Produce Times Draft

PRODUCE TIMES

Welcome from the CEO

Hello and welcome to the spring edition of the Produce Times. By the time you read this hopefully spring, if not summer, will have finally arrived - it’s been a long time in coming! The economic environment in which we operate continues to challenge us all including most businesses, and we in the PI Group are no different. The Rowe flower season has now concluded with good flower yields but lacklustre demand which is a direct reflection of where the wider economy currently sits. However, Rowe has still enjoyed a successful season and with the bulb harvest looming large, and reasonably good demand for bulbs. there remains a lot to do in the next few months. Our other seasonal business, The Jersey Royal Company, is now fully into its season and with the backdrop of a good planting season the crop on Jersey is set to be one of the best for several years. This time last year Jersey was heading into drought conditions with irrigation widespread but this season the rains have come, and crop potential is excellent so please look out for the product on shelf.

Greenvale has been in a reset year having experienced a couple of years of underperformance and a change in management style, and the work going on across all sectors is now starting to pay off as the business looks towards the coming year with much more optimism. The success and continued roll out of Golden Kings has been great to witness, likewise the development of a far stronger trading book supported by the dedicated agronomy team and an outstanding variety portfolio supplied via Greenvale’s unique seed business.

Growing also plays a very important role having delivered excellent returns in recent years. The wider potato sector has been negatively impacted in recent times by an

excess of supply over demand leading to deflationary price pressure, but this trend is in the process of reversing which will lead to increased value in all product types - a trend that is welcome. Crop4sight continues to fill the void in crop forecasting following the demise of AHDB Potatoes.

Restrain sales have been under pressure with many growers’ stores emptying quicker this year due to additional utility costs and strong demand from processing customers. However, following regulatory approval in US and Canada, good progress is being made on commercial trials with key customers in these territories as the global expansion of Restrain continues. Restrains unique zero residue, low cost and low carbon footprint combine superbly in a world where the future is all about sustainability and health.

A lot going on and a lot of hard work ahead, but it is pleasing to see some true value return to the potato sector following a few years of oversupply and low prices. Roll on the summer and please keep up the hard work. Thank you.

Angus Armstrong Chief Executive May 2023

HOTSPOT Awards

A HUGE STAFF WHO HAVE REACHED THEIR LOYAL SERVICE MILESTONES SINCE OUR LAST EDITION OF THE PRODUCE TIMES. YOUR CONTINUED HARD WORK AND COMMITMENT ARE APPRECIATED

Antonio Anselmo

Ben Darlow

Darcy Freear

Edgars Golubjevs

Evaldas Povilonis

Gary Maxey

Ingrida Mataitiene

Irma Kalnikiene

John Reid

Jose Da Silva

Peter Logie

Susana Veia

Svajunas Mataitis

Armindo Da Silva

Arvydas Kaskonas

Gregory Swinn

John Woolcott

Henrique Baptista Gomes

5 years 20 years 10 years 30 years

Maria Fonseca

Donald Dodds

The Produce Investments group of companies would like to give a huge warm welcome to everyone who has joined us since the last edition of the Produce Times…

Good luck in your new role.

WELCOME ABOARD

Meet the new recruit…

Say hello to our new HSE Officer over in Jersey. We caught up with him to get an insight into his role and what he gets up to outside of work.

Wesley Matthews

HSE Officer,

When did you join us?

Jersey

I remember it well, 30th January was the day!

How would you summarise your role?

I wear a Hi-Vis and tell people to ‘stop being so unsafe’! Also, I organise safety training and ensure that we all comply with the company’s Health & Safety policies and procedures.

What did you do before?

Before this I worked at an Animal Charity in East Sussex, but I wasn’t one of the people who looked after the animals. I looked after the people who look after the animals, I was the HR & Operations Assistant there.

Why did you apply?

Honestly, the role was really intriguing to me. I liked the thought of moving to a new part of the world (I know Jersey is still UK, but it genuinely has a very different feel to the mainland) and it was, and is, a chance to push myself to learn and gain more experience in Health and Safety in the agriculture sector.

What attracted you to a move to Jersey?

I was a really big Bergerac fan!! (Some people may have to google that!?) I had never been to Jersey before but had heard nothing but good things about the island and the people and I was ready for a change.

How have you found it so far?

Yes, finding things on Jersey has been one of the hardest things for me! Despite the fact that

the island is only 5 miles by 9 miles it has a very complicated and convoluted road network. But with regards to settling in, the team here have been really helpful (and patient!) and made me feel very welcome. So far, it’s been great.

