The US Adventure Cycling Market & More

The US Adventure Cycling Market & More Joanne Wolnik, Manager of Tourism Development

Ontario’s Southwest

US Bicycle Tourist Market Research • Why • Ideal Visitor • Methodology • Key Takeaways

Do we have what US cycle tourists are looking for in a travel destination?

• What are we missing?

• Psychographics?

• Demographics?

• Trip planning?

• Complimentary activities?

• Routes?

Bicycle Tourists: • Travel for bicycle experiences • Travel by bike • Near border markets • Ontario markets • Interests that align

Methodology

Key Takeaways

Conclusions Focus on: • Offer information online • Support trail and itinerary development • Support self-guided rides Less focus on: • Luggage transfer start-up • Development of guided long distance rides (not including GWTA!) • Learn more about travellers who bike as a part of their trip vs. those who travel by bike as their trip

Thank You! Joanne Wolnik joanne@swotc.ca 519-532-7701 www.swotc.ca