What Canadian Cyclists Buy Elsewhere - By Mike Brcic

SACRED RIDES

LIFE IS BETTER ON A MOUNTAIN BIKE

“WORLD’S BEST MTB OUTFITTER” -OUTSIDE MAGAZINE “#1 MOUNTAIN BIKE TOUR CO. ON EARTH” -NATIONAL GEOGRAPHIC ADVENTURE

OUR CORE PURPOSE To inspire our riders to live life to the fullest through kickass mountain bike adventures ü By challenging our Riders to safely push their limits ü By connecting our Riders with other people, places and cultures ü By thrilling our Riders with spine-tingling moments of joy & awe ü By moving our Riders with soul-stirring locations & experiences

OUR GUIDING PRINCIPLES 1.

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MAKE A POSITIVE IMPACT ON THE WORLD DO THINGS DIFFERENTLY AND TAKE SMART RISKS MAKE 100-YEAR DECISIONS OUR TEAM MATTERS HAVE FUN AND BE A LITTLE RIDICULOUS WOW OUR CUSTOMERS, ALL THE TIME BE 100% ACCOUNTABLE

WHY SACRED RIDES? ü GUARANTEED DEPARTURES ü 100% SATISFACTION GUARANTEE ü LIFETIME DEPOSITS ü 2-WEEK RISK-FREE BOOKING WINDOW ü TRAVEL CONCIERGE SERVICE ü LOCAL GUIDES

WHERE WE RIDE

BRITISH COLUMBIA

PERU

SLOV ENIA & CR OAT IA

GUATEMALA

UTAH

NEPAL

COSTA RICA

THE AZORES

NEW ZEALAND

SWITZERLAND & ITALY

O I R A T N O

WHAT’S NEW?

EXPLORER RIDES

WOMEN’S RIDES

BRING-YOUR-PARTNER RIDES

WHO RIDES WITH US?

PASSIONATE MOUNTAIN BIKERS

OUR CORE CUSTOMER: GUYS AGED 35-50

WOMEN (ESP. 25-35 AND 50+)

COUPLES (ESP. 45-60)

WHERE DO THEY COME FROM? USA: 50% CAN: 30% EUROPE: 12% AUS/NZ: 5% OTHER: 3%

5 TIPS FOR NORTH AMERICAN OPERATORS 1.

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KNOW YOUR CUSTOMER - TALK TO 5/WEEK HOW DOES YOUR DESTINATION FULFILL THEIR LIFE GOALS? LODGING HAS ALWAYS BEEN A BIG DRAW FOR OUR CUSTOMERS SO IS FOOD! INCORPORATE GASTRONOMY INTO YOUR PRODUCT HELP YOUR CUSTOMER EXPERIENCE LOCAL CULTURE AND LIVE LIKE A LOCAL

GRAB LIFE BY THE HANDLEBARS WWW.SACREDRIDES.COM