John Sustersic - Marketing and Events Manager, Hardwood Ski and Bike
-Ontario Cycle Tourism Forum 2013 on March 1, 2013 in Toronto, ON
The presentation will explore going beyond traditional thinking and finding new ways to reach potential customers. This means examining and even rethinking your customer experience.
Building effective partnerships and cooperation reaches new customers in a cost effective way and stands out. It requires looking at your network, expanding your view of that network and adding value. “Coopetition” is another way to create higher value for customers by working with others. All these create more word of mouth advertising from customers, business partners and competitors.
