Summer Event Trends 2023

SUMMER EVENT TRENDS 2023

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In-Person Events

During the COVID pandemic virtual events became a necessary part of business operations. While virtual events are still around, in-person events are making a comeback and are vital to a company's success.

In-person events offer people the opportunity to develop deeper connections with a network of peers as well as reinforce company culture.

The COVID pandemic changed our world completely. It has lead companies to reassess event apparel, types of swag handed out at events and even the way said swag is distributed.

88% of companies are getting back to inperson events and team gatherings.

84% of Millenials prefer in-person meetings.

In-Person

Event Benefits

Boost Company Morale & Improve Employee Motivation

long-term relationships

Educate Staff & Enhance Company Culture

Opportunity to Recognize & Reward Achievements

Provide networking opportunities to cultivate relationships

Endorse Creativity

95% say live events are essential for building

Events & QR Codes

QR codes on meeting invites

Event Schedule

Giveaway teaser

Registration

Registration desk giveaway with QR code

Tangible giveaway with QR code directing to Pop Up Shop for gift redemption

Selection of giveaways displayed at event for attendees to touch and feel before selecting.

Pop Up Shop

No inventory, less waste Convenience of personal home delivery

Gift of choice - something people want and will use.

Registration giveaway with QR code link to order complimentary guest gift.

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Golf Event Trends

Fittings at events

Contest Giveaways

Useful golf accessories

More casual, comfortable golf apparel that reflects the golfer's personal style

Swag Trends

Swag should reflect the company's goals and desired image. Consumers are tired of wasteful "bad swag." Useful swag emotes good feelings and will not quickly be forgotten.

Top 3 Trending

Swag Categories

Wearables

Drinkware

Bags

Choose to give a memorable gifting experience with something they'll actually use rather than "bad swag" they'll likely throw away.

Swag Trends

46% of consumers have a more favorable opinion of a company if the promotional product they received was environmentally friendly.

Products with Purpose

Branded, Unique, Custom Items

Kitting

Gifting Experience - Pop Up Shops

Multi-function, useful items

Business Uniforming

Corporate athleisure-wear

More casual and relaxed

Trendy, stylish

Focus on employee comfort

Versatility

Sustainability

Boosts employee morale

Uniforms based on company colors and guidelines not "one style fits all" mentality. Use a pop-up shop for introduction of new uniform options.

Q&A

THANK YOU

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