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women in business. | 

mall-business owners in Tracy are more than employers and community leaders. They are investors in our community. They care about the character and state of our town and the wellbeing of the people who live here. Tracy has a long tradition of strong female business leaders who not only make their home here, but also make our home here better. Inside the pages of Women in Business this

week, you will find dedicated attorneys, real estate professionals, doctors, home décor specialists, chiropractors and other local businesswomen. Some have been gracious enough to give away some of the secrets to their success, in the hopes of inspiring other women and men in our community to find a business niche and fill it. We hope you enjoy our annual Women in Business special.

Leverage new tech for business success I n many years as a local event planner and community volunteer, I’ve borne witness to how fearful many business professionals and female entrepreneurs feel about the fast-paced, technology-infused environment we live in today. In some cases, female business owners have avoided exposure to technology altogether. But does it make sense to take this approach? I would say no. As difficult as it may sometimes Grace Paget seem, we must embrace technology, for it offers businesses and people in general the ability to connect, communicate and function much differently from the way we did decades ago. Today, we can do just about anything we can imagine directly from our smartphones. The tools and resources available to us — from Facebook and Twitter to mobile apps and online tools — can be of great impact in our day-to-day lives, but only if we remain open to learning what is necessary and apply-

ing this knowledge with consistency to how we run our businesses and live our lives. On March 21, the Tracy Women’s Forum Association, in collaboration with the city of Tracy, presented the 16th annual Women’s Conference at the Grand Theatre Center for the Arts. As the volunteer event director for the association, I was excited for the opportunity to help facilitate a technology breakout session that was focused on explaining what the “cloud” is and how individuals can leverage cloud-based services to be more productive and successful in business and in their personal lives. I honestly wasn’t sure how well received this particular session would be, or if the two speakers visiting from Cisco Systems in Silicon Valley would be able to present their high-level technical information in a way that would be easy for the audience to comprehend and learn from. But I was compelled to give it a try. Although we had a small audience for the 30-minute cloud services presentation, the women and men in attendance were truly engaged in the discussion. At the end, they gave the guest speakers

great reviews. Audience members appreciated the use of simple terminology to explain complex technical details and expressed interest in getting more frequent access to informational sessions like the one they had attended. This is music to my ears. Today, my hope is that the city and the Tracy Chamber of Commerce can work together to emphasize the importance of creating a growing techsavvy Tracy community that can truly benefit from the technology and services offered by the Silicon Valley companies we hope to attract to our city. In September, for the launch of the Taste of the Valley Art & Food Festival, my goal is to apply technology and use social media not only to engage vendors, artists and entertainers, but to also stay connected with our patrons and audiences and strategically gather their input to improve the event. n Grace (Mayorga) Paget is a professional event planner, local business owner, community volunteer and arts commissioner. She and her husband are raising their 4½-year-old daughter in Tracy, where they support various local nonprofits and enjoy sharing time outdoors with family and friends.

Five tips for new entrepreneurs I

’ve been a realtor since the business before you see any 1999 and I can’t imagine income. But don’t despair: If doing anything else for you stick to your business plan, a living. I get to make my the profit will follow. own hours, have unrestricted Tip 3: Stay focused and income potential and work balanced — People who keep where I live. their goals written and Sound like a dream visible have a higher job? Being in business chance of meeting for yourself can be — them. Make sure to stay if you’re prepared, focused on the items realistic and ready to that will benefit your work hard. business, not hinder it. The key to starting Be as careful with a business is to treat your time management Juana Dement as you would be with it like a business. You have to set realistic your budget. Know goals, keep up with your the difference between craft and learn how to master “networking” and “working.” the balancing act of your busiIt is easy to feel overness and home life. Here are a whelmed and distracted, but few tips that can help navigate remember to take a step back. you through the journey of Never be too busy to focus starting your own business. on you. Learn how to “turn it Tip 1: Do your homework — off” and keep yourself spirituNo need to reinvent the wheel. ally and physically healthy. Take advantage of resources Remember, you should always such as SCORE (Service be priority No. 1. Corps of Retired Executives) Tip 4: Sharpen your tools and the Tracy Chamber of — Keeping up with technology Commerce to help jump start and new laws and providing your business. Both help new yourself with ongoing educaand existing business owners tional opportunities are essenby offering a wide variety of tial parts of staying ahead of services, including educational your competition. workshops, business planning Establish your business assistance, information on identity and brand yourself funding sources, networking early to maximize success. opportunities and much more. Embrace social media as it Tip 2: Do the math — relates to your business. Create a realistic budget. Aside Tip 5: Celebrate — Starting from start-up funds, marketing, your own business takes true inventory, rent and taxes are grit. Every day is an opportunijust a few of the ongoing costs ty to make your business better. you’ll need to consider. Don’t forget to give yourself a Keeping to a budget is critipat on the back when you reach cal when starting a business. five tips, continued on page 3 You’re going to be investing in