Favourite holiday resort?

I keep going back to the same resort in Mallorca - Cala Millor - over the last few years because I have friends over there. But I am a big fan of Mexico for its food, drinks and people. I have just realised that ‘Mexico’ isn’t a resort so I will be more specific and say Cancun, Mexico.

Favourite Food?

I feel under some pressure to say Jersey Royal Potatoes!!

Favourite band/singer?

I don’t have a specific and I think this might mean that I am getting old, but I prefer a lot of older music now, love a bit of 80’s/90’s. Hobbies?

I enjoy cooking, eating, keeping fit (when I can convince myself to move – which isn’t often!), watching sport and reading.

Funky fact about you?

It’s not particularly ‘funky’ but, truth be told I don’t think I have ever actually tried a Jersey Royal Potato!? * But if that isn’t funky enough for you, many, many years ago when I had all my hair and lived abroad, I used to do a turn as a Ronan Keating tribute. Sadly, and unsurprisingly, there isn’t much call for that anymore, so I now do Health & Safety!

*Editor’s note: by the time this is published you will have tried a Jersey Royal Potato.

Learning & Development Update

Mandy Towler (Learning & Development Officer)

We are still progressing through the higher training programme for the Engineers, and Matthew McGann (Floods Ferry), and David Grimwood (Duns) have both completed and passed their C&G 2323 course. Congratulations to them both.

Drug & alcohol refresher training has been completed with the Packhouse teams with new limits communicated out and additional supporting paperwork has been created to help support the teams.

Refresher inductions are still being delivered with all of Duns being completed and there are only 10 remaining to complete the target.

Manual Handling training has been delivered to the Own Growing (Duns) and PSOL team.

Grocery Aid is a food industry charity that we have access to, and we are raising awareness to the support that the charity can offer us all by participating in a Grocery Aid in Mayfurther information to follow.

If anyone has any ideas for development or training, please do contact me or a member of the HR team.

My First Six Months at Greenvale AP

By Stuart Caroline (Head of HSE)

It’s hard to believe that I have been with Greenvale for just over six months and I ask myself where has that time gone? This tells me that I am in a role that I thoroughly enjoy, working for a company where our goals and ambition for HSE are aligned and with a committed and dedicated management team that is always ready to support and improve the health, safety and well-being of their teams. The most challenging parts of the role have been to identify how to bring all areas of the business together, sharing knowledge and best practice and to ensure GVAP meets all its legal and moral duties and to identify how to implement change within the business.

During these six-plus months I have been able to visit all the GVAP sites and begin building relationships with all key people and the wider teams - and this now includes supporting the Jersey Royal Company. I have had the opportunity to review HSE standards and levels of compliance across the business and develop a strategy that includes short, medium, and long-term objectives that will deliver a successful Health and Safety culture within the business.

Every journey has a starting point and I have been able to review the Health and Safety Management System and implement a new and fit-for-purpose Health and Safety Management System that starts with a revised (but robust) set of policies and procedures, the development of a digital Accident, Incident and Near Miss reporting and investigation system that gives us the ability to drill down to the root causes as well as standardising the investigation process. During site visits, we identified key areas of development for each site, which led to the creation of the

GVAP Health and Safety Balanced Score Card (strategy) and the Top 5 HSE priorities for each site. Additionally, and with fantastic support from the IT Team, we have been able to launch the Health and Safety Hub where all Health and Safety related information is held and can be obtained and managed in a more user-friendly way. Working closely with the management teams we are currently reviewing and updating our risk assessments, identifying areas of improvement within each area of the business to ensure that our teams feel safe when at work. Each manufacturing site is now fully compliant in all areas where there are statutory requirements such as Fire, Noise and Dust, DSEAR, Legionella, etc. and again from this we have now developed a clear improvement action plan to deliver the improvements recommended by the various auditors. Safety performance on each site has improved, including Hazard/Near Miss Reports which are up year on year and Minor Accidents are trending lower year on year.

So, where are we now?

We are now able to deliver what we say we are going to do and to move to the next level of safety, consolidating our performance in readiness for the challenge of achieving the ‘Gold Standard’ of Health and Safety Management and Performance. Along with this we are working closely with JRC to embed (where appropriate) the GVAP standards, policies and procedures so that we are all working collaboratively and collectively to deliver our goals and objectives. We also continue to work with the Seed, Trading and PSOL teams to develop a set of tangible outputs that buy in to the main GVAP processes and procedures. Finally, we would not be where we are now and planning to deliver the next stage without the fantastic support I have received from the Directors, Senior Management Teams and the wider teams and I look forward to being part of reaching our fine Health and Safety destination.

