Sh w off SES Creative 01304 746 030 www.ses-creative.com SES Creative will offer more than 100 new items and over 350 products across its range, in arts and craft, outdoor, nursery and STEM categories. The company will also be 100% carbon neutral in 2021 -and all products will have this message clearly identified on the packaging. The outdoor range will have extensive promotional activity during Q2 and Q3 to support the key outdoor season, focusing on new products such as Animal Yoga, Safari 2-in-1 Playmat and Storage Bag, Xtreme Bubble Tornado Machine and existing lines such as Mega Bubbles, Mega Multi Bubbles and Sand Play Mat products. The Explore range focuses on discovery and science activities and will have widespread marketing support during the first half of the year, covering products such as the new Inspector You crime solving set and build your own Bird Feeding Station, along with the bestselling Insect Hotel. The My First pre-school range will be a major focus for 2021; product releases will be supported by marketing throughout the year. The Mosaic with shapes allows children to build colourful mosaics with felt shapes. The Colouring with Water range, including the Elephant colouring mat, will be supported with a wide range of social media, influencer and blogger activity. The 3-6 product range, boasting a wide range of products aimed at assisting key developmental skills, will have significant activity in the first half of the year with new releases and marketing activity across new lines such I Learn to Scratch, Drawing with Laces and its Rub art products. New additions to the colouring and painting offering will be supported with media activity, including social media advertising across Facebook, YouTube and Pinterest, which will run during Q2. With a particular focus on the trending activity of textile painting, SES will be releasing new products such as the Tie-dye textile paint set, Textile paint and Textile markers. The core hobby arts and craft category has a host of new products backed by an extensive media plan which will also support existing best-selling lines. In Q4, media activity will be focused on new items including Glitter Animals, the Easy Diamond Studio and Easy Diamond Bracelets, Mini Weaving Looms and Multi Loom, Glitter Tube Pompons, plus Marble Art and Marble Soap lines. Established hero lines, such as Casting and Painting, Unicorns and Casting and Painting Ocean Figures, will also have extensive media support. Nursery brand Tiny Talents, which was new for 2020, will continue to build its product offering. New products include the Shape Sorter Bus Suitcase, Sensory Stacking Tower and Olfi Sensory Elephant. Existing lines such as Sort it!, and the Sensory Shape Sorter will also be supported via various media campaigns over the second half of 2021. SES has launched a brand-new range of role-play products. Petits Pretenders includes a wide range of role-playing sets, featuring Doctor, Chef, Hospital, Kitchen playsets and more. Every set features high quality costumes and accessories. There are many more products to discover. To find out more, request the latest 2021 catalogue.
Amscan 01908 288500 amscan.co.uk Amscan is launching new licences across all categories for 2021; the company has everything people need to celebrate any occasion throughout the year. New franchises added to the dress up portfolio include Pokémon, Love Monster and Dragon Ball Z, plus the arrival of Nickelodeon favourites, seeing Paw Patrol, SpongeBob and Teenage Mutant Hero Turtles join the selection. There are also additions to classic characters, with new styles added to Dr. Suess, PJ Masks and Peppa Pig. Book Week is also at the forefront of the costume portfolio, with additional classic styles introduced to the line-up, enhancing the offering even further. A wider range of sustainable costumes is also launching for 2021. Following the success of the new Halloween styles in 2020, the second instalment includes licensed costumes from Warner Bros., Career costumes and Book Week designs. These styles, as well as the packaging, are made from recycled materials. The packaging also includes a secondary use, with a cut out and keep item printed on the inside of the carton. The juvenile party category has had an influx of fresh ensembles too. With a contemporary twist on classic themes, there are six new designs launching in Q1, including Treasure Island, Go Wild, Superhero, Fairy Princess, Girls Rule and Koala. Similar to Amscan’s licensed portfolio, these products see the introduction of further FSC materials and will see classic lines, such as table covers and party bags, transition to paper, with further more sustainable developments being prepared for later this year. Hey Duggee and Ryan’s world also join the Amscan family across all three categories of Party, Balloon and Costume. Balloons were a hero line of 2020 and with this set to continue throughout 2021, there’s plenty to choose from across Amscan’s portfolio. New Airloonz have been a real success story and there will be more additions coming for both generic and licensed designs alike. The trend for celebrating at home is still popular amongst families and looks set to continue for a while yet. With this in mind, Amscan has new DIY balloon kits in a wide range of colour choices for people to get creative in their own homes. With further launches dropping throughout the year, readers can keep up to date with the latest news and launches across Party, Balloons and Dress-up on Amscan’s website and Instagram handle @amscanuk. Contact sales@amscan-uk.co.uk for more information.
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