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What labour shortage? As new travel advisors flock to the industry, retail travel execs talk positives and pitfalls
BY KATHRYN FOLLIOTT
TORONTO — For so many years the retail travel industry worried about a labour shortage, with experienced travel advisors moving on or heading to retirement – and with fewer new entrants coming in.
Talk about a turnaround.
The pandemic showed just how valuable travel advisors are – and geopolitical disruptions in recent years have upped the credibility of a career in retail travel even more. Then there’s that LinkedIn’s ‘Jobs on the Rise’ list ranking of Travel Advisor as one of this year’s fastest growing jobs. Not to mention the global phenomenon of social media influencers extolling the ‘perks’ of working in the travel industry.
Bona fide advisors know the whole story, but the fascination with the travel agent life is real.
Add it all up, and suddenly newto-industry agents are flooding into an industry that once worried about its future.
Is that a good thing? For the most part, yes – but with cautions, say host agency execs and other retail travel leaders contacted by Travelweek.
NEW ENTRANTS NEED EDUCATION & PREPARATION: ACTA
“From ACTA’s perspective, attracting the next generation of travel advisors while also supporting and retaining experienced professionals across all generations is a key priority for the long-term sustainability of the
industry,” ACTA President Suzanne Acton-Gervais tells Travelweek.
She said ACTA is encouraged to see growing interest from individuals who view working as a travel advisor either as a full-time career path or as a flexible professional opportunity that can fit alongside other commitments.
But anyone coming into the retail travel industry “must be supported by proper education and preparation,” she added. ACTA’s Travel Advisor Essentials (TAE) course aims to provide foundational knowledge and help individuals understand the responsibilities, standards, and professionalism required to succeed as a travel advisor.
“SOME HOST AGENCIES ARE MORE OF A MEMBERSHIP PROGRAM”
Flemming Friisdahl, founder and President of The Travel Agent Next Door, says TTAND’s new-to-the-travel industry division is doing “amazingly well. Our number of candidates wishing to talk to us is up 75%, and it is so great to see,” he says.
Something else Friisdahl wants to see: regulation for all travel advisors across Canada, and not just in Ontario, Quebec and B.C.
“I believe that some host agencies that are springing up are more of a membership program,” he says. “There is a large one in the U.S. and they say they have over 150,000 and they literally make so much money in monthly fees and they do sell travel
but that is a by-product of the agents getting agents rates or nets.”
One solution could be a higher minimum earned commission thresholds for recognition as a travel professional. “Both ACTA and IATA should make it that for an agent to be recognized as a travel professional, their earned commission must be over $25,000 (so about $275,000 in sales),” he says.
Friisdahl is also in favour of suppliers thoroughly vetting agents applying for agent rates and FAM spots.
“The only way we can elevate travel professionals is by making sure they are meeting certain levels of ongoing training and sales to show they truly are a professional.”
“THE
TRAVEL INDUSTRY HAS NEEDED THIS FOR YEARS”
Zeina Gedeon, President and CEO, Trevello Travel Group, says Trevello currently supports 1,287 independent advisors across Canada, with annual growth running at around 20%.
“What makes that number significant is the make-up of it: 70% of new advisors joining our network are new to the industry,” she tells Travelweek.
Are there dabblers? Some will give travel advisor work a go and find it’s not for them. “But that’s true of every profession,” says Gedeon. “I’d caution the industry against letting that reality become a reason for cynicism, because the more important story are the advisors that stay.”
What gives Gedeon the most confidence – that this is more than
a short-lived trend – is the age demographic. “We are seeing a meaningful and sustained influx of advisors under 40, something the Canadian travel industry has needed for years,” she says.
SKILL SETS & SKILL GAPS
Jackie Friedman, President of Nexion Travel Group, says Nexion is seeing strong interest from career changers and entrepreneurs “who want more control over their work while helping clients create meaningful travel experiences.” She says the host agency is seeing a 20% increase in interest from new-to-industry agents looking for a career in travel.
An entrepreneurship mindset is a skill Trevello’s Gedeon wants to see more of in the retail travel industry, especially for women. “I believe it’s a confidence issue. Own it!” she says.
We asked host agency and retail agency execs what skills they’re seeing in new entrants – and what skills need to be developed.
Friisdahl says the most successful new advisors are the ones “who are willing to put themselves out there.” Meanwhile TTAND’s extensive training for newcomers includes what could be called ʻSuppliers 101.’ “We spend quite a bit of time teaching the agents what suppliers can or cannot do for their customer,” he notes.
Stephen Smith, EVP, Leisure Travel for Direct Travel, says new-toindustry advisors who are finding success are amazing at building relationships. And the gaps? “The finer details of building an itinerary
take time to learn - but they are definitely teachable!”
Fora Travel’s Natalie Lum-Tai, Head of Canada Operations, cites strong relationship management, sales discipline, financial literacy, project management skills and digital fluency as some of the skills new Fora advisors are bringing to the table. “Many of our top performers were already managing client portfolios or running businesses before they became an advisor. They bring trusted opinions, responsiveness and client service skills, which is critical in advisory work,” says Lum-Tai.
Selling with conviction is often the biggest learning curve, she adds.
Lum-Tai says that since launching here last April, Fora’s Canadian advisor community has more than tripled in size, growing by 230%.
Gedeon says newcomers, particularly the younger entrants, “are bringing strengths the industry has been undervaluing for years. Their digital fluency is native, social media, content creation, personal branding, CRM tools ... they arrive thinking like entrepreneurs from day one.”
Their research skills are strong too. Many also arrive with highly transferable professional skills in sales, negotiation, client management, project coordination.
Meanwhile “the gaps are real, but they are predictable and they are solvable,” says Gedeon.
Got a story idea? Questions or comments? Write to Kathryn Folliott at kfolliott@travelweek.ca
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“Product depth takes time that cannot be shortcut.”
Then there’s pricing confidence. “New advisors frequently undercharge or struggle to articulate their professional value without hesitation. We address this directly because an advisor who cannot confidently communicate their worth will not build a sustainable business.”
Resilience is the most underrated skill in this profession, adds Gedeon. “Travel is volatile. Disruptions happen.”
Of course it’s not just host agencies attracting new entrants. Carol Buchanan, President, Retail Operations for Maritime Travel, says the company currently has 50 new to industry travel advisors, “who are contributing very well to their branch team and the company, beyond their salary,” says Buchanan. “Many are referrals from within our own client base.”