Getting a bit TECHNICAL!

Here’s a look at what has been happening in our Technical function…

Greenvale Carbon Project (by Jo Reid, Technical Director)

Over the last 5 months we have been working with a selection of growers to better understand the carbon emissions within our supply chain. To do so we have collected an assortment of data including crop type and variety, operational records, fertiliser information, and fuel for machinery and storage. The biggest challenge so far has been collecting data at the level of detail which the Trinity AgTech tool requires. For example, growers do not tend to record fuel usage for each field, which reduces the accuracy of results at this level. On the positive side, becoming aware of this means we can work with growers to improve how data is recorded, helping to increase the accuracy of results and by extension the location of carbon hotspots. Continually improving our processes increases our understanding of how we can help growers to adopt more sustainable practices for cultivating potatoes in future.

We are now at the stage where individual results are being shared with growers through a report, outlining the carbon footprint of their farms for each year data has been submitted. This will provide a baseline which can be used to measure the reduction of emissions in the future. We will also be holding an in-person results meeting with the growers in early April. This will provide us the opportunity to share the overall project findings, answer any questions and outline next steps for the project.

Sam Kendrick will finish his MDS placement with us on 14th April and I would like to thank him for the fantastic job he’s done to pull together a huge amount of information from the growers involved in the project.

But the project doesn’t end there – we still have a lot to achieve in 2023! Our next step is to set up a carbon working group to review all of the data we have collected, and from there develop an environmental strategy for Greenvale which will include carbon reduction targets. To support and drive our environmental and carbon agenda we will welcome Hollie Earles to the team at the end of April, in the newly created role of Sustainability Executive. Hollie will report to me and I’m sure you will join me in welcoming her to the business.

Carbon Project Data – Some Facts!

• 10 growers across England and Scotland

• 5 years of cropping (2018 – 2022)

• 1,004 fields

• Over 50 varieties

• 9,722 hectares

• Over 320,000

tonnes

What does our carbon data look like?

So that we can compare the carbon footprint of different varieties and growers we need to understand the ‘emissions intensity’ – this is the amount of different greenhouse gasses produced (expressed as kg of C02e) per ton of potatoes or by hectare of potatoes grown. The charts below show the emissions intensity for main crop, salad and seed potatoes.

IT Matters…

Systems and Technology Update from the IT Team Infrastructure and Systems Strategy

The move from Citrix to AVD (Azure Virtual Desktop) is now the key project for 2023. We are actively working with our platform partner (Navisite) on the design and build of a new server and solution environment. We are aiming for a controlled transition by November 2023. There is

still much to do, but we are confident that the chosen strategy will provide a long-term solution to support future technologies and systems. We are aiming to make the process as smooth as possible but some change is inevitable. More details will be communicated soon and the IT team will, of course, be on hand to support.

VOIP Telephones

VOIP (Voice Over IP) is the technology used for our internal and inter-site telephony. In February we were informed by our telephony supplier of an unexpected and urgent development, which meant that we had to migrate to an alternative solution very quickly, by 31 March. The new system utilises our current desk phones but the

back-end infrastructure is different. A typical migration of this type would normally take a few months – we had to cram all activities into around 4 weeks, including visits to all sites. The transition is now complete and we trust that the changes did not cause any major disruption to business operations.

Teams & Collaboration

We have been working with departments across the business to get their files setup on Teams and/or SharePoint and moved away from Citrix/S:Drive. So far the Growing Team in Scotland, the Greenvale Technical Team, Group HSE and Produce Solutions have made the transition. They are all benefiting from the ease of access and the versatility of the collaboration tools.

Employee On-Boarding (Rowe Farming)

With 500+ seasonal employees arriving and requiring induction at Rowe Farming ready for the daffodil harvest, the welfare team would find themselves swamped with paperwork, with employee needing to fill in and sign, up to 10 different documents before they could commence employment.

Last year the IT team worked with David and Elena in producing a digitalized system which allowed the documents to be completed and signed without the need to print them out for everyone.

Using multiple tools including Forms2Mobile and Microsoft Power Automate, the required induction documentation and checklists could be completed on a tablet, signed by the new employee. Then a copy of the completed document was emailed to the employee and filed for future reference. As the documents were finished, they were removed from the list of documents to be completed for the employee to prevent duplication and allow the progress of the induction to be monitored.

