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The Global Assembly Journal for SMT and Advanced Packaging Professionals

2010 Media Kit

New opportunities inside—see page 7


Contents The Global Assembly Journal for SMT and Advanced Packaging Professionals

Welcome message from the Editor As we go to press with the 2010 Media Kit, the industry is starting to emerge from one of the deepest recessions in our history. Now is the time to plan ahead for the recovery that will strengthen throughout 2010. We believe that we have the best mix of print, electronic and video products to stimulate your sales in every major manufacturing geography across the world. 2010 is also a year of celebration as we celebrate our 10th birthday! Throughout the year, we will be offering Special Birthday Offers and highlighting those customers, past and present who helped us reach this goal. One enhancement we will be featuring in 2010 is a quarterly Packaging Supplement. The future development of electronics is at the packaging level and we want to place a greater emphasis on these leading edge technologies, such as SiP, SOC, flip-chip etc. Global SMT & Packaging is now the electronic manufacturing industry’s most successful brand, respected for leading-edge technical information and acknowledged for its broad reach across the world. Together, with our experienced team, we can help you grow your business in 2010. Call us today to find out more!

Trevor Galbraith Editor-in-Chief

Harness the power of print and digital combined—1 The magazines—2 Editorial calendars—4 Rates—6 Online advertising—8 Coverage for your company—9 Advertising specifications—10 Trade shows—12 For the latest rate card, contact your local rep: Print & Digital—Europe Andy Kellard Tel: +44 7766 951665 akellard@globalsmt.net Print—United States Derek Laborie Tel: +1 (866) 948-5557 Mobile: +1 (603) 661-5828 dlaborie@globalsmt.net

Digital—United States Sandy Daneau Tel: +1 (866) 948-7775 Mobile: +1 (603)-686-3920 sdaneau@globalsmt.net Print & Digital—Asia Debaish Choudhury Tel: +91 120 6453260 dchoudhury@globalsmtindia.in

Editorial Offices & Subscriptions Europe Global SMT & Packaging Trafalgar Publications Ltd 8 Talbot Hill Road Bournemouth Dorset BH9 2JT United Kingdom Tel: +44 (1202) 388997 news@globalsmt.net editor@globalsmt.net Website: www.globalsmt.net Americas Global SMT & Packaging PO Box 7579 Naples, FL 34102 USA Tel: (866) 948-5554 Fax: (239) 236-4682 news@globalsmt.net

China Global SMT & Packaging Electronics Second Research Institute No.159, Hepin South Road Taiyuan City, PO Box 115, Shanxi, Province 030024, China Tel: +86 (351) 652 3813 Fax: +86 (351) 652 0409 Circulation & Subscriptions Tel: +1 (866) 948-7779 subscriptions@globalsmt.net


Harness the power of print and digital combined Believe it or not, print has far from lost its power. Recent studies* have shown that magazine advertising is not only the most influential medium but also the most undervalued relative to its effectiveness. Global SMT & Packaging magazine delivers over 72,000 copies to industry professionals across the globe every month. The magazine is also distributed at all of the major industry trade shows around the world. No other magazine offers the kind of exposure your print

advertisement is getting with Global SMT & Packaging magazine. In addition, for print advertisement contracts of 3 months or more, we can “bring your full page ad to life” free of charge in the digital version of the magazine. Simply supply us with the concept and materials, and we’ll create a Flash animation that complements and works in conjunction with your full-page ad and distribute it in the magazine’s digital version. We can also add video to

your full-page digital ad. For the ultimate one-two marketing punch, we can create banner advertising for your company that ties into your print ad message. And check out at the section on eCard Decks (page 7) to learn about our cheap & effective ad campaigns that send qualified leads right to your inbox.

McPheters & Company, in cooperation with Condé Nast and CBS Vision, studied the relative effectiveness of advertising in various media: television, magazines, and the Internet. A full-page, full-color print magazine ad, they found, was five times more effective than the typical Internet banner ad. And a report from the Magazine Publishers of America used data from two studies—MRI’s MediaDay study and Deloitte’s “State of the Media Democracy” survey—to compare the influence that advertising exerted on purchases compared to the share of time consumers spent with each medium. Magazines, they found, exerted 5.5 times more ad influence relative to the time spent with that medium on an average day.

