ABOUT THIS COURSE
This digital marketing course prepares you to become a great marketer. The course is designed by experts who have relevant digital marketing training and are from digital marketing institutes. It aims at covering the key concepts of marketing and advertising, as well focusing on the fundamental statistical tools to aid in analysis, and provides in-depth knowledgeofdigitalmarketingandonlinetools.
The digital marketing course is meant for those who want to involve themselves in digital strategies at their current organization, or are looking for a shift in career, or for those who wanttoembarkontheirjourneyasanentrepreneur.Italsoisacourseforanyonewhowants to add a new and exciting skillset, and ultimately pursue a career in the world of online marketing.
At the end of the digital marketing course, the participants will thoroughly be able to understand various activities and channels involved in the marketing process to create, manage, and implement a strong and effective digital marketing strategy.
01 SUBJECTS BLOGGING Basic to Advanced Level 02 eMAIL MARKETING 03 SOCIAL MEDIA MARKETING FACEBOOK MARKETING INSTAGRAM MARKETING LINKEDIN mARKETING YOUTUBE MARKETING PINTEREST MARKETING TWITTER MARKETING 04 05 06 07 08 09
10 SUBJECTS Search engine optimization Basic to Advanced Level 11 SEARCH ENGINE MARKETING 12 AFFILIATE MARKETING 13 CONTENT MARKETING 14 MOBILE MARKETING 15 CHAT GPT 16 DIGITAL MARKETING TOOLS
BLOGGING
In this module you will learn ABOUT BLOGGING.
Module 1: Introduction
Module 2: Build your Blog
Module 3: Basic configuration & Settings
Module 4: Installing Theme for your blog
Module 5: How to create a blog post
Module 6: Post Settings
EMAIL MARKETING
In this module you will learn ABOUT EMAIL MARKETING
Module 7: Email Marketing Introduction
Module 8: How to Create an Email Campaign
Module 9: Understanding your Email Marketing Reports
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, social media marketing (SMM) has purpose-built data analytics that allow marketers to track the success of their efforts and identify even more ways to engage.
Facebook marketing
In this module you will learn ABOUT FACEBOOK MARKETING.
Module 10: Setup & Optimize Facebook Page for Business
Module 11: Creating a Business Account
Module 12: Objectives of Facebook Ads
Module 13: How to boost a post on Facebook
Module 14: How to create an Ad
Module 15: How to use Facebook Marketplace
Module 16: How to use creator studio for Facebook
Module 17: Types of Facebook Audience
Module 18: Simple ways to Increase Facebook Engagement
INSTAGRAM marketing
In this module you will learn ABOUT INSTAGRAM MARKETING
Module 19: Instagram Introduction
Module 20: Types of Instagram Ads
Module 21: Creating Instagram Business Account
Module 22: Create your first Instagram Ad without Facebook
LINKEDIN marketing
In this module you will learn ABOUT LINKEDIN MARKETING
Module 23: An Overview on LinkedIn
Module 24: Creating LinkedIn Profile
Module 25: Optimize LinkedIn Profile
Module 26: Creating & Optimizing LinkedIn Page
Module 27: LinkedIn Ads
Module 28: How to Install LinkedIn Insight Tag
YOUTUBE marketing
In this module you will learn ABOUT YOUTUBE MARKETING
Module 29: YouTube Overview
Module 30: How to create and optimize YouTube Channel
Module 31: How to Upload Videos on YouTube
Module 32: Types of YouTube Ads
Module 33: YouTube Channel and Google Ads Account
Linking
PINTEREST marketing
In this module you will learn ABOUT PINTEREST MARKETING
Module 34: How to create Pinterest Account (Business Account)
Module 35: How to create pins on Pinterest
Module 36: How to create board on Pinterest
Module 37: Pinterest SEO
Module 38: Pinterest Ads – How to Create Promoted
Pins
TWITTER marketing
In this module you will learn ABOUT TWITTER MARKETING
Module 39: Twitter Introduction
Module 40: How to create an Account in Twitter
Module 41: Twitter Ads – How to create Twitter Ads
WEBSITE CREATION
In this module you will ABOUT WEBSITE
CREATION
● What is domain?
● Domain Registration Companies
● Different Domain Extensions
● What is Web Hosting?
● Types of Web Hosting
● Difference between free and paid hosting
● How to purchase a domain and hosting?
● WordPress Overview Dashboard
● Theme & Customization of Installing
SEARCH ENGINE OPTIMIZATION
In this module you will learn ABOUT SEARCH ENGINE OPTIMIZATION
● What is SEO & How Do Search Engines Work?
● SEO Audit
● SEO Hats
● Google Analytics
● Types of SEO
● Duplicate Content
● Keyword Research
● Off Page SEO
● Google Search Console
● Sitemaps
● Canonical Tags
● Robots.txt
● Competitor Analysis
SEARCH ENGINE MARKETING
● Introduction
● Sign up for Google Ads Account
● Types of Bid Strategies
● Types of Ads
● Types of Goals
● Types of ad Assets
In this module you will ABOUT SEARCH ENGINE MARKETING
AFFILIATE MARKETING
In this module you will ABOUT AFFILIATE MARKETING
● Affiliate Marketing Overview
● How to become an Amazon Affiliate
● How to generate links for the products that you are promoting
● Flipkart Affiliate Marketing
CONTENT MARKETING
● Introduction to Content Marketing
● Introduction of Reddit, Quora, Tumblr
● How to create an account on Reddit
● How to post on Reddit
● How to create an account on Tumblr
● How to Make a Tumblr Post
● How to create an account on Quora
● How to use Quora
In
CONTENT MARKETING
this module you will ABOUT
MOBILE MARKETING
In this module you will ABOUT MOBILE MARKETING
Mobile Marketing Introduction
SMS Marketing
Voice Campaign
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CHAT GPT
In this module you will ABOUT
● What is ChatGPT?
● Features of Chat GPT
● Top AI tools you NEED to know about
● How is chatGPT useful in SEO
content writing
● Benefits of using chat GPT for keyword research
CHATGPT
DIGITAL MARKETING TOOLS
WHO CAN ENROL?
Job SeekeR
STUDENTS BUSINESS OWNERS
Entrepreneurs
House Wife
Our best digital marketing course provides in-depth knowledge along with real- time projects and internships to build your resume strong enough to crack your dream job in an MNC company. The skillset, experience, and exposure gained during the course enable you to build your own agency to be an outstanding freelancer.
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