MEDIA KIT 2019
editorial
In today’s modern, fast-paced world, Travel+Leisure Southeast Asia is the guide to luxury travel, in both print and digital forms. The most widely distributed international edition of the world’s leading travel and lifestyle magazine, Travel+Leisure Southeast Asia is sold in a dozen countries around the region, while globally the Travel+Leisure brand boasts more than five million readers. Integral to the success of the print edition of Travel+Leisure Southeast Asia are its editorial quality, offering timely and informative travel advice; a sophisticated layout and design for today’s modern audience; and an unparalleled level of reader engagement. These same principles extend to an engaging platform for various digital media. Travel+Leisure Southeast Asia is trusted by readers through its policy of not linking advertising with editorial, and for tailoring its content directly to a highly attentive audience. That our readers are truly engaged with the content makes the magazine a highly attractive vehicle for advertisers. Christopher Kucway Editor-in-Chief
Editorial
“Great magazine and content!� Chiu Tsz Yeung Singapore
reader profile
96%
52%
63%
of our readers are younger than 45 years old
of our readers travel within Southeast Asia for leisure
of our readers travel within Southeast Asia for business
For 2019, the Asian Development Bank forecasts healthy economic growth in Southeast Asia of 5.8%. When it comes to travel, Southeast Asia demonstrated continued strength in 2018 by receiving 10 percent more arrivals during the first four months of the year compared to the same period a year earlier. With so many new hotel openings and additional flight routes being added this growth is expected to continue throughout 2019 and beyond with strong further expansion in interregional travel. Asian millennials are expected to spend $340 billion on international travel by 2020. Asia does not only offer great tourist destinations, with popular countries such as Thailand and Indonesia and world class cities like Hong Kong and Singapore, it also offers a fast growing outbound tourism market. The luxury-goods industry is driven by “borderless consumers,” which means that the profile of the buyer
is more important than their country of residence. Luxury globe-trotters have fueled the performance of airport retail which now accounts for more than 6 percent of the global luxury market (Bain & Company). Research shows that the majority of Asian millennials prefer to buy luxury goods abroad or at airports. Travel and luxury shopping are strongly interrelated, especially in Asia. Travel+Leisure Southeast Asia’s target reader group is part of this success story; affluent and brand conscious, our readers have the wealth to indulge their tastes. They have the disposable income that allows them to shop, eat, drink and stay where they want, when they want. Travel+Leisure Southeast Asia reaches out to these high-income frequent travelers through its mix of world-class journalism, photography and lifestyle features, as our 2018 reader survey shows.
93%
85%
keep the magazine at least one month
of our readers live in Asia
56%
“Keep up the good work!�
archive the magazine
Mriganko Mukherjee Singapore
33%
Income
female
earn more than US$150,000/ year (non-Amex).
38%
61%
male
earn more than US$150,000/ year (Amex).
Gender
62%
The majority of T+L SEA readers are young, affluent, well-educated, highly mobile Asian nationals who appreciate and are inspired by luxury lifestyles and travel. Source: T+L SEA reader survey 2018. Detailed survey results available on request.
Reader Profile
22
number of nights/year that our average reader stays in a 4 or 5 star hotel
editorial calendar 2019
“I look forward to every issue� Joseph Tang Singapore
January
February
MARCH hotels .
+ 50 Places To + Singapore Go This Year + Bangkok + Vietnam + Bali + Japan + Malaysia + China + Australia + India + Hawaii + Australia
+ IT List 2019 + Cambodia + Hong Kong + Philippines + Tented Camps + Vietnam
APRIL
MAY
JUNE
fa m ily. + Bali + South Korea + Taiwan + Cambodia + Singapore + New Zealand
beaches +isl a n ds . + Philippines + Malaysia + Vietnam + Bali + India + Europe
+ Hong Kong + Indonesia + Laos + Macau + Philippines + Africa
Regular sections in every issue include: T+L Digital, Editor’s Note, Inbox. Front of the Book: A range of short-take reviews and news items looking at everything from the hottest travel trends to the best styles on the road to ideas on where you must visit next. Expanding on these themes this year, the
July food . + Singapore + Thailand + Taiwan + Cambodia + Indonesia + Japan
AUGUST
SEPTEMBER
world’ s best .
adv en ture .
awards .
green tr av el .