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The magazines Europe and the Americas As high-volume manufacturing moved first to Eastern Europe and then Asia, the United States and Western Europe held onto and even thrived on specialized high-mix, low volume manufacturing. Now data shows that other manufacturing projects are beginning to return to these areas. According to the December 2008

issue of NASA Tech Briefs, rising shipping, materials and labor costs in China are contributing to this trend, along with delivery issues, instability of the supply chain and language or currency problems. Agility and ability to make changes are also key factors. Global SMT & Packaging, a monthly

magazine distributed in two editions— Europe and The Americas—feature regional industry news and columnists along with trade-show coverage and leading-edge technical features geared toward the specific needs of European and American manufacturers.

Columnists

Walt Custer & Jon CusterTopai—Every edition of Global SMT & Packaging carries the latest business intelligence from Custer Consulting, Inc. Walt is a world expert and former director of marketing for Morton International. Jon is vice president of Custer Consulting.

Joseph Fjelstad—Joe is one of America’s brightest and innovative engineering scientists. A co-founder of Teserra and founder and president of Verdant Electronics, Joe is the author of books on flexible circuits and chip scale packaging.

3.90%  5.50% 

Bob Willis—As one of the world’s leading trainers of SMT engineers and honorary VP of the SMART Group technical committee, Bob operates at the very heart of the electronics manufacturing industry. His column focuses on rework, repair and lead-free issues.

2.20%  3.90% 

2.20% 

5.50% 

Digital Editions

9.30%  9.30% 

The print magazines are republished online with page-turning, bookmarking 12.90%  12.90%  and note-taking capability, and notifications are sent to our digital subscribers when a new issue goes 15.50%  online. The digital edition is also 15.50%  promoted in the e-newsletter, giving your print advertisement the widest possible exposure. Flash animations and videos can be incorporated into the digital edition, bringing technical articles, trade show coverage and even your advertisement “to life.” 2

Werner Engelmaier—Known as ‘Mr. Reliability,’ Werner is president of Engelmaier Associates, L.C., a firm providing consulting services on reliability, manufacturing and processing aspects of electronic packaging and interconnection technology.

28.60%  28.60% 

Readership Engineering/Technical  Sales  Engineering/Technical  Sales  Corporate  Corporate  Management  Other  Management  Quality Other 

22.10%  22.10% 

R&D 

Quality 

R&D  Purchasing  Purchasing  20% 20% 

Circulation by region ASIA  ASIA  EUROPE  EUROPE 

58% 58% 

22% 22% 

AMERICAS  AMERICAS 


The magazines Korea

China

Korea is a key enabling country and home to many of the world’s leading brands such as Samsung, LG Electronics, AMKOR and many more. Penetrating this market will provide suppliers with the opportunity to be specified-in at the early stages of product development, before they are rolled out across the world. The Korean electronics manufacturing industry has recently transitioned to a high-value industry. Hence, it is necessary for Korean electronics manufacturers to operate cost-effective MESs (Manufacturing Execution Systems) using state-of-the-art equipment and materials to provide improved productivity and reduce costs and time-to-market. KPCA (Korea Printed Circuit Association) forecasts the PCB manufacturing market in Korea for next year will continue to expand, thanks to the growth of the semiconductor and display industries. Sales of electronic manufacturing equipment grew by 20% in Q1 20081, confirming Korea’s position as one of Asia’s fastest growing and most dynamic markets. Global SMT & Packaging—Korea enters its third year in 2010.

China is the world’s factory, producing over 44% of the world market and 82% of the Asian market in electronics goods, estimated to be worth $66.6 billion (2007)*. The country is vast, with manufacturing split regionally between Beijing in the north, Shanghai in the mideast and Shenzhen in the south. The Guangdong and Jiangsu provinces on the banks of the Pearl River Delta are the leading areas of electronics manufacturing in China. These areas specialize in automotive, consumer and industrial manufacturing, feeding the growing Chinese consumer market (over 1.3 billion). Other major manufacturing areas are based around Shanghai and Suzhou. The EMS market is diverse and split into distinct communities, such as Japanese CEMs, Taiwanese CEMs and other multinationals. The market is further segmented by distributors with focused relationships, e.g. military, medical, industrial automation and in many cases these relationships are also regional. Penetrating this market needs a diverse approach.

