Saudi Projects Magazine Issue 39

Page 22

22ISUZU ISUZUMOTORS MOTORSINTERNATIONAL INTERNATIONALFZE FZE(IIF) (IIF) 4 Up-to-the-minute commercial vehicles across diverse segments are all engineered for performance, efficiency and safety. Nevertheless, these capabilities are optimised only when the driver fully understands how his actions have an effect on the vehicle. When it comes to fuel consumption, for example, a lot of the drivers in Saudi Arabia come from countries that are using what are known as high-rev engines in trucks. And because drivers are so used to hearing the engines rev, they drop gears so that they can hear the engine. However, with an Isuzu you don’t need to drop gears because you’re not getting any more power out of the engine. Instead, fuel is being wasted by increasing the RPM. That’s why when fleets invest in sufficiently training their drivers savings are potentially enormous. Isuzu’s renowned ‘eco-driving’ techniques

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include minimising speed, accelerating slowly, upshifting at low RPMs, maximising time in top gear, keeping a steady foot on the accelerator, and avoiding overuse of engine braking. Taking on-board these simple suggestions can provide a massive benefit to customers.

The Most Trusted Supplier in the Middle East Headquartered with its production facility in Tokyo, Isuzu is the world’s largest manufacturer of light duty commercial vehicles, with the first truck rolling off the factory assembly line more than 80 years ago. Today, the company is considered a pioneer and an innovative truck manufacturer, leading the automotive industry in the 21st century. It is also a company that leads the field in customer service.

“When customers rely upon Isuzu, they have to be confident that our vehicles will get the job done, and that is why we provide a complete package. And with the opening of what will be a huge new warehouse & training facilities in Jafza, we will now be able

to service the dealer better, and in doing so greatly improve the service our customers receive. This will result in Isuzu retaining its reputation for being the most trusted commercial vehicle supplier in the Middle East” concludes Mr. Noubani.


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