AHL: Connecting People to Their Parks| 4/29/2014
Blue Cross Blue Shield (BCBS) AHL has secured the commitment of Blue Cross/Blue Shield to provide an annual cash contribution to be negotiated (but with an agreed minimum of $500,000 annually), to support this effort, along with a loaned executive to drive local partnerships that promote health and wellness education in collaboration with NPS. BCBS will promote and publicize through its network of healthcare providers and medical programs throughout the country, focusing on those markets at the confluence of NBA teams and national parks sites. BCBS will offer discounted insurance or healthcare services for those community members who visit parks sites, for wellness activities using a “passport to good health� or to participate in parks preservation activities. BCBS provided more than $356 million in charitable community investments in 2012 alone. BCBS provides primary health insurance coverage to more than 100 million Americans, and is a nationally recognized partner in wellness.
Local Partners In each city, AHL will work collaboratively with 4-H Clubs, the Cooperative Extension Service, public schools, colleges and universities, local government, health departments, community and non-profit organizations with an interest or defined missions in the areas of park preservation, health promotion or community action. The priorities and organizations will be identified through a community strengths assessment through a process to be
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