Buchanan says she sees strong customer service skills, a passion for travel and continuous learning “and the ability to adapt and stay resilient in challenging situations,” in the new recruits. Not surprisingly, one of big skill gaps for those newcomers is GDS know-how.
Many agencies began urgently hiring after the pandemic, and growth in the travel industry has increased demand, says Buchanan. “With a significant number of experienced agents leaving the field, the messaging in our ads is intentionally designed to attract candidates from outside the industry.”
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“It’s the
channel
of your
choice”: WestJet prioritizes flexibility as it readies for mid-2026 NDC launch
BY KATHRYN FOLLIOTT
TORONTO — WestJet may not be first to market with its NDC offering. But seeing what worked – and what didn’t – for other airlines’ NDC rollouts might just work in its favour.
As Todd Lindey, Director of Sales, put it, “knowledge is power.”
Seeing how other airlines handled their NDC debuts gave WestJet an edge, he said.
“We know a lot of competitors are already fully NDC-integrated. We’ve taken a really partner-centred approach. We’re building it with our travel trade partners, not for them,” said Lindey.
Travelweek connected with WestJet ahead of its NDC launch, currently on track for mid-2026. WestJet’s NDC will be available to agents via three channels: Direct Connect with Accelya; the GDSs (Sabre,
Travelport and Amadeus); and an aggregator option.
“What makes our approach unique, we will be going to market in all three verticals from day one,” Lindey told Travelweek. “We’re not trying to prematurely going to market with this.”
NDC INCENTIVE & DCR SURCHARGE
WestJet has been keeping travel advisor partners in the loop with frequent NDC updates ahead of this year’s launch.
Key points from WestJet when it comes to NDC include …
• Pricing in NDC channels will be aligned with what’s offered on WestJet.com. Agents will get access to WestJet’s best available pricing and exclusive discounts with NDC.
• Industry-competitive incentives for agents connecting via Direct NDC APIs and SPRK
• WestJet’s lowest-priced fare bundle will be exclusively available via NDC channels
• Modernized pricing will be available across ancillary services including checked bags and pre-reserved seat selection.
With NDC, there’s always the carrot, and the stick. For agencies, the carrot comes in the form of incentives that favour NDC bookings. The stick is the distribution cost recovery (DCR) surcharge that many airlines now levy on traditional bookings.
“We have committed to pay incentives to agencies that Direct Connect with us. They’re going to be competitive incentives,” Jorge Rozo, WestJet’s SVP, Revenue
Flying across the Rocky Mountains with WestJet
& Distribution and Deputy CCO, told Travelweek.
As for the stick, WestJet will levy a surcharge on traditional booking methods, in an effort to encourage NDC use. “We try to find the right balance. There will be a cost, a surcharge, that will apply to nonNDC bookings, for our lowest class per cabin, and it will be US$20$22,” said Rozo.
“WE
WANT TO MAKE SURE BOOKINGS ARE SERVICEABLE”
It’s been around for more than a decade, but NDC – the IATA-led, airline industry data transmission standard officially known as New Distribution Capability – still has many naysayers in the retail travel community.
Moving away from the EDIFACT ’green screen’, one-size-fits-all approach to selling air travel –especially as airfares splintered into countless categories, and as ancillaries evolved into a massive revenue stream for airlines – NDC allows carriers to customize their fare offerings and integrate ancillary
sales, and offer them up for agents to book, in a standard format across all airlines.
Over the past decade, NDC pushback from travel advisors has focused on fragmented booking content, and difficulties with making changes postbooking, to name two big sore spots.
Plus, changing your back-office functionality and the way you book air and service your clients doesn’t happen easily – or overnight.
Since airlines pay segment fees to GDSs, it was in their best interest to develop a workaround system. With an ‘adapt or die’ mentality, GDSs got onboard with NDC content too. That’s good news for agencies, who didn’t want to give up their GDS contracts. It should be all systems go – except for many agencies who say NDC still just doesn’t work for how they do business.
Talking specifically about the pain point of travel advisors trying to make changes to a client’s reservation post-booking, Lindey said that’s been on the radar for WestJet
since the start. “We want to make sure bookings are serviceable, and that agents can easily offer clients post-booking support,” he said. “A guest wants to change something, to add something, that happens all the time. Absolutely, from day one that functionality has been a priority.”
“THIS IS NOT A RACE AND WE’RE NOT RUSHING THIS”
Rozo told Travelweek that WestJet’s message to travel advisors about NDC now “is exactly what we told them three years ago: we’re building this technology with them. We’re not imposing this on them. There won’t be any surprises. For us, NDC is a synonym of value, not just cost. This is not a race and we’re not rushing this.”
At launch WestJet says its NDC will offer servicing capabilities comparable to EDIFACT, including the automated exchanges and refunds (CAT 31/33) and True Reshop.
Rozo is adamant that WestJet’s NDC won’t launch until all three access options are ready for agents to use. “We’re not forcing anyone to do Direct Connect,” he told Travelweek. “We won’t launch until we have all three options available. We’re waiting for all the GDS connections – Sabre, Travelport and Amadeus – to be ready. For agents, if they want to work with their GDS, they should be able to do that. When you don’t give partners that choice, they end up just refusing. I didn’t want to put ourselves between our GDS partners and the travel trade.”
Rozo summed it up: “‘It’s the channel of your choice.’ That’s one of our guiding principles.”
Jorge Rozo, WestJet’s SVP, Revenue & Distribution and Deputy CCO
Todd Lindey, Director of Sales, WestJet
CRUISE
Four Seasons Yachts’ inaugural season is underway with the launch of Four Seasons I’s maiden voyage in the Mediterranean. The ship spans 207 metres (679 feet) and draws inspiration from the legendary superyacht Christina O. The 95 suites are supported by a one-to-one guest-to-staff ratio and all feature indoor-outdoor living. The luxury vessel’s launch date marked the 65th anniversary of Four Seasons with the opening of the Four Seasons Hotel in Toronto in 1961. Four Seasons founder and chairman Isadore Sharp and his wife Rosalie Sharp are the godparents of Four Seasons I.
