If stacked on top of one another, the 40 million+ Rock-A-Stacks sold since their introduction in 1960 would reach over 6,000 miles into the sky
Fisher-Price Launches exciting new brand campaign celebrating the natural curiosity in every child
Fisher-Price launches its exciting new brand campaign ‘Nurture Their Nature’ this October, celebrating with parents that each child is born with unique gifts and a distinct personality - they can’t change what’s in their nature, so should nurture what’s already there. The environment they create and the experiences they give them will help children make the most of their potential. The campaign reinforces the importance of letting children establish their own path and to embrace and celebrate who they truly are. It also demonstrates how Fisher-Price offers different approaches to learning for different personalities, with toys designed to benefit all sorts of children, connecting with them via their natural interests. The brand campaign will be communicated through an engaging brand spot which is amplified through; radio partnership, digital media platforms and PR.
Fisher-Price recruits new brand ambassador, Giovanna Fletcher
Fisher-Price has teamed up with best-selling author, vlogger and mum, Giovanna Fletcher, to help drive brand engagement with mums across a range of exciting campaigns. Giovanna’s honest and genuine advice complements the Fisher-Price brand ethos. In May, Giovanna supported the ‘Play More’ campaign amplified through Heart Radio, communicating to parents the importance of allowing children to just be children and to engage in more playtime together. In July, Giovanna was involved in the Little People Big Emotions campaign, speaking to parents about emotional intelligence (EQ) and how it’s just as important as IQ as part of a child’s development. The campaign was brought to life through an event and Facebook Live whereby Giovanna and Netmums’ editor shared their views on EQ in front of a large audience of mums. Fisher-Price is also supporting Giovanna on her new podcast series ‘Happy Mum Happy Baby – The Podcast’, where she talks to different celebrity mums, influencers, authors and editors about parenting. The Fisher-Price Chatter Telephone has been the first telephone for more than 26 million people since 1962
Fisher-Price partners with Hauck on new mobility range
Fisher-Price and partners Hauck will debut a new line of beautiful pushchairs, car seats and play pens in AW17. The range launches in the UK with an exclusive 7-piece collection in Toys R Us later this year. The range features a car seat, a travel system, travel cot, a baby carrier & a range of buggies to suit all budgets. The range is designed in the stylish Fisher-Price patterns designed exclusively by Creative Director Jonathan Adler. His bold, modern designs showcase stylish babygear for both mum and baby, that continue to inspire childhood from birth. Hauck will roll out the range in Germany with Baby One & in France with C-Discount, with launches throughout EMEA to follow late 2017/early 2018.
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