Dolls & Girls' Collectibles
Magic Box Toys 01403 251 286 | www.magicboxint.com MojiPops Series 1 is made up of everyday objects brought to life as unique, fun-loving characters with an array of colourful emotions based on popular emoticons. From an ice cream to a cactus, and a television to a pillow, each blind-bagged character has a removable double-sided face; kids can flip it over to switch between emoticon-based expressions depicting a huge variety of sentiments, or even swap faces completely with another character in the collection. Children can also switch their character’s mood from sleepy to happy, sad to cool, as there are six different-coloured face pieces, each with two distinct emotions to alternate between. The series features 90 different characters to collect from the worlds of pets, home, nature, travel, music, food and sport, including six ultra-rare Glitter Moji Pops. These new characters, and the accompanying accessories and toy range, offer hours of role-playing potential for young Moji Pops collectors. A range of different SKUs is available, including; 12 boxed Story sets complete with two Moji Pops and a mini stage for them to act out a scene; six Photo Pop blister packs, each containing four Moji Pops, photobooth-style accessories, display stand and a mini photobooth frame to capture poses; Blister Glitter Surprise, a blister 8-pack which comes packed with six Moji Pops plus two surprise ultra-rare Glitter Moji Pops; and four different ‘I Like…’ play sets. I Like Ice Cream, I Like Pets, I Like Party and I Like Movies each contain two themed Moji Pops, various pieces of scenery and the accessories required to bring the them to life.
John Adams 01480 414 361 | www.johnadams.co.uk Foodie Roos are mini plush collectibles that look, feel and smell like the snacks they’ve eaten; kids can squeeze their tummies to feel the surprise. The soft-feel fabric features photo-realistic prints of each Foodie Roos’ favourite foods. Unlike some other collectibles, Foodie Roos have a unique ‘Peek a Roo’ reveal that offers collectors a glimpse of which character is inside the packaging. This makes finding and collecting the desired character a simpler, and arguably more enjoyable experience. There are 20 characters to collect, including Kernel Kitty, Cookie Cub, Bouncy Bear and many more. Foodie Roos will benefit from a major launch in the US and will be supported in the UK with TV, VOD and digital advertising as well as full PR, social media and influencer plans. The brand will also benefit from YouTube webisodes which will bring the characters to life online.
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