6/10/2020
Promoting your food brand through social media | Traian Jikovski | Food Imports
a Promoting your food brand through social media
One of the hardest markets to break into these days is the food and beverage sector. The priceless real estate that lines supermarket shelves at eye level is sought after by everyone, and the amount of sales generated by your brand determines how long you can hold onto that title. Whether you are a new company or undergoing a rebranding campaign, it’s very important to properly the new landscape so that your brand gets promoted fully. The rst thing to do is invest in unique content imagery. Stock photos are not going to make people remember you or help you stand out from your competitors. Professional food and beverage photographers are searchable online in a variety of ways. Studies have shown that peoples’ memory retention of ads with images versus just text is exponentially larger – 65% as opposed to just 10% – and you want that image in their mind as they peruse products while walking down the aisles. People nowadays, especially millennials, want to feel like they are contributing to a bene cial cause at every possible turn. Use this passion to bridge your product with a cause, and then promote it everywhere on social media. It is vital to be trendy and appropriate with your format, so you must alter the way you post depending on each property. Images with brief captions t for Instagram, while longer posts are a good t for Twitter and Facebook. Hashtags are also a great resource. Although many people have begun misusing hashtags as photo captions, the original intent was to group messages that had a common theme. Today, there are so many hashtags, it’s easy to get lost in the pointless sea of the masses. Websites and apps like ritetag can help narrow down exactly what you need. In general, it is wise to not overuse hashtags, because it will make your audience lose interest. The optimal number of hashtags is less than ve. https://traianjikovski.com/promoting-your-food-brand-through-social-media/
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