“Flexibility is the new luxury”: How travel advisors are using reassurance to close bookings
BY CINDY SOSROUTOMO
For many travel advisors, selling the dream is no longer enough. In a post-pandemic landscape shaped by global uncertainty and operational disruptions, reassurance has become a central part of the sales process. From flexible cancellation policies and rebooking options to destination guarantees and comprehensive insurance coverage, today’s travellers want to know not only where they’re going, but what happens if things don’t go as planned.
This shift has given rise to what many advisors now describe as ‘reassurance selling’ – an approach that prioritizes protection, flexibility and transparency. Rather than dampening enthusiasm, advisors say these conversations are actually helping clients book with greater confidence and commit sooner.
For Julie Smigadis, Owner and Lead Travel Advisor at Travel Our World – Envoyage Canada, reassurance now enters the conversation almost immediately.
“Reassurance comes into play almost right away, often before we even talk about the fun stuff,” she says. “Clients are asking about cancellation flexibility, what happens if plans change, weather disruptions, geopolitical concerns, strike action. The questions aren’t coming from fear as much as from experience.”
That sentiment is echoed by Denise Luciani, agency owner at Marlin Travel Brantford, who says clients are raising concerns earlier than ever, sometimes even after bookings are already in place.
“We’re hearing concerns about political stability, changing terms and conditions, supplier reliability and what happens if plans need to change,” she says. “We’re also hearing from clients who already have bookings and want reassurance around protection and flexibility.”
FROM SELLING DESTINATIONS TO SELLING PROTECTION
Before 2020, reassurance was often a closing note in the sales process. Today, it is foundational.
“Pre-pandemic, reassurance was a snippet near the end of the conversation,” says Smigadis. “Now it’s part of the conversation from the beginning. I still sell the dream, but I also sell the safety net. It’s not pessimistic, it’s practical.”
Luciani agrees, noting that the order of operations has shifted significantly.
“The focus has moved from ‘where do you want to go?’ to ‘how protected do you want to be if something changes?’” she says. “Insurance is now a key topic early in the conversation, and we’re
more proactive about discussing destination considerations.”
FLEXIBILITY AS A BOOKING CATALYST
Both advisors say flexible cancellation and rebooking policies are among the most powerful tools for moving clients from hesitation to confirmation.
“When clients know they won’t lose everything if something changes, they move forward faster and with less stress,” says Smigadis. “In many cases, flexible policies are what turn ‘let’s wait and see’ into ‘let’s book it.’”
Luciani says flexibility plays a significant role, though its importance varies by traveller.
“It often depends on a client’s tolerance for risk and how much value they place on added protection versus cost,” she says. “Many clients are willing to pay more for flexibility when they clearly understand the possible risks.”
SUPPLIER CHOICE INCREASINGLY DRIVEN BY REASSURANCE
That mindset is influencing supplier selection across all sectors, from cruise lines and tour operators to airlines and hotels.
Luciani says her team often presents the most flexible fare option first,
knowing it aligns with current client priorities.
“Many clients will choose a supplier based on flexibility,” she says. “They’re increasingly understanding that flexibility has value, particularly when travel plans are more vulnerable to change.”
Smigadis sees the same trend, with reassurance-based features now playing a decisive role in closing sales.
“Flexibility has become a must, not a bonus,” she says. “It’s often the deciding factor between suppliers.”
THE RISE OF DESTINATION GUARANTEES
Beyond cancellation policies, destination-specific guarantees are emerging as another important reassurance tool, particularly for more complex or remote travel.
Smigadis points to initiatives like HX’s Greenland Promise as examples of suppliers responding to modern traveller concerns.
“When they’re meaningful and clearly defined, these guarantees are absolutely effective,” she says. “They show that a supplier understands today’s traveller mindset and is willing to stand behind the experience, not just sell it.”
Luciani agrees, particularly in the context of geopolitical uncertainty.
“Destination guarantees provide an added layer of confidence,
especially for more complex style travel,” she says. “Amid geopolitical concerns, these promises help remove uncertainty and can be the reassurance clients need to move forward.”
DIFFERENT CLIENTS, DIFFERENT REASSURANCE PRIORITIES
While reassurance selling is now universal, the specifics vary widely depending on the client.
“Everyone wants safety, they just prioritize different versions of it,” says Smigadis. “Families want protection around illness, school schedules and airline disruptions. Older travellers are focused on medical coverage and cancellation terms. Expedition and bucket-list travellers care deeply about destination guarantees and contingency planning.”
First-time international travellers, she adds, often need reassurance across the board.
“For them, reassurance is often what allows them to book at all,” she says.
Luciani also sees heightened sensitivity among certain groups.
“Older clients tend to prioritize reassurance more heavily, as do parents with younger children,” she says. “We’re also seeing highly informed travellers, those who follow current affairs, asking more detailed questions and wanting additional protection.”
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INSURANCE MOVES FROM OPTIONAL TO ESSENTIAL
Perhaps the most significant shift within reassurance selling is the role of travel insurance. What was once frequently declined is now a cornerstone of the sales conversation.
“Travel insurance used to feel optional, even though it never should have,” says Smigadis. “Now it’s non-negotiable.”
She points to the last several years as a stark reminder of how quickly circumstances can change.
“Life doesn’t pause just because you’re on vacation,” she says. “Your trip is an investment, and protecting it and your peace of mind is always worth every penny.”
Luciani says personal experience often drives the shift.
“Clients who have experienced a personal loss or disruption are far more likely to purchase insurance,” she says. “We now position insurance as an investment rather than an added expense, asking clients what they’re willing to lose if something goes wrong.”
For both advisors, reassurance selling is not about fear-based messaging but about building trust and long-term relationships.
“It makes clients feel more confident booking,” says Smigadis. “And to be honest, it makes me feel more confident selling this way as well.”
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Set on the golden sands of Riviera Nayarit, Iberostar Selection Playa Mita combines premium beachfront hospitality with a strong commitment to responsible tourism. This 5-star resort offers a differentiated product that appeals to travelers seeking meaningful, high-quality experiences.
Airy, contemporary rooms with ocean, mountain, or garden views provide consistently high guest satisfaction. As part of Iberostar’s sustainability strategy, the resort operates without single-use plastics.
With a total of 15 restaurants and bars, the culinary offer blends international cuisine with authentic Mexican flavors, ensuring strong appeal across family, couples, and group segments.
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Mass repatriation as Air Canada, WestJet and Air Transat bring Cuba travellers back home
BY KATHRYN FOLLIOTT
TORONTO Air Canada, WestJet and Air Transat are bringing thousands of Canadian travellers back from Cuba.
Announced on Feb. 9 – first by Air Canada, and then WestJet Group followed by Air Transat – the repatriation flights come as travel advisors work overtime to help clients in-destination and with nowcancelled bookings.
The Canadian government has been advising Canadian travellers to Cuba to be aware of possible shortages of electricity, fuel and basic necessities including food, water, and medicine, which can also affect resorts. “The situation is unpredictable and could deteriorate, disrupting flight availability on short notice,” according to the federal government’s Cuba travel advice.
AIR CANADA
Air Canada has cancelled its seasonal flights to Holguin and Santa Clara for the rest of the season – and has temporarily suspended its flights to Varadero and Cayo Coco until at least May 1 – in the wake of Cuba’s warning that nine major airports on the island will no longer have enough fuel to refuel international aircraft, and the Canadian government’s heightened travel advice for Cuba.
Cuba’s biggest airport, José Martí International Airport in Havana, issued a NOTAM (Notice to Airmen) on Feb. 8 for key gateways including Havana, Holguin, Varadero, Santiago de Cuba and more, and will be in effect from Feb. 10 to March 11.