Columnist—Korea

Changwoo Lee, Ph.D.—Dr. Changwoo Lee is principal researcher for the Advanced Welding & Joining Service Center and director of the Korea Institute of Industrial Technology (KITECH).

*

Global SMT & Packaging—China has been well established for over six years with an experienced team who can guide you and offer sound advice and a range of print, electronic and video promotions to penetrate the world’s biggest electronics manufacturing market. www.globalsmt.net

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Columnists—China

Wu Yiping—Professor Wu Yiping is a professor in the Materials Science Department and vice-director of the MEMS Center in HUST. He is also a research fellow of Wuhan National Laboratory for Optoelectronics. Mr. Wu has published 80 journal papers and three books and has been granted nine patents.

Luo Daojun—Luo Daojun is the vice director of Reliability Analysis Center of China Ceprei Labs. He has published over 30 papers and three books, including the first book on RoHS compliance of its kind in China. Mr. Luo has also been appointed as a commissioner and consultant of SMT association of China Electronic Academy.

 

Source: iSuppli

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Editorial calendars Europe and the Americas Issue

Technology Features

Special Newsletter

Special Features

Additional Distribution

Articles News Ad Deadline Deadline Mat’ls Deadline

Jan 10.1

Bump Inspection, Die Bonders, Flip Chip, Lead-Free Solders, MEMs, Cleaning

InterNEPCON World Japanese, Jan 6

Global Technology Awards Issue

NEPCON World, Tokyo, Japan, January 20-22 Pan Pacific Conference, Kauai, Hawaii, January 26-28

Nov. 20

Nov. 27

Dec. 4

Feb 10.2

Stencil Printing, Selective Soldering, Component Design, Boundary Scan, Wafer Bumping, Pick and Place

Electronics Next 2010 English, Feb 10

Electronics Next 2010, New Delhi, India, February 24-26

Dec. 28

Jan. 8

Jan. 15

Mar 10.3

Packaging Issue: Chip Scale Packaging, Stacked Die Packaging. Also: Dispensing, 0201 Placement, Board Contamination, ESD Control

Semicon China Chinese, Mar 4 APEX Preview English, Mar 18 Nepcon Korea Korean, Mar 15

Medical Electronics

ElectronicChina/Productronica Semicon, CPCA Shanghai, China, March 16-18

Jan. 22

Jan. 29

Feb. 5

Apr 10.4

Process Management Software, Rework Equipment, Advanced Substrates, 3D Circuits, Sensors, Die Placement

Nepcon Shanghai Chinese, Apr 6

APEX Show Issue

Nepcon Korea, Seoul, Korea, March 31-April 2 APEX 2010, Las Vegas, NV, USA, April 6-8 Nepcon Shanghai 2010, Shanghai, China, April 20-22 Electrontech Expo/Expo Electronica, Moscow, Russia, April 20-22

Feb. 19

Feb. 26

Mar. 5

May 10.5

WEEE & RoHS, Manufacturing Software, Depanelling, Routing Equipment, Handling Systems, Reflow, Wire Bonding

SMT Nuremberg English, May 20

Automotive Electronics

National Electronics Week, NEC, Birmingham, UK, May 18-19 Nepcon Vietnam, Hanoi, Vietnam, May 20-22

Mar. 26

Apr. 2

Apr. 9

Jun 10.6

Packaging Issue. Plus: Cleaning, Conformal Coatings, MEMs, Bond Testing, VOC-free Fluxes, 3D Inspection, Printing, Wave Soldering

SMT Nuremberg Show issue

JISSO PROTEC, Tokyo, Japan, June 3-5 SMT/Hybrid/Packaging, Nuremberg, Germany, June 8-10 Nepcon Malaysia, Penang, Malaysia, June 15-17

Apr. 23

Apr. 30

May 7

Jul 10.7

Pick and Place, Fuel Cells, Vision Systems, Bump Inspection, Flip Chip, Wafer Bumping