Say Hello to the newest member of the IT Team

Racheal joined the team in September 2022. She relocated to the UK in 2016 from Uganda where she previously worked with the UK Department of Trade. She holds a Second Upper Hons Degree in IT and a Post Graduate Diploma in Project Planning and Management. During her time at Whirlpool UK Appliances, She worked with the commercial team as a Business Analyst where she gained experience in business analysis and streamlining business processes within the commercial department aimed at improving the overall customer journey.

Racheal enjoys being pampered and having a proper chilled-out day of doing ABSOLUTELY nothing. She is also a volunteer for the Ministry as a teacher in Sunday school.

ByNigelHoliday,CommercialDirector

It’s been a very busy Winter over in Jersey with some major changes in the farming operations. Volumes of Jersey Royals in general remain reasonably strong despite changes in the economy and a very different retail marketplace, however, the business took the decision to reduce own growing and bring on additional volume from contract growers. This is to spread the risk of growing, yield and availability, whilst supporting the Jersey Government’s sustainable farming plans for the island. To enable this to happen we have had to restructure many areas, reducing farming inputs & overheads, with reductions in land, sheds, vehicles, rentals & staff requirements, just to name a few areas that have required careful planning. This has all been done successfully and in a short space of time from the end of one season to the start of the next - well done to all the teams.

Rapid R

A quick look at what’s been happe

At the time of writing the planting season for the 2023 export has all been done, with the seed planting almost complete too. Despite some wet weather in the first 2 weeks of January we had a very good run of dry weather, and very good soil conditions to plant the seed tubers. We have been able to maximise crop rotation with our reduced land requirements, and this all helps towards our farming best practise and sustainability goals. Export sales started in late February with the first of the indoor crops hitting wholesale markets around London, and retail sales are now up and running as we start April and head towards Easter trade.

The highlight on the farm in recent weeks have been the field drone trials. These are commercial style drones that are already heavily used in countries such as

UNDUP

ning across the group since October 2023

côtils (slopes) around the Jersey coastline. The drones have recently been approved for use in the UK with some restrictions in place, with Jersey going one step further allowing a slightly larger scale drone to fly on the Island. The drones could assist with applying fertiliser, spray applications & second crop sowing that can only be done manually on the côtils. Despite only spraying water during the trials, it was great to see first hand what the future of farming may hold.

In the last update we were busy finishing the season with daffodil bulb harvesting, and we have now just finished picking daffodils for the export season. Whilst we have only grown a very small amount, this has added an additional income stream, and provided the farming teams additional work where planting potatoes could not be done during the more temperamental weather. Sales of these have been directed by Rowe Farming and have added a very small addition to their overall mix.

Rapid R

In the commercial department it’s been a challenging start to the year, agreeing retail plans with all our customers. In terms of volume, we are expecting similar demand to last year albeit, with a shorter seasonal window with no sales planned past the middle of July. Continued market inflation has meant conversations with customers have concentrated on getting cost prices to where they need to be, and I am happy with the progress and plans that we have in place.

Last year’s marketing campaign was boosted by the Jamie Oliver partnership, and despite not being able to sign him up for a second year, we have a very strong line up of celebrity chef’s producing bespoke Jersey Royal recipes, short form videos, social media content & the target theme for 2023 is ‘Simply Seasonal’ Jersey Royals in 6 easy steps. With the current economic climate, we wanted to focus on everyday recipes that could be produced simply and cost effectively. The celebrity line-up this year includes both James Martin & Clodagh McKenna who will be producing various video reels and opening up a wider audience base through their socials and TV appearances.

Greenvale Growing Update

BySeanLiddell(OwnGrowingManager)

It doesn’t seem that long ago we were getting finished up from harvest and washing all the machinery to put away for the winter. A lot of planning has been

going on during the winter months for our 2023 crop, with many a plan getting ripped up and starting again. The war between Russia and Ukraine has had an impact on oil and gas prices which has hit us all personally but as potato growers we are big users of electricity, diesel, and fertiliser to name a few (all of which are related to oil and gas). The purchasing of these products has been difficult to predict and get right as the market has been so volatile, with huge swings in prices. Overall inflation in agriculture is huge and is an ever-moving figure.