+ Malaysia + Taiwan + Laos + Macau + Wellness
+ Philippines + Hong Kong + Cruises + Bali + Thailand + Europe
section will also include destination reports, travelogues and essays presented in a longer format aimed to whet your appetite for travel, both around Asia and in all other corners of the globe. Upgrade: A hands-on practical look at travel today, with advice on how to get the most bang for your travel buck, whether at the airline check-in desk, at a resort or while dining out. Features: A section for more in-depth narratives about destinations in Southeast Asia and beyond, articles that are written to answer every question you have about a particular locale. Wish You Were Here: A postcard on the last page of each issue that showcases some of Asia’s best photographers and gets behind what inspires them around the region.
OCTOBER
NOVEMBER
DECEMBER
drea m trips . + Hong Kong + Malaysia + Vietnam + Japan + Brunei
photogr aph y. + Singapore + Philippines + Cambodia + Indonesia + Thailand + Australia
anniversary.
+ U.S.
issue .
+ Bali + South Korea + Hong Kong + Singapore + Vietnam + Taiwan
The editorial calendar does not include all stories and is subject to change without notice.
Editorial Calendar
Timely and trusted advice on where to go now, need-to-know travel trends and service details you can’t do without. These are the hallmarks of Travel+Leisure Southeast Asia, a publication that is now well-established in the region and remains the most widely distributed international edition of the world’s leading travel and lifestyle magazine. With a modern look meant to make both the print and electronic editions easier to navigate, Travel+Leisure Southeast Asia remains focused on editorial quality and an unparalleled level of reader engagement.
circulation
distribution
Newsstand, subscription, institutional
total circulation
60,000 copies
american express card members ’ distribution
11,000 copies
Laos 350
Hong Kong + Macau 12,000
Thailand 6,000
Vietnam 1,000
Philippines 2,000
Cambodia 350 Brunei 300
Singapore 15,000
Indonesia 6,000
“The cover and contents are beautiful!� Nic Young Singapore
Circulation
malaysia 6,000
advertisers
luxurious thrills unveiled Discover the crown jewel of luxurious dining in Vietnam’s hidden paradise at JW Marriott Phu Quoc Emerald Bay.
Unlock wondrous arrays of the finest delicacies at the newly launched PINK PEARL restaurant with elegantly-curated HYATT REGENCY BANGKOK SUKHUMVIT Generic Ad for Travel+Leisure French cuisine set in the beachfront mansion of the fabled Lamarck University, crafted by the famed architect, Bill Bensley.
TrimTo size: 266.7your x 203.2 reserve seats, call +84 297 377 9999 or email mhrs.pqcjw.pinkpearl@marriott.com Bleed Size: 273.05 x 209.55 JW MARRIOTT PHU QUOC EMERALD BAY Kem Beach, Phu Quoc, Vietnam SC_Travel Leisure mag_203.2x266.pdf
1
04/09/18
PinkPearlJWMarriottPhuQuoc jwmarriottphuquoc.com
19.29
7-203 Travel+Leisure_SP.indd 1
31/7/18 5:59 pm
Size : 203.2 x 266.7 mm / Job no.610279 / Es3
Nipah Beach, Lombok
ADVERTORIAL
FIVE ELEMENTS, ONE RESORT
Experience. Moments. Memories.
It’s not every day that you come across a resort based on five elements representing Earth, Metal, Fire, Water and Wood. But that’s what the InterContinental Danang Sun Peninsula Resort does at every turn. This beach oasis is immersed in the myth and beauty of Vietnam. Designer Bill Bensley spent years visiting the country’s Buddhist temples, palaces and villages to give the resort a unique architectural vocabulary, one that incorporates a striking black-and-white color scheme. Bensley blurred the lines between high and low culture, resulting in an infinity pool with dramatic East Sea panorama,complete with showerheads fashioned from Central Highlands hill-tribe baskets. Beyond the comforts of the resort lays the Son Tra Nature Reserve, home to nearly 1,000 species of plants, more than 100 birds, and a variety of mammals and reptiles. Join a daily trekking excursion to a 1,000-yearold Banyan tree that offers breathtaking views along the way. Every trip to Vietnam requires excellent cuisine. La Maison 1888, overseen by chef Pierre Gagnaire, is the first restaurant in the country featuring a Michelin-starred chef. La Maison 1888’s setting tells the story of a French-Eurasian family through its design. You’ll encounter the Vietnamese theme of five elements of taste—sour, bitter, sweet, spicy and salty. Every meal here is an effort to balance out these five tastes, as well as to appeal to the five senses.
