List of Activities included in PPC/Google AdWords Course Training

List of Activities included in PPC/Google AdWords Course Training TRAINING IN SEO

What is PPC? If you are ready to start on the right foot for a career in digital marketing, understanding the Google Adwords is imperative. There are a number of certification courses available online as well as offline which claims to help beginners help understand how to work on paid advertising in this highly competitive market.

The term pay per click advertising is self-explanatory. It is a form of digital advertising in which the advertisers pay a certain amount for each click on their website. There are a number of factors which decides what will be the cost of each click. The purpose is simple; with Search Engine Optimisation, getting traffic and ranking for a certain website is a long drawn process. But when you have PPC, you can have a targeted funnel marketing and the scope for leads and sales is higher. When you successfully complete the course on Google AdWords through the Digital Marketing Institute In Ahmedabad, you will have in-depth knowledge on –

List of Activities Below is the list of activities that fall under PPC/Google AdWords Course Training. You can consider this as a syllabus as well.

Digital Marketing Basics Understand client business model and objectives of the service.

Analyze online platform help client.

Calculate ROI Keyword research.

Competitor analysis.

Design website structure and pages.

Conversion optimization.

Checkout page optimization.

Page on page (Title, Description, Header creations).

Website content optimization.

Site on-page.

Sitemap.xml + Sitemap.html.

Page loading time.

Website Performance Measurement Google Analytics.

Goal configuration.

Audience Acquisition Behavior Conversions.

Data Interpretation.

Traffic Sources Action Items from data for better ROI.

Paid Marketing Find opportunities in the market place.

Google AdWords How to Grant AdWords access.

Link AdWords with Analytic.

Import AdWords goals with Analytic.

Keyword research.

Keyword Grouping.

Negative keywords.

Search Ads creation.

Choose platforms for display advertising.

Image Ads creation.

Paid Marketing Ads Extension.

Video creation.

Measurement of the activities.

Campaign setting.

Days, times and frequency.

Devices.

Campaign remarketing.

Fetch Audience.

Filter Audience.

Measure performance.

Adwords campaign performance analysis.

How to manage work?

Strategy creation.

Process creation.

Send progress reports to the client.

Email writing to avoid communication gap.

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