Semicon West English, July 2

Semicon West Show Issue

SEMICON West, San Francisco, CA, USA, July 13-15

May 28

Jun. 4

Jun. 11

Aug 10.8

Component Handling, Device Programming, Optoelectronics, Conductive Adhesives, Thermal Control, BGA

Nepcon South China Chinese, Aug 12

Nepcon South China, Shenzhen, China, TBC

Jun. 30

Jul. 2

Jul. 9

Sep 10.9

Packaging Issue. Plus: PCB Manufacturing, Wave Soldering, X-Ray Inspection, Encapsulants, System on Chip, Printing

SMTAI Preview English, Sep 3 IPC Midwest English, Sep 9 electronica + productronica India 2010, English, Aug. 20

IPC Midwest Show Issue, SMTAI Show Issue

Electronica/Productronica, Bangalore, India, September 7-10 IPC Midwest, Schaumburg, IL, USA, TBC

Aug. 2

Aug. 5

Aug. 12

Oct 10.10

Lead-free Solders, AOI, Odd Form Placement, Chip on Board, Vision Systems

Mexitronica Preview Spanish, Oct 7

Mexitronica Show Issue

SMTAI, Orlando, FL, USA, TBC Mexitronica, Guadjalahara, Mexico, TBC

Aug. 26

Sept. 2

Sept. 9

Nov 10.11

In Circuit Test, Systems Integration Software, Underfills, Thick Film Technology, Thermal Profiling

Electronica Preview English, Nov 3

Electronica Show Issue

Electronica, Munich, Germany, November 10-13

Sept. 23

Sept. 30

Oct. 8

Dec 10.12

Packaging Issue. Plus: Rework and Repair, Thermal Interface Materials, Low Volume/High Mix Equipment, Die Bonders, ATE

Nov. 4

Nov. 9

Nov. 18

2010 Round-up

Publication dates are 10 business days after ad materials deadlines. Submit papers and articles to editor@globalsmt.net, news to news@globalsmt.net and ad materials to ads@globalsmt.net. 4


Editorial calendars China Issue

Technology Features

Jan/Feb 10.1

Dispensing, Inspection, Lead-Free Solder, Rework

Mar/Apr 10.2

Adhesives, Cleaning, Pick & Place, Printing, Thermal Profiling

Special Newsletter

Special Features Global Technology Awards

Productronica China

NEPCON China show issue

NEPCON China May/Jun 10.3

Component Placement, Device Programming, Feeders, Wafer Bumping, Conformal Coatings

July/Aug 10.4

Adhesives, Lead-Free, Test, X-Ray Inspection

Sep/Oct 10.5

BGAs, MCMs, Cleaning, Reflow/ Profiling, Wave Soldering

Nov/Dec 10.6

Advanced Substrates, Handling, Software, Underfills, Hand Soldering

Additional Distribution

NEPCON South China

NEPCON South China show issue

Article News Ad Deadline Deadline Mat’ls Deadline Dec. 28

Jan. 8

Jan. 15

Jan. 22

Jan. 29

Feb. 5

Mar. 26

Apr. 2

Apr. 9

Nepcon South China, Shenzhen, August

May 28

Jun. 4

Jun. 11

Globaltronics, Singapore, September 15-17 Bohai Electronics Week, Tianjin, TBC

Aug. 2

Aug. 5

Aug. 12

Sept. 23

Sept. 30

Oct. 8

Electronica & Productronica China, Semicon CPCA China, Shanghai, March 16-18 NEPCON China 2009, Shanghai, April 21-24

Publication dates are 10 business days after ad materials deadlines. Submit news and ad materials to czhang@globalsmt.net.

