Discover the essential elements necessary to ensure a successful cycle tour experience. With a mission to encourage people to ride bikes and to travel actively, Robbin will look at how the three different business units of his company, event management, guided cycling tours [Great Explorations] and self-guided cycling tours [Randonnee Tours], work together to identify and act on new opportunities. With clientele mainly from North America and seeking destinations that meet a set of specific criteria, learn how they've built successful experiences focusing on access to a destination, scenery and availability of information on cycling routes. This presentation will also explore how working with local stakeholders can help with itinerary and product development.