JONALYN HENLE

Certi�ed by Bikram Choudhury Jonalyn Henle and her husband began Bikram Yoga Tracy, 2800 Auto Plaza Drive, Ste 140-150, in February 2013. Jonalyn has lived in Tracy for 20 years and wanted to bring the healing power of yoga to the community. Bikram Yoga Tracy introduced hot yoga to Tracy, and each class is taught by a certi�ed Bikram yoga instructor. There are classes for beginners and experienced people, and Jonalyn says each one is designed to keep you in optimal health. Jonalyn was trained and certi�ed by Bikram Choudhury, who created the forms of hot yoga, and she offers beginners’ classes, massage therapy and yoga clothing and accessories.

Contact Jonalyn at the Bikram Yoga Tracy studio or at 209-835-9642 (YOGA).


friday, april 25, 2014

 | women in business.

How to keep it all balanced Rules to work (and live) by W K interruptions, and I use that time to focus on growing my client base. This one action has led to many positive results, including working with more clients and greater client satisfaction. More importantly, it has led to more quality time outside of work. Throughout my career, I have had incredible mentors and coaches, and it is my goal to serve other women in the same capacity. It is possible to have it all when we maintain focus on the right things at the right time. Goal setting and adhering to priorities are the keys, and it gives me joy when I see other people around me rejoicing in their accomplishments. “Work is a rubber ball. If you drop it, it will bounce back. The other four balls — family, health, friends, integrity — are made of glass. If you drop one of these, it will be irrevocably scuffed, nicked, and perhaps even shattered.” — Gary Keller

ant to succeed in business? I do, so I practice these rules to keep me and my business healthy. 1. Take care of you — You are the most important investment in your business. Exercise is critical to being productive and eva cedillo carrying stress. Having a release

n Lisa Aguilera, who operates a local real estate team under the brokerage of Keller Williams Realty, has been a licensed realtor since 2006.

lisacperry@KW.com

LISA C. PERRY

is critical to long-term success. Sure, you can succeed for a while without exercising, but when you are dealing with health issues that could have been prevented, you could lose all you worked for. 2. Invest in yourself daily — Seek inspiration in books, podcasts, conferences, mentors. The internet has made information widely available, so make the commitment to keep learning so you can go further faster. rules, continued on next page

Annie Tatarian

Realtor

Your Real Estate Consultant & Realtor CDPE, CNE

CA Lic #0134252

Keller Williams Tri-Valley Realty

Call/Txt: 209-321-2399 Fax: 800-391-4915

209-815-5505

5994 W. Las Positas Blvd. Pleasanton

Email: TheAgentYouTrust@gmail.com www.AnnieBuysandSells.com Cal BRE #01824762

However you look at it, recycling is the right way to go.