Korea Issue

Technology Features

Jan/Feb 10.1

Dispensing, Inspection, Lead-Free Solder, Rework

Mar/Apr 10.2

Adhesives, Cleaning, Pick & Place, Printing, Thermal Profiling

May/Jun 10.3

Special Newsletter

Special Features

Additional Distribution

Global Technology Awards

Article News Ad Deadline Deadline Mat’ls Deadline Dec. 28

Jan. 8

Jan. 15

Jan. 22

Jan. 29

Feb. 5

Component Placement, Device Programming, Feeders, Wafer Bumping, Conformal Coatings

Mar. 26

Apr. 2

Apr. 9

July/Aug 10.4

Adhesives, Lead-Free, Test, X-Ray Inspection

May 28

Jun. 4

Jun. 11

Sep/Oct 10.5

BGAs, MCMs, Cleaning, Reflow/ Profiling, Wave Soldering

Aug. 2

Aug. 5

Aug. 12

Nov/Dec 10.6

Advanced Substrates, Handling, Software, Underfills, Hand Soldering

Sept. 23

Sept. 30

Oct. 8

Nepcon Korea

NEPCON Korea show issue

SMT/PCB & NEPCON Korea, Seoul, March 31-April 2

Publication dates are 11-13 days after ad materials deadlines. Submit news and ad materials to akim@globalsmt.net.

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Online advertising Online advertising puts your company in front of readers again and again It’s said that readers need to see an ad three to twelve times, depending on the complexity of the message, before a message can begin to be effective. Online advertising puts your message in front of the reader time and again—on every page he clicks through and in every e-magazine that reaches his inbox—at a very reasonable cost. Global SMT & Packaging offers ad space on all of our websites and newsletters. Standard banner sizes are

468 x 60, 120 x 240 and 125 x 125. This year we also introduce the attentiongetting 300 x 250 pixel banner ad, perfect for Flash, video or just an eye-catching display ad. Interstitial advertising is also available—proven to be more effective than standard banner ads, interstitial ads give you the effect of ‘full page advertising’ on our website. If your banner advertising isn’t performing as well as you’d like or if you’re unsure of what to put in a banner

ad, our team can work with yours to create an effective 3-step digital ad campaign that raises curiosity, creates a need and delivers leads directly to your inbox. This 3-step campaign is available at no extra charge with digital ad space orders of three months or more. Contact your sales rep for the cost of this package for one- or two-month insertions.

International Website

Regional Websites

globalsmt.net was receiving as many as 40,000 visits and 600,000 page views a month—before we overhauled the site in September 2009. New features, like the Knowledge Exchange where readers are invited to ask and respond to questions about processes, defects, equipment, etc., and the new Process Areas/Special Topics sections, which compile all of the articles, news, videos and manufactures related to specific manufacturing topics, are sure to not only increase readership but keep readers coming back on a regular basis. Check it out for yourself!

We cover seven regions with local-language websites and news: Brasil, China, Hungary, India, Japan, Korea and Mexico. Each has a dedicated editor and is well respected in its region.

Int’l Daily Newsletter The latest news, articles, videos and more, delivered to 35,000+ opt-in subscribers every day, new for fall 2009.

Regional Newsletters Monthly, local-language newsletters go out to our regional lists, featuring news and articles of interest to these regions. Languages and circulations offered: Brazil, Portuguese, 1,000 China, Mandarin, 15,000 Hungary, Hungarian, 3,500 India, English, 12,000 Japan, Japanese, 12,000 Korea, Korean, 11,000 Mexico, Spanish, 10,000

We can have your English banner ads translated to the appropriate language for either the websites or the newsletters.

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On- and offline coverage for your company Technical articles Each magazine issue contains solution-led technical articles that are supported by factual content and quantitative data and are free from commercial bias. They offer genuine process improvements or cost savings. Submitting Technical Articles To submit technical articles, please send a 60-100 word abstract to editor@ globalsmt.net. Final articles should not exceed 3,000 words, less 150 words per image, table or graph. Authors should also send 6-8 keywords and a 40-60 word biography for each of the principle authors (up to three).

Press releases & news Industry News—The latest news on new manufacturing facilities, mergers, acquisitions and senior personnel appointments. New Products—Highlights of the latest new product introduction with details of their features and benefits and contact information for further details. Send company news and new product announcements to news@globalsmt. net. All relevant news items will be published on the appropriate website(s). Select items will be published in the print magazine(s) and newsletter(s). Accompanying images should be attached as 300 dpi JPG, PNG, EPS or TIF.