Viking’s float out ceremony for the world’s first hydrogen-powered cruise ship, Viking Libra, marks the vessel’s initial contact with water and signals its transition into the final stage of construction. The ship is scheduled for delivery in November 2026, with inaugural itineraries planned in the Med and Northern Europe. Viking Libra is designed with a hybrid propulsion system that incorporates liquefied hydrogen and fuel cells, enabling the ship to operate with zero emissions. This technology is expected to allow access to environmentally sensitive destinations.
DISRUPTIONS
The Air Line Pilots Association, Int’l accident investigation team is assisting the NTSB with its work following the collision earlier this week between Air Canada flight 8646 and a fire truck at LaGuardia Airport, which left two pilots dead and many passengers in hospital. The Transportation Safety Board of Canada is deploying its own team to support the investigation. An aviation accident lawyer says the fact that one controller seemed to be juggling a separate emergency with another plane while clearing aircraft for landing and groundcrews to cross active runways speaks to the demands of the role.
BORDER CONTROL
President Donald Trump’s decision to order federal ICE immigration agents to U.S. airports to help with security during a budget impasse is drawing concern that their presence may escalate tensions among air travellers frustrated over hours-long waits. The plan is for ICE officers to assist the TSA by guarding exit lanes or checking passenger IDs. Hundreds of thousands of homeland security workers, including from the TSA, U.S. Secret Service and Coast Guard, have worked without pay since the U.S. Department of Homeland Security partly shut down on Feb. 14.
Four Seasons I
Viking Libra
Book early, say airline execs, as cost of jet fuel continues its wild ride
TORONTO — The cost of jet fuel and its impact on airfares was a hot topic during interviews, keynote speeches and panel discussions at the Airlines for Europe (A4E) Summit in Brussels.
Michael O’Leary, chief executive of Ryanair, said “if the Strait of Hormuz remains closed, oil prices will remain elevated and I think that inevitably will flow through to higher fares.”
O’Leary added: “I wouldn’t foresee any issues with the supply of jet or flight cancellations. It is very difficult to see the U.S. and Israel keeping up this level of attrition beyond another five or six weeks.”
Deutsche Lufthansa AG CEO Carsten Spohr noted that airlines will have a tough time absorbing the extra fuel costs without means of mitigation. “The average profit in my company is about 10 euros per passenger,” he said.
Airline executives from Delta, American and United told investors last week that strong ticket sales are helping offset those higher costs,
with all three carriers reporting record bookings this year.
Here in Canada, Air Canada spokesman Peter Fitzpatrick noted that “all airlines are subject to the current volatility” and that the price of bookings changes constantly — partly in response to those ups and downs. Air Canada spent more than $5.1 billion on fuel in 2024, amounting to 24% of the carrier’s operating costs – its largest expense.
WestJet spokeswoman Julia Kaiser said “the recent sharp increase due to the situation in Iran has already made operating flights more expensive. Based on this, it’s likely further pricing adjustments may be needed.”
Air Transat has already begun to tack on higher fuel surcharges for flights to Europe as jet fuel prices soar.
CARIBBEAN, EUROPE DEMAND UP
Meanwhile demand for Caribbean and western Mediterranean vacation destinations is ratcheting up – and not just from North America – as European travellers prioritize safe haven sun spots.
That means Canadian travellers already stunned by soaring vacation
prices, could see those rates continue to rise this spring.
After all, it’s not just Canadians who love the Caribbean and the western Med. It’s Europeans, and Americans, and the rest of the world too –and there are only so many hotel rooms to go around.
Many European travellers accustomed to getaways in Cyprus, Turkey and Greece are finding the war in the Middle East too close to comfort, as the conflict wages on with no end in sight.
That’s pushing European sun vacation demand away from the eastern Med, and into the western Med and the Caribbean.
While Europeans have always flocked to the Caribbean, demand has surged amid geopolitical tensions.
According to reports, European travel giant TUI is reporting a sharp uptick in bookings for Spain in the western Med, as well as Portugal, while UK-based travel retail chain Hays Travel says Italy, Malta and Croatia are seeing strong demand, and Kuoni says Caribbean bookings have skyrocketed.
Tour op updates for Cuba, as island’s future hangs in the balance
TORONTO — Tour operators are changing their Cuba plans amid deteriorating conditions in the destination.
Last week’s island-wide blackout was the latest of many blackouts, as well as fuel and supply shortages. Trump has ramped up “takeover” talks in recent days, while President DíazCanel said any attempt by the U.S. to takeover the island would be met with “impregnable resistance.”
INTREPID CANCELS CUBA THROUGH APRIL 30
Intrepid Travel is cancelling all of its upcoming trips to Cuba through the end of April.
“This decision was not made lightly,” said Leigh Barnes, President of the Americas, Intrepid Travel. “We know this has a real impact on the local workers and families whose livelihoods are tied to tourism, and our thoughts are with them. We remain committed to supporting our partners and returning as soon as conditions become stable.”
Barnes said decisions regarding departures beyond April 2026 will be made in the coming weeks.
SUNWING, AIR TRANSAT EYE JUNE 20 RESTARTS
Originally suspending Cuba operations until April 30, Air Transat has now extended that date, with the resumption of flights now planned for June 20.
Air Transat says it is also reducing its Cuba capacity for the summer season, as a precautionary measure.
Air Transat along with Air Canada and WestJet repatriated thousands of Canadian travellers back from Cuba in early February.
Air Canada has postponed its resumption of Cuba flights until Nov. 1.
Air travel demand will more than double by 2050: IATA
GENEVA — Think air travel is off the charts now? According to IATA’s just-released Long Term Demand Projections (LTDP), global air passenger demand will more than double by 2050.
WE’RE COMMITTED TO RETURNING
AS SOON AS CONDITIONS
BECOME STABLE
Meanwhile Sunwing Vacations and Vacances WestJet Québec plan to restart vacation operations into Cuba effective June 20.
Packages will be available for Varadero and Cayo Coco, from Toronto, Montreal and Quebec City.
WestJet Group says all other Cuba destinations remain cancelled until November.
“The outlook for air travel is positive. People want to travel and, under all our modelled scenarios, the demand to fly is expected to more than double by mid-century,” said Willie Walsh, IATA’s Director General.
Under IATA’s mid-range scenario, demand is forecast to reach 20.8 trillion revenue passenger kilometres (RPKs), based on a compound annual growth rate (CAGR) of 3.1% (2024-2050) from the 9 trillion RPKs seen in 2024.