C
M
SEE M O R E
Y
CM
MY
CY
WITH THE AIRLINE THAT FLIES TO MORE COUNTRIES THAN ANY OTHER
CMY
K
We are a part of nature. We live on a beautiful planet that treasures marvelous harmony. Just like day to night. They give rise to each other as they interrelate to one another. The unity in this universe, akin to our sanctuary. Have an eventful pause in Lombok. Discover a diverse type of break for you to dive in. Prosperous in stunning stopovers above and below the horizon, here, you can have an exploration of limitless sensory indulgence. Feeling curious? Treasure more exciting packages from Visit Wonderful Indonesia 2018 through the QR code below. Embrace your life with a meaningful journey in the land of endless wonders.
www.indonesia.travel indonesia.travel Indonesia.travel indtravel
I TA LY A perfect place to meet, connect and experience the most refreshing stay while visiting the vibrant Thai capital. Special Opening Offer: Enjoy 20% off with complimentary breakfast when book 2 nights or more.
K R I S H N A A D I T H YA
A contrast harmony of an infinite bliss
For reservations, visit hyattregencybangkoksukhumvit.com HYATT REGENCY BANGKOK SUKHUMVIT 1 Sukhumvit Soi 13, Klongtoey Nua (BTS Nana Station), Bangkok 10110 Thailand Tel. +66 2 098 1234, Email. bangkoksukhumvit.regency@hyatt.com The HYATT trademark and related marks are trademarks of Hyatt Corporation or its affiliates. ©2018 Hyatt Corporation. All rights reserved.
Phone: +84 236 393 8888 | reservations.icdanang@ihg.com | danang.intercontinental.com
09ADV_ICDanang.indd 39
8/6/2561 BE 16:18
UNITED
AMERICAS
ASIA
EUROPE
MIDDLE EAST
Soon HONG KONG
ro se w o o dho t e l s. c o m
Leading advertisers: Singapore Airlines, Rolex, Conrad Hotels, Ministry of Tourism India, Tudor, Patek Philippe, St Regis Hotels, Harrods, Turkish Airlines, BVLGARI, Canon and many more. MONTECITO
BANGKOK
“Gives me inspiration for my travel planning!� Vanessa Koh Singapore
Advertisers
Leading advertisers: TAG Heuer, JW Marriott, Waldorf Astoria, Thai Airways, Indonesia Tourism, Hyatt, Intercontinental, Turkish Airlines, Patek Philippe, Rosewoood
digital Great website! Website Our popular website TravelandLeisureAsia.com extends the Travel+Leisure Southeast Asia name into the online sphere in a user-friendly and easily navigable environment. More than this, the essential travel information we provide attracts and keeps users informed through online-only articles, a dynamic directory of listings for all the countries we cover and interactive travel blogs. Travel+Leisure Southeast Asia also has a strong presence on the most popular socialmedia platforms including Facebook, Twitter and Instagram, creating a fully engaged and dynamic online community along with the website. Our digital products take Travel+Leisure Southeast Asia to a global audience interested in Asia as a destination and arms it with the tools needed to turn aspiration into reality.
Digital Edition Travel+Leisure Southeast Asia is also available in a digital format for tablet computers like the iPad. This product represents a great set of opportunities for advertisers to reach a wider audience with technologically advanced campaigns including the use of integrated video clips. For a full and detailed overview of all our digital products, please request our digital-products Media Kit.
“ T+L is always my first choice travel magazine� Wong Chin Chon Petaling Jaya, Malaysia
Digital
Facebook.com/TravelLeisureAsia Twitter.com/TravLeisureAsia Instagram.com/TravelandLeisureAsia
rates and Specs Advertising rates 2018 (US$) Full Page (FP) Outside Back Cover (OBC) Inside Back Cover (IBC) Double Page Spread (DPS) Inside Front Cover DPS (IFC DPS) Half Page Third Page
8,513 17,025 10,783 15,466 19,992 5,390 3,831
mechanicals/terms Double page spread (trim size) – 266.7mm X 406.4mm Full page (trim size) – 266.7mm X 203.2mm 1/2 page horizontal (trim size) – 133.35mm X 203.2mm 1/2 page vertical (trim size) – 266.7mm X 101.6mm One third vertical (trim size) – 266.7mm X 67.73mm Gatefold (trim size) – 266.7mm X 388mm
Notes The printed matter should be within 5mm from the trim sizes. Gutter is 8mm (4mm on each page) for double-page spread advertisements. Deadline Material delivery: due in the 1st week of each preceding month except for May 2019 issue. Your account manager will provide you with exact deadline dates.