Putting pricing aside, both growing hubs have secured the land they require for 2023. Over in the East we are growing in both Norfolk and Suffolk and have a very simplified mix of varieties where we are focusing on salad production with most of our crop being Venezia. We will have a small area of maincrop Jelly. Duns continues to grow in the Scottish Borders and North Northumberland with a slightly wider range of varieties but mainly focusing on the Maris Piper and general white market. This year we are growing a small area for the chipping market which will be sold into paper bags in October and November. At the time of writing (late March) we look back at January and February being very dry with us only receiving half the annual rainfall that we normally would. March has made up for it with us receiving a shower of rain most days. In the east we started planting early March into some beautiful soil conditions. The following week we were hit with some wintery weather. In Scotland we are still waiting patiently for the weather to come right so we can get on with some fertiliser before making a start to planting.

IUK DeCyst Project

Produce Solutions were successful last year in gaining funding from Innovate UK to further the development work being undertaken on the DeCyst range of trap crops. A project consortium, including CHAP, Harper Adams, VCS, and five growers, is looking at a number of agronomic aspects of trap crop growing and, in particular, is looking at a potential new product to the range – DeCyst Podium. Podium is relatively winter hardy and more suited to GB weather conditions. The project is looking to ascertain if Podium could be used after a winter cereal and before a spring planted crop, which would then allow it to be used by many more growers. There was a great deal of interest in the project last year and the BBC sent a team from Midlands Today to film an open day at Harper Adams.

2023 Trials

This year Produce Solutions are running more trials than ever. Ranging from potato cyst nematode trials, to seed treatments, biostimulants, and novel biofumigants. The first of the trials, looking at free-living nematode control, was established in Suffolk, on 13th April by members of the team.

UNDUP

Colin Fish

Colin is a dairy farmer in South Shropshire and has worked for the trials unit as a seasonal parttime Trials Assistant for the past couple of years in and around his milking duties!. With the increase in workload being taken on, Colin’s hours have now been extended so he is working part-time throughout the year. He has a unique talent for finding unusual-shaped potatoes – as this photo of a “Tweet” from last year will testify.

Georgina Lock

Produce Solutions has taken on an MDS Placement student, Georgina Lock, to assist the trials and agronomy team in the east, and take responsibility for a small number of projects. Georgina joins the team having recently completed a Degree in International Business Management at the Royal Agricultural College; having a farming background in her home country of Zimbabwe. Her particular interest is in sustainable supply chains and one of her first days involved a tour of the Floods Ferry site. Looking at the photo - let’s hope she’s still as enthusiastic about potatoes in six months time!

Rapid R

January all the flower pickers arrive. circa 650 people.

Jan to April daffodils being harvested. Rowe harvested just over 25 million bunches of their own crop.

Rowe supported a local Church daffodil festival. We also sponsored the wood land trust behind the farm which offers the local schools and community a chance for guided woodland tours and the chance to enjoy the surrounding woodland and wildlife

By Amy Stamp, Senior Customer Insight Manager Kantar data to 19 March 2023

52 WEEKS

• The market sees a return to value growth at £900m, +2.5% YoY. However, this remains down by £100m on the pre-pandemic position.

• The volume position also improves, with volume down -4.9% at 1.308m tonnes.

• Average price rises continue, +7.8% to £0.69/kg.

• Customers are shopping potatoes an average of 25.4 times a year.

12 WEEKS

• The total potato market sees a +14.2% value position. This remains driven solely by average price, up 16.7% to £0.70/kg.

• However, volume continues to decline, by -2.2% YoY, although this is an improving position from the previous months.

• Compared to the total produce market, potatoes see higher inflation, but a stronger volume position. Total produce spend per trip is also further down than we see in potatoes – we know that higher value products such as berries are suffering more.

• Customers are shopping slightly less often and buying slightly less per trip in an effort to control spending levels.

• At a retailer level, Aldi and Lidl drive the most value growth through above average inflation (average price +25%). They now have almost 25% of the potato market by volume (23.4%).

• Co-Op show a static -1% position, but they have not seen anywhere near the same level of inflation as the market (average price just +1.5% compared to total market +16.7%)

• M&S drive the strongest volume position – their Fresh Market Specials and investment in price (average £/kg8.9%) have driven double digit penetration growth (+14.8%) and customers buying more per trip (+12.2%).

• Asda show the strongest value performance of the Big 4, and are the only one of the Big 4 to see volume growth.

