air Canada’s Dash 8-400 fleet is being determined. The airline has already fitted 97% of its mainline Air Canada and Air Canada Rouge aircraft with Wi-Fi sponsored by Bell. It is on track to complete this fleetwide transformation in 2026.
NEW SEATING & CABIN REDESIGN
A total of 25 Air Canada Express Dash 8-400 operated by Jazz will be equipped with next generation, ergonomic seats from Expliseat, featuring new branding, a seatback multi-use device holder for tablets and phones and a table tray. Installation is expected to be completed in mid-2026. Each aircraft will have 78 seats and pitch will remain the same.
The cabins of these 25 Dash 8-400s will be upgraded to reflect Air Canada’s mainline aircraft interiors.
Eight new ships on the way for AmaWaterways
CALABASAS — AmaWaterways is ready to expand its European orderbook with eight new ships scheduled for delivery by 2030.
The new ships will see the company’s global fleet grow to more than 40 vessels – doubling its vessel count since 2020.
Catherine Powell, CEO, AmaWaterways said the expansion reflects rising demand for AmaWaterways’ immersive river cruise experiences.
“Our expanding fleet is a direct response to the strong demand from guests eager to discover river cruising and Europe’s beautiful rivers,” said Powell. “These new ships represent exciting opportunities for our valued travel advisor partners and us to grow together.”
Further details on the new ships will be announced in the months ahead.
THESE NEW SHIPS REPRESENT EXCITING OPPORTUNITIES FOR OUR VALUED TRAVEL ADVISOR PARTNERS
Air Canada's Q-400 aircraft
Scenic & Emerald Cruises launch 2027 Europe collections at 2026 rates
VANCOUVER — Canadian travel advisors can get exclusive early access to the newly released 2027 Europe River Cruise collections with Emerald Cruises & Tours and Scenic Luxury Cruises & Tours – at 2026 pricing.
This promotion is available for a limited time only and excludes Douro River cruises and city stay extensions.
NEW FOR 2027
With Emerald Cruises, clients can sail through the heart of France aboard the cruise line’s newest StarShip, Emerald Lumi, on an eightday journey along the Seine. This immersive itinerary takes guests through Normandy and into Honfleur, a rarely offered and highly soughtafter route ideal for Canadian travellers drawn to history, culture, and WWII landmarks.
Scenic Group is also proud to unveil a flexible, two-tiered wine program tailored for river (or yacht) cruise wine club groups and travel advisor partners with wine-centric clients. Whether sailing through European wine regions or planning a custom itinerary along the Rhine, Rhône, or Douro, the Scenic & Emerald Cruises Wine Group Program enhances the onboard journey with curated wine experiences and streamlined logistics.
GROUP BENEFITS
Canadian travel advisors can unlock added value with Scenic and Emerald Cruises’ Group Benefit Program, designed for groups of 10 or more paying guests. The offer is ideal for reunions, special occasion getaways, or large friends and family trips, with customizable packages with enhanced amenities and exclusive savings.
Advisors also receive dedicated support from Scenic and Emerald Cruises’ Canadian team of group travel specialists.
Princess promotes Roig to SVP, Sales
Princess Cruises has promoted Carmen Roig to Senior Vice President, Sales. The cruise line says the move further cements Roig’s leadership role in expanding consumer demand through strong trade relationships. Roig joined in 2022 as VP Sales, successfully leading North America Trade Sales, Trade Marketing, Inside Sales and Service, as well as spearheading International Sales across Europe and South America. Roig has introduced programs and tools for travel advisors, enhanced earning opportunities through new promotional platforms, and strengthened partnerships across the trade.
ROIG HAS STRENGTHENED PARTNERSHIPS ACROSS THE TRADE WITH TOOLS AND PROGRAMS FOR AGENTS
Carmen Roig PEOPLE
Emerald Liberté
with WestJet Vacations
Discover the ultimate escape at Hilton All-Inclusive Resorts, where enchanting experiences await both families and couples. Nestled in some of the most breathtaking beachfront locations, these resorts offer an array of activities for all ages, from supervised kids’ clubs to exquisite dining and rejuvenating spa treatments.
For a limited time, save $550 with a minimum 7-night stay at select Hilton All-Inclusive Resorts in Mexico for travel by March 27, 2026. Restrictions apply.
Learn more at agents.westjetvacations.com.
Mallorca, here we come!
Air Canada is launching a new non-stop route between Montréal and Palma de Mallorca, Spain with 4X weekly service starting June 2026. It’s our first new route to be operated by our Airbus A321 extra-long range (XLR) aircraft. Seats are now available to book.
Mallorca offers stunning beaches like Cala Mondragó, the impressive Serra de Tramuntana mountains for hiking, and charming villages like Valldemossa. Travellers can explore Palma’s Gothic cathedral and historic quarter, visit traditional markets, sample local cuisine including ensaïmadas, and experience vibrant nightlife in coastal resorts.
Learn more at aircanada.com.