New media

NEW!

Global SMT & Packaging maintains a Twitter account (twitter.com/globalsmt) with a daily stream of relevant news items and content of interest to our readers. This isn’t just another feed of our website content—the Twitter account is personally maintained by managing editor Heather Lackey throughout each business day. We do have RSS feeds available, and a mobile-friendly website, to get the news—your news—out to even more readers, wherever they are. Visit globalsmt.net on your mobile device to see the mobile-friendly format. Visit globalsmt.net with your web

browser to get links to our various RSS feeds—industry news, new product announcements, events news, technical articles and more.

SMT Answers

NEW!

Users helping users. If you’ve seen Yahoo Answers and similar sites, then you already know what this is: visitors to the globalsmt.net site, most of them working directly in the electronics manufacturing and advanced packaging industries, are able to post questions—about processes, defects, equipment, standards, etc.—and other site visitors can provide answers.

Directories 2.0

NEW!

How useful are online directories? Do engineers use them they way they would the Yellow Pages? How about if the directory was tightly integrated into information resources. That’s what the new Process Areas and Special Topics sections of the globalsmt.net website offer. Users click on a topic—Line/ Process Optimization, for example—and they’re presented with technical articles, white papers, industry news, Knowledge Exchange questions and videos related to the topic, along with a list of manufacturers offering related products and services. Click to view a manufacturer and you’ll get information about the company, along with all the news, videos and technical content we have for them. For a premium, manufacturers can upload their own videos, photos and other documents—product literature, PowerPoint presentations, whatever they want to make available to potential

Spotlight: eCard Decks Generate real leads using our new, monthly eCard Deck. Published in English, Chinese and Korean, they are distributed by email. Readers click on offers that interest them, which takes them to an information page where they can find data sheets or photos and tick a box for more information to be sent. The reader’s details are then sent to the advertisers for follow up. Advertisers are also able to access these leads online. And we promise you—the leads do come in! customers. Manufacturers are also able to add their distributors—and distributors each get a page of their own, showing their line card and contact info.

Global SMT TV Industry interviews, discussion panels, web seminars, show reports, process tips and techniques and much more are all a part of Global SMT TV. Broadcasting live from major shows across the world, Global SMT TV is a great spotlight for new product launches or new factory openings reaching a wider international audience.

According to a recent Forrester report, more than 70% of the US online audience is watching video on the Internet. How are you leveraging this audience to increase the impact of your marketing initiatives? 7


Advertising specifications Print advertising specs Full page ad

Double page spread

With double page spreads there will be an area 30 mm wide running down the page that may be obscured.

Trim: 203 mm x 275 mm (8" x 10 4/5") Bleed: 211 mm x 285 mm (8 1/2" x 11 1/4") Type area: 178 mm x 254 mm (7" x 10")

Trim: 406 mm x 275 mm (16" x 10 4/5") Bleed: 416 mm x 285 mm (16.25" x 11 1/4") Type area: 318 mm x 254 mm (15" x 10")

2/3 page vertical

1/2 page vertical

1/3 page vertical

1/2 page island

114 mm x 248 mm (4 1/2" x 9 3/4")

87 mm x 248 mm (3 3/8" x 9 3/4")

57 mm x 248 mm (2 1/4" x 9 3/4")

114 mm x 187 mm (4 1/2" x 7 3/8")

1/2 page horizontal

1/3 page horizontal

2/3 page horizontal

NEW!

178 mm x 164 mm (7" x 6 1/2")

1/4 page

NEW!

178 mm x 124 mm (7" x 4 7/8")

178 mm x 82 mm (7" x 3 1/8")

87 mm x 124 mm (3 3/8" x 4 7/8")

To have a partial page ad bleed, add 4 mm on each side that goes to the edge of the page. (For a 1/4 page, for example, add 4 mm to the top and right. For a 1/3 page vertical, add 4 mm to the top, right and bottom.) (We make every effort to place ads on right-hand pages.)

