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What do you think of the state of the u.s. automotive industry nowadays? I think that there is a lot of negativity in our industry right now. I propose a different vantage; we are at the cusp of a new era. If brands can be light on their feet, innovative, and stick to the defining principles of 4 8
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their respective brands, anything is possible. Sort of the dot- com era of our industry. So many opportunities, so much new technology. Soon the old guard will not control the industry. Too many new opportunities to ignore in green tech, manufacturing processes and niche markets.
Biggest thrill about owning your own business? I get to wear so many different hats every day. Design, copyright, sales, marketing, production, lobbying, promotion, you name it. Love the variety. Dislike the chains of small business with limited capital (financial and personnel) to allow me to execute all of my crazy ideas. S P R I N G
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