Variable include long-term economic and population growth, aviation fuel price trends, the global energy transition, and air transport supplyside capacity development.
Aviation growth catalyzes opportunities, including jobs,
IATA predicts air travel will hit 20.8 trillion revenue passenger kilometres (RPKs) by 2050
around the world, and that makes doubled travel demand good news for global economic and social development, Walsh added.
Asia Pacific and Africa are expected to be the fastest growing regions over 2024-2050, with CAGRs of 3.8% and 3.6% respectively. Europe and North America are projected to grow more slowly, at 2.5% and 2.8%.
New 650-room Hyatt Ziva resort in Punta Cana coming in 2029
TORONTO — Hyatt Hotels Corporation is expanding its all-inclusive footprint in the D.R. with plans for a new Hyatt Ziva resort in Punta Cana.
of the flagship properties within the Hyatt Ziva brand.
“We are delighted by the trust placed in us by a valued owner like Codelpa, and by the opportunity to further strengthen our already solid portfolio in the Dominican Republic,” said Javier Águila, president, Inclusive Collection, Hyatt. “Hyatt currently has 34 hotels –
THE OUTLOOK FOR AIR TRAVEL IS POSITIVE. PEOPLE WANT TO TRAVEL AND THE DEMAND TO FLY IS EXPECTED TO MORE THAN DOUBLE BY MIDCENTURY
According to IATA, the COVID-19 pandemic caused a “permanent structural shift” in global aviation demand, one that created a persistent gap that is not expected to converge back to the pre-pandemic GDP-aligned trend by 2050, even under high-growth scenarios.
IATA also notes that while long-term demand remains robust, the growth rate is moderating gradually.
The company announced that a Hyatt affiliate has signed a management agreement with Codelpa, the owner of Secrets Tides Punta Cana, to develop Hyatt Ziva Punta Cana. The new-build, family-friendly all-inclusive resort is expected to open in 2029.
The property will feature 650 guestrooms, including an adults-only building alongside family-oriented accommodations and amenities.
Located about 40 minutes from Punta Cana International Airport, the resort is expected to become one
32 of them all-inclusive resorts – and nearly 17,000 rooms in the country. This is a clear reflection not only of our scale, but also of our long-standing commitment to a destination that is central to our past, present and future strategy in the Caribbean.”
The opening of Hyatt Ziva Punta Cana will come on the heels of Hyatt Vivid Punta Cana and Secrets Macao Beach Punta Cana, both opening in 2026.
Punta Cana, Dominican Republic
Grenada’s the missing ingredient.
Grenada is a destination you don’t just visit; you experience. The scent of fresh spices in open-air markets. The sound of waves rolling onto soft sand beaches. The warmth of a culture that welcomes you like family.
From hiking through tropical rainforests, diving into the Caribbean’s most celebrated underwater worlds, to exploring cascading waterfalls, Grenada offers moments that feel personal, not packaged.
With direct flights from Toronto and convenient connections across Canada, your clients can authentically experience all that the isle of spice has to offer. Seasonal flights to Grenada operate once weekly, from now to April 19, 2026 and resume December 7, 2026, to April 18, 2027.
Book Now
Schedule subject to change.
Grenada, where culture, community and connection shape the journey
In a landscape where Canadian travellers are seeking deeper connections and more meaningful experiences, Grenada stands apart as a destination defined not just by its landscapes, but by its people.
Known for its genuine warmth and strong sense of community, Grenada offers travel agents an authentic cultural story, one where every visit feels personal, welcoming and deeply rooted in local life.
Grenada’s culture is shaped by its unique heritage, expressed through music, food, craftsmanship and daily island traditions. Visitors are not simply observers; they are welcomed into the island life through immersive experiences that create lasting emotional connections.
One of the most accessible cultural encounters for travellers is Grenada’s vibrant local markets, including St. George’s Market Square, where farmers, spice vendors and artisans gather daily. Here, travellers can engage directly with locals while discovering island-grown nutmeg, cinnamon, cocoa, fresh produce and handmade goods, which is an ideal introduction to Grenada’s agricultural roots.
Grenada’s identity as The Spice of the Caribbean comes to life through guided visits to working spice estates, where travellers learn firsthand about traditional cultivation methods and the role spices continue to play in daily life. These experiences offer an educational and sensory-rich connection to the island’s heritage.
Food is another powerful gateway to Grenadian culture. In the fishing town of Gouyave, known as the island’s ‘Fish Friday’ capital, travellers can experience a lively weekly celebration where freshly caught seafood, street food, music and local storytelling converge. This authentic community gathering provides travel advisors with a highly sellable, unscripted cultural experience that reflects the island’s welcoming spirit.
Grenada’s long-standing artisan traditions further enrich the visitor experience, from handcrafted drums and woven goods to locally produced chocolate made using traditional tree-to-bar methods. Visits to artisan chocolate factories and small rum distilleries offer behind-thescenes insight into Grenada’s craftsmanship and heritage industries.
Beyond the main island, Carriacou and Petite Martinique provide additional layers of cultural immersion.
For travel agents, Grenada represents an opportunity to meet growing demand for wellness travel while offering clients a destination that feels both enriching and refreshingly authentic.
Accessibility from Canada continues to strengthen Grenada’s appeal for the travel trade. From Toronto Pearson International Airport, Canadian travellers can enjoy three weekly direct flights with Air Canada and one weekly direct WestJet flight.
To further support Canadian travel trade professionals, the Grenada Tourism Authority offers the ‘Pure Grenada Travel Expert Program’. Available at expert.puregrenada.com, the program provides comprehensive modules, destination insights and certification benefits tailored specifically to the travel trade.
For more details on flights from Toronto to Grenada see aircanada.com or westjet.com. More information on visiting Grenada can be found at puregrenada.com.
Sandals delays reopening of three Jamaica resorts to extend major upgrades
MONTEGO BAY — Three Sandals resorts in Jamaica will remain closed longer than originally planned, as the company extends their shutdown to undertake a major US$200 million transformation.
Sandals Montego Bay, Sandals Royal Caribbean and Sandals South Coast were initially scheduled to reopen on May 31 following Hurricane Melissa. However, as restoration work progressed, SRI opted to significantly expand the scope of upgrades, pushing reopening dates to later in 2026.
