Marketing World Big Potato reveals board game vending machine Shoreditch-based indie games company Big Potato has unveiled a new board game vending machine at East London gaming hub, Loading Bar. Customers can purchase a huge range of party games, from the deathdefying adult game Bucket of Doom, to the festive rhyming game Santa Banter. The vending machine officially launched in November at Loading Bar in Dalston, where it will live out its year-long tenure. To celebrate, Big Potato is giving customers the chance to win an exclusive Potato Plushie whenever they use the machine – customers can look for the special sticker on the back of their new game and, if lucky, go up to the bar to collect their prize. The Big Potato team also held a Twitch live-stream from Loading Bar on Wednesday 28th November, where they played a wide range of party games. Big Potato’s Alex Lolies has been working with Loading Bar on the installation and commented: “We’re always looking to do something a bit different and cool. We have a very good, longstanding relationship with our neighbours at Loading Bar, so this was the perfect opportunity to collaborate on something interesting that will also fit really well into their space.” James Dance, the owner of Loading Bar, added: “When I got the email from Big Potato suggesting a vending machine, I was excited to have all kinds of snacks up for grabs – it was too awkward for me to say anything once I realised it was board games.” Readers who are interested in installing a Big Potato Games vending machine of their own should get in touch with alex@bigpotato.co.uk or 0758 8690 997.
Breyer arrives at Hamleys Breyer Model Horses has teamed up with Hamleys to install a purpose-built display showing the quality and wide choice of Model Horses available. The stand has been especially built for Hamleys to show the beauty of the Model Horses and give customers a true Breyer experience. David Allan, sales and marketing director, commented: “We are delighted to work with Hamleys to show customers the quality and wide range that Breyer has to offer.” Going forward, DKL will be supporting Hamleys with promotions, visits and social media activity.
Character maps out Mighty Beanz Golden Beanstalk campaign After a high-profile launch in December, stage two of the marketing for the brand will see Golden Beanstalks take root in UK retailers during February half term. Kids can collect the bean shaped characters that can be flipped, rolled, raced and battled. TV, kids’ press and digital activity marked the launch and will continue throughout spring. Character is now adding to its marketing plan with experiential retail activity. Blind bag laden sampling kits will be distributed to 150 stores in February, but the pinnacle of the activity will be 60 Golden Beanstalks packed full of Mighty Beanz Golden Slam Packs appearing at stores during the half term break. Brand manager Kathryn Ludlam commented: “Where the Golden Beanstalks will grow is a closely guarded secret. But on the day they sprout, we will ensure that fans will be the first to know with a live online map detailing where they are available. The Golden Slam Packs will be highly collectible, and we expect there to be a rush for kids to get their hands on them.” Golden Beanstalk locations will be announced to fans on a dedicated webpage on launch day and will be seeded through digital and influencer activity. TV, print and covermounts will all coincide with the campaign ensuring heightened consumer awareness throughout the spring. For more information about Mighty Beanz and other collectible brands from Character Options call 0161 633 9800.
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