Toyworld oct 2016

Page 97

BLE

Art + Science International 01903 885 669 | www.artistsandscientists.com Stand A85 Kazoops! is a new animated pre-school series which launched on CBeebies in June 2016. Following the adventures of sixyear-old Monty and his best friend Jimmy Jones, the family pet pig, the animated series demonstrates the value of critical thinking and creative play. There’s a song at the centre of every episode, giving visually rich adventures that are crucial to the story. Since launching on CBeebies, Kazoops has attracted an average 24% audience share, and is performing well on BBC iPlayer. There are 78 episodes, and it also launched on ABC in Australia in August, and globally on Netflix in September. The first partners are on board, with products in development for launch in 2017, and there are many more licensing opportunities available. Action Man, the hero that inspired whole generations, is now 50 years old. Art + Science International is launching a new limited edition range of figures in autumn 2016, featuring the best of the 60s and 70s features: the flocked hair, the hands that grip, the signature scar, an Action Man booklet and the iconic dog tag. Apparel and gifting lines are in development, and there are now licensing opportunities available for all product categories. Subbuteo is one of the world’s most iconic and biggest table football games, with almost 70 years of heritage. Since the successful relaunch in 2012, the brand has grown with licensees in gifts, apparel and homewares. There are now opportunities to be part of this growing programme. Celessence is a micro-encapsulation technology which allows fragrances and skin-care actives to be applied to multiple surfaces. Licensing partners worldwide include Marks and Spencer, Macy’s, Clarks, Stride-rite, Febreeze and many more. There are opportunities to add scents to all kinds of licensed products, with co-branding opportunities also available. Plasticine is a classic British brand which is over 120 years old, and is now available to be licensed. Retro advertising images are available alongside the current style guide, which presents co-branding opportunities with characters. Stylophone is the original pocket synthesizer and one of the iconic and most popular electronic musical instruments of the 20th century. It’s been used by many famous artists, including Davie Bowie and the Kaiser Chiefs, and has sold over four million units. A new style guide is in development, with licensing opportunities across a number of categories now available.

BBC Worldwide julie.kekwick@bbc.com/jason.easy@bbc.com | www.bbcworldwide.com Stand E20 BBC Worldwide comes to BLE this year showcasing new product and licensees which extend popular BBC brands to new audiences. For 2016’s show, the company is returning with its pre-school friends Hey Duggee and Go Jetters, as well as established global brands Doctor Who, Top Gear and pre-school brand Sarah & Duck. Go Jetters has had a strong year after making its debut earlier in 2016. Fisher-Price, the brand’s global master toy licensee, launched its first raft of toys in the UK earlier this year, with further roll-outs planned for other markets. Multiple deals already secured include Aykroyd and TDP for nightwear, underwear and swimwear, and Blue Sky Designs which is creating a range of art, stationery and activity products. Current licensees for the brand include publishing partner Penguin, which is releasing a range of companion books, Immediate Media for magazines, Ravensburger for puzzles and games, as well as a selection of apps developed in-house with Scary Beasties. Series two of Hey Duggee is premiering on CBeebies this autumn, and master toy partner Golden Bear is currently developing new product ranges for autumn/winter 2017. There are also three Hey Duggee apps created with Scary Beasties, including The Big Badge App, The Outdoor Badge app and the Hey Duggee Colouring app. For publishing, Penguin has created a range of Hey Duggee companion books, and in October the Big Bumper Hey Duggee DVD will launch into all major accounts. New licensees for this year include Aykroyd, TDP and Blues for clothing, Blue Sky Designs for a range of art, stationery and activity products, Star Cut-Outs for life-size standees, and Kinnerton for confectionery products. Immediate Media’s Hey Duggee Magazine and the Hey Duggee Show for CBeebies Land at Alton Towers have also proved to be a success. BBC’s pre-school brands in international markets are going from strength to strength, with Go Jetters and Hey Duggee amongst the top performing shows on ABC Kids in Australia. In the US, Hey Duggee is off to a strong start on Nickelodeon Junior, landing in its top five shows. Doctor Who returns to BLE with master toy licensee Character Options, following the success of Twelfth Doctor Second Sonic. BBC also has some Doctor Who product coming down the line including a Tardis Shed from Monster Factory, and role-play games from Warlord Games. Returning licensees for the brand include Aykroyd, TDP and TV Mania for clothing, and DreamTex for bedding. With a refreshed presenting line-up that has sold to more than 130 territories this year, Top Gear has added a range of new licensees including Zeon, TDP and Aykroyds. This is in addition to its partnerships with Topps, DreamTex, Kinnerton, Danilo, Cooneen and 50 Fifty. Golden Bear recently refreshed and redesigned the Something Special offering under the new banner of Mr Tumble Something Special. The brand has increased TV advertised product lines, including a vehicle and new feature plush for 2016. Sarah & Duck’s merchandise line features plush toys from Posh Paws, with further BBC DVDs and a number of best-selling apps including a Day at the Park and the Sleepover. A new licensee for the brand is Carte Blanche, adding to existing products that include Dreamtex for bedding.

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