These initiatives are commonly referred to broadly as Information, education and communication IEC activities. An operational definition of IEC refers.... Information, education and communication IEC combines strategies, approaches and methods that enable individuals, families, groups, organisations and.... The Information, Education Communication. IEC strategy aims to create awareness and disseminate information regarding the benefits.. . . ... Information, Education and Communication IEC materials are used to convey public health messaging in order to support the overarching.... . . ... Information, Education and Communication, abbreviated as IEC, is a strategy to spread awareness through communication channels to a target.... . . ... It create awareness, increase knowledge and change attitudes . It is not expensive. . It ensures feedback mechanism. MAJOR COMPONENT OF IEC .. Information Education Communication IEC. A communication strategy for influencing behavior which emphasizes information and educa