It has been a tough few months for potatoes in the Co-op, with volumes tracking behind year on year as shoppers continue to search out lower prices for their food. Christmas was okay, with volumes level with last year, however, the Co-op is never a destination shop at Christmas for potatoes, so we do not see those big uplifts as in other retailers. Our Irresistible lines have been performing well and are tracking ahead of last year, with the new 4 pack baking potato being a star performer. In recent weeks however, we have started to see the category performance come back with levels similar to last year, partly because of some price investment from Co-op, dropping the retails on a number of lines but also because of some promotional activity on Irresistible whites and baby. We continue to see high inflation in the cost of raw material for the 2023/24 season and with this in mind we will be looking at a full range review to make sure we have the best possible mix of products. We will also be working with the Co-op value chain team to understand if there are any changes we can make to our process which could reduce costs. To that end, we have a full day visit from the Co-op team to go through several proposals and give the people who have not been to site before a full tour of Floods Ferry, so they can understand our production flow and hopefully make some recommendations.

Lidl continues to perform as forecasted with another good Christmas - the Christmas Mini Roast line delivering great volumes. Lidl continue to perform as a supermarket as more shoppers use the discounters, and as the price of food increases this has also been reflected in the potato category with good volume coming through on a weekly basis. The good news is we were successful in retaining our volume with Lidl and now have a contract until September 2024 with good volume increases forecasted. Both Aldi and Lidl have seen increasing market share on the back of the cost-of-living crisis - this is predicted to increase going forward so it’s great we have Lidl within our customer mix.

It has been a busy few months with Sainsburys, after an excellent performance over the Christmas period, Sainsburys focus remains on offering deep cut promotions and maintaining their Sainsburys quality Aldi price match to customers. This is driving good volume performance against forecast for SKUs such as Bakers 2.5kg, King Edwards 2kg and Golden Kings.

Challenges remain around Organic volumes and sales as the cost-of-living crisis continues to effect shoppers wallets, environmental concerns are lessening as people feel the effects of inflation more and more. In order to drive more volume sales for both us and Sainsburys, we have undertaken pricing support to enable Sainsburys to lower their prices to Organic shoppers. We continue to look at other opportunities within the Organic category to maximise sales in this area and recently attended the Organic Trade Board AGM to gain an insight into the minds and motives of the Organic shopper.

We are also excited to announce the launch of Baby Golden Kings into Sainsburys at the beginning of March. Following months of hard work by the brand team, we were delighted that Sainsburys jumped at the opportunity to list the latest product within the Golden Kings brand. Starting with distribution into 270 Sainsbury’s stores nationwide, it is still early days for the GK Babies but early sales and customer feedback have been encouraging.

“IboughtabagofyourgoldenKingsbabypotatoestodayandcookedthem fordinner. I'djustliketotellyou-they'reabsolutelydelicious!Quitethe bestpotatoI'veeverhad(outsideofJerseyRoyalseason-andyoursarea contenderforatleastasgoodasthem).Thanksforallyourhardworkin growingthem,andplease,pleasemakeSainsburyskeepsellingthem!”

We will continue to update you via the Hub of Golden Kings performance over the coming months.

ByDougBell(HeadofFoodService)

Things are picking up in the B2B world as the hospitality economy fully recovers and the spring tourism boost is in full swing.

Greenvale’s B2B business is now mainly focused out of the Duns site and supplies

wholesale, Foodservice and food manufacturers. With steady volumes of old and new business combined with a core volume of retail, Duns site is now working an efficient crop utilisation model ensuring full use of all crop grades and sizes. We also have a relatively small volume of B2B generated at Floods Ferry. All of the sales are managed by Daniel Nowak at Duns with the assistance of Rebecca Elliott. Daniel also looks after the sales of Jersey Royals to the wholesale sector. As we start to plan for 2023/24 we will be looking to build on our volumes with key customers to further enhance performance.

Doug Bell and Rebecca Elliot from the B2B team attended the Larder of the Lowlands event at Easterbrook Hall in Dumfries on 17th April. The event was a great opportunity to showcase our brand alongside the best of the borders produce.

There were over 50 suppliers and 120 buyers in attendance and the event was supported by Scotland Food & Drink. Greenvale potatoes were used in the cooking demonstration and canapés which went down great - with the chef even personally thanking us for providing. Overall, it was a great day for networking and we are hopeful on some leads we generated for new business. This was the Larder of the Lowlands first year and we plan to continue to support in the future.

Social Media

If you have any content for our Greenvale social media, please email Harriet.Jelbert@greenvale.co.uk with photos and a brief description.

Previously we have posted about events at sites, harvesting, crop updates, community events, school visits, food bank donations… the list goes on! Let’s get creative!

Don’t forget to follow us!

Harriet Jelbert, Greenvale Account and Marketing Executive