Over the next several days Air Canada will operate empty flights southbound to pick up approximately 3,000 customers already at destination and return them home.
For remaining flights, Air Canada says it will tanker in extra fuel and make a technical stops as necessary to refuel on the return journey if necessary.
Air Canada currently has approximately 3,000 customers in Cuba, most on ACV packages.
Air Canada has a flexible rebooking policy for customers travelling to Cuba, and ACV has a refund policy. ACV’s refund information page can be found here.
Havana, Cuba
WESTJET GROUP
WestJet Group’s wind down of its winter operations to Cuba includes WestJet, Sunwing Vacations, WestJet Vacations and Vacances WestJet Quebec.
WestJet Group has suspended bookings to Cuba and will leverage aircraft departing for Cuba to bring passengers currently vacationing in destination back home. The company will operate departures from Canada with empty aircraft to support the organized return of guests currently vacationing in Cuba. All aircraft dispatched to Cuba will carry sufficient fuel to safely depart without reliance on local fuel availability.
Impacted guests will receive communication with options, including refunds or flexible changes.
More details and a full FAQ from WestJet Group can be found here.
AIR TRANSAT
Air Transat soon followed suit, suspending its Cuba service until April 30.
Transat spokesperson MarieEve Vallières told Travelweek the company currently has a total of 6,563 passengers in Cuba (ABC & ITC).
Air Transat will cancel and refund customers whose trip has not yet begun to their original method of payment.
Air Transat is also setting up repatriation flights, to get passengers back to Canada.
“Air Transat will contact all affected customers directly. We understand how important your travel plans are and sincerely apologize for this disruption,” said the airline.
Transat’s refund policy for Cuba can be found here.
TICO issues guidance on Cuba bookings
MISSISSAUGA — TICO has issued a new advisory outlining registrants’ responsibilities amid ongoing operational disruptions affecting travel services in Cuba, as Canadian travel advisors navigate increased client concerns and booking uncertainty.
In its Feb. 9 update, the regulator emphasized the important role advisors play in helping travellers understand their rights and the protections in place under Ontario law when travel services cannot be delivered as booked.
“We recognize and acknowledge the value and expertise of travel advisors in helping their customers navigate consumer protection information,” said TICO CEO Richard Smart. “By helping consumers understand what their booking includes and what their rights are, advisors ensure travellers can make confident, informed decisions, especially when circumstances change unexpectedly.”
PACKAGED TRAVEL
Under Ontario law, if a travel agency or tour operator acquires rights to travel services for resale and is unable to provide the travel services because a supplier fails to deliver them (e.g., flight to destination or availability of hotel), customers must be offered their choice of:
• A refund;
• Comparable alternate travel services acceptable to the customer; or
• A voucher or similar document that is acceptable to the customer for future redemption towards travel services.
If a customer prefers a full refund for a travel package, Ontario’s consumer protection laws require a refund be provided within a reasonable timeframe.
ACCOMMODATIONS
Registrants may be responsible for taking reasonable measures to ensure that the accommodations sold to customers are in the same condition as described at the time of sale, when the time comes for the customer to use those travel services.
If they are not, the registrant must promptly notify the travel agent or customer, and must offer the customer a choice of:
• A refund; or
• Comparable alternate travel services acceptable to the customer.
If the accommodations are sold as part of a package that includes transportation to a destination, the refund or comparable alternative services must apply to the entire package. If the accommodations were sold separately, the requirement is to offer a refund or comparable alternative services for the accommodations.
CONDITIONS AFFECTING TRAVEL PURCHASES
Registrants are required to warn customers of the evolving nature of conditions in Cuba. Prior to reserving travel services for a customer, a travel agent shall bring to the customer’s attention any conditions that the travel agent has reason to believe may affect the customer’s decision to make the purchase.
ADVISING CUSTOMERS
Registrants may also have a continuing obligation to inform customers of a deteriorating situation in the travel destination after the travel services have been reserved.
After booking, if any material information previously communicated to the customer changes (e.g., details from an advertisement or brochure) that may have influenced their purchase decision, the registrant must promptly inform the customer.
TERMS & CONDITIONS
Where suppliers continue to deliver services, customers remain subject to the booking’s terms and conditions, including any applicable change or cancellation penalties.
While some suppliers may choose to offer a goodwill gesture to their customers, registrants should consider all their contractual and legal obligations in determining how to address the situation. For questions, email tico@tico.ca or call 1-888-451-TICO (8426).
DESTINATIONS
The Bahamas set a new tourism record in 2025 with 12.5 million visitors, up 11.4% year-over-year and more than 70% above pre-pandemic 2019 levels. Cruise tourism drove the majority of growth, accounting for 86.5% of arrivals, with sea visitors exceeding 10.6 million. Air arrivals reached nearly 1.7 million, while stopover visitors totalled more than 1.8 million. Canada continues to be one of the fastest-growing stopover markets, supported by strong demand from Ontario and Quebec and expanded airlift.
The Cayman Islands closed 2025 with record-breaking December results and solid year-over-year growth across key source markets. December stayover arrivals reached an all-time high of 54,830, while cruise arrivals rose 10.4% to 148,489, bringing total monthly visitation to more than 203,000. Canada emerged as one of the strongest markets, growing 7.1% year over year and becoming the first to surpass 2019 visitation levels, supported by increased air capacity and new Porter Airlines service from Toronto and Ottawa. Looking ahead, inbound air capacity is projected to grow more than 18% through spring 2026.
Spain set a new tourism record in 2025, welcoming 96.8 million foreign visitors, up 3.2% year over year, according to the National Statistics Institute. Tourism revenue climbed 6.8% to €134.7 billion, reinforcing the sector’s importance as it contributes 12.6% of Spain’s GDP. Growth was strongest from the UK, France and Germany, with Catalonia leading regional arrivals, followed by the Balearic and Canary Islands. Officials say results align with efforts to shift toward a more sustainable, quality-focused tourism model. The milestone marks Spain’s third recordbreaking year since 2019, amid broader global tourism recovery and ongoing pressure on urban accommodation markets.
St. Kitts ended 2025 with solid growth and stronger engagement across key markets. The destination recorded 168,838 arrivals, a 6% increase year over year, supported by expanded air capacity and coordinated public- and private-sector collaboration. Performance was strongest from January through April, signalling sustained demand across core source markets. Marketing efforts focused on adventure travel, seasonal promotions and romance, while trade engagement was strengthened through the launch of the destination’s first Travel Advisor Board. Hotels reported year-overyear occupancy gains, reinforcing St. Kitts’ positioning as a year-round destination. For 2026, the destination is targeting 10% growth, expanded niche marketing and deeper regional collaboration.
The Bahamas
Brimstone Hill Fortress, St. Kitts
Valencia, Spain
ACTA calls for commission protection following suspension of Cuba
operations by airlines, tour ops
TORONTO — ACTA is working to protect its travel advisor members by calling for commission protection in the wake of the Cuba cancellations by airlines and tour operators.
“The withdrawal of services to Cuba by several Canadian carriers is creating immediate and significant disruption for travellers, as well as for the travel agencies and travel advisors working to support them,” said ACTA President, Suzanne Acton-Gervais.
She added that ACTA is calling on its airline and supplier partners to ensure clear and timely communication, flexible policies and the protection of agency and advisor commissions.
Sunwing Vacations and Transat are recalling commissions. An Air Canada spokesperson confirmed to Travelweek that Air Canada is also doing recalls.
