Innovation in The Image of the City CONDUCT A BRANDING STUDY AND DEVELOP AND IMPLEMENT A CONSISTENT BRAND SYSTEM. Manchester needs to unite around a brand that conveys confidence, optimism, and commitment. A community brand is a promise a place makes with its people. More than a way to attract tourists, more than an economic development tool, a strong community brand fosters civic pride, creates consistency, and reflects the values of a place. More practically, a brand can become an efficient way to have consistency saving money on printing costs, design, and marketing. This would be particularly effective in Manchester, where many community functions lie within or are aligned with the City. In no way would a brand replace EVERY logo in a community. However, a consistent brand system can evolve to create a solid feel for a place enhancing its value to residents, visitors, and investors. More than 10 organizations operating in Manchester each have a unique identity, which draws attention to how disconnected these groups are.
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Plan Manchester 2021