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Advertising specifications Additional print advertising info All ad rates are quoted for full color advertisements using standard colors: cyan, magenta, yellow and black (CMKY). All other colors are taken from the four-color process unless a specific spot/match color is specified. Match colors are quoted separately on request. Cover positions are sold on a first come, first served basis. Preferred positions can be requested by full page advertisers, subject to availability. Special positions are available adjecent to the contents page, regional news, first technical article and new products section. Global SMT & Packaging can create

your full color advertisements for you from supplied text, photographs and graphics.

Flash video and animations and/or audio can be added to your full-page ad in our digital additions at no extra charge. Please provide the FLV or audio files when submitting the print ad materials.

Print mechanical requirements Send ads in print quality Adobe® PDF format (preferred). We also accept InDesign, Adobe® Photoshop (JPEG, EPS or TIFF) and Adobe® Illustrator. Images should be supplied at 300dpi, line art scanned at 1200dpi. A color printout or Acrobat® pdf file for proofing purposes should accompany all artwork that isn’t submitted as PDF. Submit artwork via Internet by email or FTP. Files under 25 Mb can be emailed to hglackey@globalsmt.net. For larger files, use our ad materials drop box at www. globalsmt.net/ dropbox.htm.

Online advertising specs Banner ads Website banner ads can be .jpg, .gif (static or animated) or Flash. Banner ads in newsletters can only be .jpg or .gif. Images should be 72 dpi, color mode RGB. Important note: If an animated .gif is to be used for a newsletter, we recommend that the first frame contain your message, because that’s the only frame users of Outlook 2007, which doesn’t support animated gifs, will see. 120 x 240 pixels

468 x 60 pixels

NEW!

125 x 125 pixels

300 x 250 pixels Excellent for video (FLV) ads Text ads What’s new in electronics production? 18th int’l trade fair for innovative electronics production, November 10-13, 2009 Productronica Headline (blue) : up to 40 characters & spaces Body: up to 90 characters & spaces Link line (green): up to 40 characters & spaces

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Trade shows Bring ‘em to your trade show or exhibition booth Advertising value packages directly tie in with your presence at major industry trade shows and exhibitions, creating awareness and bringing more traffic to your booth. All of the packages include editorial coverage highlighting the technology you’ll have on display at your booth or stand. This coverage will be published on our website, a special show central mini site, the pre-show newsletter, and the show issue of our print magazine.

Available packages Platinum Plus Two full size advertisements, one each in the two issues leading up to the show; one 120 x 240 banner advertisement on the show central mini site (remains up for one year); one 120 x 240 banner advertisement in the pre-show newsletter; one 120 x 240 banner advertisement in the two regular newsletters leading up to the show, and a 5-minute product highlight video filmed on the show floor. The video will appear on the show central mini site for one year, will be promoted in a newsletter, and will be given to you for use on your own website and sales materials. Gold One full size advertisement in the magazine issue leading up to the show, one 120 x 240 banner advertisement on the show central mini site (remains up for one year) and one 120 x 240 banner advertisement in the pre-show newsletter. A 5-minute product highlight video filmed on the show floor can be added to this package at a discount. Silver One half page advertisement in the magazine issue leading up to the show, one 120 x 240 banner advertisement on the show central mini site (remains up for one year) and one 120 x 240 banner advertisement in the pre-show newsletter. Bronze One 120 x 240 banner advertisement on the show central mini site (remains up for one year) and one 120 x 240 banner advertisement in the pre-show newsletter.

“One reason why they had a successful show was that they did pre-show reach out and let customers know where they were going to be.“—Inline Connection blog post on the last day of an industry expo.

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Special features offered for select trade shows • Show Daily magazine distributed each day of the show—ad specs are the same as for our regular magazine • The Vendor Forum, with presentations and panel discussions—a great way to bring more awareness to the solutions that your products and services offer the industry. The panel discussions are video taped and added to our show central mini site and promoted through our print and e-magazines. • New Product Launch – Live! Provide us with a high speed internet link on your booth and we will video tape the launch of your new product, live from the show. Broadcasting from Global SMT TV, we can also embed the player on your website, or as many websites as you want to spread your important new product launch to a wider, international audience in realtime. Contact your Global SMT & Packaging sales rep for information on which shows these special features will be offered.


2010 Media Kit - Global SMT & Packaging