“We value our travel agency partners and the support they give us. However, our longstanding policy is that in cases of both voluntary and involuntary cancellations we do recall our commissions. While there are instances where we decide not to under specific goodwill policies, those exceptions are only in rare instances,” he said.
“SUBSTANTIAL
PRESSURE ACROSS THE ENTIRE SYSTEM”
Mass repatriations are underway to bring back more than 10,000 Canadians currently in Cuba as passengers of Air Canada / ACV, the WestJet Group including WestJet, WestJet Vacations and Sunwing
Vacations, and Air Transat / Transat. The move comes amid Cuba’s warning of fuel shortages for aircraft refuelling at nine of Cuba’s biggest airports, and also amid heightened warnings against travel to Cuba from the Canadian government.
ACTA says it is closely monitoring recent decisions by Air Canada, Air Transat and WestJet to suspend their flights to Cuba and is assessing the impact on travel agencies, travel advisors and their clients.
“Cuba has long been an important and accessible destination for Canadian travellers,” said ActonGervais. “Because of these sudden changes, thousands of Canadians are now facing rebookings, destination changes or cancellations. This underscores the importance of working with professional travel agencies and travel advisors.”
As she noted, “agencies and advisors advocate for their clients, find alternatives, navigate supplier policies and manage complex re-accommodation efforts in a constantly evolving situation.”
ACTA notes that as peak travel season continues, the suspension of services to a major sun destination like Cuba adds substantial pressure across the entire system. Largescale re-accommodation requires coordination between airlines, tour operators, hotels and insurers, and imposes a significant additional workload on agencies and advisors nationwide.
In addition to calling for commission protection, timely communication and flexible policies, ACTA says equally important is the availability of high-quality self-service tools that allow agencies and advisors to efficiently manage changes, access inventory, process refunds and make new bookings directly through reservation platforms, rather than facing lengthy hold times.
As ACTA notes, “these requests are not new.”
“Travel agencies and travel advisors dedicate considerable time and expertise to helping affected clients,” added Acton-Gervais. “They need to be equipped with high-quality selfservice tools and supported with fair compensation for the critical work they are doing throughout this disruption.”
The situation in Cuba and its impact on the Canadian travel industry and consumers highlights the importance of comprehensive travel insurance, added Acton-Gervais. “Unexpected destination changes highlight the value of appropriate travel insurance coverage. Agencies and advisors help travellers understand their options and choose
policies that provide meaningful protection and peace of mind.”
She said ACTA will continue to monitor the situation closely and remains committed to advocating for travel agencies and travel advisors, and to supporting its members as they navigate this evolving situation.
THEY NEED TO BE EQUIPPED WITH HIGHQUALITY SELF-SERVICE TOOLS AND SUPPORTED WITH FAIR COMPENSATION FOR THE CRITICAL WORK THEY ARE DOING THROUGHOUT THIS DISRUPTION
More Latin America plus Quito with Air Canada for winter 2026-27
MONTREAL — Air Canada’s expanded winter network now includes Quito as well as year-round service to Manchester and Copenhagen, two sun destinations from Calgary, and increased winter services to Latin America destinations.
The airline’s winter route expansions follow plans announced earlier this month to launch the only nonstop flights from North America to Sapporo.
Quito will be served three times per week from Montreal, and once weekly from Toronto, both starting in early December 2026 using B787-8 Dreamliner aircraft.
In South America, Air Canada is expanding its schedule to Brazil, Peru and Chile, with earlier starts and more frequencies on services to Rio and Lima as well as its newlylaunched flights between Montreal and Santiago. Into Colombia, Air
Canada’s flights to Bogota will use the B787 Dreamliner fleet. Flights from Toronto to Manchester and Copenhagen will become year-round as of October. Both routes will be operated onboard the airline’s newest fleet type, the Airbus A321XLR featuring the first Air Canada narrow-body aircraft to offer Signature Class lie-flat seats. These additions are enabled by the airline’s new Airbus A321 XLR base at Toronto-Pearson, complementing a previously announced base at Montreal-Trudeau.
Meanwhile Air Canada’s customers in Calgary will now be able to fly nonstop to Cancun and Puerto Vallarta as of December 2026 with Air Canada Rouge’s fleet of Boeing 737 MAX aircraft. Flights from YYC to Cancun will be offered four times per week, with three flights a week to Puerto Vallarta.
Flights are available for purchase now.
Marek Andryszak named president of Sunwing Vacations Group
CALGARY — WestJet Group has announced the appointment of Marek Andryszak as President, Sunwing Vacations Group, effective March 16, 2026.
Andryszak will succeed Andrew Dawson, who announced his retirement in 2025. He brings more than 25 years of senior leadership experience in the tour operator sector, having held executive roles at DSR Hotel Holding and TUI Group.
John Weatherill, WestJet Group Chief Commercial Officer, says Andryszak is widely recognized for building highperforming teams and successfully launching new business ventures. “We are excited to welcome Marek – his leadership will be instrumental in shaping the strategic direction of the Sunwing Vacations Group as we strengthen our position as the market leader in the Canadian packaged tours market.”
These capabilities are seen as increasingly important as WestJet Group continues to grow and evolve its tour operator business following the integration of Sunwing Vacations Group into the organization in May 2025.
“I’m thrilled to be joining the WestJet Group and leading Sunwing Vacations at such an exciting time for the business. Canada’s travel market offers incredible opportunities, and I look forward to working with our talented teams to deliver exceptional vacation experiences for our customers,” said Andryszak. “My family and I are eager to make the move to Toronto and embrace life in Canada as we start this new chapter together.”
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UK to require Electronic Travel Authorisation starting
Feb. 25
TORONTO — VisitBritain is reminding travel advisors of an upcoming change to entry requirements that will affect Canadian travellers beginning later this month.
As of Feb. 25, 2026, nationalities –including Canadians – who do not require a visa for short stays of up to six months will be required to obtain an Electronic Travel Authorisation (ETA) to travel to the UK.
Under the updated rules, eligible visitors who do not have a valid ETA will be denied boarding and will not be permitted to travel to the UK.
Dual British or Irish citizens are not eligible to apply for an ETA and instead will be required to travel to the UK with either a valid British or Irish passport, or a passport with a Certificate of Entitlement.
VisitBritain notes that while policy and operational processes related to the ETA fall under the responsibility of the UK Home Office, the organization is actively relaying questions and concerns raised by industry partners and travellers to government officials.
Travel advisors are encouraged to consult official UK government resources when advising clients, as these materials will reflect the most current information and updates related to the ETA rollout.
To apply for an ETA, go to https:// www.gov.uk/eta/apply.
To check for British citizenship, click here. For specific advice for dual citizens, click here. For individual enquiries, click here. And for all other ETA-related information, go to https://www.gov.uk/eta.
Jamaica Minister of Tourism credits travel advisors with driving post-hurricane recovery
KINGSTON, JAMAIA — Jamaica’s Minister of Tourism has publicly thanked travel advisors for their role in accelerating the destination’s tourism recovery following Hurricane Melissa, crediting the trade with securing more than 23,000 room nights valued at approximately $8 million.
Speaking at a reception on Feb. 1 in New York attended by more than 100 travel specialists, Minister of Tourism Edmund Bartlett acknowledged the travel trade’s contribution to restoring traveller confidence and supporting Jamaica’s return to normal operations after the storm.
“Without you, tourism couldn’t happen. You represent a huge part of tourism, and even though
you are away from Jamaica, your work is essential. In the face of unprecedented challenges brought by Hurricane Melissa, you have worked tirelessly to restore confidence in our destination and deliver results that exceed our most optimistic projections,” said Bartlett.
