Public Bike Sharing (BIXI Toronto) and Tourism

Public Bicycles and Tourists

Sean Wheldrake, Cycling Infrastructure and Programs Unit.

TRANSPORTATION SERVICES Transportation Infrastructure Management Section

Toronto Public Bicycle System • The presentation will review public bike sharing programs in North America, including the user profile, tourists, costs and revenue,

BIXI Toronto • BIXI Toronto launched on May 3, 2011 • System of 80 automated stations with 1,000 bicycles and 1,500 docks; • PBSC responsible for $4.8 million capital and $1.9 million annual operating; • City responsible for theft and vandalism in excess of six percent;

Revenue

A Network of Stations Figure 8: Preferred Docking Station Network based on Aggregate Population Density

DA VE N

AVENUE RD

LAKE SHOR E BLVD

JARVIS ST

YONGE ST

SPADINA AVE SPADINA AVE

DUNDAS ST E

RICHMOND ST W ADELAIDE ST W

QUEEN ST E ADELAIDE ST E KING ST E

R E LAKE SHO LAKE SHORE BLVD

YORK ST

Aggregate Density (ha)

BLOOR ST E

BAY ST

PARKSIDE DR

KING ST W

RD

K

DUNDAS ST W

THE QUEENSWAY

QUEEN ST W

RT

S PAR

BATHURST ST

BLOOR ST W

COLLEGE ST

PO

BAYVIEW AVE

DUFFERIN ST

DUPONT ST

N QUEE

KEELE ST

DUPONT ST

BLOOR RAMP

Toronto Public Bicycle System Proposed Service Area

W

DE E BLV

0 - 53 54 - 67 68 - 85 86 - 129 130 - 1,024 Docking Stations

0 Data Source: Statistics Canada, 2006

Prepared by: Andrea M. Garcia

500

1,000

2,000 metres

´

TOURISTS • • • • •

Public bike sharing is especially popular with tourists, providing a great alternative to walking, bus tours, or transit for sightseeing, in addition to the ease of use, low commitment and flexibility of the system.

Visitors on bikes can see more of a city, access natural assets, and enjoy cycling infrastructure such as waterfront trails.

REACH & FREQUENCY •

•

With more than 1 million trips made within our network by torontonians, being on our bike is the place to be seen

The area where BIXI is located represents • more than 60 % of the destination Torontonians every day, • the main employment district of the CMA and of the country

BIXI TORONTO MEMBERS

Average Age: 35 Male: 71% Female: 29%

2012 BIXI Toronto Membership •

From January 1st to November 30th, 2012, a total of 4,323 memberships sold o 4,142 one-year memberships o 181 30 days memberships

•

Corporate memberships: o Multi-users key sales: 12 o Gift certificates sales: 298

•

Promotions: o o o o o

TTC VIA Rail: AutoShare: Live Green Card: Ryerson University:

Rates by Cities Bixi DC

Boston Minneapolis London

Bcycle Toronto

Montreal Melbourne Denver

Madison

Annual Membership * $ Months of Op.

75.00 $ 85.00 $ 12

9

60.00 12

£45.00 $ £12.00

95.00 $ 12

74.10 $ 8

50.00 $ 60.00 $ 12

65.00

9

9

Usage 0-30

$

- $

- $

-

£0.00 $

- $

- $

-$

- $

-

31-60

$

1.50 $

1.50 $

1.50

£1.00 $

1.50 $

1.50 $

2.00 $

1.00 $

2.00

61-90

$

4.50 $

4.50 $

4.50

£3.00 $

4.00 $

3.00 $

7.00 $

4.00 $

5.00

91-120

$

10.50 $ 12.50 $

10.50

£3.00 $

8.00 $

6.00

$

4.00 $

5.00

Max

$

70.50 $ 80.00 $

65.00

NA $

75.00

£50.00 NO LIMIT NO LIMIT

Figures Through the First 6 Months of System Operation Figures Through the First 6 Months of System Operation

DC

Hubway

NiceRide

BIXI Toronto

261,079

124 ,472

100,817

336,054

Number of stations

105

60

65

80

Number of bicycles

1,100

600

700

1000

Number of casual users

21,715

28,298

36,004

Number of annual members

5,701

3,576

3,758

Number of trips

Location, Location, Location

If it’s not working move it.

Questions Sean Wheldrake Project Lead Cycling Infrastructure and Programs Unit Transportation Services City of Toronto 850 Coxwell Ave. 1 Flr. Toronto, Ontario M4C 5R1 Ph: 416 392-1143 Fax: 416 392-0071 swheldra@toronto.ca