As one of the first tourism organizations in Canada to use content marketing to successfully increase visitation and spend, Explorers' Edge is now using the same cost-efficient tactic to promote cycling product and experiences, and to differentiate itself in domestic and international markets.
Luckily for Explorers’ Edge, one of the lowest-funded Regional Tourism Organizations (RTOs,) the days of needing a big agency or a big spend are over and even the smallest of businesses can use content marketing to reach mass or niche markets. All it takes is good story-telling - good ‘spin’ if you will, and if you can tell a story then you can be a content marketer.