According to the Minister, the room nights secured by travel agents represent more than booking volume alone, underscoring tourism’s broad economic impact across the island. He highlighted tourism’s multiplier effect, noting that at least 175 economic and social activities are involved in supporting a single visitor.
“The 23,000 room nights you’ve secured represent not just numbers on a page, but livelihoods restored and businesses revitalized,” the Minister stated. “Each tourist engages over 175 skill sets and touch points – from airport operations to hotel services, from transportation to attractions and at each point, income flows to Jamaicans.”
From l-r: Philip Rose, Deputy Director of Tourism, Americas; Ariel Bowen, Acting Chief Consulate General of Jamaica in New York; Edmund Bartlett, Minister of Tourism; Brian Wallace, Permanent Representative of Jamaica to the United Nations; and Victoria Harper, District Sales ManagerNortheast USA at a special reception for the Jamaica Tourist Board’s Travel Specialists
The $8 million in bookings generated following Hurricane Melissa has provided a significant injection of revenue into Jamaica’s tourism economy, supporting businesses and workers affected by the disruption caused by the storm.
“Many times, we overlook the true contribution of tourism. While tourism may appear as 10% of GDP in statistics, it really represents 34% or more of our economic activity. Tourism is not a definable economic activity –it is a confluence of many economic and social activities that secure the well-being of Jamaica and Jamaicans.”
He emphasized that travel agents are central in the travel ecosystem, adding: “It starts when the idea is born that someone wants to travel. Without you making that one tourist come to Jamaica, none of the economic multiplication happens. You are the catalyst for everything that follows.”
New flights to PHX from YVR, YOW with Porter, plus YOW-MIA too
TORONTO — Porter Airlines’ newest routes include nonstop service between Vancouver and Phoenix, and also new nonstops linking Miami and Phoenix with Ottawa.
Porter notes that YVR-PHX is the airline’s first transborder route from Western Canada. Service runs daily through April 19.
Porter also now offers the only nonstop service from YOW to MIA and PHX.
Porter’s Phoenix flights from Vancouver will operate on the airline’s Embraer E195-E2 aircraft.
“Being able to give travellers more convenient options to travel from Vancouver is a pivotal moment for Porter,” said Andrew Pierce, Porter’s VP, Network Planning and Reporting. He notes that connections are also available from Phoenix through Porter’s partner, American
Airlines, to destinations such as Tucson and San Diego.
From Ottawa, Porter’s Phoenix flights start Feb. 7 and operate three times weekly. The YOW-MIA flights started Jan. 24, also three times weekly. The Florida destination adds to Ottawa’s growing list of Sunshine State markets, including Fort Lauderdale, Fort Myers, Orlando and Tampa.
Both new routes provide greater international and cross-border connectivity for onward travel by two significant hubs for Porter’s codeshare partner, American Airlines. In Phoenix, this opens up 36 additional destinations in the Western U.S. operated by American Airlines and its affiliates, including Tucson, Honolulu, Kahului, and San Diego, and offering easy connections to many top cities.
“The ongoing addition of nonstop routes from YOW reflects Porter’s commitment to Ottawa-Gatineau,” said Pierce. “Canadians want to escape winter and these in-demand routes provide more options and more sun for the region.”
The Arizona Office of Tourism (AOT) held an industry event in Toronto on Feb. 3 to celebrate Porter’s new seasonal service to Phoenix from both Vancouver and Ottawa. Pictured: The AOT team at Park Hyatt Toronto with delegates from Gilbert, AZ; Lake Havasu; Navajo Nation; and Scottsdale.
Avalon Waterways: “Designed for the way people actually travel today”
In an industry shaped by tradition, Avalon Waterways has built its reputation by challenging. Long before flexibility and personalization became industry buzzwords, Avalon was designing river cruises around how travellers actually want to experience the world.
That philosophy is also why Avalon was recognized in the 2025 Best in Cruise Awards as Best River Cruise Line, Best Cabins and Best for Active Cruisers, along with earning the highly meaningful Cruisers’ Choice Award, voted on directly by travellers themselves.
It begins with ship design. Rather than maximizing passenger capacity, Avalon’s award-winning Suite Ships were created to maximize space, light and views. Panorama Suites – with wall-to-wall windows and beds facing the river – redefined the river cruise stateroom, inviting guests to stay connected to the destination even while onboard. What once felt innovative is now widely admired, but Avalon remains the benchmark.
On shore, Avalon embraced choice early. Avalon Choice Excursions invite guests to tailor each day based on interests, pace and energy level – whether that means a guided walk, a more active experience, an immersive, locally-connected excursion or time to explore independently. It’s a model that resonates strongly with today’s travellers.
Evenings follow the same traveller-first mindset. With Avalon After Dark, formal programming gives way to relaxed, flexible options that mirror how people travel
at home – lingering dinners, casual cocktails, live music or quiet moments under the stars. It’s a subtle shift that reflects a deeper understanding of modern expectations.
What truly sets Avalon apart is consistency. These design and experience principles are applied across the fleet, not limited to a single ship or itinerary. Guests know what to expect, sailing after sailing – and that reliability is reflected in awards that industry panelists and cruisers, alike.
For travel advisors, that matters.
ADVISOR TIPS: HOW TO SELL AN AWARD-WINNING AVALON EXPERIENCE
• Lead with design: Award-winning suites and riverfacing beds create an instant visual ‘wow.’
• Sell the freedom: Active, Classic and Discovery excursions appeal to travellers who want choice without complexity.
• Highlight the evenings: Avalon After Dark resonates with guests who prefer unscripted nights.
• Use awards as proof: Traveller-voted recognition builds confidence and reduces selling friction.
In a competitive cruise landscape, Avalon’s continued recognition reflects a simple truth: when you design cruises for how people travel today, everyone wins –guests, advisors and the river cruise industry.
More information is at AvalonWaterways.ca.
Royal Caribbean Group orders new Discovery Class ships for 2029 debut
MIAMI — Royal Caribbean Group has announced plans to introduce a new class of cruise ships as part of a long-term expansion of its global vacation portfolio.
A series of agreements has been signed with the Chantiers de l’Atlantique shipyard in Saint Nazaire, France, to build the cruise company’s upcoming Discovery Class ships.
The agreements include two firm ship orders, with options for an additional four vessels. The first Discovery Class ship is scheduled to debut in 2029, followed by a second delivery in 2032.
“The Discovery Class represents our continued commitment to shaping the future of vacations. These ships will be a showcase of what’s possible when design meets purpose, ultimately bringing the world closer to our guests,” said Jason Liberty, chairman and CEO, Royal Caribbean Group. “Through our partnership with Chantiers de l’Atlantique, we are leveraging France’s world class shipbuilding ecosystem and new technology to, once again, reimagine the industry for decades to come.”
The Discovery Class announcement comes as Royal Caribbean Group continues to roll out a multiyear portfolio of new vacation offerings spanning ocean, river and landbased experiences. The company has outlined plans that include multiple new ships across brands, expanded land destinations and further development of its digital ecosystem and loyalty platform by 2028.
Unifor and Air Canada begin bargaining for airport and call centre agents
TORONTO — Collective bargaining has officially begun between Unifor and Air Canada, with negotiations covering customer service agents working at airports and call centres across the country.
Unifor confirmed that bargaining opened on behalf of nearly 6,000 members of Unifor Local 2002 employed by Air Canada nationwide. The group includes airport customer service agents, contact centre employees and staff supporting customer relations and customer journey management.
The current collective agreement between Air Canada and Unifor Local 2002 is set to expire Feb. 28, 2026.
