2011 MEDIA KIT
LEDs and OLEDs form the foundation for solid state lighting (SSL) technologies, the next step in the continuing evolution of lighting technology. Addressing the technical and design issues affecting the multi-faceted market for LED luminaires and the emerging market for OLED luminaires and displays is the mission of Global LEDs/OLEDs magazine. Significant research efforts by established corporations, start-ups, academia and government agencies are underway worldwide to improve SSL devices for commercialization. The technologies necessary to realize commercial processes and equipment sets can lead to a low manufacturing cost structure. Commercialization research and development efforts, as well as manufacturing optimization processes address a multitude of issues ranging from semiconducting materials development and thermal, mechanical and electrical design to manufacturing cost reductions and sustainability. These efforts are underway to improve: • • • • •
Efficiency: for reduced energy consumption Color: for improved user experience Form factor: for more product and market opportunities Manufacturing cost: for greater consumer acceptance and increased profit margins Sustainability: for lower overall carbon footprint and environmental responsibility
The result of these investments has been improved LED SSL lamp performance that in some cases is equal to or better than existing incandescent and fluorescent lamps. Long lived SSL products yield cost savings through reduced maintenance costs, further enhancing the SSL value proposition. Consequently, LED-based lamps are now commercially available, and in more and more cases are becoming cost competitive with incandescent and fluorescent lighting systems. The excitement within the SSL industry arises from the rapid performance increase demonstrated by LED-based lighting technology. Since most incandescent and fluorescent lamps are commodity products, LED and OLED SSL products will ultimately participate in a commodity market. SSL products can command premium pricing in their initial roll-out, but in the established lighting value chain, cost will be a critical factor as SSL competes against the incumbent technologies. Global LEDs/OLEDs magazine will present to its readers technologies that drive toward solutions critical for ultimate market success. In this rapidly evolving SSL industry, new supply chains and distribution channels are developing. Along the supply chain companies are learning how to design and manufacture SSL products and test their performance. Global LEDs/OLEDs magazine will bring to its readers the necessary knowledge to help them participate in these new value chains and increase their market share.
“Addressing the technical and design issues affecting the multi-faceted market for LED luminaires and the emerging market for OLED luminaires and displays is the mission of Global LEDs/OLEDs magazine.” The inaugural Global LEDs/OLEDs magazine issue will focus on technologies that support the evolving SSL supply chain and value chain. The special features section will examine the European Union’s government funded programs in the LED and OLED space. The second issue will look at the materials used in fabricating LED and OLED devices. Articles from companies participating in substrates, packages and encapsulants will be featured. The special features section will look at light emitting materials, such as quantum dots or phosphors, as well as OLED fabrication.
The final issue of 2011 will take an in depth look at the SSL test & measurement technologies and the issue of SSL sustainability. The special features section will address the US DOE Gateway Projects. Marc Chason Editor-In-Chief Global LEDs/OLEDs
Editorial Advisory Board Global LEDs/OLEDs has assembled an Editorial Advisory Board composed of leading technologists in the industry to provide editorial direction of the publication. Chaired by Marc Chason, Global LEDs/OLEDs’ editor-in-chief, present members include: • • • •
Dr. Ravi Bhatkal, vice president, Energy Technologies, Cookson Electronics Dr. Makarand H. (Chips) Chipalkatti, sr. dir. SSL & Emerging Market Initiative, Osram Sylvania Inc. Dr. G. (Raj) Rajeswaran, group CTO, Moser Baer India Ltd, CEO, Moser Baer Technologies, Inc. Dr. Tamim P. Sidiki, global marketing manager, DSM Engineering Plastics
Invitations have been extended to several other technology leaders from around the world for their consideration.
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The Global Assembly Journal for SMT and Advanced Packaging Professionals
Volume 1 Number 1 Spring 2011 ISSN 1474 - 0893
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NEW PRODUCTS INDUSTRY NEWS INTERNATIONAL DIARY
9 – Global
s – Spring
LEDs/OLED
2011
.com
oled www.globalled
Digital Editions Each issue of the magazine is produced in both print and digital formats. The digital editions, available as a downloadable PDF or via a web browser, can be read from computers, netbooks, tablets, many smart and mobile phones, and the Apple iPad. Notifications are sent to our digital subscribers when a new issue goes online. The digital edition is also promoted in the e-newsletter, giving your print advertisement the widest possible exposure. Contact your local sales rep for login access to the digital archive. *Circulation rates include print-only subscribers, print-plus-digital subscribers and digital-only readers.
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USA 44%
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Rest of World 2%
66.2% 35.3% 38.5% 41.3% 32% 16.2% 32.3% 31.4%
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Editorial calendar Issue
Technology Features
Special Features
Additional Distribution
Spring issue 1.1
•
Supply Chain and Value Chain: Indian LED lighting market LED-Edison base replacement LED Color Control OLED-Transparent Conductive Oxides
LIGHTFAIR International European Union R&D programs
LIGHTFAIR International, Philadelpha, PA, USA, May 17-19 LED Asia, Guangzhou, China, June 9-12 L-OPEC, Frankfurt, Germany, June 28-30
• • • • •
LED Materials Substrates Ceramic Packages Polymers for LEDs OLED Materials: • Substrates • Encapsulants
Strategies in Light Quantum Dots for SSL
LED Japan, Yokohama, Japan, September 28-30
• • •
Test & Measurement and Standards Lighting standards SSL Sustainability
LEDS 2011
Summer issue 1.2
Autumn issue 1.3
• • •
OLED Technology
US DOE Gateway Projects
LEDs 2011, San Diego, CA, USA, October 24-26
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2011 Show Planner
Don’t miss an opportunity to boost traffic to your trade show booth with this handy reference for materials deadlines. Deadlines
¨ ¨ ¨ ¨
Event
Country
Press release
Print ad materials
Banner ad
Video materials
Event dates
Lightfair International
USA
Apr 8
Apr 22
Apr 30
Apr. 30
May 27-29
LED Asia
China
Apr 8
Apr 22
Apr 30
—
Jun 9-12
L-OPEC
Germany
Apr 8
Apr 22
Apr 30
—
Jun 28-30
LEDs 2011
USA
Sep 16
Sep 30
Sep 30
Sep 30
Oct 24-26
•
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