First 25% of the magazine carries a 10% premium. A specific request for a fixed position anywhere in the magazine carries a 20% premium. Requested positioning subject to availability.
“Great reading!” Adi Hartono Jakarta, Indonesia
Via E-mail • High Resolution PDF, EPS or JPEG format with a minimum resolution of 300 DPI. Please ensure all images that run to the edge of the page have a bleed of 5mm from the trim of the page. • E-mail directly to: tlartwork@mediatransasia.com and CC your account manager. POST By courier to Advertising Dept., Travel+Leisure Southeast Asia, 14th Floor, Ocean Tower II, 75/8 Sukhumvit 19, Bangkok 10110, Thailand. Tel: +66 (0) 2 204 2370. PDF upload s tep s to l og in
• ftp://advert_tlsea@mediatransasia.com • Username: advert_tlsea@mediatransasia.com • Password: adver 1 Create folder for artwork and upload 2 E-mail Account Manager and inform them of upload and folder name 3 Account Manager will confirm receipt
Contact ba ngkok
hong kong
1603, 16/F, Island Place Tower, 510 King’s Road, North Point Hong Kong
Rates + Specs
Travel+Leisure Southeast Asia, 14th Floor, Ocean Tower II, 75/8 Sukhumvit 19, Bangkok 10110, Thailand. Tel: +66 (0) 2 204 2370. E-mail: advertising@mediatransasia.com
special projects Regular advertising remains effective, yet let us know if you would like to discuss fully integrated, tailor-made, high-quality content produced by our award-winning team.
Let us produce your special booklet or guide, highlighting your message aimed directly at our readers.
BEST PLACES
TO TRAVEL 2018
Hyatt
Ministry of Tourism Indonesia
“Informative magazine� Goh Jia Cong Singapore
examples advertorial
LEXUS
Going off road in Napa in the Lexus LX 570. left: The beautiful coastline near the Napa Valley.
What a sedan should be: the Lexus LS 500. left: Rows of ripening vines at the Beckstoffer Estate.
behind the wheel of a silver Lexus LS 500, zipping through the vineyards of Napa on a brisk autumn afternoon is one of those moments when travel is truly exhilarating. You feel like the king of the road, with Lexus LS standing out with it’s elaborate mesh signature grill of no less than 5,032 individual grid facets—something so intricate that it took months from conception to production—a perfect representation of Lexus’ bold aesthetics combined with sophisticated craftsmanship. Inside, the Lexus’ attention to detail becomes more evident in the ornamentation: from hand-folded origami-inspired pleats that adorn the door to the thinly sliced veneered wood panels that are unique to each vehicle, enveloping all the senses in luxury. Seated in this sedan, the winding Napa roads offer a great backdrop for a drive. This is a valley known for its own artisans, whether at a vineyard or when it comes to the culinary arts. As we accelerate along the sun-dappled highway, how could we not stop at a vineyard in a land known for wines? We pull into Round Pond Estate (roundpond.