“Air Canada’s customer service agents are the backbone of the passenger experience,” said Lana Payne, Unifor national president.
“They manage delays, disruptions, and customer care under immense pressure, yet too often without the staffing and protections that reflect the value of their work. This bargaining round is about respect, safety, and fairness for the workers who keep Canada flying.”
Customer service agents represented by Unifor perform a wide range of operational and frontline roles, assisting passengers at airports, through contact centres and via Aeroplan. Their responsibilities include ticketing, reservations, itinerary changes, reward travel support and helping customers navigate online transactions.
During flight delays and cancellations, these employees play a central role in recovery efforts, managing rebooking, connections, accommodations, compensation and customer correspondence. They are often the first point of contact for travellers when disruptions occur and are key to restoring passenger confidence following service interruptions.
Royal Caribbean Group ships — Credit Royal Caribbean Group
“Our members are the people travellers rely on when flights are cancelled, connections are missed, or plans fall apart,” said Tammy Moore, president of Unifor Local 2002.
“They deserve improved wages, predictable schedules, and working conditions that allow them to do their jobs properly. Air Canada must recognize that strong customer service starts with respecting the workers who deliver it.”
Unifor has consistently called for broader reforms across Canada’s aviation sector through its Air Transportation Workers’ Charter of Rights. The charter urges governments, airlines and airport authorities to address longstanding issues including chronic understaffing, contracting out, unsafe workloads and inadequate training.
Unifor is Canada’s largest privatesector union, representing approximately 320,000 workers across multiple industries nationwide.
TICO to increase renewal fees for large Ontario registrants
MISSISSAUGA — A limited number of Ontario travel businesses will see higher TICO renewal fees in 2026, as the regulator moves ahead with a targeted inflationary adjustment for its largest registrants.
The Travel Industry Council of Ontario has announced that the 2.4% increase will apply to renewal payments due on or after April 1, 2026, and will affect only registrants with Ontario gross sales exceeding $10 million. TICO says the change will impact approximately 10% of its registrant base.
There are no other fee changes being introduced, including for the Compensation Fund. For the remaining 90% of registrants, fee rates will remain at the levels established in April 2024.
A breakdown of the fee change is as follows (rates per $1,000 of gross sales):
• Less than or equal to $10M: Current rate 750, New rate 750
• $10M–$50M: Current rate 0.2900, new rate 0.2970
• $50M–$100M: Current rate 0.2700, new rate 0.2765
• $100M–$250M: Current rate 0.2500, new rate 0.2560
• Greater than $250M: Current rate 0.2300, new rate 0.2355
WHY THE FEE HIKE?
According to TICO, the inflationary adjustment is intended to support the continued sustainability, quality and reliability of services provided to both Ontario travel consumers and registrants, at a time when operational costs continue to rise due to inflation.
From 2011 through 2024, TICO’s funding levels remained unchanged. While this approach limited shortterm increases, the organization says it also meant funding did not keep pace with inflation or the evolving demands of consumer protection and regulatory oversight. As a result, a broader funding review and realignment took place in 2024.
For questions about renewal fees or Compensation Fund assessments, email tico@tico.ca or call 1-888-451-8426.
Anderson Vacations names Natalie Flaman as BDM, Canada
Anderson Vacations has appointed Natalie Flaman as business development manager for Canada, effective immediately. Based in Calgary, Flaman brings more than a decade of experience in the travel and tourism industry, with a background spanning business development, travel trade partnerships, corporate and leisure travel, communications and entrepreneurship. In her new role, she will focus on growing Anderson Vacations’ footprint nationwide by strengthening relationships with travel agencies, delivering training and education initiatives and supporting advisors selling Anderson’s tours throughout North America, Oceania and the South Pacific.
Flaman has held senior roles in business development and corporate account management, representing travel brands at industry events, leading agency trainings and webinars, organizing FAM trips and supporting both FIT and group travel sales. Her experience also includes analyzing market trends, developing strategic growth plans and building long-term partnerships with travel agencies and suppliers.
Beyond her work in the travel sector, Flaman has founded and scaled two successful startups and has held communications roles in both the public and private sectors.
Natalie Flaman PEOPLE
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Register now for Emerald Cruises’ info sessions
Emerald Cruises & Tours have 25 upcoming information sessions taking place across Canada.
With locations Ontario to B.C., these sessions will take place throughout February and March, beginning on Feb. 17. Designed to benefit both travellers and travel advisors, attendees will get a look at Emerald Cruises’ Europe and Southeast Asia river cruise itineraries for 2026 - 2027, with a focus on premium luxury travel experiences.
CONNECTING ADVISORS & CLIENTS
Advisors are encouraged to invite their clients to attend these complimentary information sessions, providing a first look at Emerald Cruises’ portfolio. The sessions support advisors in enhancing client engagement while delivering added value through expert-led information.
“I find attending the Emerald Cruises River Info Sessions extremely valuable. With ship details, itineraries and extensions constantly evolving, these sessions provide timely information that I can confidently share with my clients,” said Erika Champion, River Cruise Network. “I also appreciate the opportunity to meet new clients and the BDMs do an excellent job connecting guests with agents when needed…and in person allows me to ask questions directly and gain deeper insights.”
By bringing advisors and clients together in an informative, relaxed setting, the sessions foster trust, spark inspiration and encourage meaningful conversations that extend beyond the event itself, helping clients move from curiosity to confident decision-making.
“Clients attending these sessions don’t just learn about the brand - they leave inspired and eager to
book with a local cruise expert who can guide them every step of the way,” said Faith Sproule, Niche Travel Group. “Together, it’s a powerful partnership that directly drives our luxury cruise sales and strengthens client loyalty.”
KEY BENEFITS
• Expert Insights & Guidance: Connect with destination and Emerald Cruises’ product specialists who offer expertise on the world’s most celebrated waterways. Attendees will gain practical travel tips, emerging trends, and firsthand destination insight, plus an interactive Q&A period.
• Understand the Value of River Cruising: Discover why river cruising continues to appeal to travellers and explore the wide range of itineraries (new and signature), destinations, and immersive experiences that Emerald Cruises offers.
• Preview What’s Ahead: Be among the first to explore Emerald Cruises’ newest itineraries, ship innovations and enhanced guest experiences.
• Event-Only Advantages: As a thank-you for joining attendees will have access to exclusive offers and additional limited-time promotions.
RESERVE YOUR SPOT TODAY
Availability is limited. To view event dates, locations, and registration details for travellers and travel advisors, visit: emeraldcruises.ca/riverevents.
For more information about Emerald Cruises see emeraldcruises.ca.
Exodus launches new booking portal for Canadian travel advisors
NEW YORK — Exodus Adventure Travels has launched a new agent booking portal aimed at supporting Canadian travel advisors and strengthening its long-term investment in the Canadian market.
The new, purpose-built platform is designed to make it easier for advisors to do business with Exodus by streamlining key workflows and centralizing essential tools. Through the portal, Canadian advisors can book adventures or place options, manage existing reservations and process secure payments in one place, improving efficiency and saving time.
In addition to booking functionality, the portal provides improved visibility across reservations, faster workflows and easier access to sales tools and trip information. Exodus says these enhancements will help advisors better serve clients interested in active, small-group adventure travel worldwide.
The launch forms part of Exodus Adventure Travels’ broader strategy to enhance support, tools and resources for the Canadian travel trade as demand for adventure travel continues to grow.