SRI says the decision allows the company to move beyond standard repairs and instead carry out a fullscale reimagining of the three resorts under its Sandals 2.0 vision.
“The opportunity to completely reimagine three resorts at this scale, with full focus and without compromising the guest experience, is extraordinarily rare,” said SRI’s Executive Chairman, Adam Stewart. “With our doors closed, we were given something we almost never have in hospitality, a true blank canvas and having that clarity changed everything.
“We spent time walking the properties, speaking with our team and thinking about our guests. At a pivotal moment, it became clear: we shouldn’t simply restore what was there. We should dream bigger. When we welcome our guests back, they’ll see the transformation and they’ll feel exactly why we chose to use this moment to create something worthy of their loyalty.”
REOPENING DATES
The three resorts will reopen in phases toward the end of 2026, beginning with Sandals South Coast on Nov. 18, followed by both Sandals Royal Caribbean and Sandals Montego Bay on Dec. 18.
Despite the temporary closures, Sandals confirmed that the majority of its Jamaica portfolio remains fully operational. Sandals Royal Plantation, Sandals Ochi, Sandals Dunn’s River, Sandals Negril and Beaches Negril continue to welcome guests.
Higher cruise fares? How the price of oil could impact upcoming sailings
TORONTO — Higher oil prices are already driving up airfares, and they could have an impact on cruise fares too.
Just like airlines, cruise companies have the option of hedging fuel –but also just like many airlines, at least one very big name in cruising prefers to go ‘market-rate’ with their fuel purchases, rather than lock in rates in advance.
While two of the biggest cruise companies, Royal Caribbean Group and Norwegian Cruise Line Holdings (NCLH), have hedged up to half their fuel costs for 2026, the world’s biggest cruise company, Carnival Corporation, does not hedge fuel.
That leaves Carnival Corp. more vulnerable than its competitors to soaring fuel costs amid Mideast tensions.
According to estimates, Carnival Corp.’s 2026 net income could take a US$145 million hit for even a 10% change in fuel cost per metric ton. Carnival Corp.’s many brands include Carnival, Costa, Cunard, Holland America, Seabourn and Princess.
Higher costs for cruise lines could very quickly translate into higher cruise fares. Cruise line fuel surcharges could put a damper on these last weeks of Wave Season, plus cruise lines could also hike prices for onboard revenue generators including optional dining venues, shore excursions, beverage packages and more.
Cruise ships could also alter itineraries by opting for ports within shorter distances, and prioritizing slower cruising speeds, all to conserve fuel.
Rendering of the new signature pool at Sandals Montego Bay, now scheduled to reopen Dec. 18
“Canadians have a strong appetite to travel”: Survey data from Granite
OAKVILLE, ON — A new survey from Granite Travel Trade Expos suggests travel demand remains strong heading into 2026, with most Canadian travel advisors reporting higher booking levels than a year ago.
The findings come from the company’s second annual survey, which polled more than 200 travel advisors across Canada.
According to the results, 61.7% of advisors say travel demand is higher than it was at the same time last year, including 15% who report demand is significantly higher. Another 22.9% say demand remains about the same, pointing to what organizers describe as a stable and resilient travel market.
“Canadians clearly still have a strong appetite to travel,” said Bradley Dean, Granite Productions, Oakville.
“Even with global uncertainty and rising costs, people are prioritizing travel and looking for meaningful experiences.”
TOP DESTINATIONS
International leisure travel continues to drive much of the demand advisors are seeing from clients. Europe and the Caribbean in particular are standing out as the most soughtafter destinations.
According to the survey, 73.8% of advisors say Europe is seeing the strongest client demand, followed closely by the Caribbean and Mexico at 72.0%. Domestic travel within Canada was cited by 29.9% of advisors, while 22.0% pointed to Asia and 17.8% reported demand for South America.
FASTEST-GROWING SEGMENTS
The survey also looked at which travel segments are expanding the fastest within agency businesses. Cruise travel topped the list, cited by 33.2% of advisors as the fastestgrowing segment. All-inclusive resorts ranked second at 25.2%, followed by adventure travel at 11.7%. Luxury travel accounted for 9.3% of responses while group travel was identified by 8.4% of advisors.
According to Granite, cruise vacations are benefiting from consumer interest in itineraries that combine multiple destinations with the convenience of a single packaged travel experience.
BOOKING WINDOWS
Booking patterns also indicate that many travellers are planning trips months in advance.
The survey found that 35.5% of bookings are made four to six months before departure, while 28.5% are booked one to three months ahead. Another 26.2% of trips are reserved seven to 12 months in advance, and 7.5% are booked more than a year before travel.
Only a small share of bookings, 2.3%, occur within 30 days of departure.
CHALLENGES FACING ADVISORS
Despite the overall positive outlook, advisors say several factors are creating challenges in the current environment. Pricing volatility was identified as the most common concern, cited by 65.4% of respondents.
Client budget constraints were mentioned by 44.9% of advisors, while 43.5% pointed to competition from online booking platforms. Airline capacity and airfare availability were also noted as challenges by 35.5% of respondents.
Geopolitical issues are also influencing traveller behaviour. According to the survey, 42.5% of advisors say geopolitical concerns are affecting booking decisions, slightly ahead of price at 40.2%.
INDUSTRY OUTLOOK
Even with these pressures, overall confidence in the Canadian travel industry remains high.
Advisors rated their outlook for the next 12 months at an average of 4.1 out of 5. Looking ahead, most agencies plan to maintain their current operations. According to the survey, 63.1% say they intend to keep their business operations at current levels, while 21.5% plan to expand. Another 13.6% remain uncertain about their plans, and just 1.9% say they expect to reduce operations.
In open-ended responses, many advisors described the industry as active and growing, while acknowledging the impact of global events and higher travel costs. Common themes included continued demand for travel experiences, clients exploring new destinations and an increasing reliance on travel advisors for expert guidance.
EXPO SCHEDULE
The survey results were released ahead of the 2026 Spring Granite Travel Trade Expos, which begin April 13 in London, ON. Events are scheduled for this spring in Ontario and Atlantic Canada, and for the fall in Ontario and B.C. For dates, venues and more see GraniteTravelExpos.com/agents.
