Cycle Tourism 2.0 - Introduction and Session Summary

Cycle Tourism 2.0 Session

Facilitated by : Louisa Mursell & Michael McCreesh – Ontario By Bike / Transportation Options

Cycle Tourism 2.0 Session Table discussion and identification of short term and long term next steps in growing cycle tourism: • Top 3 next steps – 6 to 18 months • Top 3 next steps – 1.5 to 5 years Using Post-It notes, write your next steps and place 3 on ‘Short Term’ and 3 on ‘Long Term’ marked poster boards Time allotted: 20 minutes Summary will be provided at end of day

Cycle Tourism 2.0 Session Highlights

Cycle Tourism 2.0 Session Top 3 next steps – 6 to 18 months • • • • • •

Marketing – Tell the cycling story; mapping Business Network – OBB; business support Awareness – Building the cycling culture Signage / wayfinding Data collection Multi-modal options

Cycle Tourism 2.0 Session Top 3 next steps – Long Term (1.5 to 5 years) 1. Infrastructure • Standardization • Leadership • Connectivity 2. Strategy & Partnerships • Setting the foundation • Collaboration 3. Product Development • Regional products / Signature trails • Business readiness and development

www.OntarioByBike.ca/ctc16 Thank you for attending!

Conference Coordinators

Contact Details Websites: www.TransportationoOptions.org www.OntarioByBike.ca Phone: 416-827-2774 / 1-866-701-2774 Email: info@OntarioByBike.ca Other Projects Include: www.biketrain.ca www.parkbus.ca