Important Google updates that every business should know
Google has recently updated its policies for Google business profile especially around business link landing page and actions used can take. These changes are important for local businesses marketers and anyone doing SEO keeping up with them can mean the difference between stain visible online and losing out.
What changing
Here are some of the code updates from Google new policy for business link and related guidelines:
Dedicated landing pages per location
If your business has multiple locations each location must have its own page with relevant content. You can’t link all GBP order or reserve buttons to your home page or to another location’s page.
The goal users must immediately see the right info for their specific location without confusion or extra clicks.
Direct action completion required
Link in GBP must let the user complete the intended action directly. For example if there’s an order link the user should be able to play the order from that link only.
No redirections through social media pages, app store links or incomplete functionalities. If the action fails or the link is just a redirect, Google may disable it.
Restrictions on certain types of links
Some link types are now disallowed like social media pages, link shorteners, app Store link (in certain contexts) messaging links in place of action links.
Also business links must meet crawlability rules.
Crawlability and technical exist requirements
Google’s crawler must be able to access and verify the link that has no CAPTCHA walls, login requirements, IP blocks or geolocation restrictions that stop bots.
The page must return valid status code like (200 OK), not 404 or server error code. All important resources JavaScript CSS images should load properly for verification.
Why this updates matter
User experience (UX)
The updates are meant to reduce friction for customers, fewer detours, more trust.
Local SEO and Visibility
Business profiles that follow these rules are more likely to be displayed properly and to benefit in rankings and conversions.
Avoid Penalties
Non compliance could lead to the removal of link, disabled action, or loss of visibility.
TIP’s Roadmap for Digital Success
Ensure each location of your business has a specific URL/landing page tailor to that location.
Test all action links (order, reserve, call etc) from the user’s perspective. If the flow breaks or sends them somewhere irrelevant, fix it.
Review your website and server setup and remove CAPTCHA from GBP verification areas, avoid geo blocking, ensure valid responses and that all necessary files and resource load.
Audit existing GBP link to see which one violates the new rules and correct them as soon as possible.
TIP Help you to Secure Your Digital Success
These Google updates are just more than policies and reflect directly towards making local business listings more reliable, user friendly, and transparent. For businesses in Pune (and anywhere), staying updated means staying competitive.
At TIP – Training Institute Pune a leading digital marketing Institute we believe informed actions yield results. Get your GBP profile complaint now, so you don’t lose customers or ranking. If you need help adapting your digital presence to these updates landing page design, link verification, SEO friendly structure, our courses and mentorship programs are here to help you.
To know more visit us at : https://traininginstitutepune.in/