eeping priorities on doing the right things at straight when trying to the right times. Doing this keep up with the fasthas opened the door for more paced environment that life time with my children, fampresents can be challenging. ily, friends and volunteering, What I have learned in runwhile at the same time growning my own business is that ing a successful business with it is not possible to lead a balsatisfied clients. anced life. Instead, the point is Staying focused can be a to focus on the right things. challenge, and knowing my In trying to lead a balanced priority in seven areas of my life, we are saying that life is what keeps me all things are of equal on track. I have this importance when they written out and posted really aren’t. Life is where I can see it about counterbalance. daily so I can bring my That is a concept I focus back when I find finally understand and myself a bit off kilter. have embraced since The seven areas are: reading “The One my key relationships, lisa Aguilera my personal life, my Thing” by Gary Keller and Jay Papasan. spiritual life, my physiLike many women, cal health, my job, my I often think I should and can business and my finances. juggle family, business, volunIn “The One Thing,” Keller teering in the community and and Papasan talk about a so on, and then the guilt sets focusing question that can in when I painfully realize be applied to each area. That that I am limited in time and question is: “What’s the one resources. thing I can do such that by Over the years, I have doing it, everything else will learned that my family is the be easier or unnecessary?” happiest, my business is the For my job, I have commitmost successful and I am the ted to blocking my schedule most content when I stay for two hours in the mornfocused on my priorities and ing so that I do not have any

GRACE R. ALVAREZ Realtor

Cal BRE #00984208

galvarez@c21mm.com Century 21 M&M #1 in the World Committed to Success! Grace Alvarez has a simple philosophy when it comes to her life, both personally and professionally: Treat others the way you would want them to treat you. Grace is a Tracy native and like most people in her hometown, the Golden Rule is something Grace always practices. The bene�ts of working with Grace include: • A native and longtime resident of Tracy, she knows the local real estate market like few others. • Licensed since 1988, she has grown her business by providing outstanding customer service. • She has been a consistent top producer for CENTURY 21 every year since 1998. • Associated with CENTURY 21, she provides unmatched global brand recognition and personalized property marketing and state of the art transaction tools. • Serves the community of Tracy and the surrounding areas. Grace brings unmatched global brand recognition and cutting edge real estate technology to the people of Tracy and the surrounding communities.

Call Grace Alvarez today at 209-640-7722

or visit her website www.gracesellstracy.com and �nd out what a difference real experience makes! facebook.com/c21mm

twitter.com/c21mm


friday, april 25, 2014

women in business. | 

five tips continued from pAGE 1

ceed and rejoice in your achievements.

a goal or milestone. Celebrating your success is an important way to keep yourself and your employees motivated. Surround yourself with positive, likeminded people who can help you suc-

n Juana L. Dement is a realtor since 1999 and a Century 21 Centurion, one of the top titles presented to Century 21 agents. Contact her at Century 21 M&M and Associates, 912 W. 11th St., or 914-0635.

rules continued from pAGE 2 3. Show up — Every day, work to make your business successful. You can beat 80 percent of your competition just by showing up daily and working. I would love to be at the beach, go to the movies, attend children’s activities

and watch television, and I know if I did all those things, I would not be successful. Yes, you should play, and I encourage it. But when it is work time, show up and be present. 4. Fail fast — I have found that the key to success is failure. The more I fail, the more I succeed.

Sounds backward, right? But every time I fail, I learn. Failing faster helps me get to my goals quicker. n Eva Cedillo is a broker associate and owner of Home Buyers Realty. She works with Ron Cedillo and has sold real estate in the Tracy area for 14 years. Contact her at 321-0916.

TRACY’S ULTIMATE CONSIGNMENT SHOP! Focused on reusing

and repurposing, Patti Blahnick opened 2nd Avenue Consignment in 1999. She proudly offers high quality consigned fashion, furniture, home décor and more. “Going Green” by consigning at 2nd Avenue will MAKE you lots of ‘Green’ too! Patti says they offer the highest percentages available. They also offer eco-friendly, chalk style �nish paints and workshops to help you transform furniture without sanding or priming!

Make an appt. today!

