Inspitrip brand guideline

brandbook Connect you to local experience

Inspitrip is a platform to connect travellers with locals for a personalized experience. Starting with Alex’s idea, Inspitrip has become the most important and passionate project of InspiLab.

our brand mission value goal only in brand book 01

Creative insight

Whenever you visit a city, Local people or “Tho dia” who are normally our friends, living in that city, will be a big help. This also makes you feel safe and put aside your worries to ready for the fun part. Also, your local friends will be the one who prepare the unique trip to impress you as well as show off his city to you. And by this he also shows off his knowledge about the city where he proudly lives in. The trip may not be perfectly plan, may not be in the list of “top 10 sights to visit...” but it surely is the unique and off-guidebook experience.

That is the concept we want to build for Inspitrip:

A local friend who know a place better than a map

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Brand Character Who we are as a brand to us

The local friend

The happiness caretaker The adventurer

The local friend

We enjoy the most of our trip with a local friend who knows best, and do best to make sure we will have a great trip when going back home.

The experience caretaker

We’ve never forgotten the sense of wonder and amazement that comes from experiencing new things, new place but being safe and comfort when being taken care by someone familiar

The Adventurer We’re not the type to follow well-traveled trails.

We’d rather blaze our own and see where it takes us.

The unknown is there to explore

Logo identity & usage Inspitrip brand guidelines presents you with a new and comprehensive standard that defines our brand.

Consider it as the living and evolving source for consistent communications across a wide audience

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logo final version

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logo variations

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sizing Keep the minimum allowed protected space around the Inspitrip logo whenever used. The space should be equal to 2X, where X is equal to the height of the word mark.

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2x

50% Space Clear

2x

2x

Size: 100%

2x

Primary brand colors Our palette creates a differentiating and distinct color language evoking Inspitrip’s core attributes, while further building consistency and brand equity

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LIGHT GREY

SOFT RED

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PANTONE: 115 U

FOR WEB USE R: 224 G: 121 Blue: 032 FOR PRINTING USE C: 00 M: 65 Y: 100 K: 00

PANTONE: 115 U

FOR WEB USE R: 224 G: 121 Blue: 032 FOR PRINTING USE C: 00 M: 65 Y: 100 K: 00

Complementary colors

FOR WEB USE R: 236 G: 152 Blue: 093 FOR PRINTING USE C: 00 M: 80 Y: 50 K: 00

FOR WEB USE R: 252 G: 204 Blue: 093 FOR PRINTING USE C: 00 M: 20 Y: 70 K: 00

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FOR WEB USE R: 31 G: 231 Blue: 194 FOR PRINTING USE C: 65 M: 00 Y: 40 K: 00

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FOR WEB USE R: 40 G: 117 Blue: 185 FOR PRINTING USE C: 80 M: 50 Y: 00 K: 00

Typography Ourr corporate typeface is Helvetica Bold. It’s strong, yet modern, and will help reinforce our brand personality. This typeface should be used across all communications PRIMARY FONT

CELEBIRTY FONT

Helvetica bold

Century Gothic

ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz

ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890

SECONDARY FONT

CELEBIRTY FONT

Coolvetica

Century Gothic

ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890

ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890

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hierachy

Font Size 20 Pt

Heading ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘

Font Size 12 Pt Content ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®

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printmedia

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business card

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Letterhead

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Envelop

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Promotional materials

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Website design

Website is our main platform, represent all branding material and user flow which is the key elements to show how Inspitrip works.

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Design elements

Using icon on different medium from print to digital to create tone and mood of a modern and friendly and young wanderlous brand

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Photographic style

Out photographic style is a reflection of the richness of our usersâ&#x20AC;&#x2122; experiences â&#x20AC;&#x201D; as well as our brand values and characters: the local friend, the adventurer, the happiness caretaker Imagery is not staged or overly posed, rigid or impersonal. Our photography is expressive, casual and looks like it was taken with a phone.

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Contact Information

Trang Nguyen Saigon based graphic design Tell: + 1217326111 E-mail: trangnguyen.ngtn@ gmail.com