What do you see?

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1 Visual Semiotic

Traditional lunch boxes of the agricultural labourers, who are planting rice near Hampi, Karnataka

Objectives The specific objectives of this paper are

• To review and evaluate the print material used by the GIZ and examine if it can be read, understood and related to by the participants • To provide a channel for clear and understandable communication that supports and incorporates the visual language of the participants • To suggest effective ways for a branding and communication strategy and provide recommendations for further actions

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