Hot Wheels gears up for epic 50TH anniversary
50 years ago, a car designer and a rocket scientist were challenged by Mattel Founder Elliot Handler to create a toy car that would roll and look better than anything on the highway – and Hot Wheels was born. In 2018 Mattel will celebrate this major brand milestone by launching a series of PR activations that fuse creativity, experimentation and competition, and ignite the brand message. Hot Wheels will be reinforced as an iconic brand through a series of statement-making activities to create noise and buzz through PR, social conversation, and dynamic content. Hot Wheels ignites and nurtures the challenger spirit that lives within every kid, to reach their true potential, by combining competition, experimentation and creativity to provide thrilling vehicle challenges that develop the skills and confidence kids need to take on the world. As the #1 selling toy in the world, 2018 is going to be a break frame year as the brand celebrates its 50th anniversary.
Mattel Supplement
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