Europe Awaits in 2027
Where Europe’s Rivers Meet Your Clients’ Dreams
Award-winning Emerald Cruises’ 2027 Europe River Cruise collection is now open for bookings. Clients can secure their preferred journeys along Europe’s most iconic rivers, from the Rhine and Danube to the Douro and Seine.
Exciting new Star-Ships and itineraries make 2027 an exceptional year for river cruising:
Emerald Nova on the Douro River, welcoming only 110 guests, featuring the new 11-day Douro Highlights & Porto, Salamanca & the Wine Valley itinerary.
Emerald Lumi on the Seine River, sailing for the first time on the 8-day Sensations of the Seine & Normandy, with only 130 guests on board.
With the Launch Savings Event Sale starting April 1, clients can enjoy FREE AIRFARE and bonus launch savings of up to $2,000 per couple when booked by June 30, 2026 Book early to secure preferred dates and suites.
The new Emerald Lumi Star-Ship (artist’s impression)
Emerald Cruises grows fleet and ups itinerary depth with new France and Portugal sailings
Emerald Cruises is expanding its European river cruise program for 2027 with the introduction of two new Star-Ships and a pair of immersive itineraries designed to deepen guest experiences in France and Portugal.
The additions of Emerald Lumi and Emerald Nova will bring the line’s European fleet to 11 ships. Emerald Lumi will sail on the Seine River in northern France, while Emerald Nova will operate alongside Emerald Radiance on Portugal’s Douro River. Both ships will anchor new itineraries that emphasize longer stays, active excursions and cultural immersion.
On the Douro, the new 11-day ‘Douro Highlights: Porto, Salamanca & the Wine Valley’ itinerary will sail roundtrip from Porto between June and October 2027. Carrying 110 guests across 55 staterooms and suites, Emerald Nova will explore Portugal and Spain, combining vineyard landscapes, historic cities and regional traditions.
Highlights include a full-day guided tour of Salamanca, wine tastings at traditional quintas and active excursions such as kayaking on the Pinhão River and guided hikes through terraced vineyards. Guests can also take part in onboard cultural experiences like learning to make pastéis de nata and painting azulejo tiles. Notably, the itinerary
features overnight docking in every port, allowing for more time ashore.
In France, Emerald Lumi will debut the eight-day ‘Sensations of the Seine and Normandy’ itinerary, sailing roundtrip from Paris from March through October 2027. The sailing reaches Honfleur on the Normandy coast and includes extended time in key ports such as Rouen.
The itinerary blends history, art and gastronomy, with visits to Claude Monet’s home in Giverny, the Normandy D-Day beaches and a traditional cider farm. Guests can also explore medieval towns, hike to Château Gaillard and take advantage of EmeraldACTIVE options in every port. Multiple overnight stays, including in Rouen, Honfleur and Paris, further enhance the experience.
The new deployments are part of a broader strategy to offer more overnight stays and later departures on select itineraries, allowing guests to explore at their own pace and enjoy evenings ashore. The extended season features more departures in February, March, October, November and December, during which guests experience fewer crossed and the magic of Europe in quieter months, plus extra festive cruises filled with Christmas markets and holiday traditions.
For more details, go to emeraldcruises.ca.
Emerald Lumi
Disney Cruise Line reveals Disney Believe as next Wish-class ship
BURBANK — Disney Cruise Line has unveiled new details about its next ship, including its name and theme, as the company continues a significant expansion of its fleet.
The new vessel will be called the Disney Believe and is expected to enter service in late 2027. The reveal was made by CEO Josh D’Amaro on his first day leading the company, underscoring what Disney described as a moment of optimism and transformation.
The Disney Believe will be the fourth ship in the cruise line’s Wish class, following the Disney Wish, Disney Treasure and Disney Destiny. The class has been positioned as a reimagining of family cruising, with each ship centred around a unique storytelling theme that shapes the onboard experience.
WISH-CLASS SHIPS
REIMAGINE FAMILY CRUISING
As with all Wish-class ships, Disney Believe will feature a distinctive motif focused on “promise and possibilities”. Guests can expect experiences inspired by Encanto and Frozen, alongside elements from Snow White and the Seven Dwarfs, Moana and The Little Mermaid. These narratives will be woven throughout the ship’s design, entertainment, venues and overall atmosphere.
“Expertise, access and peace of mind” with Collette’s UK & Ireland portfolio
MISSISSAUGA — Collette has released its 2026-2027 brochure showcasing UK & Ireland one of Collette’s highest-performing regions and “a cornerstone of demand,” says Collette.
As the tour operator notes, it’s also a region where travellers often assume they can do it themselves when it comes to trip planning. The new brochure offers a different approach, highlighting the depth of local knowledge, exclusive access, and worry-free planning travellers “simply cannot replicate on their own.”
The collection also reinforces Collette’s position as the trusted expert in guided travel throughout England, Scotland, Wales, and Ireland, says the company.
Highlights include private estate visits and Gaelic cultural experiences, family-run farms and iconic city stays.
“Our teams live and breathe these destinations – they’re travellers themselves,” says Diana Ditto, Collette’s VP, Growth Strategy and Product Marketing. “Because they’re based in the destination and deeply connected to the communities we visit, we’re able to design tours that go far beyond the expected. Advisors can feel confident recommending a Collette tour knowing every detail has been crafted to deliver the best of the region with the insight only locals can provide.”
She adds that Collette’s approach, rooted in expertise, access, and peace of mind, remains a clear differentiator in driving conversions and building advisor confidence.
The brochure is now available for order and digital download on Collette’s Travel Advisor Portal.
Kylemore Abbey, Ireland
LUXURY TRAVEL
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Guests have unlimited access and transportation to all Grupo Xcaret parks (Xcaret, Xel-Há, Xplor, Xenses, Xoximilco, Xenotes, and more), as well as catamaran/ferry tours to Isla Mujeres and Cozumel. Artistic workshops (like painting, pottery, and dance) offer unique experiences. Premium culinary and mixology discoveries make every day a delight!
Transat shines the spotlight on high-end travel with new electronic brochures
Transat is placing a renewed focus on premium travel for the 2025-2026 winter season, with its Luxury and Signature Luxury Collections taking centre stage in its latest lineup of electronic brochures.
