Dolls & Girls' Collectibles
Epoch making toys 08435 574 062 | www.sylvanianfamilies.com Epoch making toys reports that Sylvanian Families has enjoyed a strong Q1, as the new CGI animation series, which was launched in November 2018, continues to gain new fans. Last year saw the anticipated launch of the Baby Band Series, which featured baby characters playing musical instruments. Epoch will release a Baby Shopping Series later in 2019, with neverbefore-seen babies to collect. This series also includes an unidentified special figure, making the characters highly sought after. Furthermore, the series will decrease in price; each pack now costs under £3. Targeting past, existing and future fans, the brand has released a series of new products which expand one of the core ranges - Nursery. The ready-to-play Nursery range, which launched in 2018 and has proven popular since, welcomes a new Baby Ferris Wheel and Baby Airplane Ride in July. Each set includes a Sylvanian baby figure, making them ideal first purchases as well as an attractive option for current fans. To bolster the comprehensive Sylvanian Families portfolio, four new families will launch throughout 2019, bringing the total of families in the range this year to 23. Children can create stories with the new Elephant Family, Polar Bear Family, Woolly Alpaca Family and the Splashy Otter Family.
Craze Toys (49) 721 38 13 47 | www.craze.toys
Worlds Apart 0800 389 8591 | www.worldsapart.com Worlds Apart and Moose Toys will be introducing the magical world of Kindi Kids next month, in tandem with a new girl’s doll product portfolio. The Kindi Kids official YouTube page will be launching with its kindergarten series from June, featuring storylines focused on friendship, discovery, humour and imagination, targeting girls aged 3-5 years. The four characters have unmistakable large glittery eyes, colourful hair and ‘wobbly bobbly’ heads. Widely available at major UK retailers from late July 2019, the four feature dolls - Marsha Mello, Jessicake, Donutina and Peppa-mint - all benefit from interactive accessories and removable fashion. The 2019 range will feature three new interactive Kindi Fun play sets in addition to the dolls, so girls and their Kindi Kids doll can role-play side-by-side. Play sets include a Shopping Cart that Kindi Kids can ride on, a Fridge with a working ice cube dispenser, and a working Supermarket complete with a cash register, conveyor belt, coins, a giant playmat and more. The marketing line-up will consist of a 360 campaign across the full range from July to December, including heavyweight TV, influencer and celebrity partnerships, digital advertising and retail activations that celebrate friendship and play. In September, Worlds Apart & Moose Toys will be launching the latest addition to the Scruff-aLuvs range; Scruff-a-Luvs Babies. Like all Scruff-a-Luvs, these little baby balls of fur are lost and need rescuing; however, a twist on the original water reveal play pattern sees these baby animals go from scruffy to fluffy by combing out their dry, matted fur. There are 21 characters to collect, made up of nine different species across a mix of popular, rare and ultra-rare characters. From baby kittens and puppies to lions and bears, these animals will surprise and delight children everywhere. Arriving in a re-usable pet carrier, the babies also come with a dummy, comb and a heart shaped clip so that children can carry them wherever they go. Nurture is a key part of the Scruff-a-Luvs brand, and this latest launch is no different. Scruff-aLuvs Babies brings a collectible element to this popular property which will be marketed as part of the wider 2019 Scruff-a-Luvs range, benefiting from a 360 marketing campaign that will roll throughout the year.
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Craze Magic Slimy can be pressed, pulled, squeezed or kneaded, and is available in several on-trend designs including Unicorn. Ideal for kids who love personalising their own slime, the Unicorn range offers 150ml of slime per product plus a sachet of glitter powder, so kids can add the sparkle themselves. Each blind-bagged can contains a collectible unicorn figure, with six different colours of slime to collect - green, red, purple, pink, yellow and light blue – plus a variety of glitter colours. Galupy collectible horses have become a best-seller and success story for Craze Toys. Each of the 18 collectible horses, which live on the magical island Elfia in the mysterious archipelago of Galupia, has special characteristics including unique powers. Galupys are available in a foil bag containing one collectible Galupy figure and one collector's brochure, which offers an overview of the magical Galupy world and its inhabitants. A box containing six Galupy figures and the collector's brochure is also available, with one main character – those with special powers – guaranteed in each box.