Toyworld Mattel supplement October 2017

Page 22

FIREMAN SAM RACING TO THE RESCUE FOR 30 YEARS

Fireman Sam is the ultimate hero next door. Brave to the core, he teaches children the values of safety, rescue and the importance of community. With 30 years at the heart of the Pontypandy fire service, Fireman Sam’s courage has inspired a generation. He is a home-grown action hero that everyone can relate to and children aspire to be. With Fireman Sam, children can learn to be cool and calm, no matter the alarm. Fireman Sam will save the day, all while inspiring the next generation of little heroes in the community. First aired in Wales in 1985 and officially launched on the BBC two years later in 1987, Fireman Sam is uniquely positioned as the only pre-school heroic rescue and safety brand, and is a show that delivers drama in a unique and engaging way.

Mattel Supplement

22


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