“Our electronic brochures reflect the dynamism of our winter offering,” said Joseph Adamo, Transat’s Chief Sales and Marketing Officer. “Adding the Long Stay Collection, tours in Costa Rica and Mexico, and multi-city packages in Portugal enriches our selection of distinctive experiences tailored to our clients’ interests.”
The operator’s Luxury Collection features a curated portfolio of upscale resorts designed to deliver a refined vacation experience. With an emphasis on attentive service, elevated dining and modern amenities, the collection is geared toward travellers seeking comfort and sophistication in sun destinations across Mexico, the Caribbean and beyond.
Included in the Luxury Collection are a range of premium inclusions such as unlimited à la carte dining, concierge or butler service, 24-hour room service, and premium beverages. Guests can also expect thoughtful touches like in-room amenities, beach and poolside service, and complimentary
Wi-Fi, along with added exclusive perks such as early check-in or late check-out and access to hydrotherapy facilities during their stay.
Building on this foundation, Transat’s Signature Luxury Collection offers an enhanced experience with additional exclusive benefits designed to streamline and elevate the overall journey. These include complimentary access to VIP airport lounges, an upgrade to Option Plus on Air Transat flights and private roundtrip airport transfers, creating a seamless door-to-door travel experience.
In total, the Luxury and Signature Luxury Collections encompass 28 carefully selected hotels, forming part of Transat’s broader Sun Collections program. The company says these premium offerings are tailored to meet growing demand for higher-end travel experiences that prioritize ease, personalization and added value.
With a wide range of destinations and curated hotel options, Transat continues to position its Luxury and Signature Luxury Collections as key pillars of its winter sun program, appealing to travellers looking to elevate their next getaway.
To read the Luxury Collection brochure, click here.
WHY SELL AVALON?
Avalon highlights growing demand for simpler, more personalized luxury travel
Avalon Waterways is highlighting a shift in how travellers define luxury, with new research pointing to a growing preference for simplicity, space and more personalized experiences.
According to the company’s latest Wish List Survey, 62% of respondents said they prefer ships carrying fewer than 150 guests, signalling increased demand for more intimate travel. Avalon says this trend aligns with its fleet of Suite Ships, which average about 150 passengers and are designed to create a more relaxed and less crowded onboard environment.
The shift toward smaller-scale experiences extends beyond the ship itself. The Avalon Choice Excursions program offers multiple options in each destination, allowing guests to tailor their experience based on their interests and activity levels. This approach not only provides greater flexibility, but also naturally results in smaller groups and more meaningful interactions while exploring destinations.
Personalization continues to play a key role in traveller decision-making. Nearly all respondents
– 99% - said having a variety of excursions is important when choosing a cruise, reinforcing the idea that flexibility and choice are now central to the definition of luxury.
Onboard design is also evolving to reflect these preferences. Avalon’s Panorama Suites are, on average, 30% larger than the industry standard and are designed with beds facing outward toward the destination, emphasizing views and creating a stronger connection to the surroundings. The concept is rooted in the idea that the destination itself should remain the focal point of the journey.
Avalon says these elements reflect a broader evolution in river cruising, where the focus is shifting away from excess and toward ease and intention. Smaller ships, thoughtful design and flexible experiences are increasingly resonating with travellers who want to step away from complexity and focus on the experience itself.
More information is available through Avalon Waterways’ Travel Advisor Portal.
Intrepid posts record 2025 results as Canadian growth leads the way
TORONTO — Canada emerged as Intrepid Travel’s fastest growing marketing globally as the company posted its record-breaking year-end results.
Intrepid says it delivered its bestever result in its 37-year history – achieving record results across financial, impact and customer metrics in 2025, building on the momentum of recent years and reinforcing its position as a global leader in purpose-led travel.
The latest stats show Canada came through with 25% year-over-year growth for 2025 vs. 2024.
Globally, despite geopolitical headwinds in 2025, the world’s largest adventure company globally achieved Cdn$759 million (+26% YoY) in bookings, and $703 million in revenue (+29%). Underlying EBITDA was $46.8 million (+26%). Intrepid also achieved an average Net Promoter Score (NPS) of 83.
It was also another milestone year for Intrepid’s impact agenda, including its not-for-profit, The Intrepid Foundation, disbursing a record $2.9 million (+42% YoY) to communities around the world.
“Our 2025 performance shows that it is possible to grow a resilient, profitable business while staying true to our values – even in the face of global uncertainty,” said Intrepid CEO James Thornton.
Scenic Group to unveil three new luxury river ships
VANCOUVER — Scenic Group has announced plans to expand its river cruise fleet with three new luxury ships for its Scenic Luxury Cruises & Tours and Emerald Cruises brands, with launches scheduled between 2027 and 2028.
The expansion will include one new Emerald Star-Ship and two ultraluxury Scenic Space-Ships, extending the company’s presence across Europe and Asia.
The announcement coincides with Scenic Group’s 40th anniversary, marking four decades in the luxury river and yacht cruising sector. According to the company, the additional ships reflect continued demand for its premium cruise experiences and form part of a broader fleet expansion strategy.
“Our commitment to an additional three new river ships for the Scenic and Emerald Cruises brands reflects our confidence in the strong demand for our unique approach to luxury cruising,” said Glen Moroney, Chairman & founder, Scenic Group. “With Scenic Ikon in build for delivery in 2028 and five Emerald Cruises yachts and river ships already confirmed, this announcement marks the next phase of our strategic fleet growth.”
The announcement builds on several previously confirmed ship launches
across Scenic Group’s brands.
Emerald Astra is set to launch in May 2026 on the Rhine, Main and Danube rivers in Europe, while Emerald Lumi will debut on the Seine River in France in 2027.
The company is also expanding its ocean yacht fleet. Emerald Kaia is scheduled to launch in April 2026, followed by Emerald Raiya in 2027 and Emerald Xara in 2028.
Scenic Ikon, another luxury yacht, is also expected to enter service in 2028.
DOURO & MEKONG EXPANSION
Two of the new vessels will be deployed in Portugal on the Douro River, further strengthening Scenic Group’s offerings in the region.
Emerald Nova is scheduled to launch in June 2027 and will operate alongside Emerald Radiance. The ship is being purpose-built for the Douro and will introduce a longer itinerary designed to explore more of Portugal’s wine country and historic cities.
Among the itineraries planned is the 11-day ‘Douro Highlights: Porto, Salamanca & the Wine Valley’ cruise.
