Toy World Magazine January 2021

Page 192

Sh w off Bandai 020 8324 6160 www.bandai.co.uk Bandai UK continues to evolve its portfolio with extensions to its hottest brands and licensed distribution ranges for 2021. A major focus is the CoComelon licensed toy range, manufactured by Jazwares and distributed for the UK market by Bandai UK. CoComelon, which just surpassed 100m subscribers on YouTube, teaches children how to take on everyday activities and role models positive behaviour with a sense of enthusiasm. Kids can easily relate to the universal themes and everyday narratives such as eating your vegetables, learning to tie your shoes and getting ready for bed. With its bright and bold colours and cheerful nursery rhymes and phrases, CoComelon attracts children aged 1-4 to sing and dance along with Baby JJ and his siblings as they learn letters, numbers, animal sounds, colours and more. CoComelon is available on all major platforms including Amazon, Spotify, Apple Music, Roku and Netflix. New for 2021, two new First Acts Instruments allow children to replicate well-known CoComelon storylines and songs. The Keyboard is programmed with the ABC song and Music song - both familiar to children and parents who watch the show. Children can play the keyboard, listen to CoComelon songs, and learn their ABC. Adding percussion, the highly durable Musical Xylophone encourages children to play along to their favourite songs. Bandai will be introducing new additions to the successful range of character figures, plush and vehicles. Harumika, an arts and crafts fashion brand from Bandai’s own development, brings a host of styles for the new season. The sets allow budding fashionistas to channel their creativity without the need for gluing, sewing or cutting. Kids can simply arrange the fabrics around the mannequin torso, tuck them into the slits using the stick and pins, and the design stays in place. Nature Mood and New-Age Tie-Dye provide the inspiration behind the new themes for its Single Torso Sets. Film and TV lines feature heavily for 2021. For fans of anime, Bandai UK’s Dragon Ball range includes collectible action figures at a variety of price points. Dragon Stars, who are the key collectibles from the range for the avid enthusiast, will feature a new development of characters. There will also be continued development into the Evolve Action Figures and Limit Breakers Figures to cover off all age categories of the Dragon Ball fans. Anime Heroes welcomes the new one -piece figure collection joining the already successful Naruto series. It offers affordable, highly detailed and fully poseable figures based on the Japanese manga series, currently airing on Netflix. Monkey D. Luffy, Roronoa Zoro and Sanji will be available as new character figures, each with over 17 points of articulation and standing between 15-17cm tall. After a successful relaunch of the brand in autumn/winter 2020, Miraculous is set to make its feature film debut in late 2021. Bringing a new low price point to the range of fashion dolls, playsets and roleplay, the new Kwami Surprise Miraculous Boxes collectibles are housed in blind boxes and are moulded holding their precious Miraculous. Pearlescent and glitter finishes to the packaging creates stand-out and magic before the unboxing surprise reveal. Tamagotchi, the original interactive pet from cyber space, offers five new styles continuing its huge success from 2020, after selling over 150k units. Tapping into the retro toys trend, Tamagotchi gets children and adults raising and nurturing their virtual reality ‘pets’. New styles have been added, including two new Hello Kitty themed nano Tamagotchi. Award-winning educational line, National Geographic, has established itself as an evergreen, STEM range within the company’s portfolio. New Large Kits have been added to offer retailers an extended line at a selection of price-points. The new kits include: Explorer Science Sensory Kit, Explorer Earth Science Kit, Glow-In-The-Dark Mega Science Kit and Ultimate Gemstone Dig Kit. The Original Sea Monkeys has contributed to early science learning and play for decades. Encouraging engagement with nature, nurture-play, and an opportunity for children to own their own aquatic pets, the Original Sea Monkeys line is compact and affordable. New blister packs contain everything needed to bring the brine shrimp to life, including Sea Monkeys eggs, food pouch, water purifier, feeding spoon and handbook. The Timber Tots pre-school range brings younger children a host of outdoor scenarios and play themes through animal families and their woodland surroundings. A comprehensive range of animal figures and interactive playsets, the hero SKU is the classic Treehouse playset which boasts a retro heritage. Four new characters will be added to Bandai’s interactive pet range, Nuzzy Luvs. A unicorn, giraffe, rabbit and leopard will join the collection of cute plush characters, which fit in the palm of a child’s hand. Nuzzy Luvs bring a range of sound and movement responses, responding to one another and their owners, letting them know when they feel happy, frightened, tired or just want attention.

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