To access the new portal, go to agents.exodustravels.com. For more information about Exodus Adventure Travels and its trade programs, go to exodustravels.com
Bermuda launches new specialist program for travel advisors
HAMILTON, BERMUDA — The Bermuda Tourism Authority has launched the Travel Pro Bermuda Specialist Program, a new training and sales platform designed to help travel advisors build destination expertise and convert client interest into bookings.
Developed in partnership with TravPRO Mobile, the program went live Jan. 26, 2026 and is available to travel advisors worldwide. The mobile-friendly platform combines certification training with sales tools, allowing advisors to access Bermuda content quickly and share
it with clients at any stage of the booking process.
To mark the launch, the Bermuda Tourism Authority is offering an incentive for advisors who complete the training by April 30, 2026. Eligible participants will be entered for a chance to win a spot on a Trade FAM trip to Bermuda in Fall/Winter 2026.
The Travel Pro Bermuda Specialist Program functions as an all-inone digital hub, bringing together education, professional marketing materials and real-time sales support. Once advisors complete the certification training, they unlock the platform’s Sales Companion experience, which includes tools to favourite key content, quick-search capabilities across all resources
and updates through the “New & Now” feature.
The program is free to access and designed for fast onboarding. Advisors can register by visiting bermudaspecialist.com, signing up with a valid email address and choosing either web access or the iOS or Android app. Completion of the foundation training unlocks the platform’s RETAIN, PROMOTE and SELL channels.
The Bermuda Specialist Program is also accessible through TravPRO Mobile’s travel advisor super-app, TheSOURCE. For more information, go to bermudaspecialist.com.
Lopesan Hotel Group to open three new Punta Cana resorts in spring 2026
PUNTA CANA — Lopesan Hotel Group is expanding its presence in Punta Cana with the launch of three new resorts opening in late spring 2026, strengthening its footprint in the Bávaro area of the Dominican Republic.
The new properties include Lopesan Caoba Lagoon Resort, Spa & Casino, Lopesan Serenity Bay and Lopesan Splash Cove. All three resorts are now open for booking, with a limitedtime 10% introductory offer available for reservations made through Feb. 28, 2026, for travel between June 1 and Dec. 23, 2026.
LOPESAN CAOBA LAGOON RESORT, SPA & CASINO
Lopesan Caoba Lagoon Resort, Spa & Casino introduces the Flow concept, an introductory campaign inspired by water as a central design and experiential element. The resort features cenote-inspired pools, expansive lagoons and landscaped gardens designed to create a
seamless flow between spaces. Amenities include the Vela Beach Club Pool, Wave Pool, Aquatica Waterpark and private beach access. Plans also include a 16,000-squarefoot spa with 31 treatment rooms, alongside extensive fitness facilities designed for guests to recharge throughout their stay.
For groups and events, there are facilities suited to meetings, weddings and social gatherings. The Lopesan Convention Center offers flexible indoor spaces, complemented by outdoor gardens and nearby beachfront venues.
At the heart of the complex is The Boulevard, an open-air promenade shared by guests of Lopesan Caoba Lagoon, Lopesan Serenity Bay, Lopesan Splash Cove and Lopesan Costa Bávaro. The area features a mix of chef-driven restaurants, casual dining options, cocktail bars and late-night venues, creating a central hub for dining and entertainment across the resorts.
LOPESAN SERENITY BAY
Lopesan Serenity Bay is designed as an adults-only retreat for travellers seeking a quieter atmosphere while maintaining access to the wider
complex. The resort offers 239 suites housed in a single modern building, creating a more intimate setting. Guests have access to shared entertainment facilities, including an 820-seat theatre, nightclub and casino, as well as exclusive adultsonly dining options such as Enclave à la carte restaurant, The Garden buffet and Calma Bar.
LOPESAN SPLASH COVE
For families and multigenerational travellers, Lopesan Splash Cove introduces a water-focused leisure concept centred on shared experiences. The resort features 244 rooms within a single fivestorey building surrounded by gardens. Facilities include five pools, a dedicated children’s pool, quiet lounging areas and spaces for entertainment and sports programming. The beach is located approximately 720 metres from the resort and is easily accessible.
Reservations for Lopesan Caoba Lagoon, Lopesan Serenity Bay and Lopesan Splash Cove are now open, with openings scheduled for late spring 2026.
For more information, go to www.lopesan.com.
Lopesan Caoba Lagoon Resort, Spa & Casino
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The Myrtle Beach Area Chamber of Commerce and the City of Myrtle Beach have been welcoming Canadians to The Beach for Can-Am Days for over 65 years!
Myrtle Beach is all about reconnecting with loved ones, exploring the 100 km of Grand Strand natural splendor, learning coastal culture in the 14 different communities, playing your best game of golf, and finding that perfect bite. With discounts and events specifically for Canadians, now is the time to recommend Myrtle Beach to your clients or better yet check it out for yourself.
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Florida Huddle 2027 heading to Kissimmee: VISIT FLORIDA
TALLAHASSEE — Next year’s Florida Huddle and Florida Encounter will take place Jan. 24 - 26, 2027, at the Gaylord Palms Resort & Convention Center in Kissimmee.
VISIT FLORIDA made the announcement as this year’s Florida Huddle wrapped up in Orlando.
Florida Huddle is the Sunshine State’s official travel trade show, while Florida Encounter is one of the longest-running appointment trade shows in the MICE industry.
“Florida Huddle and Florida Encounter play a critical role in unlocking new business opportunities for Florida’s destinations, accommodations, attractions and meeting venues by directly connecting our partners with top travel trade and meetings professionals from around the world,” said VISIT FLORIDA’s President and CEO, Bryan Griffin. “These events showcase Florida’s tourism industry and help drive meaningful, long-term partnerships. Next year, we look forward to hosting these conferences in the Kissimmee area. Florida’s tourism industry is strong, and through events like Huddle and Encounter, VISIT FLORIDA is helping to keep our momentum high.”
More details and updates can be found at FloridaHuddle.com and FloridaEncounter.com.
redtag.ca launches dedicated
M.I.C.E. division
TORONTO — redtag.ca has launched a new Meetings, Incentives, Conferences and Exhibitions (MICE) division, expanding its business travel capabilities with a dedicated offering designed for Canadian organizations planning programs both at home and abroad.
redtag.ca M.I.C.E. is positioned to support organizations seeking tailored, high-quality meetings and incentive experiences, with a focus on operational efficiency and control. The launch builds on more than two decades of experience delivering complex travel programs at scale and leverages the infrastructure and global reach of parent company H.I.S. Group.
The new division combines international access, negotiated buying power and hands-on program management to support meetings and incentive programs of varying size, scope and ambition.
The Colorado Tourism Office (CTO) celebrate the state’s 150th anniversary in Toronto on Feb. 3, telling Travelweek that the destination hasn’t lost any Canadian visitation. “Our airline capacity was actually up 1%-2% in 2025 compared to 2024,” said CTO Director Tim Wolfe. Pictured: Wolfe (bottom right), and Pulse Communications’ Sana Keller (behind Wolfe) and Annika Klint (behind Keller), who represent CTO in Canada.
Programs are designed to align closely with business objectives, budget parameters and participant needs, whether hosted within Canada or abroad.
A key focus of the new division is budget-conscious planning, including Canadian-dollar pricing and strong domestic program options. This approach is intended to provide clarity around spend, scope and quality standards from the outset of the planning process. For organizations requiring international programs, redtag.ca M.I.C.E. draws on H.I.S. Group’s global network to access trusted local partners and negotiated rates worldwide.
The division is supported by a dedicated team offering specialized expertise and end-to-end accountability across every stage of program delivery.
More information about redtag. ca M.I.C.E. is available at https:// mice.redtag.ca/.
