Peterborough and the kawarthas classics road cycling routes fiona dawson

Peterborough & the Kawarthas Classics Road Cycling Routes Cycle Tourism Conference, March 2016

What we needed:

What we had:

A NEW tourism experience to increase visitation and increase average spending with focus on outdoor experience

Grass Roots: LOCAL CYCLING PASSION

Putting the 2 Together: To create a marketable road cycling product to engage the modern cycle tourist using a network of routes through the City and County of Peterborough

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Design today, keep in mind future growth (central beginnings)

The Cottage Country (100 and 85 km)

Lakes, Rivers and Cafes (60 and 45 km)

Hills, Views and Pastries (90 and 65 km)

Signage Design Directional Signs Finger Boards: Trail and Special Treatment Signs

Confirmation Signs Digitally

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Kiosk Maps

Sample Kiosk

Win-Win Partnerships Corporate Sponsor: SHIMANO Canada Ltd. – Endorsement of cycling in our region with sign recognition – Internationally recognized Cycling Component manufacturer (local) – Lead funder of project Municipal Partners: – PED (Peterborough & the Kawarthas Tourism division) – Project Lead – County of Peterborough: $ + inkind – City of Peterborough: in-kind – 4 Townships (phase 1 routes): in-kind

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……Not without its CHALLENGES: Who knew… what it takes to put up a sign….

• Multiple schedules

• Multiple Municipality requirements •“Measure twice, cut once” • The hand- off Page 4

The Stars Aligned...

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SNEAK PEEK: https://vimeo.com/156876803 “It is by riding a bicycle that you learn the contours of a country best, since you have to sweat up the hills and coast down them.

Thus you remember them as they actually are…”

--Ernest Hemingway

Questions?

Thank you

LINKS http://thekawarthas.ca/experience/ cycling/

Fiona Dawson, Director of Tourism

fdawson@thekawarthas.ca 705-743-0777 x2129

#cycleptbo

http://thekawarthas.ca/peterborough -the-kawarthas-classics-roadcycling-routes/