Germany is a trailblazer for the development of cycle tourism. The 4.5 million annual cycle tourists make them the number one bicycle travel destination; leading to €9 Billion in economic impact and 31.5 million overnight stays. There are more than 250 long-distance cycle routes and the number is increasing all the time. Frank Hofmann, National Chairman of the German National Cyclists’ Association (ADFC), will explain how cycle tourism works in Germany and present on the ingredients needed to build up a successful cycle tourism destination. He will offer practical examples of German cycle destinations while having a look at convincing strategies of marketing and product development.
Moreover, he will give an overview of the strategies and products of the German National Cyclists’ Association and explain how the ADFC is ensuring quality in cycle tourism with its seals of approval like the Bett+Bike scheme and the ADFC quality cycle routes.