209-833-3455 • 61 W. 10th Street WWW.2NDAVECONSIGN.COM

Owner/Operator I am the Owner/Lead Stylist at Rumors on 10th located at 118-A W. 10th Street. I have lived in the wonderful city of Tracy for 7 years and in that time I have worked at only the best salons, and now I have been blessed with my own. I have been in this industry for over 20 years. I am very passionate about my work and take pride that I am able to customize each clients look. I work hard to lead my Team at Rumors and to help each stylist grow. We teach each other and share knowledge together as a team. I believe in partnering and networking with other stylist and owners to make all our business grow. My only goal, when a client steps through the door at Rumors, is to give them the best experience possible, and make them feel and look fabulous. “So Spread the Rumor. And feel Fabulous about it.’’

118-A W. 10th Street, Tracy

510-557-3551

209-207-9871

Susan & John raised 5 great children while living in Tracy the past 20 years. Susan’s knowledge of the area, the schools, youth sports and real estate help her �nd buyers their perfect home.

Broker/Owner Broker #01490605

Sellers rely on Susan’s extensive online marketing to maximize the exposure of their property ensuring maximum dollar when selling their property. The past 5 years Susan’s successfully completed numerous short sales thus keeping home owners out of foreclosure, and helping them make the transition from home owner to tenant with dignity, honor and compassion.

Crown Key Realty offers property management services to owners who want help securing tenants, tenant screening, and monthly management. Crown Key Realty’s property management business insures property owners receive the same attention to detail on their rental properties as they do when they purchase a property with a Crown Key Realty REALTOR. Crown Key Realty, founded in 2010, is a woman-owned boutique real estate brokerage. Susan Goulding and Crown Key Realty offer free consultations for home buyers and sellers in the Central Valley and the San Ramon Valley. A special thank you to Janice Adamson, Dale Bledsoe, Michele Lazaro, Christina Meza, Yvette Perez and Barbara Simpson who are a vital part of Crown Key Realty. Thank you to all of our clients who have helped make Crown Key Realty one of the top real estate of�ces in Tracy. Every home is a castle, let us help you with yours.

209-914-5537


friday, april 25, 2014

 | women in business.

VENTURES

Innovative Real Estate Services

Realtor

Alice Campbell works for Manzanita Ventures, a full-service real estate company based in Manteca. Alice was born and raised in Tracy and has worked in the real estate industry since the 1980’s and understands the area like no one else. She knows every part of the commercial, residential, leasing and property management markets in Tracy and around the Central Valley.

http://www.mybestfriendsclosetintracy.com Check us out on Facebook! WE OFFER: Your own personal shopper, at home pick ups, help clear your closets, fundraiser events, private parties, after hour shopping by appointment, product alerts and formal wear. “Feeling good about the way you look is a discipline but training your brain to focus on the beauty can drastically change your life - not only will you only see the good within, but the entire world will seem like a more positive and lovely place as well!”

ALICE CAMPBELL

Liz Garcia OWNER

Contact Alice at 209-825-0825 or at her of�ce 204 N. Sherman Avenue in Manteca.

SIDNEY L. ALEGRE

Law Of�ces of Sidney L. Alegre Sidney opened her law of�ce in Tracy in 2000. As a Certi�ed Specialist in Estate Planning, Trust and Probate Law she prepares estate planning documents such as wills, trusts and powers of attorney. She also handles probates and trust administrations. Some of her personal achievements include State Bar of California Board of Legal Specialization, ARAG Network Attorney and Best of Tracy for the past ten years.

Sidney L. Alegre

OWNER/ATTORNEY

Sidney serves on the following boards: Grand Foundation and Central Valley Community Bank Advisory Board. She is a member of San Joaquin County Estate Planning Council; California Advocates for Nursing Home Reform and Inner Wheel Club of Tracy. Most recently she is volunteering for Lawyers in the Library, funded through the San Joaquin County Bar Association.

1103 Holly Drive, Tracy, CA 95376 • 209-830-2939


friday, april 25, 2014

women in business. | 

MAUREEN TOBIN BASTEDENBECK

ANNA CRAIG Owner

How do you feel when you wake up in the morning? Is it possible that you could become more healthy and energetic just by changing your water? Maureen Tobin Bastedenbeck will show you how distilled, reverse osmosis and bottled waters, may actually be harmful to your health because they are acidic. Alkaline, ionized water, loaded with minerals, and antioxidants, hydrates the body on a cellular level, giving you more energy than other waters. It may even prevent many chronic, degenerative diseases such as osteoporosis and arthritis, by making the body more alkaline. Maureen will show you how you can Change your Water . . . Change your Life.