SIMPLIFY YOUR DAY. AMPLIFY DELIGHT.
Offer your clients an unparalleled travel experience with Riverside Luxury Cruises. Sail on Europe’s most beautiful rivers and delight the senses with outstanding cuisine and unforgettable experiences. Receive €150 onboard credit per person when you book any 2026 or 2027 sailing of 5 nights or more by February 28, 2026. Terms and conditions apply, see our website for more details.
Riverside doubles sales in 2025, sets sights to expand 2026 program
Riverside Luxury Cruises enjoyed a breakthrough sales year in 2025, doubling sales year-over-year from 2024.
“2025 has been a truly defining year for Riverside Luxury Cruises in North America,” said Jennifer Halboth, CEO, Riverside Luxury Cruises, North America. “Doubling our sales, earning industry recognitions and building meaningful consortia partnerships has validated everything we set out to achieve when we launched the brand less than three years ago, and we’re just getting started.”
The company’s 2025 results underscore the strength of the Riverside brand and the market’s response to its distinctive approach to luxury river cruising, supported by growing brand awareness and deepened engagement with travel advisors and strategic partners, said Halboth.
“The growth we experienced this year is a testament to the trust our guests and partners place in the Riverside brand,” said Halboth. “Doubling our sales while maintaining the highest standards of luxury and service is an achievement we are incredibly proud of as we head into 2026.”
Looking ahead, Riverside has come into 2026 with plans to expand its itineraries and introduce new themed cruises, including golf- and beer-focused journeys.
Halboth said passengers can also look forward to surprises in Riverside’s already popular culinary program.
With Riverside’s 2026 Wave Season offer, guests who book their 2026 or 2027 sailing by Feb. 28, 2026 will receive €150 per person in onboard credit. The promo code is WAVE26.
Riverside has more than 130 unique itineraries ranging from three to 23 nights across three ships. The line has also added an array of expert-led theme cruises to the 2026 sailing schedule focusing on culinary, active pursuits and local celebrations.
For travellers looking to explore the famed Danube river, Riverside’s Heart of the Danube & Wachau Valley hits all the highlights, sailing through Hungary, Slovakia, Austria and Germany where guests will visit the capital cities of Budapest, Bratislava and Vienna as well as smaller villages along the way. Flower lovers and gardeners will want to check out Riverside’s Holland in the Heart of Tulip Season itinerary, which explores the Netherlands and Belgium during springtime when the tulips are in bloom as far as the eye can see.
On the Rhone River Roaming itinerary, which sails between Avignon and Lyon, foodies and oenophiles will delight in a visit to the famous Chateauneuf-du-Pape winery, Paul Bocuse’s Les Halles de Lyon, and the Valrhona chocolate factory.
Brand new 2026 theme cruises include Hops & Heritage: Cruising Through Centuries of Brewing Craftsmanship (July 29-Aug. 5) on the Rhine River, and the Pearls of the Danube Golf Cruise (July 23-29) which brings guests to championship courses in five historic cities, including Hungary’s oldest golf course and several of Europe’s top-ranked venues.
For more details about Riverside see Riverside-Cruises.com.
Celebrity River Cruises commits to 10 new ships, opens 2028 Europe season
MIAMI Celebrity River Cruises has announced plans to add 10 new ships to its river cruise fleet, a move that will bring its total capacity to 20 vessels by 2031 and significantly expand its presence across Europe. The announcement coincides with the opening of bookings for the line’s 2028 European river cruise season, which will feature an 80% increase in destinations compared to its inaugural 2027 deployment. Celebrity River Cruises says the expanded season will include more than 160 sailings to over 50 destinations across Europe, positioning the brand as one of the largest operators in the European river cruise market.
Construction has officially begun on Celebrity Compass, the brand’s first river ship, with the first steel
now cut. Celebrity River Cruises is set to launch in 2027 with Celebrity Compass and Celebrity Seeker, followed by Celebrity Wanderer, Celebrity Roamer and Celebrity Boundless joining the fleet in 2028.
The newly opened 2028 season builds on strong early demand for the brand’s river cruise product. Celebrity Cruises reports that its inaugural 2027 river cruise season sold out in under six minutes.
For 2028, Celebrity River Cruises will offer itineraries across several of Europe’s most iconic waterways, including the Rhine and Danube, while also introducing 24 new ports. Highlights include new Lower Danube journeys featuring a Celebrity-first overnight land stay in Bucharest, expanded spring tulip season sailings and new Christmas market cruises.
2028 Celebrity River Cruises sailings are now open for booking. For more details, go to www. celebritycruises.com/river.
Foster joins Travel Industry Solutions
Industry veteran Mike Foster has joined Travel Industry Solutions (TIS) as Director of Strategic Partners. TIS is a legal and paymentstechnology platform that provides Canadian travel advisors with compliant client agreements, secure creditcard collection and real-time fraud detection.
Foster will lead Travel Industry Solutions’ expansion in Canada following the company’s recent soft launch, and will focus on strengthening relationships with host agencies, consortia, suppliers and other industry stakeholders while supporting education and adoption of TIS solutions across the market. He will also serve in an executive leadership capacity, supporting the company’s broader global operations.
Foster began his career in 1981 and went on to own and grow a UNIGLOBE agency into one of Canada’s largest, before that business became part of Nexion Travel Group. He later served as President of Nexion Travel GroupCanada through 2024.
Credit: Celebrity
Mike Foster PEOPLE
Applications open for Antigua & Barbuda’s Canadian Travel Agent Advisory Committee
TORONTO — The Antigua and Barbuda Tourism Authority (ABTA) has opened applications for its first-ever Canadian Travel Agent Advisory Committee, marking a new step in its collaboration with the Canadian travel trade.
Announced by the ABTA Canada office, the newly established committee will bring together Canadian travel advisors, agency owners and consortia leaders to provide frontline market insight and strategic input. The initiative is designed to ensure advisor perspectives help inform future trade initiatives, marketing strategies and destination development for Antigua and Barbuda in Canada.
Members of the advisory committee will meet on a regular basis to share market intelligence, offer strategic guidance and act as peer advocates within their professional networks. In addition to contributing insight, selected advisors will receive professional recognition, access to destination updates and opportunities to help shape the future direction of Antigua and Barbuda’s trade strategy in Canada.
Applications are now open and will be accepted until Feb. 15, 2026. Participation on the committee is by application only, and Canadian travel advisors, agency owners and leaders within travel consortia are encouraged to apply through the designated online application form here.
For more information, go to www. visitantiguabarbuda.com.
W Punta Cana names Alvarez as Director of Sales & Marketing
W Punta Cana, the first all-inclusive resort under W Hotels, has appointed Patricia Alvarez as Director of Sales & Marketing. In her new role Alvarez will oversee all sales, marketing, and revenue-driven initiatives for W Punta Cana, leading market expansion, brand positioning, and strategic partnerships.
Alvarez brings more than two decades of hospitality experience leading commercial teams across the Caribbean, Latin America, Mexico, the U.S. and Canada. She joined Marriott’s allinclusive segment in 2024. She worked with Karisma Hotels & Resorts for three years, including more than a year as Sr. Director of Sales USA, Canada & Caribbean. She also worked for AMResorts for three years, and before that she was Associate Director of Sales & Marketing for Melia Hotels International.
Shirley Heights, Antigua
Patricia Alvarez PEOPLE
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Cultural depth & personalized luxury with Silversea
Silversea invites travellers to experience the Mediterranean like never before – in ultra-luxury, all-inclusive style aboard ships that access both iconic cities and hidden harbours.
