Dionysus Bar & Bistro

PURPOSE The purpose of this book is to provide guidelines to designers, copy writers, and printers on how to represent the Dionysus Bar & Bistro brand.

PRIMARY LOGO Dionysus Bar & Bistro’s logo is a simple icon and wordmark together. This is the main logo that will be used across primary brand applications. This logo helps audiences easily identify Dionysus Bar & Bistro’s website, adverts, products, and other materials, and enhances the professionalism of the brand. It is essential to the success of the brand that the logo will always be applied with care and espect in every application according to the guidelines.

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MANIFESTO (BOLD) & I K A R O S SA N S

LOGO BREAKDOWN 1. Circle represents a plate and wholeness or fullness 2. A bust of the Greek God of wine and celebration, Dionysus.

3. Fonts used in the creation of logo to make the authentic Greek feel.

A. Don’t rotate B. Don’t squash or stretch

UNACCEPTABLE USAGE A few rules are necessary for maintaining the integrity of the brand. Don’t compromise the overall look of the logo by rotating, skewing, or distorting in any way - that includes adding unnecessary and unattractive text decorations like drop shadows or outlines.

Here are the examples of some ways you should NEVER ever consider using the logo.

C. Don’t add an outline D. Don’t change the composition or resize any part of the logo E. Don’t rearrange any elements of the logo to create a composition that is not already provided F. Don’t change the color of parts of the logo. Use color usage guide

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2.

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A.

A. WORDMARK B.

B. ICON C. ORNAMENTAL EMBLEM

C.

TYPOGRAPHY Typography is a powerful brand tool when used consistently. This set of typefaces represent the classic, high-end feel of the brand and should be used accross all prints and web applications.

Manifesto Used for headlines *Uppercase

ABC E DF GHI J KL M NOP QRSTUVWXYZ 1 23 4567890

Ikaros Sans (light/regular)

ABCEDFGHIJKLM NOPQRSTUVWXYZ abcdefg hijklm nopqrstuvwxyz 1234567890

Gotham-Book Used for body copy *Sentence case

ABCEDFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

Used for headlines and subheads. *Sentence case

COLOR USAGE There are a few ways to use the logo in color. The primary logo can be used in black or color on a white background.

On a dark background, use the logo in white or color. On a colored background, the logo can be black or white.

CLEAR SPACE To ensure legibility, always keep a minimum clear space around the logo. This space isolates the logo from other logos or body copy that might conflict with, overcrowd, and lessen the impact of the logo.

X marks the clear space of the logo

PHOTOGRAPHY BACKGROUND There are a couple of ways the logo can be used on photo backgrounds, but each option should be excercised with care, making sure the logo and type aren’t obstructed by the image.

In most cases, you can use either a solid white or solid black logo on top of a background image.

The color logo only works on particular type of image so use with care.

TIPS: 1. Photos with shallow depth-offield works best.

2. Avoid busy images with too much detail.

3. Applying a darker transparent overlay on an image helps make text more readable.

CMYK: 100, 100, 25, 25 RGB: 38, 34, 98 #262262

CMYK: 0, 35, 85, 0 RGB: 251, 176, 64 #FBB40

MOOD BOARD The mood board for Dionysus Bar & Bistro is a mix between classic and modern with plenty of white space and a refined design style. The pop of gold/brass on dark colors and marble elements add a subtle luxurious flair that keeps the brand feeling classy and professional.

COLOR PALETTE CMYK: 0, 0, 0, 90 RGB: 65, 64, 66 #414042

The dark navy, gold/brass is a classic art deco color scheme.

STATIONERIES & PROMO ITEMS Business Card Letterhead Envelope Menu Brochure Voucher

MERCHANDISE Draw string bag and a set of specially made wooden utensils.

CREDITS Mr. YK Kung for guidance on the subject & Sabah Institute of Art for giving me the opportunity to work on this project.

CONTACT trac.dingyan@gmail.com instagram: @trac.graphy / @yn.dsgn