The HamBur Loop is a 50km cycling route designed to leverage the unique assets of the region. The route creates a new cycling experience, inviting visitors to travel on existing infrastructure including a mix of paved trail, gravel rail trail, on road and marked bicycle lanes. The route was developed collaboratively with partners including the municipalities of Hamilton and Burlington, local tourism offices and others with a shared vision for increasing cycling activities. The route is marketed to a diverse audience outside of the region in an effort to attract visitors and extend stays.
HamBur Loop development supports province wide cycling initiatives and business opportunities, while also creating alliances with cycling groups, event organizers and stakeholders. The loop is being used as a template for developing additional routes in other parts of the Hamilton Halton Brant Regional Tourism Association (HHBRTA) boundaries. We will share lessons and best practices in developing market ready tourism product