Contact her at Maureen@newlifewithwater.com or 209-836-1964.

MONICA CARDINALE

Call 209-229-1886 or visit Mia Bella’s, 110 W.10th St., Tracy

ANDRA REVENTLOW

De�ned Spaces Studio Home Staging & Redesign

Monica Cardinale just opened De�ned Spaces in Tracy earlier this year because she wanted to be part of her community and make a contribution to the people who live here. Monica offers professional home staging and redesign services, color consulting and window treatments to homeowners, realtors and investors. She holds a degree in interior design and is a Certi�ed Home Stager, Certi�ed Color Consultant and Hunter Douglas dealer.

www.De�nedSpacesStudio.com monica@De�nedSpacesStudio.com

Anna Craig opened Mia Bella’s Boutique last summer to create a warm boutique experience, where you can �nd unique home décor and gifts. Mia Bella’s is the only place where you can �nd fully customizable charms and charm lockets that have become the store’s signature item. Anna has turned her store full of Italian linens, pottery and other home accessories into an inspiration hub for your home.

Senior Consultant Andra Reventlow loves helping others as a Mary Kay senior consultant and star consultant in Tracy. She started serving the women in our community just last year and follows the Golden Rule with everyone she meets: treat others the way you want to be treated. Andra pampers her customers with the latest colors and offers four different skin care systems, and always gives them a special gift with a purchase of $40 or more.

Contact Andra at 209-597-5509 or 540-809-6030.

Penny van der Meer, EA is an Enrolled Agent and Financial Advisor practicing in all areas of taxation and financial investments.

612 W. 11th St. Ste 101 Tracy CA willsonco.com 209.832.2997 Securities, advisory services and insurance products are offers through Investment Centers Of America, Inc. (ICA), member FINRA/SIPC, and a Registered Investment Advisor, and affiliated insurance agencies. ICA and Willson & Company are separate companies ICA does not provide tax and legal advice.

Penny’s passion is helping clients understand their financial needs to successfully achieve their goals with an emphasis in determining solutions through the planning process. She prepares tax returns for individuals, small businesses, partnerships, corporations, trusts and estates. Taxpayer representation is another specialty of Penny’s, working with her clients to resolve many types of tax related issues. She assists her clients in all areas of financial investments and retirement planning. Penny has a Bachelor of Science in Accounting from California State University, Hayward, Series 63, 65, and 7 securities registrations as well as a California insurance license.

JANIS DEROCHE Owner

Janis Deroche owns Jazzercise Tracy Fitness Center and has been a Tracy business owner for 15 years. She started as a Jazzercise customer and loved the program so much, she started her own program. Over the years she has held classes in churches, the senior center, West Valley Mall and the Boys and Girls Club just to bring health and �tness to the people of Tracy. Jazzercise Tracy Fitness Center offers 33 classes, 7 days a week. Janis and her team of instructors keep the program fresh by adding new elements to a proven �tness program that puts the fun back in �tness . Janis married her high school sweet- heart and raised their two sons right here in Tracy.

Call Janis at 209-969-4694

or come down to Jazzercise Tracy Fitness Center at 1900 West Grant Line Road.


friday, april 25, 2014

 | women in business.

GINA REYES

LILIA VAZQUEZ

Farmers Insurance Agent Lilia Vazquez opened her Famer’s Insurance of�ce, 3120 N. Tracy Blvd, Ste. E, seven years ago. She raised four daughters in our community and understands every family’s need to feel protected from mishaps in life. Not only does Lilia offer auto, home and business insurance solutions, she helps her clients �nd the right life and worker’s compensation insurance so their families will never have to worry about �nancial issues should the worst happen.