With deep-rooted expertise in the region, Silversea offers more than just a cruise. It’s an authentic immersion into la dolce vita. This is where worldfamous cuisine meets UNESCO World Heritage Sites, where sun-drenched cliffs and vibrant local life define every moment.
Silversea’s intimate ships sail to places few others can – from the French Riviera to off-the-beatenpath ports like Trapani and Bonifacio, from the Greek Isles to Istanbul, and through the Adriatic’s sapphire waters to the timeless towns of Kotor and Dubrovnik.
Clients will enjoy oceanview suites (most with private verandas), personalized butler service, the innovative S.A.L.T. culinary program and the highest staff-to-guest ratio at sea, says Silversea.
Everything is included – fine dining, premium wines and spirits, shore excursions, gratuities, and even door-to-door transfers.
Whether exploring fortress cities, relaxing in seaside cafés or wandering artisan boutiques, Silversea’s Mediterranean voyages promise endless discovery in absolute comfort, says the cruise line. This region blends history, flavour and romance in a way no other destination can, and Silversea delivers it with unmatched style and substance.
Designed for discerning travellers seeking cultural depth and personalized luxury, these voyages make it easy for travel advisors to offer clients something truly special.
“With generous advisor support, marketing resources, and high guest satisfaction, selling Silversea is as seamless as sailing with us. Let us help you match your clients with the perfect
Mediterranean journey – one that lingers in their memory long after they return,” says the cruise line.
For clients looking to book next year and beyond, Silversea’s 2027-2028 Voyage Collection, ‘Memories That Move You,’ represents an evolution in luxury cruising, designed to deepen guest engagement through personalization, cultural immersion, and expanded global reach – all while giving guests the greatest flexibility of choice.
The collection spans Classic Voyages, Expedition Voyages and Grand Voyages, and highlights include the debut of Summer in Japan, featuring Kyoto’s Gion Matsuri and Osaka’s nightlife, as well as expanded itineraries aboard Silver Nova and Silver Ray across the Mediterranean and Caribbean.
Silversea’s Expedition Voyages reach further than ever, with access to the cultural and ecological treasures of Asia and the South Pacific.
Meanwhile Silversea’s Grand Voyages series has been extended, showcasing immersive travel across South America, Asia and the Mediterranean.
The 2027-2028 deployment also emphasizes Immersive Events & Festivals, giving guests frontrow access to global celebrations like Carnival in Rio, the Monaco Grand Prix, and cherry blossom season in Japan.
More information about Silversea can be found at Silversea.com.
GX 2026 moves to Cambodia to support tourism recovery
TORONTO — G Adventures has announced a location change for this year’s GX Summit, taking place from Sept. 23–28. 2026.
The summit was originally scheduled to be held in Morocco, but the company says the decision to change locations reflects GX’s focus on using travel as a force for good and supporting destinations where community tourism can deliver meaningful economic and social benefits.
Now in its fourth year, GX brings together travel agents, industry partners, media, content creators, travellers and G Adventures staff from around the world. The summit is designed to provide firsthand insight into how community tourism supports local livelihoods, preserves culture and creates long-term economic opportunity. By hosting GX in Cambodia, the company aims
to shine a spotlight on a destination where increased tourism activity can play a key role in recovery efforts and directly benefit local communities.
The move follows a pattern established since GX first launched, with recent summits intentionally hosted in destinations navigating periods of recovery. Previous GX events have taken place in Peru following civil unrest, India as tourism gradually rebounded after the pandemic, and Jordan, which recorded a 186% increase in G Adventures passengers after GX was held there in September 2025.
Attendees at GX Cambodia will have the opportunity to connect with local communities and visit community tourism projects, offering an onthe-ground look at how responsible travel initiatives are supporting local livelihoods.
Holland America expands Eastern Canada sales team
Holland America Line is expanding its sales presence in Eastern Canada to enhance support for Frenchspeaking travel advisors, with the addition of Business Development Representative Marguerite Karpinski.
As a French-speaking sales team member, Karpinski will work alongside Aaron Crawford, business development manager for Eastern Canada, to support agency partners and drive growth across the region. Her responsibilities include assisting travel professionals with sales and marketing tools, supporting booking operations, delivering virtual product training and ensuring consistent communication and collaboration across the region.
Karpinski and Crawford are supported by field sales directors Lucy Owen and Megan Ziegler.
Travel advisors can connect with their business development manager and the broader sales team through OneSourceCruises. com or by emailing sales@ hollandamerica.com.
Credit: G Adventures
Marguerite Karpinski PEOPLE
Aaron Crawford & Marguerite Karpinski
Goway GroupsOnly marks banner year with team expansion, advisor sweepstakes
TORONTO — Following a recordsetting year, Goway GroupsOnly is doubling down on growth with an expanded leadership team and a new sweepstakes designed to reward travel advisors throughout February.
The custom group travel specialist closed out 2025 with a 25% increase in sales, capped by 100 group bookings made in December alone. The strong performance reflects continued momentum across the group travel segment, as travellers
Sales & Reservations, following four years of contributing to the division’s record sales performance. In her new role, she will focus on scaling operations for continued growth while maintaining consistency across destinations.
The company has also added Ali Rizvi as Groups Sales & Reservation Manager for Asia and the Americas, along with Patrick Corriveau as Groups Sales & Reservation Manager for Europe, further strengthening regional expertise and sales support.
FEBRUARY SWEEPSTAKES
In addition to expanding its internal team, Goway GroupsOnly is launching a February sweepstakes aimed at rewarding travel advisors who book new group business. For every new
THREE PRIZES WILL BE AWARDED, INCLUDING A $1,000 FIRST PRIZE
increasingly seek curated experiences that balance value, access and flexibility.
According to Goway GroupsOnly, several trends are shaping demand heading into 2026, including longer booking lead times to secure space in high-demand destinations such as Japan and Italy, alongside a rise in last-minute group bookings driven by timely deals and availability. The company is also seeing sustained growth in women-only group travel, a segment that continues to gain traction while fostering repeat business and loyalty.
EXPANDED LEADERSHIP TEAM
To support ongoing demand, Goway GroupsOnly has expanded its leadership team. Jennifer Murray has been promoted to Director of Groups
group booking made between Feb. 1–28, 2026, advisors will receive five entries into the contest, with the chance to earn up to $1,000 on a GowayPro Virtual Rewards Card.
Three prizes will be awarded, including a $1,000 first prize, a $500 second prize and a $250 third prize. Winners will be randomly selected from eligible entries in early March. Full details are available here.
Winnipeg travel advisor wins Iberostar contest giveaway
Han Pham with Winnipeg’s Sarbit Travel Agency & Insurance is the winner of Iberostar’s latest contest, which ran Dec. 15 through Jan. 25 for Travelweek Daily and Travelweek readers.
As the winner, Pham has won a getaway for two at Iberostar Selection Playa Mita in Mexico in Riviera Nayarit.
The five-star Pacific coast resort has a tranquil spa with treatments inspired by ancestral traditions, international and authentic Mexican dining, Star Camp for kids, optional activities and excursions including the ‘Magic Village’ of Sayulita, Monkey Mountain, the Marieta Islands and more. Guests can also watch for humpback whales and dolphins. In keeping with Iberostar’s commitment to responsible tourism, the hotel is free of single-use plastics.
Says Pham: “I’m looking forward to seeing the resort’s atmosphere, food and service so I can confidently recommend it to future clients. Experiencing the destination personally helps me better understand who it’s best suited for – whether families, couples, or travellers looking for something a bit different from the Caribbean side of Mexico.”
Han Pham PEOPLE
