Global Social Media Analytics Market is valued at USD 2.7 Billion in 2019 and expected to reach USD 17.4 Billion by 2026 with the CAGR of 30.53 % over the forecast period. Significant use of social media sites around the world is key driver for the growth of global social media analytics market. Worldwide there are about 3.5 billion social media users. The number is expected to increase in future with increase in number of mobile users, rising penetration of internet services in developing regions. Facebook is most popular social media platform with 91 % of users from mobile devices. Technical advancements in predictive analysis, AI and Machine learning for data analytics, emergence of cutting edge solutions for data collection and IOT technologies are offering lucrative opportunities to the market.