Later in 2027, the ultra-luxury Scenic Aria will also debut on the Douro. Launching in September, the vessel will join Scenic Azure and operate two of the line’s established itineraries: the 11-day ‘Unforgettable Douro’ and the ‘eight-day Delightful Douro’.
Scenic Group is also expanding its presence in Southeast Asia with the addition of Scenic Spirit II on the Mekong River. Scheduled to launch in early 2028, the new vessel will operate itineraries through Vietnam and Cambodia.
Marrakech with Intrepid Travel
RELAX IN LUXURY AND ENJOY EXCLUSIVE MOMENTS ON THE RIVERS OF EUROPE.
Offer your clients an unparalleled travel experience with the first 6 star slow luxury cruises. They’ll experience world-class cuisine, personalized service, and fascinating destinations – aboard the Riverside Luxury Cruises on Europe’s most beautiful rivers.
Air Canada adds Niagara, Sarnia and Muskoka to Landline service
MONTREAL — Air Canada is extending its popular, luxury motorcoach service to Niagara, Sarnia and Muskoka, linking them directly with the airline’s global hub at Toronto Pearson effective June 15.
The news came as Air Canada renewed its agreement with The Landline Company. Air Canada is also adding frequencies on Landline’s existing motorcoach services for Kingston and Kitchener-Waterloo, with two added daily round trips to Kingston starting May 1, and to Kitchener starting June 15.
This summer, Landline will operate 26 daily departures to and from Toronto Pearson across six Ontario communities. The service expands Air Canada’s regional connectivity and deepens network feed into the airline’s global hub.
Air Canada’s Director, Regional Airlines and Markets, Ranbir Singh, said Air Canada has been “very
encouraged” by the success of the Landline luxury motorcoach service. “Customers greatly enjoy the comforts of Landline’s luxury motorcoaches, which make it easy for them to connect seamlessly between their regional airports and Air Canada’s Toronto Pearson global hub,” said Singh.
The Air Canada-branded motorcoaches are designed and built in Quebec by Prevost, and offer spacious leather seating, free WiFi, power outlets, and full accessibility for passengers with reduced mobility. The motorcoaches run multiple nonstop round trips daily from regional airports to Toronto Pearson, offering customers the same benefits as air-only itineraries, including boarding pass and bag tag printing at their regional airport, as well as, disruption protection, and Aeroplan point earning opportunities.
In the event of coach or flight delays, customers travelling on Landline will receive similar protections as those travelling on air-only itineraries. Aeroplan members earn points for both ground and air segments.
Air Canada customers originating in participating communities checkin as normal for their flight presecurity at their local airport, receive boarding passes for all segments, and have their baggage tagged to their final destination.
Upon arrival at Toronto Pearson, customers proceed to the bag drop area and then security before continuing to their departure gate.
In Niagara Falls, Landline services will continue beyond Niagara District Airport with pickup and drop off at the Niagara Falls Marriott on the Falls, located adjacent to the falls.
With the new Landline routes between Toronto Pearson and Niagara, Sarnia and Muskoka starting June 15, customers from these three departure points who already have an Air Canada booking for flights to or from Toronto Pearson can add a Landline segment to their existing itinerary at no extra cost by calling the airline’s contact centre by April 30.
Travel Nevada leaned into its trade relationships with a cross-Canada roadshow to reach travel advisors directly. Elsa Gomez, Global Market Manager at Travel Nevada (back row, fourth from left), said that while the market has softened, the destination remains committed to Canada and ready to rebound when the timing is right.
Growing With Groups Made Easy
How you can earn an average of $40,000 in commission on one tour
As North America’s oldest tour operator, Collette has been leading the guided touring industry since 1918. Booking groups with Collette is your key to boosting your earnings and growing your business –– and we have everything you need to get started.
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Travel Protection Plan
Cancel for any reason up to 24 hours prior to departure for a refund –– not a voucher.
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Explore Worldwide launches first North American FAM with Morocco itinerary
TORONTO — Explore Worldwide is launching its first FAM trip designed specifically for North American travel advisors, offering a small group the chance to experience the company’s guided travel style firsthand in Morocco.
The seven-day trip will take place June 7–13 and is open to up to 10 accredited advisors from across North America. Applications are now open and will be accepted until April 1.
“Launching our first North American familiarization trip is an exciting milestone for us,” said Aaron Fitzpatrick, Business Development Manager at Explore Worldwide.
“It is an invaluable opportunity to showcase what makes the Explore’s style of group travel so distinctive. Whether advisors are new to the industry or seasoned pros, there is just no better way to understand the product than by seeing and experiencing it firsthand.”
According to the company, the itinerary is designed to showcase a range of travel styles and accommodation types typical of an Explore tour. Advisors will travel with one of the company’s expert tour leaders, providing a firsthand look at the guided experience offered to clients.
TTC Tour Brands rolls out summer sale with savings across portfolio
COSTA MESA, CA — TTC Tour Brands has announced its 2026 Best of Summer Sale, offering discounted departures across its portfolio of guided travel brands ahead of the peak travel season.
The promotion includes savings on select departures across all itineraries from the company’s brands – Trafalgar, Insight Vacations and Costsaver – with travel valid from June 1 to Sept. 30.
The sale is available for booking now through April 16, 2026, and is designed to help advisors secure summer availability and convert strong demand into confirmed bookings.
“At a time when the demand for summer travel is high, the Best of Summer Sale gives Canadian advisors the flexibility to secure availability and convert interest into confirmed bookings on some of the season’s most sought-after destinations,” said Whitney Ramirez, Senior Vice
President of Sales, North America, TTC Tour Brands.
Travellers booking with Trafalgar can save up to $4,000 per couple, along with a $300 flight credit per couple, on select departures across the brand’s itineraries.
Insight Vacations is offering savings of up to $4,600 per couple, plus a $300 flight credit per couple on select departures.
Value-focused brand Costsaver is offering savings of up to $1,900 per couple, along with a $300 flight credit per couple.
In addition to the promotional discounts, past guests can combine applicable offers with their standard 5% Global Tour Rewards (GTR) discount. All offers apply to new bookings made through April 16 and are subject to availability on select itineraries and departure dates. Advisors can access the full list of discounted departures and download the advisor sales toolkit through TTC Tour Brands’ agent portal.