Reach out to Lilia at 209-836-0407.

Notary Public

Gina Reyes, having 19 years of experience in the Title, Escrow industry and a commissioned Notary Public is referred by many as a ‘Signing Specialist’ in Northern California. Gina moved to Tracy four years ago and established Gina’s Notary & Loan Sign-Ups. Gina specializes in assisting the Spanish speaking communities; providing assistance in explaining escrow and loan documents, assists in preparing Grant Deeds and Title changes.

Call her at 209-662-0401.

KAYLIN SCHACK Tracy Chiropractic

Kaylin Schack of Tracy Chiropractic has been a chiropractor in her hometown of Tracy since 2010. Kaylin specializes in treating athletic injuries with her “whole body” approach to wellness.She also uses her background in youth gymnastics and acrobatics to offer pediatric care to Tracy area families. Kaylin became a chiropractor seeing �rsthand how much good it did for her own athletic issues. Her family has served the community for generations so she chose to return to Tracy after attending San Diego State University and Palmer College of Chiropractic West to practice medicine because she wanted to make a positive impact on the people who live here. If you or someone you love needs comprehensive care for your nagging injuries,

Call Kaylin at 209- 835-6625 • 458 Bessie Avenue, Tracy

MARNI C. CHURCHILL President, First Windsor Group

Hello, my name is Marni C. Churchill. I am the President and Founder, First Windsor Group, located in Northern California. I recently co-authored How to Get 100 New Customers in 100 Days Online . . . For Of�ine Businesses. OUR SERVICES: Social Media Marketing / Result for you: we position you in front of the online consumers so people will �nd you and buy from you faster than your competition. Grant Writing / Result for you: we prepare grant proposals that get your projects and initiatives funded at the levels you need. Event Planning / Result for you: we help save you exorbitant amounts of money and make the process of planning easy, quick and painless. My team and I look forward to meeting you and helping you de�ne your goals and develop solutions – and realize them!

Call us at 209.640.8349 or visit us at www.�rstwindsorgroup.com

DR. VALERIE E.D. SIMS

V.B.R. Foster Family Agency & Children Services In partnership with Fresh Beginning Inc. Dr. Valerie E.D. Sims established V.B.R. Foundation Inc. in 1986 with a vision to help people. She continues to promote services for children and families in need. In the year 2000, she created the Foster Care Agency under the Foundation, helping hundreds of foster children from all of Tracy’s surrounding counties. I n 2008, Dr. Sims also established Fresh Beginning, a substance abuse counseling program geared towards education, prevention, treatment and rehabilitation services. Dr. Sims is dedicated to solving mental health problems, working with foster youth, developing resources and aggressively advocating on behalf of the children and families that we serve in this community.

72 W. 11th Street, Tracy • 209-830-6394


friday, april 25, 2014

women in business. | 

KERRI AGUIAR Owner

Kerri Aguiar opened the newest location of Remember When antique store in March and boasts thousands of square feet of collectibles, home décor, garden, glassware, jewelry and more. Her love of antiques and antiquing started early during trips with her Nan to yards sales and estate sales. This grew into a fascination with the history of every �nd and an eye for only the best, most unique items. You can �nd everything from shabby chic to vintage purses and even some beautiful pieces of antique furniture. Stop by any of her three locations from 10 a.m. to 6 p.m. Monday through Saturday and get cookies and coffee while you shop. I also host Estate Sales.

3012 McHenry Ave. in Modesto, (209) 544-1385, 122 N. 3rd Ave. in Oakdale, (209) 848-2032 and 130 N. Maple Ave. in Manteca (209) 239-9944

JUANA DEMENT Realtor

Juana Dement is known for providing “one on one” service since 1999 while still achieving Top Producing status as a Century 21 CENTURION®. Her proven track record and award-winning service have made her one of Tracy’s most sought after professionals. Juana’s impressive credentials include Tracy Professional of the Year, Masters Club, Co-Founder of the Tracy Hispanic Business Group and Coordinator of the Tracy Chamber of Commerce Tracy Royalty Pageant. Juana offers special “VIP Seller Packages” and “Buyer Value Programs.” Fluent in Spanish, Juana is never too busy to answer your questions, whether you’re a �rst-time home buyer or an experienced homeowner. Ask Juana how she gets TOP DOLLAR for her listings! Cal BRE #01264413

