In general, risk means uncertainty. All organizations face some sort of risks. These risks relate to their chances of success. So better understanding and effective management of risks can increase the chances of success. Capable risk management skills allow you to take the full advantages of these situations. To clarify, adapting well to these circumstances can bring your company long term success.
Most people associate risks with bad things. But this view lacks the whole picture. This is a tradeoff between an opportunity and the uncertainty surrounding it. Bad things can and do always happen. But so do good things. Within any uncertainty, there is an opportunity. It can either go down as something good or a bad thing happening.