The Importance of ADR in the Post Production ADR stands for Automated or Additional Dialogue Replacement. It is the process of rerecording audio in a controlled environment to improve the quality of the audio and reflect changes in the story. It's typically performed at a recording studio where the talent can watch the performance on a screen to match the emotional tone and delivery of the production performance. ADR is crucial for any movie, commercial or similar project for many reasons such as
Noisy location Sometimes an unwelcome sound can't be avoided, no matter how hard you attempt to muffle the environment of a place. It's a good idea, if you're the production sound mixer, to discuss these concerns with the director so they can decide whether or not they want to do another take. Whatever choice you select, remember to keep a record of anything that might require ADR. Unintelligible dialogue Talent occasionally has a way of saying things that simply cannot be heard or even understood. In other cases, a single word in a compelling performance can have been mispronounced. You can simply correct that one word rather than discarding the entire take. Accents Sometimes it doesn't work out the way performers expect it to when they utilise an accent for their characters. People can simply not connect with it during test screenings. ADR can step in at this point and substitute the lines with the new accent.