Call 209-914-0635 or visit www.TracyMarketValues.com

STEPHANIE DENTONI MD

Many people see varicose veins as a “cosmetic concern.” Stephanie M. Dentoni, MD knows that for the majority of people, this statement is not true. Varicose vein disease, or venous insuf�ciency, encompasses a spectrum of disease with symptoms that include: pain, aching, swelling, skin discoloration, bleeding and ulceration. Clusters of spider veins at the ankles, large bulging veins or just swelling without visible varicose veins may be a sign of an underlying medical problem. No matter how big or small the problem or vein, treatment is available. Dr. Dentoni and her highly trained staff at California Vein & Vascular Institute now have safe, effective, state-of-the-art outpatient procedures that are performed under local anesthesia. Patients can get back to normal activities immediately. Dr. Dentoni dedicates her practice to the diagnosis and treatment of varicose vein disease and venous insuf�ciency. At California Vein & Vascular Institute, you will �nd a helpful, knowledgeable and professional staff to answer all your questions. We take pride in on-time appointments because we understand that your time is valuable.

Contact Dr. Dentoni and the California Vein & Vascular Institute, 2216 N. California St., Ste. C in Stockton at 209-462-8346.


friday, april 25, 2014

 | women in business.

Dr. Katherine Dejillo Sanchez

Dr. Katherine Dejillo Sanchez opened her new dental of�ce, Tracy Center for Dentistry, 2643 Naglee Road, in 2005. She wanted to have a dental of� ce with the warmth and care of a small town dental of� ce and the modern and innovative techniques of a large city dental of�ce. She found that in Tracy because it was a cozy, friendly community and was growing and progressive. Since then the of�ce has grown to include other associate general dentists and specialists, providing family and cosmetic dentistry. The of�ce is distinctive because it has an open and visible sterilization area so people can see how clean and healthy it is for both patients and staff. They have sponsored, volunteered and donated to many charities, programs, health fairs, sports activities, and cultural events. This includes the Tracy Diabetes Health Fair and the Tracy Animal Shelter. She wants to help people stay healthy and keep the community safe. Katherine received her dental degree from the University of the Paci�c dental school in San Francisco in 1997. She has 4 college degrees. She received her Bachelor’s degree in Biology with a minor in Chemistry from San Jose State University. She has three Associate of Arts/Sciences degrees from three different community colleges. Before she became a dentist, she was employed and was recognized for her work in the Santa Clara County Health Department. After dental school she worked in Silicon Valley for 7 years prior to opening in Tracy in 2005. She has the highest ratings with the Better Business Bureau throughout all these years. She lives in Tracy with her husband Edward and daughter Helena, both very active with volunteer work at St. Bernard’s School. She came to the U.S. when she was six years old and is from a working class family from the Salinas Valley. She was inspired at a very young age by a group of young volunteer dentists serving needy communities. When they treated her, they were caring and knowledgeable and that is when she decided to become a dentist. She wanted to provide gentle, compassionate and high-tech dentistry in rural communities. Katherine enjoys hiring and training new people in the dental or health �eld. Her parents were young when she was born and she saw them struggle while working and studying. (Her father later strived to become a medical doctor when she was grown.) She has inspired many young people in pursuing a career in the dental �eld, health �eld or careers in helping people. She helps with their schooling, works around their college schedules and tutors. One employee has been there for 7 years. Some that started out as receptionists or assistants are now dentists. Others have opened their own dental offices or moved on to more lucrative careers in the dental and health �eld. She just wants them all to come back or give back to their beginnings, the wonderful city and people of Tracy.

Contact Katherine or make an appointment at 209-221-8838 or visit tracycenterfordentistry.com


Women in Business 2014