com) for lunch, but not for wines, more for an unexpected experience. Our lunch table is set among the vines, a series of olive oils and syrups, as well as fresh garden produce greet us. Aside from the basil-, rosemary-, and lemon pepper-infused olive oils, are other hand-crafted bottles that have a very local flavor: Blood orange or Meyer lemon olive oils and citrus syrups are like nothing else found outside of Napa. Of course, these are best appreciated as part of our multi-course lunch that includes charred pole beans with cherry tomatoes doused in a lemon-dill vinaigrette, and a grilled balsamic-glazed chicken with roasted beets, figs and arugula. Our chance to enjoy the sweeter syrups comes with local artisanal cheeses and seasonal fruit. Surprisingly, these oils carry an ideal balance of fruit aromatics and warmth; a possibility achieved only by testing dozens of blends, producing only small lots of each. Trained by Italian mill masters, the craftsmen here use a hammer mill to produce sharper, more robust olive oils: preserving age-old traditions and applying them by hand to modern techniques, which
had dawned on me the similarity of Lexus philosophy with this culinary belief. That evening at the Beckstoffer Ranch, winemaker Jessica Edson hosts us for an elaborate outdoor dinner presented by Michelin-star chef Christopher Kostow and his team from The Charter Oak (thecharteroak.com), a notable Napa address. Along a hillside carpeted in gnarled oak trees, as the sun sets and an oversized barbeque proves its worth, we dine on raw vegetables from the farm, smoked beef ribs that melt on the tongue, hearth-roasted mushrooms native to these hills, and salted grilled corn on the cob plucked only a few feet away. Our entire meal derives from the surrounding, rolling and well-tended landscape, which begs exploring in the muscular Lexus LX 570, an off-road SUV capable of tackling any terrain with finesse literally at the flick of a switch. Back at the Beckstoffer Estate (tbwines.com), we take a behind-the-scenes look at a working vineyard. Staff here like to say the estate is a combination of a grower’s history, a farmer’s humility and a vintner’s hand. With that in mind, this is rubber boot, roll up your
sleeves work that results in some of the valley’s tastiest tipples. Edson offers a laid-back but detailed look at the winery best known for its Mockingbird Cabernet Sauvignon. Nestled as it is in the eastern hills of St. Helena, she says this canyon is a grand canvas ripe with possibility. It’s difficult to say whether her enthusiasm for wine outweighs her knowledge of it, but she boils her talk down simply to teaching us how to ask for a wine we enjoy. “Wine is an adventure and it’s fun,” she reminds me in the cool cave lined with French-oak barrels of Beckstoffer’s offerings. While this is a learning experience, Edson is the first to admit that her own wine education is never ending. “When you see something compared to seeing it AND touching it, it is so much better than reading about it in a book,” she says of her own travels in the wine world, whether around Napa or on another continent. That’s the same thinking behind the experience in a Lexus. To fully appreciate each of the flagship models, you have to get behind the wheel and feel all those years of passion come to fruition, especially in a place as unique as Napa Valley.
Branded content for Lexus; a short driving story in California, featuring the Lexus brand in travel content that appeals to our readers. Combine it with digital/ social media for even more mileage.
W Hotels
A beautiful series of supplements, polybagged with the magazine, capturing and reflecting the W brand values. Also published online.
Switzerland Tourism A monothematic issue,
Special Projects
produced by our own editorial team, with Switzerland content only. A fully integrated project including print, a microsite, website, social media and eDM blasts.
terms and conditions Requests for advertising space must be accompanied by an insertion order made out to Travel+Leisure Southeast Asia, Media Transasia Ltd, 14th Floor, Ocean Tower II, 75/8 Soi Sukhumvit 19, Bangkok 10110, Thailand. The publishers reserve the right to edit, revise or reject any advertising. The publisher will not be liable for any consequential loss or damage occasioned by the failure of any advertisement to appear due to any cause nor its failure to appear on a specified date.
All advertisements are accepted and published by the publisher upon the representation that the agency and/or advertiser is authorised to publish the entire contents and subject matter thereof. In consideration of the publisher’s acceptance of such advertisements for publication, the agency and/ or advertiser will indemnify and ensure the publisher harmless from and against loss or expense resulting from claims or suits based upon the contents or subject matter of such advertisements, including without limitation, claims or suits for libel, violation of right or privacy, plagiarism and copyright infringement.
The publisher reserves the right to destroy all transparencies or other material after three months. Such material will not be returned to the agency/ advertiser unless requested in writing. In the event of copy instruction not being received by the deadline, the publisher reserves the right to repeat a previous advertisement of the same size or to run a house advertisement and the client will be liable for the full payment.
Contracts for advertising are non-cancelable. Cancellations by the advertiser or agent of any portion of a contract for any reason whatsoever nullifies all rates and/or position and protection for the remainder. While every care is taken, neither the publisher nor agent is responsible for loss or damage to transparencies and other material. The publisher will not be responsible for errors appearing in advertisements which are placed too late for proofs to be submitted or for errors due to late delivery of printing material from the advertiser or from a third party designated by the advertiser as a source for
printing material. All complaints or claims regarding advertisements published must be made in writing within 15 days of the date of publication and sent by registered post or recorded delivery to the publisher. Incorrect rates or conditions or insertion orders which do not correspond to the rate card will be regarded as clerical errors and the advertisements will be published and charged for at the applicable rates in effect at the time of publication. Any agency commission agreed upon is subject to delivery of artwork before deadline and payment of invoice by its due date.
“An informative lovely read� Mark Yang Bangkok, Thailand