CONCLUSION n conclusion, it is unfortunate that we cannot tell from the early stages and first years Ipromotional activities proposed, how successful Entity will be as a brand. Nevertheless, we know from societal research that we live in a Western, Capitalist, and Consumerist society. As result of this, we as individuals of these societies have a false consciousness and live by the great influence of advertisements and promotional strategies. It is said by anti-consumerists that we do not need majority of the things we buy and this is what leads to economic disparity. Thus this is how Entity will work so successfully in Western societies, through creating ‘false needs’ it its promotion. Women all over the UK will subconsciously ‘need’ our products - To Live a Better Lifestyle.
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